{"id":3009,"date":"2016-03-11T13:12:17","date_gmt":"2016-03-11T10:12:17","guid":{"rendered":"https:\/\/www.webceo.com\/blog\/?p=3009"},"modified":"2024-12-09T11:17:02","modified_gmt":"2024-12-09T08:17:02","slug":"how-to-create-client-seo-reports-which-break-the-fourth-wall","status":"publish","type":"post","link":"https:\/\/www.webceo.com\/blog\/how-to-create-client-seo-reports-which-break-the-fourth-wall\/","title":{"rendered":"How to Create Client SEO Reports Which Break the Fourth Wall"},"content":{"rendered":"

There is a term called \u201cbreaking the fourth wall\u201d which refers to the imaginary wall between a theater stage and the audience of a performance. Normally, it\u2019s like a real wall because the actors and actresses never acknowledge the existence of the audience until the applause at the final curtain call. But some, such as the playwright who called himself Shakespeare, have been very good at directly communicating with the audience during a performance. This can make an actor, play, movie or TV show very popular. If you watched the \u201cDeadpool\u201d or \u201cHouse of Cards\u201d or \u201cFight Club\u201d, then you have witnessed the breaking of the fourth wall. Marketers use this term to show that one must effectively talk directly to the consumer when presenting products and services.<\/p>\n

SEO reports are often sent with a \u201ccheck-box\u201d approach that leads to losing touch with your clients. On the one hand your reports should be well-tailored for customers and on the other hand, clients should see the value they get from your SEO services. Graphs and pie charts with visitor traffic, keyword rankings and backlink quality trends are not the objective so much as the means to communicate to clients the status of their site performance.<\/p>\n

Conducting SEO and reporting to clients is very similar to a theater production company putting on a great performance of a true story. It\u2019s important to \u201cbreak the fourth wall\u201d and speak directly to your customers in order to engage them, earn their trust and make them take action.<\/p>\n

In SEO reporting, breaking the fourth wall is possible. There are several customer-centric features built into the Web CEO SEO reporting software<\/a>. Before breaking the fourth wall between you and your clients, don\u2019t forget to sign up<\/a>\u00a0for a 14-day Free Trial in order to see our tools in action. Let\u2019s talk about the techniques for doing this:<\/p>\n

<\/span>Ask prospective customers \u201cHow\u2019s it going\u201d with an Express SEO Audit Report<\/span><\/h2>\n

\"deadpool-says-hello\"<\/p>\n

Pitching your SEO services with a well-tailored express SEO audit report would be a good welcome speech to your SEO leads. How can this help you break the wall? First of all, an express SEO report is much better than a generic proposition like this:<\/p>\n

\u201cHi, I am SEO expert and I can help you bring your site to the top of Google. Would you like to know what issues you have on your site?<\/em>\u201d<\/p>\n

C\u2019mon guys, this is usually a giant pass for many people. You will go to the spam box every time. Folks hear such propositions every day. You will not break the fourth wall this way.<\/p>\n

What sets an express SEO Audit report apart from most initial SEO propositions is that you are providing fascinating information to people upfront while providing a professional look and personal approach. The report your prospects will be provided with should not be just a once over SEO performance overview. A good SEO lead generation report should deliver a prospect-tailored SEO analysis with coverage of important on-page and off-page SEO analysis assets. The report should help educate customers on the current SEO status of their site with detailed advice. All you need to know is their website URL and the email address to send a report to. Once you express concern about your prospects\u2019 sites by providing real issues with possible solutions on how to fix them, the wall between you and your prospects should open up in many cases.<\/p>\n

Using the Web CEO Lead Generation Tools<\/a> which enable the automated generation of a branded SEO audit report<\/a>, <\/strong>you can easily capture, analyze and convert high quality SEO prospects. Here you can find out how to generate qualified SEO leads<\/a> and turn them into your loyal customers.<\/p>\n

<\/span>Break down the changes in your existing customer websites via the SEO Events marks on SEO report graphs<\/span><\/h2>\n

\"break-down-seo-report-data\"<\/p>\n

SEO reporting has little or even no value when spikes and declines on SEO report graphs are delivered to clients without the context in which the changes took place at those specific times.<\/p>\n

Don\u2019t prepare and send regular SEO reports without explicit notes on the graphs which explain changes in rankings or backlinks. You should take client reporting seriously unless you want to lose customers because of a lack of transparency and poor communication about which SEO actions affected client sites.<\/p>\n

The Web CEO Journal of Events<\/strong> can great improve communication and transparency within SEO reports that are automatically emailed to your clients. The journal of SEO events can be used in the following cases:<\/p>\n