{"id":3738,"date":"2017-02-23T16:43:37","date_gmt":"2017-02-23T13:43:37","guid":{"rendered":"https:\/\/www.webceo.com\/blog\/?p=3738"},"modified":"2025-11-06T14:22:52","modified_gmt":"2025-11-06T13:22:52","slug":"best-seo-recipe","status":"publish","type":"post","link":"https:\/\/www.webceo.com\/blog\/best-seo-recipe\/","title":{"rendered":"Best SEO Pizza<\/strike> Recipe"},"content":{"rendered":"

I have a long list of things I like: reading interesting books, petting cats (who doesn\u2019t!), cooking, drinking latte, walking through a park on a sunny day, arranging flowers in a vase. But most of all I like to notice similarities in very different things.<\/p>\n

Will you be surprised if I say, that SEO is like a pizza?<\/p>\n

Like a pizza, SEO consists of a crust, sauce and toppings. You decide what to add and how to mix ingredients to get the best results.<\/p>\n

A crust is needed for effective SEO<\/h2>\n

Like you can’t cook a pizza without a crust, you can\u2019t have a successful website without basic SEO being implemented.<\/p>\n

What are effective SEO basics today?<\/p>\n

Today, because you can\u2019t obtain the best results on SERPs if all you do is add keywords sporadically, old players often say that SEO is dead. It is not. The cleverer search engines get, the more important it is to play by the new rules.<\/p>\n

1. Add structured data<\/strong><\/p>\n

Structured data (aka microdata) is a specific vocabulary of tags that you can add to your HTML to improve the way your page is represented in SERPs. Structured data is the language search engines speak the best.<\/p>\n

Structured data markup increases search engines\u2019 understanding of your site\u2019s content, as well as enhance search visibility via rich snippets, featured snippets and Knowledge Graph results. To effectively implement structured data, use tools like WebCEO’s Website Audit<\/a> to ensure your website’s markup is optimally configured.<\/p>\n

We\u2019ve written about how to decorate SERPS with structured data patterns from your website<\/a>.<\/p>\n

2. Improve page speed<\/strong><\/p>\n

Page speed is the time it takes to fully display the content on a specific page. There is no surprise that the faster, the better. Google uses site speed (that consists of various page speeds) as a ranking factor<\/a>.<\/p>\n

Slow pages ruin both the user experience and the ability of search engines to crawl properly. Slow pages tend to have higher bounce rates and a lower average time spent on the page. When a page loads slowly, it means that a search engine can crawl fewer pages of your site and that can negatively affect your indexation.<\/p>\n

Check Your Page Speed and Get Advice on How to Improve It <\/a><\/p>\n

3. Optimize for mobile<\/strong><\/p>\n

Mobile optimization is no longer a competitive advantage, it is a must-have now that mobile has overtaken desktop as the primary device used to access websites<\/a>.<\/p>\n

We\u2019ve published a Mobile SEO Issues Checklist<\/a> that is very relevant.<\/p>\n

Add some secret SEO sauce<\/h2>\n

In recent years search engines pay great attention to user needs and the overall user experience. A successful website is a servant of two masters: site visitors and search engines. To please search engines, you should take care of your internal link structure, avoid duplicate content and over-optimization. To please site visitors, you should understand their intent by creating personas<\/a>. In addition, you can use the WebCEO Keyword Research Tool<\/a> to boost your keyword strategy to align with user intent, whether it\u2019s informational, transactional, or navigational.<\/p>\n

If you know your customers and their needs, you are a cut above your competitors.<\/p>\n

1. Understand user intent to finetune your keyword strategy.<\/strong><\/p>\n

Start your keyword research by developing user\/buyer personas. What are they looking for? What are the long-tail keywords they are searching for? Are their queries informational, transactional or navigational?<\/p>\n

2. Learn user intent to create landing pages that convert better.<\/strong><\/p>\n

The best landing page appeals to a specific user\u2019s needs, pains, interests or problems. Learn what your audience may be afraid of and show how you can assuage that fear.<\/p>\n

Choose your toppings<\/h2>\n

The best SEO topping is to get into Google vertical search. Think about where your customers are going to look for content.<\/p>\n

\"Best<\/p>\n

1. Go local <\/strong><\/p>\n

It is vital for a local business to be added to Google Maps. If you have an offline shop, a barbershop or a cat cafe, be sure to pitch your business in local search<\/a>.<\/p>\n

2. Image & video search <\/strong><\/p>\n

Image search is the most popular vertical after web search, you can\u2019t miss the opportunity to be present here, especially if you provide visual content.<\/p>\n

3. Voice search<\/strong><\/p>\n

As the fastest growing type of search, voice search may change the SEO industry forever<\/a>. Remember how you usually talk to Siri and be sure to use such question phrases on your site, because Siri and her friends may decide to pull your content forward in answer to questions posed to them.<\/p>\n

Sign up for the WebCEO online SEO tools to get plenty of up-to-date SEO advice <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

I have a long list of things I like: reading interesting books, petting cats (who doesn\u2019t!), cooking, drinking latte, walking through a park on a sunny day, arranging flowers in a vase. But most of all I like to notice…<\/p>\n","protected":false},"author":2,"featured_media":3743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[100,9],"class_list":["post-3738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-tips-tricks","tag-seo-strategy","tag-seo-tips-2"],"yoast_head":"\nBest SEO Recipe<\/title>\n<meta name=\"description\" content=\"Like a pizza, SEO consists of a crust, sauce and toppings. 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