{"id":5101,"date":"2023-01-04T15:27:56","date_gmt":"2023-01-04T12:27:56","guid":{"rendered":"https:\/\/www.webceo.com\/blog\/?p=5101"},"modified":"2025-03-03T16:47:58","modified_gmt":"2025-03-03T13:47:58","slug":"9-steps-to-do-seo-for-hotels-restaurants-and-cafes","status":"publish","type":"post","link":"https:\/\/www.webceo.com\/blog\/9-steps-to-do-seo-for-hotels-restaurants-and-cafes\/","title":{"rendered":"9 Steps to Do SEO for Hotels, Restaurants and Caf\u00e9s"},"content":{"rendered":"

The glutton called the digital era is swallowing everything it can. Even the HoReCa industry (short for Ho<\/strong>tels, Re<\/strong>staurants and Ca<\/strong>f\u00e9s), one of the unshakable bastions of live human interaction, hasn’t been safe – and now the Internet has seeped into every element of the trifecta. Websites are springing up like mushrooms after rain, and SEOs swoop down on them, each hoping to be the first to take their clients to Google’s page one. Swooping is good.<\/p>\n

Since no two industries are the same, SEO slightly varies from niche to niche. What should you expect from SEO for hotel and catering services? Do you know how to promote a restaurant online? Let\u2019s meet the devil who lies in the details.<\/p>\n

<\/span>1. Catch ONLY Long-Tail Keywords<\/span><\/h2>\n

The food service industry is pretty demanding about keywords. Short-tail is not an option at all. What’s more, everything that isn’t long and clear enough can be put in the short-tail category. You won’t get far with something seemingly specific, but modest like “hotel in Melbourne”<\/span>. Better examples are “family hotel in Melbourne”<\/span> and “hotels with balconies in Melbourne”<\/span>.<\/p>\n

When choosing long-tail keywords, be sure they stay true to their name. HoReCa industry doesn’t like anything in the middle ground, be it living conditions in hotels, quality of restaurant management<\/a> or, of course, SEO.<\/p>\n

Find the most optimal keywords for your site with WebCEO’s Keyword Research tool<\/a>. Don\u2019t forget to set your location in the settings to see how often your keywords are searched locally.<\/p>\n

\"keyword<\/p>\n

The bar is set so high for reasons more important than traffic and beating your competition. You need to be upfront with what your service has to offer, and it has to be reflected in the keywords you use. Be specific, and visitors will never be disappointed in your site.<\/p>\n

And while we are still on the topic of long-tail keywords, there’s a rising wave you should try to catch: voice search<\/a>. That\u2019s 20% of mobile searches that can lead to your site now, and there will be more in the very near future. It’s a trend to live by. What do you need to optimize your site for voice search? Many websites have found this winning formula:<\/p>\n