<\/span>Choose Keywords for the Occasion<\/strong><\/span><\/h2>\n\n\n\nIf you are an experienced SEO (and a WebCEO user as well), you already know how to run keyword research, what tools you need and what kind of keywords will give you an edge. If you forgot, let me refresh your memory: long-tail keywords. Long, specific phrases describing the things that the users want to find online. The closer your keywords match those phrases, the better. Be sure to add copious local description if you\u2019re local only Don\u2019t feel shy to use\u00a0WebCEO\u2019s Keyword Research tool\u00a0<\/a>if you need help.<\/p>\n\n\n\n![\"\"](\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/02\/image-3-1200x533.png\")
<\/figure>\n\n\n\nA marketing lifehack: not only couples shop on the Valentine\u2019s Day. Single people do it too, so you might consider expanding your range of keywords to include them, as well. In other words, research your target audience before researching your keywords.<\/p>\n\n\n\n
<\/span> Correct Timing Is Key<\/strong><\/span><\/h2>\n\n\n\nQuestion: when do the majority of people stop looking for Valentine\u2019s Day presents? Is \u201cthe day after\u201d your answer? Good, you are someone who knows their stuff. The same is true for every other holiday: as soon as it becomes yesterday\u2019s news, the stampede of buyers reduces dramatically, and you\u2019ll be lucky if there are any who visit your site. You\u2019ve let the opportunity slip by!<\/p>\n\n\n\n
That\u2019s why smart marketers launch their campaign early, when the interest in the trend only starts to build up. Take a look at this graph made in Google Trends. You can see how the number of searches made last year drops like a rock on February 15th, and the tide you want to ride is clearly visible.<\/p>\n\n\n\n![\"google-trends-2020-valentines-day\"](\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2021\/01\/google-trends-2020-valentines-day-1024x358.png\")
<\/figure>\n\n\n\n<\/span>Mobile Optimization Is More Important Than Ever<\/strong><\/span><\/h2>\n\n\n\nIt is an established fact that the majority of Internet users nowadays prefer mobile devices over alternatives like PCs. From that, we can infer that online purchases are primarily made from mobile devices, too. If we add to our line of logic Google\u2019s policy to index websites\u2019 mobile versions before their desktop counterparts, it will bring us to a simple conclusion: if you want to attract a large audience to your site, optimization for mobile devices is an absolute must. Elementary!<\/p>\n\n\n\n
Responsive design is a must, and it doesn\u2019t matter what niche you perform in. People prefer mobile, so don\u2019t disappoint them on such a beautiful day. Check out the WebCEO Landing Page SEO Tool<\/a> to see if you are ready to welcome mobile customers.<\/p>\n\n\n\n![\"\"](\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/02\/image-4-1200x586.png\")
<\/figure>\n\n\n\n<\/span>Use Images and Videos To Show Your Products <\/strong><\/span><\/h2>\n\n\n\nThis one\u2019s a no-brainer. How will anyone buy from you if they don\u2019t even know what your products look like? But more importantly, here\u2019s an interesting fact about your potential customers: most of them aren\u2019t even sure at first what they want to buy. That\u2019s why gift guides with lots of options in them are so popular, especially when they are in a video format (YouTube is the number one go-to site for online shoppers). So blow the dust off your camera and start shooting.<\/p>\n\n\n\n
Don\u2019t forget about optimization:<\/p>\n\n\n\n
\n- put keywords into filenames and alt<\/i> tags<\/li>\n\n\n\n
- compress images and videos to make them load faster<\/li>\n\n\n\n
- pick the right dimensions for images<\/li>\n<\/ul>\n\n\n\n
All to provide users with a better experience on your website.<\/p>\n\n\n\n
<\/span>Create Appropriately-Themed Landing Pages<\/strong><\/span><\/h2>\n\n\n\nSelf-explanatory: visitors will enjoy a good-looking page with hearts, cupids or whatever is best suited for the event. This step works best when such pages have already been on your site for years. A URL\u2019s age and its inbound links are advantages not to be discarded, after all. Directing traffic to a freshly made page before time runs out is a tough challenge, so it\u2019s better to re-use your old assets whenever possible. Note that renaming a URL counts as creating a new one! If you absolutely have to update it (for example, change \/valentines-2019\/<\/i> to \/valentines-2020\/<\/i>), that\u2019s what the 301 redirects are for.<\/p>\n\n\n\n
Once the big day is over and the page has fulfilled its purpose, it would be a good idea to strip it off its content, replace it with something related to the holiday (in this case, St. Valentine-themed) so that it wouldn\u2019t be blank, and let the little hard worker rest until the next year. Unless you don\u2019t mind orders for Valentine\u2019s gifts in the middle of summer.<\/p>\n\n\n\n
<\/span> Social Media Is Your Friend<\/strong><\/span><\/h2>\n\n\n\nAs always, blogs and social networks are allies to anyone who has a business to promote. Especially on holidays and other important days. This is where you stir your grey matter up with chocolate and other unhealthy glucose-containing food and start producing content that will leave the audience in awe! On the precipice of Saint Valentine\u2019s Day, the world\u2019s most ancient and powerful muse known as Love is twice as generous to those who ask her for inspiration.<\/p>\n\n\n\n
Prepare your social media marketing campaign and check out how many people it has brought to your website with the help of the WebCEO Social Engagement Tool<\/a>. <\/p>\n\n\n\n![\"The-WebCEO-Social-Engagement-Tool-Social-Traffic\"](\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2021\/01\/The-WebCEO-Social-Engagement-Tool-Social-Traffic-1002x1024.png\")
<\/figure>\n\n\n\n<\/span>Say \u201cYes\u201d to Collaborations <\/strong><\/span><\/h2>\n\n\n\nI\u2019m sorry to say this but you might not sell that particular product a person would like to buy for a present. You may sell flowers but a customer would also like to buy some chocolate which you don’t have. And – wow! – chocolate is available in a store you\u2019re partnered with! Five points from you and ten points to your competitor for a perfect Valentine\u2019s combo. <\/p>\n\n\n\n
Collaborations with other businesses can always bring you extra free advertising and income. You can advertise a business or businesses you want to create a combo with on your website, and your partners will do the same. Add special discounts and you score! People like to buy things advantageously. <\/p>\n\n\n\n
You will not only be seen by a wider audience but also get found for more queries. This will also bring more brand mentions and backlinks. <\/p>\n\n\n\n
Your prime mission is to find a first match for your product that people tend to want alongside your product. Begin working with someone who sells that product. This works for seasonal offers as well, of course.
As soon as you have started a collaboration, don\u2019t forget to track your results!<\/p>\n\n\n\n
Use the WebCEO Web Buzz Monitoring Tool<\/a> to see who mentioned your business on social media, news and blogs and analyze what people think of your business. <\/p>\n\n\n\n![\"The-WebCEO-Web-Buzz-Monitoring-Tool\"](\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2021\/01\/The-WebCEO-Web-Buzz-Monitoring-Tool-1024x570.png\")
<\/figure>\n\n\n\nThe WebCEO Backlink Profile Tools<\/a> will show all of your gained backlinks and will analyze them for toxicity!<\/p>\n\n\n\n![\"The-WebCEO-My-Backlinks-Tool\"](\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2021\/01\/The-WebCEO-My-Backlinks-Tool-1024x610.png\")
<\/figure>\n\n\n\n<\/span>Can Your Server Handle Incoming Traffic?<\/strong><\/span><\/h2>\n\n\n\nAs this magical day has plenty in store for everyone who\u2019s willing to participate in its celebration, there\u2019s one surprise you might receive from Saint Valentine\u2026 a server crash.<\/p>\n\n\n\n![\"Seasonal](\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2017\/02\/Seasonal-SEO-goes-in-a-poof..png\")
<\/figure>\n\n\n\nYeah. This can happen when the crowd you\u2019ve attracted is just too big. Unfortunately, \u201ctoo much traffic\u201d is also a thing. Imagine yourself as the winner, outmatching the competitors, swimming in orders and living your dream, only to lose it all to a server error. The embarrassment!<\/p>\n\n\n\n
That\u2019s why it won\u2019t hurt to ensure your server is disaster-ready. Naturally, the sooner you look into everything that could cause problems and take measures, the better your site\u2019s chances to pull through the holiday.<\/p>\n\n\n\n
<\/span>Upgrade Your Customer Experience<\/strong><\/span><\/h2>\n\n\n\n\u201cDude, where did you buy such a cool present for Bethany?\u201d<\/i><\/p>\n\n\n\n
\u201cOh yeah, I know one stunning place…”<\/i><\/p>\n\n\n\n
All companies dream of having great word of mouth. You in turn should stop dreaming and start creating that stunning reality.<\/p>\n\n\n\n
During the holidays all of us are nervous because there are a lot of things to complete. St. Valentine\u2019s Day is the toughest one as we literally have to put our hearts, souls and feelings into presents for our dearest one (or more). If you place even more problems on your customers\u2019 shoulders, they may shrug you off in a hurry.<\/p>\n\n\n\n
Create an easy and fast method of searching your site so users can find and buy a desired gift, and your karma will be clean. Don\u2019t create way too many forms to fill <\/i>for ordering some chocolate. You will damage the user experience. A person may escape your grasp just before they would have otherwise purchased and buy from another website. The faster a client figures out how to order, and the easier he or she gets a confirmation of purchasing, the happier a customer is, the more adorable you are for him or her.
Who knows, they may even fall in love with you and your website!<\/p>\n\n\n\n
A great bonus about happy customers is that they aren\u2019t shy to express their appreciation out loud. People\u2019s words are the best advertisement and you can\u2019t lose this chance. Satisfy your customers with the best experience of purchasing a present on your website and you\u2019ll get effective and free advertising.<\/p>\n\n\n\n
<\/span>Start Loving Internal Links <\/strong><\/span><\/h2>\n\n\n\nInternal links are more helpful than we think and will bring you more than you may expect.<\/p>\n\n\n\n
Let\u2019s set up a picture: you have a nice landing page with cool things to order for the occasion, people like it and order your goods. It\u2019s the perfect time to give them a clue about what they can have in addition to the main dish! If you promote chocolate \u2013 give a link to the gourmet peanut butter that tastes perfect with that very dessert and is available on your website. By helping customers pick a perfect Valentine\u2019s Day combination, you will increase traffic to more than just one product page of your website.<\/p>\n\n\n\n
Moreover, using this method, you may let people know that you can help them on any occasion, not only on Valentine\u2019s Day. Place links \u2013 where it is appropriate of course \u2013 to other special offers that touch different holidays like Christmas, New Year\u2019s, etc. Satisfied customers will definitely bookmark them. However, that\u2019s only possible if you have permanent pages for such events.<\/p>\n\n\n\n
Use the WebCEO Internal Links Tool <\/a>to analyze and optimize your internal links.<\/p>\n\n\n\n![\"The](\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2021\/01\/The-WebCEO-Internal-Links-Tool-Page-Authority-Analysis-1024x617.png\")
<\/figure>\n\n\n\n<\/span>There\u2019s No Such Thing as \u201cShopping is Done\u201d<\/strong><\/span><\/h2>\n\n\n\nMake people buy more even if they don\u2019t need it.<\/p>\n\n\n\n
Predict their desires and plans for this day and provide them with the stuff that is not only about presents. Help your customers organize a real and unforgettable celebration by giving them an opportunity to buy something like a \u201cSpecial Evening Pack\u201d that will contain everything needed for a private celebration: wine, candles, flowers, and so on.<\/p>\n\n\n\n
How this can help your SEO? Good question. I\u2019m sure your marketing department will be able to create something special without our help. However, our tip is about your keyword field extension<\/strong>.<\/p>\n\n\n\nYou can use questions like \u201cWhat to do on Valentine\u2019s Day?\u201d \u2013 9900 monthly searches \u2013 as a title for a special offer and sell anything. Just present this \u201canything\u201d decently so that people would be ready to use their credit cards.<\/p>\n\n\n\n
<\/span>Local Businesses Should Take This Chance<\/strong><\/span><\/h2>\n\n\n\nDelivery of holiday meals, candles, decorations or presents will help you get more clients during a period of celebration. Cafes can upgrade or change their menu and launch a special delivery service dedicated to St Valentine’s Day. Enrich your keyword sets with \u201cdelivery\u201d focused keywords. <\/p>\n\n\n\n
Our special advice: make your delivery work ahead of the events. People tend to plan their \u201cbanquets\u201d beforehand. Thus, it will be great if you present a new menu and start taking orders for delivery two or three weeks before the very day. You will escape mess and turmoil. Workers will know what to do and how to act in advance. <\/p>\n\n\n\n
During the pre-celebration period you can spread information about your special delivery on social media, your website and via newsletters where your announcement will be easily noticed. Make this offer not only special but comfortable. Add the possibility to make orders via social media and messaging apps besides phone calls.
We repeat: Do not overlook taking orders via messaging apps!<\/p>\n\n\n\n
To see the results of your special offer\u2019s social media campaign, use the WebCEO Facebook Insights Tool<\/a> and Social Engagement Tool<\/a>. <\/p>\n\n\n\n
<\/figure>\n\n\n\nA marketing lifehack: not only couples shop on the Valentine\u2019s Day. Single people do it too, so you might consider expanding your range of keywords to include them, as well. In other words, research your target audience before researching your keywords.<\/p>\n\n\n\n
<\/span> Correct Timing Is Key<\/strong><\/span><\/h2>\n\n\n\nQuestion: when do the majority of people stop looking for Valentine\u2019s Day presents? Is \u201cthe day after\u201d your answer? Good, you are someone who knows their stuff. The same is true for every other holiday: as soon as it becomes yesterday\u2019s news, the stampede of buyers reduces dramatically, and you\u2019ll be lucky if there are any who visit your site. You\u2019ve let the opportunity slip by!<\/p>\n\n\n\n
That\u2019s why smart marketers launch their campaign early, when the interest in the trend only starts to build up. Take a look at this graph made in Google Trends. You can see how the number of searches made last year drops like a rock on February 15th, and the tide you want to ride is clearly visible.<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/span>Mobile Optimization Is More Important Than Ever<\/strong><\/span><\/h2>\n\n\n\nIt is an established fact that the majority of Internet users nowadays prefer mobile devices over alternatives like PCs. From that, we can infer that online purchases are primarily made from mobile devices, too. If we add to our line of logic Google\u2019s policy to index websites\u2019 mobile versions before their desktop counterparts, it will bring us to a simple conclusion: if you want to attract a large audience to your site, optimization for mobile devices is an absolute must. Elementary!<\/p>\n\n\n\n
Responsive design is a must, and it doesn\u2019t matter what niche you perform in. People prefer mobile, so don\u2019t disappoint them on such a beautiful day. Check out the WebCEO Landing Page SEO Tool<\/a> to see if you are ready to welcome mobile customers.<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/span>Use Images and Videos To Show Your Products <\/strong><\/span><\/h2>\n\n\n\nThis one\u2019s a no-brainer. How will anyone buy from you if they don\u2019t even know what your products look like? But more importantly, here\u2019s an interesting fact about your potential customers: most of them aren\u2019t even sure at first what they want to buy. That\u2019s why gift guides with lots of options in them are so popular, especially when they are in a video format (YouTube is the number one go-to site for online shoppers). So blow the dust off your camera and start shooting.<\/p>\n\n\n\n
Don\u2019t forget about optimization:<\/p>\n\n\n\n
\n- put keywords into filenames and alt<\/i> tags<\/li>\n\n\n\n
- compress images and videos to make them load faster<\/li>\n\n\n\n
- pick the right dimensions for images<\/li>\n<\/ul>\n\n\n\n
All to provide users with a better experience on your website.<\/p>\n\n\n\n
<\/span>Create Appropriately-Themed Landing Pages<\/strong><\/span><\/h2>\n\n\n\nSelf-explanatory: visitors will enjoy a good-looking page with hearts, cupids or whatever is best suited for the event. This step works best when such pages have already been on your site for years. A URL\u2019s age and its inbound links are advantages not to be discarded, after all. Directing traffic to a freshly made page before time runs out is a tough challenge, so it\u2019s better to re-use your old assets whenever possible. Note that renaming a URL counts as creating a new one! If you absolutely have to update it (for example, change \/valentines-2019\/<\/i> to \/valentines-2020\/<\/i>), that\u2019s what the 301 redirects are for.<\/p>\n\n\n\n
Once the big day is over and the page has fulfilled its purpose, it would be a good idea to strip it off its content, replace it with something related to the holiday (in this case, St. Valentine-themed) so that it wouldn\u2019t be blank, and let the little hard worker rest until the next year. Unless you don\u2019t mind orders for Valentine\u2019s gifts in the middle of summer.<\/p>\n\n\n\n
<\/span> Social Media Is Your Friend<\/strong><\/span><\/h2>\n\n\n\nAs always, blogs and social networks are allies to anyone who has a business to promote. Especially on holidays and other important days. This is where you stir your grey matter up with chocolate and other unhealthy glucose-containing food and start producing content that will leave the audience in awe! On the precipice of Saint Valentine\u2019s Day, the world\u2019s most ancient and powerful muse known as Love is twice as generous to those who ask her for inspiration.<\/p>\n\n\n\n
Prepare your social media marketing campaign and check out how many people it has brought to your website with the help of the WebCEO Social Engagement Tool<\/a>. <\/p>\n\n\n\n<\/figure>\n\n\n\n<\/span>Say \u201cYes\u201d to Collaborations <\/strong><\/span><\/h2>\n\n\n\nI\u2019m sorry to say this but you might not sell that particular product a person would like to buy for a present. You may sell flowers but a customer would also like to buy some chocolate which you don’t have. And – wow! – chocolate is available in a store you\u2019re partnered with! Five points from you and ten points to your competitor for a perfect Valentine\u2019s combo. <\/p>\n\n\n\n
Collaborations with other businesses can always bring you extra free advertising and income. You can advertise a business or businesses you want to create a combo with on your website, and your partners will do the same. Add special discounts and you score! People like to buy things advantageously. <\/p>\n\n\n\n
You will not only be seen by a wider audience but also get found for more queries. This will also bring more brand mentions and backlinks. <\/p>\n\n\n\n
Your prime mission is to find a first match for your product that people tend to want alongside your product. Begin working with someone who sells that product. This works for seasonal offers as well, of course.
As soon as you have started a collaboration, don\u2019t forget to track your results!<\/p>\n\n\n\n
Use the WebCEO Web Buzz Monitoring Tool<\/a> to see who mentioned your business on social media, news and blogs and analyze what people think of your business. <\/p>\n\n\n\n<\/figure>\n\n\n\nThe WebCEO Backlink Profile Tools<\/a> will show all of your gained backlinks and will analyze them for toxicity!<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/span>Can Your Server Handle Incoming Traffic?<\/strong><\/span><\/h2>\n\n\n\nAs this magical day has plenty in store for everyone who\u2019s willing to participate in its celebration, there\u2019s one surprise you might receive from Saint Valentine\u2026 a server crash.<\/p>\n\n\n\n<\/figure>\n\n\n\nYeah. This can happen when the crowd you\u2019ve attracted is just too big. Unfortunately, \u201ctoo much traffic\u201d is also a thing. Imagine yourself as the winner, outmatching the competitors, swimming in orders and living your dream, only to lose it all to a server error. The embarrassment!<\/p>\n\n\n\n
That\u2019s why it won\u2019t hurt to ensure your server is disaster-ready. Naturally, the sooner you look into everything that could cause problems and take measures, the better your site\u2019s chances to pull through the holiday.<\/p>\n\n\n\n
<\/span>Upgrade Your Customer Experience<\/strong><\/span><\/h2>\n\n\n\n\u201cDude, where did you buy such a cool present for Bethany?\u201d<\/i><\/p>\n\n\n\n
\u201cOh yeah, I know one stunning place…”<\/i><\/p>\n\n\n\n
All companies dream of having great word of mouth. You in turn should stop dreaming and start creating that stunning reality.<\/p>\n\n\n\n
During the holidays all of us are nervous because there are a lot of things to complete. St. Valentine\u2019s Day is the toughest one as we literally have to put our hearts, souls and feelings into presents for our dearest one (or more). If you place even more problems on your customers\u2019 shoulders, they may shrug you off in a hurry.<\/p>\n\n\n\n
Create an easy and fast method of searching your site so users can find and buy a desired gift, and your karma will be clean. Don\u2019t create way too many forms to fill <\/i>for ordering some chocolate. You will damage the user experience. A person may escape your grasp just before they would have otherwise purchased and buy from another website. The faster a client figures out how to order, and the easier he or she gets a confirmation of purchasing, the happier a customer is, the more adorable you are for him or her.
Who knows, they may even fall in love with you and your website!<\/p>\n\n\n\n
A great bonus about happy customers is that they aren\u2019t shy to express their appreciation out loud. People\u2019s words are the best advertisement and you can\u2019t lose this chance. Satisfy your customers with the best experience of purchasing a present on your website and you\u2019ll get effective and free advertising.<\/p>\n\n\n\n
<\/span>Start Loving Internal Links <\/strong><\/span><\/h2>\n\n\n\nInternal links are more helpful than we think and will bring you more than you may expect.<\/p>\n\n\n\n
Let\u2019s set up a picture: you have a nice landing page with cool things to order for the occasion, people like it and order your goods. It\u2019s the perfect time to give them a clue about what they can have in addition to the main dish! If you promote chocolate \u2013 give a link to the gourmet peanut butter that tastes perfect with that very dessert and is available on your website. By helping customers pick a perfect Valentine\u2019s Day combination, you will increase traffic to more than just one product page of your website.<\/p>\n\n\n\n
Moreover, using this method, you may let people know that you can help them on any occasion, not only on Valentine\u2019s Day. Place links \u2013 where it is appropriate of course \u2013 to other special offers that touch different holidays like Christmas, New Year\u2019s, etc. Satisfied customers will definitely bookmark them. However, that\u2019s only possible if you have permanent pages for such events.<\/p>\n\n\n\n
Use the WebCEO Internal Links Tool <\/a>to analyze and optimize your internal links.<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/span>There\u2019s No Such Thing as \u201cShopping is Done\u201d<\/strong><\/span><\/h2>\n\n\n\nMake people buy more even if they don\u2019t need it.<\/p>\n\n\n\n
Predict their desires and plans for this day and provide them with the stuff that is not only about presents. Help your customers organize a real and unforgettable celebration by giving them an opportunity to buy something like a \u201cSpecial Evening Pack\u201d that will contain everything needed for a private celebration: wine, candles, flowers, and so on.<\/p>\n\n\n\n
How this can help your SEO? Good question. I\u2019m sure your marketing department will be able to create something special without our help. However, our tip is about your keyword field extension<\/strong>.<\/p>\n\n\n\nYou can use questions like \u201cWhat to do on Valentine\u2019s Day?\u201d \u2013 9900 monthly searches \u2013 as a title for a special offer and sell anything. Just present this \u201canything\u201d decently so that people would be ready to use their credit cards.<\/p>\n\n\n\n
<\/span>Local Businesses Should Take This Chance<\/strong><\/span><\/h2>\n\n\n\nDelivery of holiday meals, candles, decorations or presents will help you get more clients during a period of celebration. Cafes can upgrade or change their menu and launch a special delivery service dedicated to St Valentine’s Day. Enrich your keyword sets with \u201cdelivery\u201d focused keywords. <\/p>\n\n\n\n
Our special advice: make your delivery work ahead of the events. People tend to plan their \u201cbanquets\u201d beforehand. Thus, it will be great if you present a new menu and start taking orders for delivery two or three weeks before the very day. You will escape mess and turmoil. Workers will know what to do and how to act in advance. <\/p>\n\n\n\n
During the pre-celebration period you can spread information about your special delivery on social media, your website and via newsletters where your announcement will be easily noticed. Make this offer not only special but comfortable. Add the possibility to make orders via social media and messaging apps besides phone calls.
We repeat: Do not overlook taking orders via messaging apps!<\/p>\n\n\n\n
To see the results of your special offer\u2019s social media campaign, use the WebCEO Facebook Insights Tool<\/a> and Social Engagement Tool<\/a>. <\/p>\n\n\n\n
<\/figure>\n\n\n\n<\/span>Mobile Optimization Is More Important Than Ever<\/strong><\/span><\/h2>\n\n\n\nIt is an established fact that the majority of Internet users nowadays prefer mobile devices over alternatives like PCs. From that, we can infer that online purchases are primarily made from mobile devices, too. If we add to our line of logic Google\u2019s policy to index websites\u2019 mobile versions before their desktop counterparts, it will bring us to a simple conclusion: if you want to attract a large audience to your site, optimization for mobile devices is an absolute must. Elementary!<\/p>\n\n\n\n
Responsive design is a must, and it doesn\u2019t matter what niche you perform in. People prefer mobile, so don\u2019t disappoint them on such a beautiful day. Check out the WebCEO Landing Page SEO Tool<\/a> to see if you are ready to welcome mobile customers.<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/span>Use Images and Videos To Show Your Products <\/strong><\/span><\/h2>\n\n\n\nThis one\u2019s a no-brainer. How will anyone buy from you if they don\u2019t even know what your products look like? But more importantly, here\u2019s an interesting fact about your potential customers: most of them aren\u2019t even sure at first what they want to buy. That\u2019s why gift guides with lots of options in them are so popular, especially when they are in a video format (YouTube is the number one go-to site for online shoppers). So blow the dust off your camera and start shooting.<\/p>\n\n\n\n
Don\u2019t forget about optimization:<\/p>\n\n\n\n
\n- put keywords into filenames and alt<\/i> tags<\/li>\n\n\n\n
- compress images and videos to make them load faster<\/li>\n\n\n\n
- pick the right dimensions for images<\/li>\n<\/ul>\n\n\n\n
All to provide users with a better experience on your website.<\/p>\n\n\n\n
<\/span>Create Appropriately-Themed Landing Pages<\/strong><\/span><\/h2>\n\n\n\nSelf-explanatory: visitors will enjoy a good-looking page with hearts, cupids or whatever is best suited for the event. This step works best when such pages have already been on your site for years. A URL\u2019s age and its inbound links are advantages not to be discarded, after all. Directing traffic to a freshly made page before time runs out is a tough challenge, so it\u2019s better to re-use your old assets whenever possible. Note that renaming a URL counts as creating a new one! If you absolutely have to update it (for example, change \/valentines-2019\/<\/i> to \/valentines-2020\/<\/i>), that\u2019s what the 301 redirects are for.<\/p>\n\n\n\n
Once the big day is over and the page has fulfilled its purpose, it would be a good idea to strip it off its content, replace it with something related to the holiday (in this case, St. Valentine-themed) so that it wouldn\u2019t be blank, and let the little hard worker rest until the next year. Unless you don\u2019t mind orders for Valentine\u2019s gifts in the middle of summer.<\/p>\n\n\n\n
<\/span> Social Media Is Your Friend<\/strong><\/span><\/h2>\n\n\n\nAs always, blogs and social networks are allies to anyone who has a business to promote. Especially on holidays and other important days. This is where you stir your grey matter up with chocolate and other unhealthy glucose-containing food and start producing content that will leave the audience in awe! On the precipice of Saint Valentine\u2019s Day, the world\u2019s most ancient and powerful muse known as Love is twice as generous to those who ask her for inspiration.<\/p>\n\n\n\n
Prepare your social media marketing campaign and check out how many people it has brought to your website with the help of the WebCEO Social Engagement Tool<\/a>. <\/p>\n\n\n\n<\/figure>\n\n\n\n<\/span>Say \u201cYes\u201d to Collaborations <\/strong><\/span><\/h2>\n\n\n\nI\u2019m sorry to say this but you might not sell that particular product a person would like to buy for a present. You may sell flowers but a customer would also like to buy some chocolate which you don’t have. And – wow! – chocolate is available in a store you\u2019re partnered with! Five points from you and ten points to your competitor for a perfect Valentine\u2019s combo. <\/p>\n\n\n\n
Collaborations with other businesses can always bring you extra free advertising and income. You can advertise a business or businesses you want to create a combo with on your website, and your partners will do the same. Add special discounts and you score! People like to buy things advantageously. <\/p>\n\n\n\n
You will not only be seen by a wider audience but also get found for more queries. This will also bring more brand mentions and backlinks. <\/p>\n\n\n\n
Your prime mission is to find a first match for your product that people tend to want alongside your product. Begin working with someone who sells that product. This works for seasonal offers as well, of course.
As soon as you have started a collaboration, don\u2019t forget to track your results!<\/p>\n\n\n\n
Use the WebCEO Web Buzz Monitoring Tool<\/a> to see who mentioned your business on social media, news and blogs and analyze what people think of your business. <\/p>\n\n\n\n<\/figure>\n\n\n\nThe WebCEO Backlink Profile Tools<\/a> will show all of your gained backlinks and will analyze them for toxicity!<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/span>Can Your Server Handle Incoming Traffic?<\/strong><\/span><\/h2>\n\n\n\nAs this magical day has plenty in store for everyone who\u2019s willing to participate in its celebration, there\u2019s one surprise you might receive from Saint Valentine\u2026 a server crash.<\/p>\n\n\n\n<\/figure>\n\n\n\nYeah. This can happen when the crowd you\u2019ve attracted is just too big. Unfortunately, \u201ctoo much traffic\u201d is also a thing. Imagine yourself as the winner, outmatching the competitors, swimming in orders and living your dream, only to lose it all to a server error. The embarrassment!<\/p>\n\n\n\n
That\u2019s why it won\u2019t hurt to ensure your server is disaster-ready. Naturally, the sooner you look into everything that could cause problems and take measures, the better your site\u2019s chances to pull through the holiday.<\/p>\n\n\n\n
<\/span>Upgrade Your Customer Experience<\/strong><\/span><\/h2>\n\n\n\n\u201cDude, where did you buy such a cool present for Bethany?\u201d<\/i><\/p>\n\n\n\n
\u201cOh yeah, I know one stunning place…”<\/i><\/p>\n\n\n\n
All companies dream of having great word of mouth. You in turn should stop dreaming and start creating that stunning reality.<\/p>\n\n\n\n
During the holidays all of us are nervous because there are a lot of things to complete. St. Valentine\u2019s Day is the toughest one as we literally have to put our hearts, souls and feelings into presents for our dearest one (or more). If you place even more problems on your customers\u2019 shoulders, they may shrug you off in a hurry.<\/p>\n\n\n\n
Create an easy and fast method of searching your site so users can find and buy a desired gift, and your karma will be clean. Don\u2019t create way too many forms to fill <\/i>for ordering some chocolate. You will damage the user experience. A person may escape your grasp just before they would have otherwise purchased and buy from another website. The faster a client figures out how to order, and the easier he or she gets a confirmation of purchasing, the happier a customer is, the more adorable you are for him or her.
Who knows, they may even fall in love with you and your website!<\/p>\n\n\n\n
A great bonus about happy customers is that they aren\u2019t shy to express their appreciation out loud. People\u2019s words are the best advertisement and you can\u2019t lose this chance. Satisfy your customers with the best experience of purchasing a present on your website and you\u2019ll get effective and free advertising.<\/p>\n\n\n\n
<\/span>Start Loving Internal Links <\/strong><\/span><\/h2>\n\n\n\nInternal links are more helpful than we think and will bring you more than you may expect.<\/p>\n\n\n\n
Let\u2019s set up a picture: you have a nice landing page with cool things to order for the occasion, people like it and order your goods. It\u2019s the perfect time to give them a clue about what they can have in addition to the main dish! If you promote chocolate \u2013 give a link to the gourmet peanut butter that tastes perfect with that very dessert and is available on your website. By helping customers pick a perfect Valentine\u2019s Day combination, you will increase traffic to more than just one product page of your website.<\/p>\n\n\n\n
Moreover, using this method, you may let people know that you can help them on any occasion, not only on Valentine\u2019s Day. Place links \u2013 where it is appropriate of course \u2013 to other special offers that touch different holidays like Christmas, New Year\u2019s, etc. Satisfied customers will definitely bookmark them. However, that\u2019s only possible if you have permanent pages for such events.<\/p>\n\n\n\n
Use the WebCEO Internal Links Tool <\/a>to analyze and optimize your internal links.<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/span>There\u2019s No Such Thing as \u201cShopping is Done\u201d<\/strong><\/span><\/h2>\n\n\n\nMake people buy more even if they don\u2019t need it.<\/p>\n\n\n\n
Predict their desires and plans for this day and provide them with the stuff that is not only about presents. Help your customers organize a real and unforgettable celebration by giving them an opportunity to buy something like a \u201cSpecial Evening Pack\u201d that will contain everything needed for a private celebration: wine, candles, flowers, and so on.<\/p>\n\n\n\n
How this can help your SEO? Good question. I\u2019m sure your marketing department will be able to create something special without our help. However, our tip is about your keyword field extension<\/strong>.<\/p>\n\n\n\nYou can use questions like \u201cWhat to do on Valentine\u2019s Day?\u201d \u2013 9900 monthly searches \u2013 as a title for a special offer and sell anything. Just present this \u201canything\u201d decently so that people would be ready to use their credit cards.<\/p>\n\n\n\n
<\/span>Local Businesses Should Take This Chance<\/strong><\/span><\/h2>\n\n\n\nDelivery of holiday meals, candles, decorations or presents will help you get more clients during a period of celebration. Cafes can upgrade or change their menu and launch a special delivery service dedicated to St Valentine’s Day. Enrich your keyword sets with \u201cdelivery\u201d focused keywords. <\/p>\n\n\n\n
Our special advice: make your delivery work ahead of the events. People tend to plan their \u201cbanquets\u201d beforehand. Thus, it will be great if you present a new menu and start taking orders for delivery two or three weeks before the very day. You will escape mess and turmoil. Workers will know what to do and how to act in advance. <\/p>\n\n\n\n
During the pre-celebration period you can spread information about your special delivery on social media, your website and via newsletters where your announcement will be easily noticed. Make this offer not only special but comfortable. Add the possibility to make orders via social media and messaging apps besides phone calls.
We repeat: Do not overlook taking orders via messaging apps!<\/p>\n\n\n\n
To see the results of your special offer\u2019s social media campaign, use the WebCEO Facebook Insights Tool<\/a> and Social Engagement Tool<\/a>. <\/p>\n\n\n\n
<\/figure>\n\n\n\n<\/span>Use Images and Videos To Show Your Products <\/strong><\/span><\/h2>\n\n\n\nThis one\u2019s a no-brainer. How will anyone buy from you if they don\u2019t even know what your products look like? But more importantly, here\u2019s an interesting fact about your potential customers: most of them aren\u2019t even sure at first what they want to buy. That\u2019s why gift guides with lots of options in them are so popular, especially when they are in a video format (YouTube is the number one go-to site for online shoppers). So blow the dust off your camera and start shooting.<\/p>\n\n\n\n
Don\u2019t forget about optimization:<\/p>\n\n\n\n
\n- put keywords into filenames and alt<\/i> tags<\/li>\n\n\n\n
- compress images and videos to make them load faster<\/li>\n\n\n\n
- pick the right dimensions for images<\/li>\n<\/ul>\n\n\n\n
All to provide users with a better experience on your website.<\/p>\n\n\n\n
<\/span>Create Appropriately-Themed Landing Pages<\/strong><\/span><\/h2>\n\n\n\nSelf-explanatory: visitors will enjoy a good-looking page with hearts, cupids or whatever is best suited for the event. This step works best when such pages have already been on your site for years. A URL\u2019s age and its inbound links are advantages not to be discarded, after all. Directing traffic to a freshly made page before time runs out is a tough challenge, so it\u2019s better to re-use your old assets whenever possible. Note that renaming a URL counts as creating a new one! If you absolutely have to update it (for example, change \/valentines-2019\/<\/i> to \/valentines-2020\/<\/i>), that\u2019s what the 301 redirects are for.<\/p>\n\n\n\n
Once the big day is over and the page has fulfilled its purpose, it would be a good idea to strip it off its content, replace it with something related to the holiday (in this case, St. Valentine-themed) so that it wouldn\u2019t be blank, and let the little hard worker rest until the next year. Unless you don\u2019t mind orders for Valentine\u2019s gifts in the middle of summer.<\/p>\n\n\n\n
<\/span> Social Media Is Your Friend<\/strong><\/span><\/h2>\n\n\n\nAs always, blogs and social networks are allies to anyone who has a business to promote. Especially on holidays and other important days. This is where you stir your grey matter up with chocolate and other unhealthy glucose-containing food and start producing content that will leave the audience in awe! On the precipice of Saint Valentine\u2019s Day, the world\u2019s most ancient and powerful muse known as Love is twice as generous to those who ask her for inspiration.<\/p>\n\n\n\n
Prepare your social media marketing campaign and check out how many people it has brought to your website with the help of the WebCEO Social Engagement Tool<\/a>. <\/p>\n\n\n\n<\/figure>\n\n\n\n<\/span>Say \u201cYes\u201d to Collaborations <\/strong><\/span><\/h2>\n\n\n\nI\u2019m sorry to say this but you might not sell that particular product a person would like to buy for a present. You may sell flowers but a customer would also like to buy some chocolate which you don’t have. And – wow! – chocolate is available in a store you\u2019re partnered with! Five points from you and ten points to your competitor for a perfect Valentine\u2019s combo. <\/p>\n\n\n\n
Collaborations with other businesses can always bring you extra free advertising and income. You can advertise a business or businesses you want to create a combo with on your website, and your partners will do the same. Add special discounts and you score! People like to buy things advantageously. <\/p>\n\n\n\n
You will not only be seen by a wider audience but also get found for more queries. This will also bring more brand mentions and backlinks. <\/p>\n\n\n\n
Your prime mission is to find a first match for your product that people tend to want alongside your product. Begin working with someone who sells that product. This works for seasonal offers as well, of course.
As soon as you have started a collaboration, don\u2019t forget to track your results!<\/p>\n\n\n\n
Use the WebCEO Web Buzz Monitoring Tool<\/a> to see who mentioned your business on social media, news and blogs and analyze what people think of your business. <\/p>\n\n\n\n<\/figure>\n\n\n\nThe WebCEO Backlink Profile Tools<\/a> will show all of your gained backlinks and will analyze them for toxicity!<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/span>Can Your Server Handle Incoming Traffic?<\/strong><\/span><\/h2>\n\n\n\nAs this magical day has plenty in store for everyone who\u2019s willing to participate in its celebration, there\u2019s one surprise you might receive from Saint Valentine\u2026 a server crash.<\/p>\n\n\n\n<\/figure>\n\n\n\nYeah. This can happen when the crowd you\u2019ve attracted is just too big. Unfortunately, \u201ctoo much traffic\u201d is also a thing. Imagine yourself as the winner, outmatching the competitors, swimming in orders and living your dream, only to lose it all to a server error. The embarrassment!<\/p>\n\n\n\n
That\u2019s why it won\u2019t hurt to ensure your server is disaster-ready. Naturally, the sooner you look into everything that could cause problems and take measures, the better your site\u2019s chances to pull through the holiday.<\/p>\n\n\n\n
<\/span>Upgrade Your Customer Experience<\/strong><\/span><\/h2>\n\n\n\n\u201cDude, where did you buy such a cool present for Bethany?\u201d<\/i><\/p>\n\n\n\n
\u201cOh yeah, I know one stunning place…”<\/i><\/p>\n\n\n\n
All companies dream of having great word of mouth. You in turn should stop dreaming and start creating that stunning reality.<\/p>\n\n\n\n
During the holidays all of us are nervous because there are a lot of things to complete. St. Valentine\u2019s Day is the toughest one as we literally have to put our hearts, souls and feelings into presents for our dearest one (or more). If you place even more problems on your customers\u2019 shoulders, they may shrug you off in a hurry.<\/p>\n\n\n\n
Create an easy and fast method of searching your site so users can find and buy a desired gift, and your karma will be clean. Don\u2019t create way too many forms to fill <\/i>for ordering some chocolate. You will damage the user experience. A person may escape your grasp just before they would have otherwise purchased and buy from another website. The faster a client figures out how to order, and the easier he or she gets a confirmation of purchasing, the happier a customer is, the more adorable you are for him or her.
Who knows, they may even fall in love with you and your website!<\/p>\n\n\n\n
A great bonus about happy customers is that they aren\u2019t shy to express their appreciation out loud. People\u2019s words are the best advertisement and you can\u2019t lose this chance. Satisfy your customers with the best experience of purchasing a present on your website and you\u2019ll get effective and free advertising.<\/p>\n\n\n\n
<\/span>Start Loving Internal Links <\/strong><\/span><\/h2>\n\n\n\nInternal links are more helpful than we think and will bring you more than you may expect.<\/p>\n\n\n\n
Let\u2019s set up a picture: you have a nice landing page with cool things to order for the occasion, people like it and order your goods. It\u2019s the perfect time to give them a clue about what they can have in addition to the main dish! If you promote chocolate \u2013 give a link to the gourmet peanut butter that tastes perfect with that very dessert and is available on your website. By helping customers pick a perfect Valentine\u2019s Day combination, you will increase traffic to more than just one product page of your website.<\/p>\n\n\n\n
Moreover, using this method, you may let people know that you can help them on any occasion, not only on Valentine\u2019s Day. Place links \u2013 where it is appropriate of course \u2013 to other special offers that touch different holidays like Christmas, New Year\u2019s, etc. Satisfied customers will definitely bookmark them. However, that\u2019s only possible if you have permanent pages for such events.<\/p>\n\n\n\n
Use the WebCEO Internal Links Tool <\/a>to analyze and optimize your internal links.<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/span>There\u2019s No Such Thing as \u201cShopping is Done\u201d<\/strong><\/span><\/h2>\n\n\n\nMake people buy more even if they don\u2019t need it.<\/p>\n\n\n\n
Predict their desires and plans for this day and provide them with the stuff that is not only about presents. Help your customers organize a real and unforgettable celebration by giving them an opportunity to buy something like a \u201cSpecial Evening Pack\u201d that will contain everything needed for a private celebration: wine, candles, flowers, and so on.<\/p>\n\n\n\n
How this can help your SEO? Good question. I\u2019m sure your marketing department will be able to create something special without our help. However, our tip is about your keyword field extension<\/strong>.<\/p>\n\n\n\nYou can use questions like \u201cWhat to do on Valentine\u2019s Day?\u201d \u2013 9900 monthly searches \u2013 as a title for a special offer and sell anything. Just present this \u201canything\u201d decently so that people would be ready to use their credit cards.<\/p>\n\n\n\n
<\/span>Local Businesses Should Take This Chance<\/strong><\/span><\/h2>\n\n\n\nDelivery of holiday meals, candles, decorations or presents will help you get more clients during a period of celebration. Cafes can upgrade or change their menu and launch a special delivery service dedicated to St Valentine’s Day. Enrich your keyword sets with \u201cdelivery\u201d focused keywords. <\/p>\n\n\n\n
Our special advice: make your delivery work ahead of the events. People tend to plan their \u201cbanquets\u201d beforehand. Thus, it will be great if you present a new menu and start taking orders for delivery two or three weeks before the very day. You will escape mess and turmoil. Workers will know what to do and how to act in advance. <\/p>\n\n\n\n
During the pre-celebration period you can spread information about your special delivery on social media, your website and via newsletters where your announcement will be easily noticed. Make this offer not only special but comfortable. Add the possibility to make orders via social media and messaging apps besides phone calls.
We repeat: Do not overlook taking orders via messaging apps!<\/p>\n\n\n\n
To see the results of your special offer\u2019s social media campaign, use the WebCEO Facebook Insights Tool<\/a> and Social Engagement Tool<\/a>. <\/p>\n\n\n\n
All to provide users with a better experience on your website.<\/p>\n\n\n\n
<\/span>Create Appropriately-Themed Landing Pages<\/strong><\/span><\/h2>\n\n\n\nSelf-explanatory: visitors will enjoy a good-looking page with hearts, cupids or whatever is best suited for the event. This step works best when such pages have already been on your site for years. A URL\u2019s age and its inbound links are advantages not to be discarded, after all. Directing traffic to a freshly made page before time runs out is a tough challenge, so it\u2019s better to re-use your old assets whenever possible. Note that renaming a URL counts as creating a new one! If you absolutely have to update it (for example, change \/valentines-2019\/<\/i> to \/valentines-2020\/<\/i>), that\u2019s what the 301 redirects are for.<\/p>\n\n\n\n
Once the big day is over and the page has fulfilled its purpose, it would be a good idea to strip it off its content, replace it with something related to the holiday (in this case, St. Valentine-themed) so that it wouldn\u2019t be blank, and let the little hard worker rest until the next year. Unless you don\u2019t mind orders for Valentine\u2019s gifts in the middle of summer.<\/p>\n\n\n\n
<\/span> Social Media Is Your Friend<\/strong><\/span><\/h2>\n\n\n\nAs always, blogs and social networks are allies to anyone who has a business to promote. Especially on holidays and other important days. This is where you stir your grey matter up with chocolate and other unhealthy glucose-containing food and start producing content that will leave the audience in awe! On the precipice of Saint Valentine\u2019s Day, the world\u2019s most ancient and powerful muse known as Love is twice as generous to those who ask her for inspiration.<\/p>\n\n\n\n
Prepare your social media marketing campaign and check out how many people it has brought to your website with the help of the WebCEO Social Engagement Tool<\/a>. <\/p>\n\n\n\n<\/figure>\n\n\n\n<\/span>Say \u201cYes\u201d to Collaborations <\/strong><\/span><\/h2>\n\n\n\nI\u2019m sorry to say this but you might not sell that particular product a person would like to buy for a present. You may sell flowers but a customer would also like to buy some chocolate which you don’t have. And – wow! – chocolate is available in a store you\u2019re partnered with! Five points from you and ten points to your competitor for a perfect Valentine\u2019s combo. <\/p>\n\n\n\n
Collaborations with other businesses can always bring you extra free advertising and income. You can advertise a business or businesses you want to create a combo with on your website, and your partners will do the same. Add special discounts and you score! People like to buy things advantageously. <\/p>\n\n\n\n
You will not only be seen by a wider audience but also get found for more queries. This will also bring more brand mentions and backlinks. <\/p>\n\n\n\n
Your prime mission is to find a first match for your product that people tend to want alongside your product. Begin working with someone who sells that product. This works for seasonal offers as well, of course.
As soon as you have started a collaboration, don\u2019t forget to track your results!<\/p>\n\n\n\n
Use the WebCEO Web Buzz Monitoring Tool<\/a> to see who mentioned your business on social media, news and blogs and analyze what people think of your business. <\/p>\n\n\n\n<\/figure>\n\n\n\nThe WebCEO Backlink Profile Tools<\/a> will show all of your gained backlinks and will analyze them for toxicity!<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/span>Can Your Server Handle Incoming Traffic?<\/strong><\/span><\/h2>\n\n\n\nAs this magical day has plenty in store for everyone who\u2019s willing to participate in its celebration, there\u2019s one surprise you might receive from Saint Valentine\u2026 a server crash.<\/p>\n\n\n\n<\/figure>\n\n\n\nYeah. This can happen when the crowd you\u2019ve attracted is just too big. Unfortunately, \u201ctoo much traffic\u201d is also a thing. Imagine yourself as the winner, outmatching the competitors, swimming in orders and living your dream, only to lose it all to a server error. The embarrassment!<\/p>\n\n\n\n
That\u2019s why it won\u2019t hurt to ensure your server is disaster-ready. Naturally, the sooner you look into everything that could cause problems and take measures, the better your site\u2019s chances to pull through the holiday.<\/p>\n\n\n\n
<\/span>Upgrade Your Customer Experience<\/strong><\/span><\/h2>\n\n\n\n\u201cDude, where did you buy such a cool present for Bethany?\u201d<\/i><\/p>\n\n\n\n
\u201cOh yeah, I know one stunning place…”<\/i><\/p>\n\n\n\n
All companies dream of having great word of mouth. You in turn should stop dreaming and start creating that stunning reality.<\/p>\n\n\n\n
During the holidays all of us are nervous because there are a lot of things to complete. St. Valentine\u2019s Day is the toughest one as we literally have to put our hearts, souls and feelings into presents for our dearest one (or more). If you place even more problems on your customers\u2019 shoulders, they may shrug you off in a hurry.<\/p>\n\n\n\n
Create an easy and fast method of searching your site so users can find and buy a desired gift, and your karma will be clean. Don\u2019t create way too many forms to fill <\/i>for ordering some chocolate. You will damage the user experience. A person may escape your grasp just before they would have otherwise purchased and buy from another website. The faster a client figures out how to order, and the easier he or she gets a confirmation of purchasing, the happier a customer is, the more adorable you are for him or her.
Who knows, they may even fall in love with you and your website!<\/p>\n\n\n\n
A great bonus about happy customers is that they aren\u2019t shy to express their appreciation out loud. People\u2019s words are the best advertisement and you can\u2019t lose this chance. Satisfy your customers with the best experience of purchasing a present on your website and you\u2019ll get effective and free advertising.<\/p>\n\n\n\n
<\/span>Start Loving Internal Links <\/strong><\/span><\/h2>\n\n\n\nInternal links are more helpful than we think and will bring you more than you may expect.<\/p>\n\n\n\n
Let\u2019s set up a picture: you have a nice landing page with cool things to order for the occasion, people like it and order your goods. It\u2019s the perfect time to give them a clue about what they can have in addition to the main dish! If you promote chocolate \u2013 give a link to the gourmet peanut butter that tastes perfect with that very dessert and is available on your website. By helping customers pick a perfect Valentine\u2019s Day combination, you will increase traffic to more than just one product page of your website.<\/p>\n\n\n\n
Moreover, using this method, you may let people know that you can help them on any occasion, not only on Valentine\u2019s Day. Place links \u2013 where it is appropriate of course \u2013 to other special offers that touch different holidays like Christmas, New Year\u2019s, etc. Satisfied customers will definitely bookmark them. However, that\u2019s only possible if you have permanent pages for such events.<\/p>\n\n\n\n
Use the WebCEO Internal Links Tool <\/a>to analyze and optimize your internal links.<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/span>There\u2019s No Such Thing as \u201cShopping is Done\u201d<\/strong><\/span><\/h2>\n\n\n\nMake people buy more even if they don\u2019t need it.<\/p>\n\n\n\n
Predict their desires and plans for this day and provide them with the stuff that is not only about presents. Help your customers organize a real and unforgettable celebration by giving them an opportunity to buy something like a \u201cSpecial Evening Pack\u201d that will contain everything needed for a private celebration: wine, candles, flowers, and so on.<\/p>\n\n\n\n
How this can help your SEO? Good question. I\u2019m sure your marketing department will be able to create something special without our help. However, our tip is about your keyword field extension<\/strong>.<\/p>\n\n\n\nYou can use questions like \u201cWhat to do on Valentine\u2019s Day?\u201d \u2013 9900 monthly searches \u2013 as a title for a special offer and sell anything. Just present this \u201canything\u201d decently so that people would be ready to use their credit cards.<\/p>\n\n\n\n
<\/span>Local Businesses Should Take This Chance<\/strong><\/span><\/h2>\n\n\n\nDelivery of holiday meals, candles, decorations or presents will help you get more clients during a period of celebration. Cafes can upgrade or change their menu and launch a special delivery service dedicated to St Valentine’s Day. Enrich your keyword sets with \u201cdelivery\u201d focused keywords. <\/p>\n\n\n\n
Our special advice: make your delivery work ahead of the events. People tend to plan their \u201cbanquets\u201d beforehand. Thus, it will be great if you present a new menu and start taking orders for delivery two or three weeks before the very day. You will escape mess and turmoil. Workers will know what to do and how to act in advance. <\/p>\n\n\n\n
During the pre-celebration period you can spread information about your special delivery on social media, your website and via newsletters where your announcement will be easily noticed. Make this offer not only special but comfortable. Add the possibility to make orders via social media and messaging apps besides phone calls.
We repeat: Do not overlook taking orders via messaging apps!<\/p>\n\n\n\n
To see the results of your special offer\u2019s social media campaign, use the WebCEO Facebook Insights Tool<\/a> and Social Engagement Tool<\/a>. <\/p>\n\n\n\n
As always, blogs and social networks are allies to anyone who has a business to promote. Especially on holidays and other important days. This is where you stir your grey matter up with chocolate and other unhealthy glucose-containing food and start producing content that will leave the audience in awe! On the precipice of Saint Valentine\u2019s Day, the world\u2019s most ancient and powerful muse known as Love is twice as generous to those who ask her for inspiration.<\/p>\n\n\n\n
Prepare your social media marketing campaign and check out how many people it has brought to your website with the help of the WebCEO Social Engagement Tool<\/a>. <\/p>\n\n\n\n I\u2019m sorry to say this but you might not sell that particular product a person would like to buy for a present. You may sell flowers but a customer would also like to buy some chocolate which you don’t have. And – wow! – chocolate is available in a store you\u2019re partnered with! Five points from you and ten points to your competitor for a perfect Valentine\u2019s combo. <\/p>\n\n\n\n Collaborations with other businesses can always bring you extra free advertising and income. You can advertise a business or businesses you want to create a combo with on your website, and your partners will do the same. Add special discounts and you score! People like to buy things advantageously. <\/p>\n\n\n\n You will not only be seen by a wider audience but also get found for more queries. This will also bring more brand mentions and backlinks. <\/p>\n\n\n\n Your prime mission is to find a first match for your product that people tend to want alongside your product. Begin working with someone who sells that product. This works for seasonal offers as well, of course. Use the WebCEO Web Buzz Monitoring Tool<\/a> to see who mentioned your business on social media, news and blogs and analyze what people think of your business. <\/p>\n\n\n\n The WebCEO Backlink Profile Tools<\/a> will show all of your gained backlinks and will analyze them for toxicity!<\/p>\n\n\n\n As this magical day has plenty in store for everyone who\u2019s willing to participate in its celebration, there\u2019s one surprise you might receive from Saint Valentine\u2026 a server crash.<\/p>\n\n\n\n Yeah. This can happen when the crowd you\u2019ve attracted is just too big. Unfortunately, \u201ctoo much traffic\u201d is also a thing. Imagine yourself as the winner, outmatching the competitors, swimming in orders and living your dream, only to lose it all to a server error. The embarrassment!<\/p>\n\n\n\n That\u2019s why it won\u2019t hurt to ensure your server is disaster-ready. Naturally, the sooner you look into everything that could cause problems and take measures, the better your site\u2019s chances to pull through the holiday.<\/p>\n\n\n\n \u201cDude, where did you buy such a cool present for Bethany?\u201d<\/i><\/p>\n\n\n\n \u201cOh yeah, I know one stunning place…”<\/i><\/p>\n\n\n\n All companies dream of having great word of mouth. You in turn should stop dreaming and start creating that stunning reality.<\/p>\n\n\n\n During the holidays all of us are nervous because there are a lot of things to complete. St. Valentine\u2019s Day is the toughest one as we literally have to put our hearts, souls and feelings into presents for our dearest one (or more). If you place even more problems on your customers\u2019 shoulders, they may shrug you off in a hurry.<\/p>\n\n\n\n Create an easy and fast method of searching your site so users can find and buy a desired gift, and your karma will be clean. Don\u2019t create way too many forms to fill <\/i>for ordering some chocolate. You will damage the user experience. A person may escape your grasp just before they would have otherwise purchased and buy from another website. The faster a client figures out how to order, and the easier he or she gets a confirmation of purchasing, the happier a customer is, the more adorable you are for him or her. A great bonus about happy customers is that they aren\u2019t shy to express their appreciation out loud. People\u2019s words are the best advertisement and you can\u2019t lose this chance. Satisfy your customers with the best experience of purchasing a present on your website and you\u2019ll get effective and free advertising.<\/p>\n\n\n\n Internal links are more helpful than we think and will bring you more than you may expect.<\/p>\n\n\n\n Let\u2019s set up a picture: you have a nice landing page with cool things to order for the occasion, people like it and order your goods. It\u2019s the perfect time to give them a clue about what they can have in addition to the main dish! If you promote chocolate \u2013 give a link to the gourmet peanut butter that tastes perfect with that very dessert and is available on your website. By helping customers pick a perfect Valentine\u2019s Day combination, you will increase traffic to more than just one product page of your website.<\/p>\n\n\n\n Moreover, using this method, you may let people know that you can help them on any occasion, not only on Valentine\u2019s Day. Place links \u2013 where it is appropriate of course \u2013 to other special offers that touch different holidays like Christmas, New Year\u2019s, etc. Satisfied customers will definitely bookmark them. However, that\u2019s only possible if you have permanent pages for such events.<\/p>\n\n\n\n Use the WebCEO Internal Links Tool <\/a>to analyze and optimize your internal links.<\/p>\n\n\n\n Make people buy more even if they don\u2019t need it.<\/p>\n\n\n\n Predict their desires and plans for this day and provide them with the stuff that is not only about presents. Help your customers organize a real and unforgettable celebration by giving them an opportunity to buy something like a \u201cSpecial Evening Pack\u201d that will contain everything needed for a private celebration: wine, candles, flowers, and so on.<\/p>\n\n\n\n How this can help your SEO? Good question. I\u2019m sure your marketing department will be able to create something special without our help. However, our tip is about your keyword field extension<\/strong>.<\/p>\n\n\n\n You can use questions like \u201cWhat to do on Valentine\u2019s Day?\u201d \u2013 9900 monthly searches \u2013 as a title for a special offer and sell anything. Just present this \u201canything\u201d decently so that people would be ready to use their credit cards.<\/p>\n\n\n\n Delivery of holiday meals, candles, decorations or presents will help you get more clients during a period of celebration. Cafes can upgrade or change their menu and launch a special delivery service dedicated to St Valentine’s Day. Enrich your keyword sets with \u201cdelivery\u201d focused keywords. <\/p>\n\n\n\n Our special advice: make your delivery work ahead of the events. People tend to plan their \u201cbanquets\u201d beforehand. Thus, it will be great if you present a new menu and start taking orders for delivery two or three weeks before the very day. You will escape mess and turmoil. Workers will know what to do and how to act in advance. <\/p>\n\n\n\n During the pre-celebration period you can spread information about your special delivery on social media, your website and via newsletters where your announcement will be easily noticed. Make this offer not only special but comfortable. Add the possibility to make orders via social media and messaging apps besides phone calls. To see the results of your special offer\u2019s social media campaign, use the WebCEO Facebook Insights Tool<\/a> and Social Engagement Tool<\/a>. <\/p>\n\n\n\n<\/figure>\n\n\n\n<\/span>Say \u201cYes\u201d to Collaborations <\/strong><\/span><\/h2>\n\n\n\n
As soon as you have started a collaboration, don\u2019t forget to track your results!<\/p>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/span>Can Your Server Handle Incoming Traffic?<\/strong><\/span><\/h2>\n\n\n\n
<\/figure>\n\n\n\n<\/span>Upgrade Your Customer Experience<\/strong><\/span><\/h2>\n\n\n\n
Who knows, they may even fall in love with you and your website!<\/p>\n\n\n\n<\/span>Start Loving Internal Links <\/strong><\/span><\/h2>\n\n\n\n
<\/figure>\n\n\n\n<\/span>There\u2019s No Such Thing as \u201cShopping is Done\u201d<\/strong><\/span><\/h2>\n\n\n\n
<\/span>Local Businesses Should Take This Chance<\/strong><\/span><\/h2>\n\n\n\n
We repeat: Do not overlook taking orders via messaging apps!<\/p>\n\n\n\n
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