{"id":4605,"date":"2017-08-14T14:03:58","date_gmt":"2017-08-14T11:03:58","guid":{"rendered":"https:\/\/www.webceo.com\/blog\/?p=4605"},"modified":"2024-08-13T10:06:32","modified_gmt":"2024-08-13T07:06:32","slug":"how-an-seo-friendly-testimonial-platform-can-impact-conversion-rates","status":"publish","type":"post","link":"https:\/\/www.webceo.com\/blog\/how-an-seo-friendly-testimonial-platform-can-impact-conversion-rates\/","title":{"rendered":"How an SEO-Friendly Testimonial Platform Can Impact Conversion Rates"},"content":{"rendered":"<p>You probably already know about the power of using testimonials as social proof on your site, right? In case you don\u2019t, let&#8217;s talk numbers:<\/p>\n<ul>\n<li>98% of US adults found user-generated reviews helpful in their holiday shopping decisions;<\/li>\n<li>90% of consumers worldwide trust earned media (like testimonials) above all other forms of advertising; and<\/li>\n<li>Google business listings with 3+ star reviews take 87% of customer clicks.<\/li>\n<\/ul>\n<p>Those are <span style=\"font-style: italic;\">big<\/span> numbers, proving customer testimonials are a <span style=\"font-style: italic;\">big<\/span> deal. But that\u2019s not the end of the story.<\/p>\n<p>Wondering why the customer testimonials on your site aren\u2019t hitting the mark? Let\u2019s talk about why they\u2019re not doing as much good as they could and what you can do about it, right after reviewing the facts behind why testimonials work their magic so well.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"why_testimonials_more_conversions\"><\/span>Why Testimonials = More Conversions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So many benefits. So little reason to not be taking advantage of testimonials in your conversion strategy.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_testimonials_help_build_trust_and_authority\"><\/span>1. Testimonials help build trust and authority.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Displaying testimonials shows your visitors that you\u2019ve been around the block, that you have a track record, and that you\u2019ve had people <span style=\"font-style: italic;\">actually pay you for your services<\/span>. It also shows that you did a memorable enough job for clients to give you feedback on those services.<\/p>\n<p>And the fact that you\u2019re willing to put that feedback up on your site for all the world to see is essentially saying: \u201clook, you can trust me.\u201d<\/p>\n<p>But it\u2019s not enough to slap a testimonial quote on your site and hope for the best. Testimonials look and feel exponentially more trustworthy when they\u2019re accompanied by an actual photo of the person who wrote them and a link to their social media profiles.<\/p>\n<p>A social media backed testimonial can be the difference between looking authentic and looking fake or pretentious.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_good_reviews_are_good%e2%80%94even_from_a_stranger\"><\/span>2. Good reviews are good\u2014even from a stranger.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Customer testimonials are more effective than analysts\u2019 reports. Why?<\/p>\n<p>Customers aren\u2019t paid or incentivized to give a certain kind of feedback about your company (or at least they shouldn\u2019t be). There\u2019s no other motive to their feedback other than to let you and the rest of the world know that you did a good job and it is appreciated. The voice of the customer is powerful, even if no one knows that customer, personally. In fact, most people value testimonials as much as they would a personal recommendation from a friend.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_even_%e2%80%9cbad%e2%80%9d_reviews_can_be_good\"><\/span>3. Even \u201cbad\u201d reviews can be good.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You know what bad reviews say?<\/p>\n<p>\u201cThis one person (because hopefully the good far outnumber the bad) didn\u2019t jive well with my company and gave us a review that makes us sad, but we\u2019re so confident in our services, and we believe in truth in advertising so much, that we\u2019re brave enough to show the world this bad review anyway.\u201d<\/p>\n<p>You\u2019ll look genuine as heck. Pretty much in any scenario, testimonials are good for your online appearance and good for conversions.<\/p>\n<p>What\u2019s more, one person\u2019s trash is another person\u2019s treasure. Or, what one person perceives as \u201cbad\u201d in a testimonial, can actually be seen as \u201cgood\u201d to someone else!<\/p>\n<p>For example, let\u2019s say a client claims your customer service is lacking because they never got a phone call from you &#8211; only email. Another person reading that on your site may get excited because they hate receiving phone calls and actually prefer email. Win, win.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"testimonials_the_secret_weapon_most_seos_dont_know_about\"><\/span>Testimonials: The Secret Weapon Most SEOs Don\u2019t Know About!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You know what else testimonials are, though? They\u2019re <strong>opportunities<\/strong>.<\/p>\n<p>Not just for adding some visuals to your site (i.e. customer profile pics!) and not just for building authority. Perhaps most important of all, is that they\u2019re<strong> perfect opportunities for better SEO<\/strong>.<\/p>\n<p>You\u2019re simply not getting the most return on your testimonials if you\u2019re not using an SEO-friendly platform that beefs them up with SEO best practices. The ultimate way testimonials are good for SEO, is that they\u2019re an opportunity to include more user-generated keyword-rich content on your site\u2014for free!<\/p>\n<p>With <strong>SEO-friendly<\/strong> testimonials, you\u2019ll rank higher in SERPs, appear more authoritative to users, and get found by the right customers.<\/p>\n<p>Let\u2019s take a look at an example&#8230;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how_testimonials_with_built-in_seo_can_boost_your_brand_visibility\"><\/span>How Testimonials with Built-In SEO Can Boost Your Brand Visibility<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a target=\"_blank\" href=\"https:\/\/www.keyscouts.com\" rel=\"noopener\">KeyScouts<\/a>, an inbound marketing agency, used the testimonials widget from Spectoos to increase their brand visibility and obtain the lucrative Google star-rating in <strong><span style=\"font-style: italic;\">less than 2 weeks<\/span><\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4609\" src=\"https:\/\/www.webceo.com\/blog\/wp-content\/uploads\/2017\/08\/seo-testimonials-2.png\" alt=\"seo testimonials 2\" width=\"639\" height=\"456\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2017\/08\/seo-testimonials-2.png 639w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2017\/08\/seo-testimonials-2-300x214.png 300w\" sizes=\"auto, (max-width: 639px) 100vw, 639px\" \/><\/p>\n<p>How\u2019d they do it? They subscribed to Spectoos and enabled <strong>star ratings<\/strong> on their testimonial request forms.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4612\" src=\"https:\/\/www.webceo.com\/blog\/wp-content\/uploads\/2017\/08\/SP3.jpg\" alt=\"SP3\" width=\"639\" height=\"624\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2017\/08\/SP3.jpg 639w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2017\/08\/SP3-300x293.jpg 300w\" sizes=\"auto, (max-width: 639px) 100vw, 639px\" \/><\/p>\n<p>It took 6 testimonials from happy customers and two weeks in order to get listed on Google\u2019s top results for their own brand name.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4613\" src=\"https:\/\/www.webceo.com\/blog\/wp-content\/uploads\/2017\/08\/seo-testimonials-4.jpg\" alt=\"seo testimonials 4\" width=\"639\" height=\"464\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2017\/08\/seo-testimonials-4.jpg 639w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2017\/08\/seo-testimonials-4-300x218.jpg 300w\" sizes=\"auto, (max-width: 639px) 100vw, 639px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"optimized_testimonial_pages\"><\/span>Optimized Testimonial Pages<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Spectoos ties everything together\u2014your company details, your customers\u2019 feedback, your site pages\u2014and optimizes it all for SEO using <a href=\"https:\/\/www.webceo.com\/online-seo-tools.htm?&amp;utm_source=blog&amp;utm_mediu=blog-post&amp;utm_campaign=blog-aug-2017-how-an-seo-friendly-testimonial-platform-can-impact-conversion-rates\">WebCEO tools<\/a> (the most powerful SEO tools in the business).<\/p>\n<p>That\u2019s how Spectoos turns a good old-fashioned testimonial into the search engines\u2019 favorite fuel.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"genuine_testimonials_seo_higher_ctr_more_conversions\"><\/span>Genuine Testimonials + SEO = Higher CTR &amp; More Conversions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Leaving SEO out of that equation means you\u2019re not getting as many conversions as you could be. Leveraging the SEO power of your testimonials can drive more search traffic around relevant, brand-related keywords. But you won\u2019t get the best results possible from doing that with just any ol\u2019 testimonials. They must be <strong>genuine<\/strong>.<\/p>\n<p>Combining SEO with authentic testimonials (showing real people&#8217;s faces and linked to their real social profiles) is the ideal way get a higher CTR, meaning more people engage with the testimonials. On average, Spectoos report seeing the CTR in the range between 10%-25%, which is considered very high. When more people engage with the testimonials, more people are likely to engage with your brand and convert.<\/p>\n<p>Going back to the KeyScouts case study, they report seeing a <span style=\"font-style: italic;\">20% average increase<\/span> in web conversions just by using the Spectoos testimonial widget above the fold on their site.<\/p>\n<p>What does your conversion rate look like now? Could it stand to improve by an average of 20%? If so, you know what to do: let SEO-friendly testimonials push you up to the top of SERPs and get your site in front of the right people.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You probably already know about the power of using testimonials as social proof on your site, right? In case you don\u2019t, let&#8217;s talk numbers: 98% of US adults found user-generated reviews helpful in their holiday shopping decisions; 90% of consumers&#8230;<\/p>\n","protected":false},"author":19,"featured_media":4608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[132,9],"class_list":["post-4605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-tips-tricks","tag-guest-blogging","tag-seo-tips-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How SEO-Friendly Testimonials Impact Conversion Rates<\/title>\n<meta name=\"description\" content=\"Could your conversion rates stand to improve by an average of 20%? Let SEO-friendly testimonials push your site up to the top of SERPs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webceo.com\/blog\/how-an-seo-friendly-testimonial-platform-can-impact-conversion-rates\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How SEO-Friendly Testimonials Impact Conversion Rates\" \/>\n<meta property=\"og:description\" content=\"Could your conversion rates stand to improve by an average of 20%? Let SEO-friendly testimonials push your site up to the top of SERPs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webceo.com\/blog\/how-an-seo-friendly-testimonial-platform-can-impact-conversion-rates\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO tools &amp; Online Marketing Tips Blog | WebCEO\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-14T11:03:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-13T07:06:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2017\/08\/seo-testimonials-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"639\" \/>\n\t<meta property=\"og:image:height\" content=\"364\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tomer Harel\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tomer Harel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.webceo.com\/blog\/how-an-seo-friendly-testimonial-platform-can-impact-conversion-rates\/\",\"url\":\"https:\/\/www.webceo.com\/blog\/how-an-seo-friendly-testimonial-platform-can-impact-conversion-rates\/\",\"name\":\"How SEO-Friendly Testimonials Impact Conversion Rates\",\"isPartOf\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/how-an-seo-friendly-testimonial-platform-can-impact-conversion-rates\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/how-an-seo-friendly-testimonial-platform-can-impact-conversion-rates\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2017\/08\/seo-testimonials-1.jpg\",\"datePublished\":\"2017-08-14T11:03:58+00:00\",\"dateModified\":\"2024-08-13T07:06:32+00:00\",\"author\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/#\/schema\/person\/d0885b3ff9afc0e41deb498474334c7b\"},\"description\":\"Could your conversion rates stand to improve by an average of 20%? 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