{"id":3140,"date":"2016-05-19T16:41:42","date_gmt":"2016-05-19T13:41:42","guid":{"rendered":"https:\/\/www.webceo.com\/blog\/?p=3140"},"modified":"2025-11-06T16:09:19","modified_gmt":"2025-11-06T15:09:19","slug":"3-tips-for-customer-centric-content","status":"publish","type":"post","link":"https:\/\/www.webceo.com\/blog\/3-tips-for-customer-centric-content\/","title":{"rendered":"3 Tips for Customer-Centric Content"},"content":{"rendered":"

Every company is investing in content, but very few are maximizing their investment by developing content that their audiences genuinely enjoy. Can you confidently claim that your content resonates with your audience? Or are you merely creating the content you selfishly want to publish? Let\u2019s take a closer look at this issue and how you can develop customer-centric content.<\/p>\n

<\/span>Creating Purposeful Content<\/span><\/h2>\n

When you think about your company\u2019s content marketing efforts, what\u2019s the ultimate goal? For most people, there\u2019s a simultaneous desire to increase brand awareness and drive conversions. However, here\u2019s where brands get it wrong. They assume that the quickest way to increase brand awareness and drive conversions is to talk about themselves.<\/p>\n

Well, this isn\u2019t exactly true. The only way to accomplish your content marketing goals is by creating content that adds value to the conversations and pain points your target customers are dealing with. For help in identifying these pain points and shaping your content strategy, consider using tools like WebCEO’s SEO Content Assistant<\/a>.<\/p>\n

For example, let\u2019s say you\u2019re a company that sells organic cleaning. Your content shouldn\u2019t center on the topic of why your products are superior to the competition. This is self-serving and does little to benefit your image. Instead, your content should address the issues your customers care about: the dangers of harmful chemicals, the benefits of natural solutions, and the importance of raising a healthy family. See the difference?<\/p>\n

If you want to get serious about creating high quality customer-centric content, then you need to focus on the following tips:<\/p>\n

<\/span>Target Search Habits<\/span><\/h2>\n

There are tons of tools on the market that allow you to analyze search volume, so there\u2019s no excuse for not leveraging this information and using it to shape your content strategy. To effectively analyze and capitalize on search habits, consider using WebCEO’s Online Keyword Tool<\/a>.<\/p>\n

There are numerous real world examples of what this looks like in action, but we\u2019ll take a look at one company in particular. Built In NYC is an online community for New York City entrepreneurs and startups. Because they spend a lot of time conducting keyword research, they know what their target user is looking for. One of the most popular topics is finding jobs with startups. Based on this info, they frequently post content<\/a> about NYC startups and tech companies that are hiring. It\u2019s natural and high returning for them.<\/p>\n

<\/span>\u00a0Choose the Right Formats<\/span><\/h2>\n

Sometimes you\u2019ll see two articles with very similar content from two different publishers. One does extremely well while the other fails to gain traction. Assuming they\u2019re seen by the same number\/type of users, what\u2019s the difference? In most cases, one used a better format.<\/p>\n

The format of your content matters more than you realize. People like to read digestible articles. This is why numbered lists are so popular. If one article features a bunch of dense paragraphs and technical language, while the other is broken into numbered sections with casual language, the latter article is going to do much better.<\/p>\n

This is something Lifehack has mastered. The majority of their traffic comes from social media and they understand that numbered posts on relevant topics \u2013 such as personal health and productivity<\/a> \u2013 do very well. An article titled \u201c5 Stretches for Lower Back Pain\u201d will do a lot better than a similar article titled \u201cThe Science of Stretching and the Impact on Lower Back Discomfort in Middle-Aged Adults.\u201d<\/p>\n

<\/span>Take Feedback Seriously<\/span><\/h2>\n

Finally, you need to take feedback seriously<\/a>. Browse blog comments, social media posts, and customer emails to get an idea of what people like about your content. Ultimately, they should guide the direction of your content marketing strategy. If something isn\u2019t working, don\u2019t pull a Steve Jobs and say, \u201cThey don\u2019t know what they want.\u201d No\u2026they do know what they want \u2013 so make sure you give it to them.<\/p>\n

<\/span>Putting it All Together<\/span><\/h3>\n

In order to create content your audience cares about, you have to stop being selfish. Keep these tips in mind and you\u2019ll begin to see changes take place. These will lead to better brand awareness and more conversions.<\/p>\n","protected":false},"excerpt":{"rendered":"

Every company is investing in content, but very few are maximizing their investment by developing content that their audiences genuinely enjoy. Can you confidently claim that your content resonates with your audience? 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