{"id":3607,"date":"2017-01-25T12:35:05","date_gmt":"2017-01-25T09:35:05","guid":{"rendered":"https:\/\/www.webceo.com\/blog\/?p=3607"},"modified":"2025-01-13T12:32:21","modified_gmt":"2025-01-13T09:32:21","slug":"5-fake-seo-advice-your-competitors-will-be-happy-to-give-you","status":"publish","type":"post","link":"https:\/\/www.webceo.com\/blog\/5-fake-seo-advice-your-competitors-will-be-happy-to-give-you\/","title":{"rendered":"5 Instances of Fake SEO Advice Your Competitors Will Be Happy to Give You"},"content":{"rendered":"

In my childhood, there was a popular poetry book with the subtitle \u201cfor naughty children only!\u201d From this book you could learn that it is OK to jump out the window with your mom\u2019s umbrella, or that you can draw a portrait of your granny on a wall as a birthday present for her. \u201cThere are naughty children who always do exactly the opposite of what they are told to do. For these children the book has been written.\u201d <\/span><\/p>\n

I found this book when I visited my parents on Christmas vacation and immediately had an idea for a blog post! Let\u2019s imagine what fake SEO advice your competitors would be happy to give you.<\/span><\/p>\n

<\/span>1. Test your site on your own monitor only. If your site looks good on your own computer, it will look good on all devices.<\/span><\/h2>\n

No, it won\u2019t. Today desktop <\/span>screen resolutions vary widely<\/span><\/a>, and that\u2019s without mentioning mobile devices! You should ensure your site visitors have the best experience using your site on their devices. To do this, go to your Google Analytics \u2192 Audience \u2192 Browser & OS. Here select \u201cScreen resolution\u201d as a primary dimension and \u201cBrowser size\u201d as a secondary one.<\/span><\/p>\n

\"google-analytics-browser-resolution\"<\/p>\n

This report will show what screen resolutions your visitors have. Now you can see your site through their eyes. If you use the Chrome browser, as I do, you can use the <\/span>Resolution test<\/span><\/a> plugin or any other tool that lets you imitate different screen sizes.<\/span><\/p>\n

<\/span>2. Make the website load slowly to make your visitors spend more time on it.<\/span><\/h2>\n

Slow pages annoy both <\/span>search engines<\/span><\/a> and <\/span>visitors<\/span><\/a>. The content of your site is the power that can involve users and keep them on your site. How will you know if your site pages are fast enough? Use <\/span>WebCEO’s Website Audit Tool<\/a> and check the Speed Optimization report<\/span>.<\/span><\/p>\n

\"page-speed-webceo\"<\/p>\n

The best advice is: \u201cCheck the page speed score for all your important pages and fix the issues WebCEO has found.\u201d<\/span><\/p>\n

<\/span>3. Give your visitors more choices.<\/span><\/h2>\n

Well, this one is tricky. Having choices is considered a good thing. However, the more choices a website offers, the harder it is for a visitor to choose something. <\/span><\/p>\n

Hi<\/span>ck\u2019s Law<\/span><\/a> says that increasing the number of choices will increase decision time logarithmically. A user overwhelmed with choices often decides to leave. The \u201c<\/span>jam experiment<\/span><\/a>\u201d provided by Sheena Iyengar and Mark Lepper proves this. If you are not familiar with the experiment I will retell you in brief: it was found that consumers were 10 times more likely to purchase jam on display when the number of jams available was reduced from 24 to 6. More choice, fewer sales. <\/span><\/p>\n

How to use this knowledge on your site: <\/span><\/p>\n