{"id":528,"date":"2013-08-08T15:30:03","date_gmt":"2013-08-08T12:30:03","guid":{"rendered":"https:\/\/www.webceo.com\/blog\/?p=528"},"modified":"2024-02-15T15:13:33","modified_gmt":"2024-02-15T12:13:33","slug":"new-google-keyword-planner-to-replace-the-adwords-keyword-tool-soon","status":"publish","type":"post","link":"https:\/\/www.webceo.com\/blog\/new-google-keyword-planner-to-replace-the-adwords-keyword-tool-soon\/","title":{"rendered":"New Google Keyword Planner To Replace the AdWords Keyword Tool Soon"},"content":{"rendered":"<p>You should have noticed an announcement on the Google AdWords Keyword Tool interface. It says that, in the coming month, the External Tool will no longer be available and you should use the new Keyword Planner instead.<\/p>\n<p>The new Keyword Planner tool gives data much like the External Keyword tool did but there is one big improvement \u2013 it includes searches done within specific geographic areas. If you are into local search, you will appreciate the new tool and we hope some new features will be added before the old External Keyword tool is retired.<\/p>\n<p>The Keyword Planner interface will take some time to get used to, for those familiar with the External Keyword Tool.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"what_is_different_in_the_google_keyword_planner\"><\/span>What is different in the Google Keyword Planner<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_three_ways_to_research_keywords\"><\/span>1. Three ways to research keywords<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The Keyword Tool provided a single interface to accept keywords and return keyword data, the Keyword Planner gives you choices, as follows.<\/p>\n<ul>\n<li><b>Search for keyword and ad group ideas<\/b>. Here you enter a keyword or phrase, the URL of a landing page and\/or an AdWords category, and the Keyword Planner will return some potentially relevant keywords. This is the best option if you do not know where to start.<\/li>\n<li><b>Enter or upload keywords to get estimates<\/b>. This option allows you to paste in or upload a list of keyword phrases. Use this option when you know exactly which keywords you&#8217;re targeting. The tool will return the average monthly searches, competitive score and average CPC for each phrase without identifying additional keyword phrases.<\/li>\n<li><b>Multiply keyword lists to get estimates<\/b>. This option takes lists of words and combines them in every conceivable way to generate a list of possible keywords. You&#8217;ll also get the average monthly searches, competitive score and average CPC for each phrase without identifying additional keyword phrases.<\/li>\n<\/ul>\n<p>Additionally, consider using <a href=\"https:\/\/www.webceo.com\/online-keyword-tool.htm?&amp;utm_source=blog&amp;utm_mediu=blog-post&amp;utm_campaign=blog-aug-2013-new-google-keyword-planner-to-replace-the-adwords-keyword-tool-soon\">WebCEO&#8217;s Keyword Research Tool<\/a> to discover the optimal keywords for your niche and boost your website&#8217;s rankings.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_search_volumes_segmented_by_month\"><\/span>2. Search volumes segmented by month<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>One of the best features of the new Keyword planner is the ability to see monthly search trends over the last 12 months.<\/p>\n<p>To see a graph depicting monthly search trends, roll your mouse over the graph icon to the right of each keyword. Whilst similar data is available in Google Insights, it&#8217;s very convenient to have this functionality in one tool.<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-529\" src=\"https:\/\/www.webceo.com\/blog\/wp-content\/uploads\/2013\/08\/keyword-planner-monthly.png\" alt=\"keyword planner monthly searches\" width=\"481\" height=\"238\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2013\/08\/keyword-planner-monthly.png 481w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2013\/08\/keyword-planner-monthly-300x148.png 300w\" sizes=\"auto, (max-width: 481px) 100vw, 481px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_average_search_volume_displayed_by_city_region_or_country\"><\/span>3. Average search volume displayed by city, region or country<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The feature that all local businesses like is the ability to target by city, region or country rather than just country. This is a real benefit for local SEO and PPC research. You can also see global search volumes by targeting all locations.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-530\" src=\"https:\/\/www.webceo.com\/blog\/wp-content\/uploads\/2013\/08\/keyword-planner-targeting.png\" alt=\"keyword planner: targeting by location\" width=\"542\" height=\"268\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2013\/08\/keyword-planner-targeting.png 542w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2013\/08\/keyword-planner-targeting-300x148.png 300w\" sizes=\"auto, (max-width: 542px) 100vw, 542px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_average_cpc_data_more_accurate\"><\/span>4. Average CPC data more accurate<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Unlike the Keyword Tool, the Keyword Planner displays CPC data by default. And Google claims that this data is more accurate compared with the &#8216;approximate CPC&#8217; data in the Keyword Tool.<\/p>\n<p>Since the Keyword Planner is here to stay, it&#8217;s better to get used to the interface before the Keyword Tool disappears.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You should have noticed an announcement on the Google AdWords Keyword Tool interface. It says that, in the coming month, the External Tool will no longer be available and you should use the new Keyword Planner instead. The new Keyword&#8230;<\/p>\n","protected":false},"author":2,"featured_media":77,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[32,28,42,29],"class_list":["post-528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-news-google-updates","tag-google","tag-keyword-research","tag-ppc","tag-seo-news-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>New Google Keyword Planner To Replace the AdWords Keyword Tool Soon<\/title>\n<meta name=\"description\" content=\"Soon Google External Tool will no longer be available and you should use the new Keyword Planner instead. What is different in the Google Keyword Planner?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webceo.com\/blog\/new-google-keyword-planner-to-replace-the-adwords-keyword-tool-soon\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Google Keyword Planner To Replace the AdWords Keyword Tool Soon\" \/>\n<meta property=\"og:description\" content=\"Soon Google External Tool will no longer be available and you should use the new Keyword Planner instead. What is different in the Google Keyword Planner?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webceo.com\/blog\/new-google-keyword-planner-to-replace-the-adwords-keyword-tool-soon\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO tools &amp; Online Marketing Tips Blog | WebCEO\" \/>\n<meta property=\"article:published_time\" content=\"2013-08-08T12:30:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-15T12:13:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2013\/01\/seo-cloud.png\" \/>\n\t<meta property=\"og:image:width\" content=\"554\" \/>\n\t<meta property=\"og:image:height\" content=\"470\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Helen Vozna\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helen Vozna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.webceo.com\/blog\/new-google-keyword-planner-to-replace-the-adwords-keyword-tool-soon\/\",\"url\":\"https:\/\/www.webceo.com\/blog\/new-google-keyword-planner-to-replace-the-adwords-keyword-tool-soon\/\",\"name\":\"New Google Keyword Planner To Replace the AdWords Keyword Tool Soon\",\"isPartOf\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/new-google-keyword-planner-to-replace-the-adwords-keyword-tool-soon\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/new-google-keyword-planner-to-replace-the-adwords-keyword-tool-soon\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2013\/01\/seo-cloud.png\",\"datePublished\":\"2013-08-08T12:30:03+00:00\",\"dateModified\":\"2024-02-15T12:13:33+00:00\",\"author\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/#\/schema\/person\/1bdf88c53df4083aaeba5f8b0d2eac67\"},\"description\":\"Soon Google External Tool will no longer be available and you should use the new Keyword Planner instead. 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