{"id":4727,"date":"2017-09-08T14:43:57","date_gmt":"2017-09-08T11:43:57","guid":{"rendered":"https:\/\/www.webceo.com\/blog\/?p=4727"},"modified":"2023-12-13T15:32:45","modified_gmt":"2023-12-13T12:32:45","slug":"empower-your-seo-google-search-console","status":"publish","type":"post","link":"https:\/\/www.webceo.com\/blog\/empower-your-seo-google-search-console\/","title":{"rendered":"6 Ways to Empower Your SEO with Google Search Console"},"content":{"rendered":"<p>I am pretty sure that one of the dreams from the \u201cTop 10 list of SEOers dreams\u201d is to get data from Google itself. Google shares invaluable insights with site owners through Google Analytics, Google Search Console, PageSpeed Insights, etc. Your task is to interpret the data and get insights.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"how_using_google_search_console_for_seo_will_improve_your_business\"><\/span>How using Google Search Console\u00a0for SEO will improve your business<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With the help of the Google tools you can:<\/p>\n<ul>\n<li>See what channel is the most profitable for your business (organic search, PPC, referrals, email newsletters, GDN, etc.).<\/li>\n<li>Define what user segments are the most valuable for you.<\/li>\n<li>Draw paths users follow when they arrive on your site.<\/li>\n<li>Check whether a Googlebot can crawl your site.<\/li>\n<li>Find the most popular pages of your site, or what queries lead users to your site, etc.<\/li>\n<li>Get information on how your site is seen on mobile devices and how fast it is either on desktop or on mobile devices.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"how_you_benefit_from_connecting_google_analytics_search_console_with_webceo\"><\/span>How you benefit from connecting Google Analytics &amp; Search Console with WebCEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Information from your Google Analytics will drastically change how you select what keywords to target and what pages to optimize these keywords for. With Google Analytics connected, your decisions will be really data-driven.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"your_keyword_strategy_will_be_data-driven\"><\/span>Your keyword strategy will be data-driven<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol style=\"font-weight: bold; font-size: 20px;\">\n<li>Get keywords from Search Console<\/li>\n<\/ol>\n<p>Go to the <a target=\"_blank\" href=\"https:\/\/online.webceo.com\/accounts\/register\/?next=\/?aw=keywords\/webmasters\/\" rel=\"noopener\">Keywords from Google Search Console<\/a> report and connect your Search Console. Now you will know how many times your site was shown in Google search results for a specific keyword, the number of times web surfers clicked on your site, the click-through rate and the average position of your site for each keyword. Add keywords with high avg. positions but low CTR and keywords with high CTR and low avg. positions. These keywords are your prospect workhorses.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4731\" src=\"https:\/\/www.webceo.com\/blog\/wp-content\/uploads\/2017\/09\/keywords-seo-google-search-console.png\" alt=\"SEO and Google Search Console do mix.\" width=\"639\" height=\"263\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2017\/09\/keywords-seo-google-search-console.png 639w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2017\/09\/keywords-seo-google-search-console-300x123.png 300w\" sizes=\"auto, (max-width: 639px) 100vw, 639px\" \/><\/p>\n<ol style=\"font-weight: bold; font-size: 20px;\" start=\"2\">\n<li>See the number of organic visits in the Keyword Basket<\/li>\n<\/ol>\n<p>If your keyword strategy is backed up with data, you are halfway to success! Go to the <a href=\"https:\/\/www.webceo.com\/online-keyword-tool.htm?&amp;utm_source=blog&amp;utm_mediu=blog-post&amp;utm_campaign=blog-sep-2017-empower-your-seo-google-search-console\">WebCEO Keyword Research tool<\/a> Settings and select the \u201cOrganic visits\u201d option. If your Google Analytics is not connected yet, you will be asked to do it.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4732\" src=\"https:\/\/www.webceo.com\/blog\/wp-content\/uploads\/2017\/09\/keywords-using-google-analytics-for-seo.png\" alt=\"WebCEO allow using Google Analytics for SEO.\" width=\"614\" height=\"300\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2017\/09\/keywords-using-google-analytics-for-seo.png 614w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2017\/09\/keywords-using-google-analytics-for-seo-300x147.png 300w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><\/p>\n<p>When done, check how the Keyword Basket looks now. You will see a new column \u201cOrganic visits\u201d where you can see how many visitors have come to your page with this search term. Use this data to refine your keyword basket and pay more attention to keywords that already work for you.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4733\" src=\"https:\/\/www.webceo.com\/blog\/wp-content\/uploads\/2017\/09\/how-to-use-google-webmaster-tools-for-seo.png\" alt=\"How to use Google Webmaster tools to improve SEO\" width=\"617\" height=\"399\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2017\/09\/how-to-use-google-webmaster-tools-for-seo.png 617w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2017\/09\/how-to-use-google-webmaster-tools-for-seo-300x194.png 300w\" sizes=\"auto, (max-width: 617px) 100vw, 617px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"you_will_know_what_pages_to_optimize_to_get_more_traffic\"><\/span>You will know what pages to optimize to get more traffic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol style=\"font-weight: bold; font-size: 20px;\" start=\"3\">\n<li>Optimize popular pages<\/li>\n<\/ol>\n<p>How do you select what pages to optimize? One of the most profitable tactics is to find pages that are already shown on the SERPs and fine-tune them to get even higher results and higher CTR.<\/p>\n<p>The <a target=\"_blank\" href=\"https:\/\/online.webceo.com\/accounts\/register\/?next=\/?aw=advisor\/popularpages\/\" rel=\"noopener\">Most Popular Pages report<\/a> will show how many times your site pages were shown in Google search results, the number of times web surfers clicked on them, the click-through rate and the average position of your site pages. To get this report, connect your Google Search Console with WebCEO.<\/p>\n<p>Remember that the first result in Google gets almost 33% of the traffic while the tenth result gets less than 5%. If one of your pages with an avg. position of 11.9 gets 5,700 impressions with 10% CTR, you can expect to double impressions and clicks if the page makes it to the first page of the SERPs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4734\" src=\"https:\/\/www.webceo.com\/blog\/wp-content\/uploads\/2017\/09\/google-webmaster-tools-seo.png\" alt=\"How to use Google Webmaster tools to improve SEO.\" width=\"639\" height=\"405\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2017\/09\/google-webmaster-tools-seo.png 639w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2017\/09\/google-webmaster-tools-seo-300x190.png 300w\" sizes=\"auto, (max-width: 639px) 100vw, 639px\" \/><\/p>\n<ol style=\"font-weight: bold; font-size: 20px;\" start=\"4\">\n<li>See how many visits your landing pages get<\/li>\n<\/ol>\n<p>The <a target=\"_blank\" href=\"https:\/\/online.webceo.com\/accounts\/register\/?next=\/?aw=advisor\/landingoverview\/\" rel=\"noopener\">Landing Pages Overview<\/a> report helps you to keep track of your landing page progress. When Google Analytics and Search Console are connected, you can see the number of visits your pages get and the avg. position of each page. The data is compared with the previous results so you can easily see if the trend is positive and notice if any of the pages needs more attention.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4735\" src=\"https:\/\/www.webceo.com\/blog\/wp-content\/uploads\/2017\/09\/google-webmaster-tools-for-seo.png\" alt=\"How to use Google Webmaster tools for SEO.\" width=\"638\" height=\"297\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2017\/09\/google-webmaster-tools-for-seo.png 638w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2017\/09\/google-webmaster-tools-for-seo-300x140.png 300w\" sizes=\"auto, (max-width: 638px) 100vw, 638px\" \/><\/p>\n<ol style=\"font-weight: bold; font-size: 20px;\" start=\"5\">\n<li>Check how much traffic your high-ranked keywords bring<\/li>\n<\/ol>\n<p>Another report that benefits from integration with Google tools is the <a target=\"_blank\" href=\"https:\/\/www.webceo.com\/online-rank-checker.htm?&amp;utm_source=blog&amp;utm_mediu=blog-post&amp;utm_campaign=blog-sep-2017-empower-your-seo-google-search-console\" rel=\"noopener\">Rank Tracking report<\/a>. Make sure that the Visits from other SEs and Visits from Google options are selected in the Settings of the Rank Tracker (go to the Columns tab). When done, you\u2019ll see the number of visits brought by a keyword from various search engines. This information is crucial for successful traffic prediction.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4736\" src=\"https:\/\/www.webceo.com\/blog\/wp-content\/uploads\/2017\/09\/webceo-rank-tracker-visits.png\" alt=\"webceo-rank-tracker-visits\" width=\"638\" height=\"225\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2017\/09\/webceo-rank-tracker-visits.png 638w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2017\/09\/webceo-rank-tracker-visits-300x106.png 300w\" sizes=\"auto, (max-width: 638px) 100vw, 638px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"you_will_find_out_how_to_tune_your_smm\"><\/span>You will find out how to tune your SMM<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ol style=\"font-weight: bold; font-size: 20px;\" start=\"6\">\n<li>Monitor how much traffic social networks bring to your site<\/li>\n<\/ol>\n<p>With the reports from the <a target=\"_blank\" href=\"https:\/\/online.webceo.com\/accounts\/register\/?next=\/?aw=social\/traffic\/\" rel=\"noopener\">Social Engagement tool<\/a> you can analyze how effective your social activity at Facebook, Google+, LinkedIn and Pinterest is. Use this data to fine-tune your SMM and get the most from it.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4737\" src=\"https:\/\/www.webceo.com\/blog\/wp-content\/uploads\/2017\/09\/social-traffic.png\" alt=\"social-traffic\" width=\"639\" height=\"182\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2017\/09\/social-traffic.png 639w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2017\/09\/social-traffic-300x85.png 300w\" sizes=\"auto, (max-width: 639px) 100vw, 639px\" \/><\/p>\n<p>Search engine optimization is meticulous work based on data and analysis. Google itself provides you with valuable data that can be combined with data from the best-of-breed <a href=\"https:\/\/www.webceo.com\/online-seo-tools.htm?&amp;utm_source=blog&amp;utm_mediu=blog-post&amp;utm_campaign=blog-sep-2017-empower-your-seo-google-search-console\">SEO tools by WebCEO.<\/a><\/p>\n<p class=\"button_area\"><a target=\"_blank\" href=\"https:\/\/online.webceo.com\/accounts\/register\/?next=\/?aw=\/webmasters\/queries\/&amp;utm_source=blog&amp;utm_medium=blog-post&amp;utm_campaign=blog-post\" rel=\"noopener\" class=\"button\"><span style=\"font-size: 20px;\">Sign Up for a Free 14-Day Trial<\/span><\/a><br \/>\n<span style=\"font-size: 16px;\">and Get the Most from Your Available Data!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>I am pretty sure that one of the dreams from the \u201cTop 10 list of SEOers dreams\u201d is to get data from Google itself. Google shares invaluable insights with site owners through Google Analytics, Google Search Console, PageSpeed Insights, etc&#8230;.<\/p>\n","protected":false},"author":2,"featured_media":4822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[76,80,131,9],"class_list":["post-4727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-tips-tricks","tag-diy-seo","tag-google-analytics","tag-google-search-console","tag-seo-tips-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Ways to Empower Your SEO with Google Search Console<\/title>\n<meta name=\"description\" content=\"How to use Google Webmaster tools to improve SEO? Today&#039;s post sheds light on the benefits of using those tools in search engine optimization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webceo.com\/blog\/empower-your-seo-google-search-console\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Ways to Empower Your SEO with Google Search Console\" \/>\n<meta property=\"og:description\" content=\"How to use Google Webmaster tools to improve SEO? Today&#039;s post sheds light on the benefits of using those tools in search engine optimization.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webceo.com\/blog\/empower-your-seo-google-search-console\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO tools &amp; Online Marketing Tips Blog | WebCEO\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-08T11:43:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-13T12:32:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2017\/09\/how-to-use-google-webmaster-tools-to-improve-seo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"639\" \/>\n\t<meta property=\"og:image:height\" content=\"346\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Helen Vozna\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helen Vozna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.webceo.com\/blog\/empower-your-seo-google-search-console\/\",\"url\":\"https:\/\/www.webceo.com\/blog\/empower-your-seo-google-search-console\/\",\"name\":\"6 Ways to Empower Your SEO with Google Search Console\",\"isPartOf\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/empower-your-seo-google-search-console\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/empower-your-seo-google-search-console\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2017\/09\/how-to-use-google-webmaster-tools-to-improve-seo.png\",\"datePublished\":\"2017-09-08T11:43:57+00:00\",\"dateModified\":\"2023-12-13T12:32:45+00:00\",\"author\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/#\/schema\/person\/1bdf88c53df4083aaeba5f8b0d2eac67\"},\"description\":\"How to use Google Webmaster tools to improve SEO? 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