{"id":532,"date":"2013-08-12T15:49:56","date_gmt":"2013-08-12T12:49:56","guid":{"rendered":"https:\/\/www.webceo.com\/blog\/?p=532"},"modified":"2024-02-08T20:25:49","modified_gmt":"2024-02-08T17:25:49","slug":"new-rules-for-link-building-in-the-penguin-era","status":"publish","type":"post","link":"https:\/\/www.webceo.com\/blog\/new-rules-for-link-building-in-the-penguin-era\/","title":{"rendered":"New Rules for Link Building in the Penguin Era"},"content":{"rendered":"

Link building has changed for the last several years. The times when you could search for relevant websites and ask for a link are gone. Google now fights against all kinds of spam and manipulations, making link building harder. Certain tactics are overused then abused then penalized.<\/p>\n

However, links remain a critical method of marketing. With the Google Penguin 2.0 algorithm update, new link building strategies should be used.<\/p>\n

\"penguin\"<\/p>\n

1.\u00a0Think about traffic.<\/b>
\nThe main aim of all your link building efforts is to receive targeted traffic that will convert into\u00a0 clients. Think about sites that can send you relevant traffic, not just sites that might improve your rankings.<\/p>\n

2.\u00a0Check your backlink profile.<\/b>
\nConduct analysis on your own links. As we said before, Google now pays great attention to the quality of a website’s link profile. Links from bad neighborhoods, site wide links or a bunch of links with the same exact anchor text may harm your rankings. Use backlink check tools like WebCEO’s Backlink Checke<\/a>r to investigate who links to you and, if you feel you’ve been penalized, disavow low-quality links with the help of the Google Disavow tool<\/a>.<\/p>\n

3.\u00a0Conduct an analysis of a competitor’s backlink profile.<\/b>
\nSpying on your competitors should be a monthly routine task. Check to see what your competitors are doing. While this should never be a definitive way to define your own link strategy, it’s valuable to see what works for others in your niche.<\/p>\n

4.\u00a0Become a content provider.<\/b>
\nContent is still king. Create unique and qualitative content that attracts links. When you are writing good content, you will naturally generate great links as a result.<\/p>\n

5.\u00a0Use social media.<\/b>
\nThe last few years has seen an explosion in the amount of content shared through social services such as Facebook, Twitter and Google+. These links are well-treated by search engines and will bring you good traffic and brand awareness.<\/p>\n","protected":false},"excerpt":{"rendered":"

Link building has changed for the last several years. The times when you could search for relevant websites and ask for a link are gone. Google now fights against all kinds of spam and manipulations, making link building harder. Certain…<\/p>\n","protected":false},"author":2,"featured_media":537,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[61,18,9],"class_list":["post-532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-tips-tricks","tag-link-building","tag-seo-how-to","tag-seo-tips-2"],"yoast_head":"\nNew Rules for Link Building in the Penguin Era<\/title>\n<meta name=\"description\" content=\"Links remain a critical method of marketing. With the Google Penguin 2.0 algorithm update, new link building strategies should be used.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webceo.com\/blog\/new-rules-for-link-building-in-the-penguin-era\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Rules for Link Building in the Penguin Era\" \/>\n<meta property=\"og:description\" content=\"Links remain a critical method of marketing. With the Google Penguin 2.0 algorithm update, new link building strategies should be used.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webceo.com\/blog\/new-rules-for-link-building-in-the-penguin-era\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO tools & Online Marketing Tips Blog | WebCEO\" \/>\n<meta property=\"article:published_time\" content=\"2013-08-12T12:49:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-08T17:25:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2013\/08\/penguin.png\" \/>\n\t<meta property=\"og:image:width\" content=\"354\" \/>\n\t<meta property=\"og:image:height\" content=\"331\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Helen Vozna\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Helen Vozna\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.webceo.com\/blog\/new-rules-for-link-building-in-the-penguin-era\/\",\"url\":\"https:\/\/www.webceo.com\/blog\/new-rules-for-link-building-in-the-penguin-era\/\",\"name\":\"New Rules for Link Building in the Penguin Era\",\"isPartOf\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/new-rules-for-link-building-in-the-penguin-era\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/new-rules-for-link-building-in-the-penguin-era\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2013\/08\/penguin.png\",\"datePublished\":\"2013-08-12T12:49:56+00:00\",\"dateModified\":\"2024-02-08T17:25:49+00:00\",\"author\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/#\/schema\/person\/1bdf88c53df4083aaeba5f8b0d2eac67\"},\"description\":\"Links remain a critical method of marketing. 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