{"id":2973,"date":"2016-02-16T12:53:58","date_gmt":"2016-02-16T09:53:58","guid":{"rendered":"https:\/\/www.webceo.com\/blog\/?p=2973"},"modified":"2024-02-07T15:53:20","modified_gmt":"2024-02-07T12:53:20","slug":"how-wearable-tech-will-impact-marketing-moving-forward","status":"publish","type":"post","link":"https:\/\/www.webceo.com\/blog\/how-wearable-tech-will-impact-marketing-moving-forward\/","title":{"rendered":"How Wearable Tech Will Impact Marketing Moving Forward"},"content":{"rendered":"

While 2015 was projected to be the year when wearable devices would take off, it appears we\u2019ll have to wait a little while longer for widespread adoption. And as we plan for this shift, it\u2019s important that we prepare for the impact wearables will have on marketing.<\/p>\n

A Brief History of Wearables<\/h2>\n

While wearables devices like the Apple Watch and Fitbit have exploded onto the scene in recent months, they certainly aren\u2019t the first wearable devices. Wearables \u2013 albeit going by different names \u2013 have existed for decades. From Walkmans and pagers to Tamagotchis and ankle monitors, people have been using wearable technology for years.<\/p>\n

The difference in 2016 is that wearables are now backed by the Internet of Things (IoT) and have communication capabilities \u2013 along with screen technology \u2013 that allows for the distribution of messages and dissemination of content.<\/p>\n

What Wearables Mean for Marketing\u00a0<\/strong><\/h2>\n

The international market for wearables is expected to grow at a 35 percent annual rate between now and 2019. As a result, marketers will be forced to adapt strategies to these sleek, omnipresent devices that will rapidly infiltrate the consumer marketplace.\u00a0 Specifically, here\u2019s what it\u2019ll mean for marketing:<\/p>\n

Rise of Geo-Targeted Campaigns<\/strong><\/span><\/p>\n

One of the biggest changes will occur in the form of geo-targeted campaigns. While marketers already have options for geo-targeting customers \u2013 particularly when it comes to PPC advertising and SEO \u2013 the ability to deliver hyper-targeted ads will only improve in the future.<\/p>\n

It\u2019s very likely that brands will be able to pinpoint the exact location of their target customers in the coming years. This will allow you to deliver extremely timely and appropriate messages on a regular basis. As a result, you\u2019ll be able to eliminate wasted ad spend and increase conversions with less effort.<\/p>\n

Shorter Form Content<\/span><\/strong><\/p>\n

Over the past decade, we\u2019ve seen a shift from shallow short form content to targeted long form content. This trend is rooted in the fact that search engines value semantic content over shallow content that\u2019s stuffed with unnatural keywords. Well, as wearables become more popular, you can expect a reverse effect to take place. Brands will learn to love short form content again.<\/p>\n

However, this time the short form content won\u2019t be shallow or keyword-centric. The need for shorter content will be rooted in the demand for concise messages that can be consumed quickly on tiny screens. Content marketing will look a lot more like tweets than long white papers and interactive guides.<\/p>\n

To get closer to the desired result, you can use WebCEO’s Content Assistant<\/a>, which will help greatly enhance your ability to create concise, impactful, and SEO-friendly content.<\/p>\n

Niche-Specific Articles<\/span><\/strong><\/p>\n

As wearables gain prominence, content marketers will be able to focus on creating niche-specific articles that will serve targeted goals. That\u2019s because semantic searching will replace<\/a> traditional queries altogether. In other words, people will stop using keyboards and search bars to run Google searches. Instead, speaking into devices will become the only option.<\/p>\n

From a content marketing perspective, this means you\u2019ll have to transition to a totally different format. Even more so than now, your content will need to be written in a format that\u2019s conducive to verbal communication. This will lead to a fundamental pivot in the content marketing industry and a demand for fresh content. That\u2019s not to say all of your previous content will be useless, but it certainly won\u2019t be useful unless it\u2019s complemented by semantic-friendly techniques.\u00a0<\/strong><\/p>\n

The Future of Wearable Marketing<\/h2>\n

While we may not know which wearable devices will stick or how exactly they\u2019ll function, we do know that they\u2019ll exist, and in droves. Over the course of the next five years, look for wearables to proliferate the market. They\u2019ll become less of a fad and more of the norm. As a progressive marketer looking to gain a competitive advantage, it\u2019s imperative that you understand this and shift your strategies to account for these changes.<\/p>\n","protected":false},"excerpt":{"rendered":"

While 2015 was projected to be the year when wearable devices would take off, it appears we\u2019ll have to wait a little while longer for widespread adoption. And as we plan for this shift, it\u2019s important that we prepare for…<\/p>\n","protected":false},"author":8,"featured_media":2974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[92],"tags":[23,103,132,102],"class_list":["post-2973","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-tips","tag-content-marketing","tag-digital-marketing","tag-guest-blogging","tag-wearable-technology"],"yoast_head":"\nHow Wearable Tech Will Impact Marketing Moving Forward<\/title>\n<meta name=\"description\" content=\"The international market for wearables is expected to grow at a 35% annual rate between now and 2019. 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