{"id":4569,"date":"2017-07-28T14:42:51","date_gmt":"2017-07-28T11:42:51","guid":{"rendered":"https:\/\/www.webceo.com\/blog\/?p=4569"},"modified":"2025-11-04T17:43:11","modified_gmt":"2025-11-04T14:43:11","slug":"9-lesser-known-content-distribution-tips","status":"publish","type":"post","link":"https:\/\/www.webceo.com\/blog\/9-lesser-known-content-distribution-tips\/","title":{"rendered":"9 Lesser-Known Content Distribution Tips"},"content":{"rendered":"

In 2016,\u00a088%\u00a0of B2B companies<\/a>\u00a0were doing some form of content marketing. This number is only going to increase. Optimizing your website for search will help, but it won\u2019t guarantee visibility. This is why you should try to make constantly generated content visible to as many people as possible, on and off your site. And how do we that?<\/p>\n

The answer is content distribution. Creating content and waiting for it to rank organically is not sufficient. More so when you are starting out.<\/p>\n

No amount of other SEO activity can make up for the benefits of content distribution and the traffic it brings.<\/p>\n

Content distribution is not merely about sharing your content on social media or sending it out along with your newsletter. Both these avenues are highly crowded, making it difficult to grab your audience\u2019s attention.<\/p>\n

It is time to explore the lesser-known options. Here are a few tips to help you get started:<\/p>\n

<\/span>1. Niche content submission communities<\/strong><\/span><\/h2>\n

Merely sharing your content on social media alone will not fetch you too much traffic. Most of the time, the visibility of these posts will be limited to your followers. One way to get more out of your social media efforts is to submit your content to pages or groups where your audience members regularly visit.<\/p>\n

This could be in the form of discussion threads, dedicated hashtags, Twitter chats, subreddits, groups, pages, etc. The people who follow these conversations are highly engaged. Therefore, the chances of them checking out your content will be higher.<\/p>\n

The key here is to make sure you don\u2019t appear too promotional. There are many\u00a0content submission websites<\/a>\u00a0as well which you can take advantage of.<\/p>\n

Utilizing WebCEO\u2019s Submission Tool<\/a> can also help you identify potential websites and communities where your content can be submitted.<\/p>\n

<\/span>2. Optimize your social sharing snippets, cover images, meta description, and the first line of your content<\/strong><\/span><\/h2>\n

Though this is more of a content creation tip, it plays a key role in content distribution as well. Most of the times, these are your audience\u2019s first touch point with your content. You have to give the audience a reason to go ahead and read it.<\/p>\n

Here are a few tips to help you do this:<\/p>\n