{"id":514,"date":"2013-07-30T14:46:17","date_gmt":"2013-07-30T11:46:17","guid":{"rendered":"https:\/\/www.webceo.com\/blog\/?p=514"},"modified":"2023-12-17T16:42:24","modified_gmt":"2023-12-17T13:42:24","slug":"5-short-tips-for-twitter-ads-you-can-tweet-them","status":"publish","type":"post","link":"https:\/\/www.webceo.com\/blog\/5-short-tips-for-twitter-ads-you-can-tweet-them\/","title":{"rendered":"5 Short Tips for Twitter Ads (You Can Tweet Them!)"},"content":{"rendered":"<h2><span class=\"ez-toc-section\" id=\"1_promote_your_best_content\"><\/span>1. Promote your best content.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We are sure that you are split-testing and refining your banners and messages in your traditional advertising campaigns. The same should apply to your Twitter advertising strategy.<\/p>\n<p><b>Tip<\/b>: Promote tweets that have proven to be popular or tell important news.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_have_a_strong_call_to_action\"><\/span>2.\u00a0Have a strong call to action.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Promoted tweets in timelines that explicitly ask people to do download something accompanied by a link increase URL clicks by an average of 13% &#8211; said <a target=\"_blank\" href=\"https:\/\/blog.twitter.com\/marketing\/en_us\/a\/2013\/tweet-tips-most-effective-calls-to-action-on-twitter.html\" rel=\"noopener\" title=\"twitter metrics\">Twitter<\/a>.<\/p>\n<p><b>Tip<\/b>: Give people clear direction and incentive to click on the link you provide in a Tweet, ask them to download.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_utilize_hashtags\"><\/span>3. Utilize #hashtags.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hashtags help your tweets to be more searchable and live on in the Twittersphere. There are two main tactics for using them:<\/p>\n<ul>\n<li>create your own hashtag and stand out from others (think of your company or product name);<\/li>\n<li>use trending hashtags and increase the exposure.<\/li>\n<\/ul>\n<p><b>Tip<\/b>: Try not to abuse #hashtags, as #they #may be #annoying if #used with every #word (as you see).<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_target_your_ads\"><\/span>4. Target your ads.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Twitter allows you to choose not only location of your audience, but also to target users, &#8220;similar&#8221; to the ones you specify and even to limit targeting to specific devices and platforms. The last is really useful for apps and software providers.<\/p>\n<p><b>Tip<\/b>: If you are providing local service or products, be sure to limit your audience to maximize the impact.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-516\" src=\"https:\/\/www.webceo.com\/blog\/wp-content\/uploads\/2013\/07\/twitter_ads.png\" alt=\"twitter ads targeting\" width=\"550\" height=\"539\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2013\/07\/twitter_ads.png 550w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2013\/07\/twitter_ads-300x294.png 300w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_engage_with_your_audience\"><\/span>5. Engage with your audience.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Engagement with your followers is a critical next step after you launch your twitter advertisement. Without engagement, content becomes old school communications. To effectively track and enhance this engagement, consider using <a href=\"https:\/\/www.webceo.com\/online-seo-tools.htm?&amp;utm_source=blog&amp;utm_mediu=blog-post&amp;utm_campaign=blog-jul-2013-5-short-tips-for-twitter-ads-you-can-tweet-them\">WebCEO&#8217;s Social Engagement tool<\/a>. This tool can help you understand audience interactions and respond promptly, turning your Twitter ads into interactive conversations.<\/p>\n<p><b>Tip<\/b>: Here&#8217;s the shortest and the most important tip. Respond to everyone. Yes, everyone.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>1. Promote your best content. We are sure that you are split-testing and refining your banners and messages in your traditional advertising campaigns. The same should apply to your Twitter advertising strategy. Tip: Promote tweets that have proven to be&#8230;<\/p>\n","protected":false},"author":2,"featured_media":518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[60,40,59],"class_list":["post-514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-media-marketing","tag-advertising","tag-leads-generation","tag-twitter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Short Tips for Twitter Ads (You Can Tweet Them!)<\/title>\n<meta name=\"description\" content=\"5 best short tips for Twitter Ads: how to use hashtags, calls to action and target your ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webceo.com\/blog\/5-short-tips-for-twitter-ads-you-can-tweet-them\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Short Tips for Twitter Ads (You Can Tweet Them!)\" \/>\n<meta property=\"og:description\" content=\"5 best short tips for Twitter Ads: how to use hashtags, calls to action and target your ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webceo.com\/blog\/5-short-tips-for-twitter-ads-you-can-tweet-them\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO tools &amp; Online Marketing Tips Blog | WebCEO\" \/>\n<meta property=\"article:published_time\" content=\"2013-07-30T11:46:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-17T13:42:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2013\/07\/twitter.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"249\" \/>\n\t<meta property=\"og:image:height\" content=\"202\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Helen Vozna\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helen Vozna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.webceo.com\/blog\/5-short-tips-for-twitter-ads-you-can-tweet-them\/\",\"url\":\"https:\/\/www.webceo.com\/blog\/5-short-tips-for-twitter-ads-you-can-tweet-them\/\",\"name\":\"5 Short Tips for Twitter Ads (You Can Tweet Them!)\",\"isPartOf\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/5-short-tips-for-twitter-ads-you-can-tweet-them\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/5-short-tips-for-twitter-ads-you-can-tweet-them\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2013\/07\/twitter.jpg\",\"datePublished\":\"2013-07-30T11:46:17+00:00\",\"dateModified\":\"2023-12-17T13:42:24+00:00\",\"author\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/#\/schema\/person\/1bdf88c53df4083aaeba5f8b0d2eac67\"},\"description\":\"5 best short tips for Twitter Ads: how to use hashtags, calls to action and target your ads.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/5-short-tips-for-twitter-ads-you-can-tweet-them\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.webceo.com\/blog\/5-short-tips-for-twitter-ads-you-can-tweet-them\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.webceo.com\/blog\/5-short-tips-for-twitter-ads-you-can-tweet-them\/#primaryimage\",\"url\":\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2013\/07\/twitter.jpg\",\"contentUrl\":\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2013\/07\/twitter.jpg\",\"width\":249,\"height\":202},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.webceo.com\/blog\/5-short-tips-for-twitter-ads-you-can-tweet-them\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.webceo.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"5 Short Tips for Twitter Ads (You Can Tweet Them!)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.webceo.com\/blog\/#website\",\"url\":\"https:\/\/www.webceo.com\/blog\/\",\"name\":\"SEO tools &amp; Online Marketing Tips Blog | WebCEO\",\"description\":\"The latest news about SEO, Online Marketing, Social Media Marketing from the best SEO software\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.webceo.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.webceo.com\/blog\/#\/schema\/person\/1bdf88c53df4083aaeba5f8b0d2eac67\",\"name\":\"Helen Vozna\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.webceo.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1f7ad77d8bb6c3e24d30fb151ae50d15380a1fe2fafd5564419400c4e3e7532d?s=96&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1f7ad77d8bb6c3e24d30fb151ae50d15380a1fe2fafd5564419400c4e3e7532d?s=96&r=g\",\"caption\":\"Helen Vozna\"},\"description\":\"Helen fights for customer needs and passionately advocates for usability and SEO ethics. Helen blogs, travels, and performs A\/B tests. You can also find her on LinkedIn\",\"sameAs\":[\"https:\/\/www.linkedin.com\/profile\/view?id=13011823&authtype=name&authtoken=atp7&trk=prof-sb-browse_map-name\"],\"url\":\"https:\/\/www.webceo.com\/blog\/author\/helen\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"5 Short Tips for Twitter Ads (You Can Tweet Them!)","description":"5 best short tips for Twitter Ads: how to use hashtags, calls to action and target your ads.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.webceo.com\/blog\/5-short-tips-for-twitter-ads-you-can-tweet-them\/","og_locale":"en_US","og_type":"article","og_title":"5 Short Tips for Twitter Ads (You Can Tweet Them!)","og_description":"5 best short tips for Twitter Ads: how to use hashtags, calls to action and target your ads.","og_url":"https:\/\/www.webceo.com\/blog\/5-short-tips-for-twitter-ads-you-can-tweet-them\/","og_site_name":"SEO tools &amp; Online Marketing Tips Blog | WebCEO","article_published_time":"2013-07-30T11:46:17+00:00","article_modified_time":"2023-12-17T13:42:24+00:00","og_image":[{"width":249,"height":202,"url":"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2013\/07\/twitter.jpg","type":"image\/jpeg"}],"author":"Helen Vozna","twitter_misc":{"Written by":"Helen Vozna","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.webceo.com\/blog\/5-short-tips-for-twitter-ads-you-can-tweet-them\/","url":"https:\/\/www.webceo.com\/blog\/5-short-tips-for-twitter-ads-you-can-tweet-them\/","name":"5 Short Tips for Twitter Ads (You Can Tweet Them!)","isPartOf":{"@id":"https:\/\/www.webceo.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.webceo.com\/blog\/5-short-tips-for-twitter-ads-you-can-tweet-them\/#primaryimage"},"image":{"@id":"https:\/\/www.webceo.com\/blog\/5-short-tips-for-twitter-ads-you-can-tweet-them\/#primaryimage"},"thumbnailUrl":"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2013\/07\/twitter.jpg","datePublished":"2013-07-30T11:46:17+00:00","dateModified":"2023-12-17T13:42:24+00:00","author":{"@id":"https:\/\/www.webceo.com\/blog\/#\/schema\/person\/1bdf88c53df4083aaeba5f8b0d2eac67"},"description":"5 best short tips for Twitter Ads: how to use hashtags, calls to action and target your ads.","breadcrumb":{"@id":"https:\/\/www.webceo.com\/blog\/5-short-tips-for-twitter-ads-you-can-tweet-them\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.webceo.com\/blog\/5-short-tips-for-twitter-ads-you-can-tweet-them\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.webceo.com\/blog\/5-short-tips-for-twitter-ads-you-can-tweet-them\/#primaryimage","url":"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2013\/07\/twitter.jpg","contentUrl":"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2013\/07\/twitter.jpg","width":249,"height":202},{"@type":"BreadcrumbList","@id":"https:\/\/www.webceo.com\/blog\/5-short-tips-for-twitter-ads-you-can-tweet-them\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.webceo.com\/blog\/"},{"@type":"ListItem","position":2,"name":"5 Short Tips for Twitter Ads (You Can Tweet Them!)"}]},{"@type":"WebSite","@id":"https:\/\/www.webceo.com\/blog\/#website","url":"https:\/\/www.webceo.com\/blog\/","name":"SEO tools &amp; Online Marketing Tips Blog | WebCEO","description":"The latest news about SEO, Online Marketing, Social Media Marketing from the best SEO software","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.webceo.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.webceo.com\/blog\/#\/schema\/person\/1bdf88c53df4083aaeba5f8b0d2eac67","name":"Helen Vozna","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.webceo.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1f7ad77d8bb6c3e24d30fb151ae50d15380a1fe2fafd5564419400c4e3e7532d?s=96&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1f7ad77d8bb6c3e24d30fb151ae50d15380a1fe2fafd5564419400c4e3e7532d?s=96&r=g","caption":"Helen Vozna"},"description":"Helen fights for customer needs and passionately advocates for usability and SEO ethics. Helen blogs, travels, and performs A\/B tests. You can also find her on LinkedIn","sameAs":["https:\/\/www.linkedin.com\/profile\/view?id=13011823&authtype=name&authtoken=atp7&trk=prof-sb-browse_map-name"],"url":"https:\/\/www.webceo.com\/blog\/author\/helen\/"}]}},"_links":{"self":[{"href":"https:\/\/www.webceo.com\/blog\/wp-json\/wp\/v2\/posts\/514","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.webceo.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.webceo.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.webceo.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.webceo.com\/blog\/wp-json\/wp\/v2\/comments?post=514"}],"version-history":[{"count":5,"href":"https:\/\/www.webceo.com\/blog\/wp-json\/wp\/v2\/posts\/514\/revisions"}],"predecessor-version":[{"id":10980,"href":"https:\/\/www.webceo.com\/blog\/wp-json\/wp\/v2\/posts\/514\/revisions\/10980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.webceo.com\/blog\/wp-json\/wp\/v2\/media\/518"}],"wp:attachment":[{"href":"https:\/\/www.webceo.com\/blog\/wp-json\/wp\/v2\/media?parent=514"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.webceo.com\/blog\/wp-json\/wp\/v2\/categories?post=514"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.webceo.com\/blog\/wp-json\/wp\/v2\/tags?post=514"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}