<\/span>1. Optimize Landing Pages for SEO<\/span><\/h2>\nIdeally, you\u2019d want to improve website traffic for every page. However, your immediate business goals depend on the landing pages. That\u2019s where you want conversions, and conversions can’t happen without visits. So most of the traffic has to go to landing pages. How to direct it there?<\/p>\n
With SEO, of course.<\/p>\n
When you design your landing pages to catch the users’ attention and draw them to the big shiny button, remember that a customer’s journey begins before they even open a search engine. Try to predict what they’ll type in Google, then find and use the best keywords for the task. The better you grasp user intent, the more traffic you can attract.<\/p>\n
Building backlinks and spreading awareness in social media help a great deal, too.<\/p>\n
<\/span>2. Create Infographics<\/span><\/h2>\nYou often hear that infographics are a major help in SEO, and it’s true. They rank high in Google, they are shareable, they build backlinks like crazy, so is it any surprise they are magnets for user traffic, too? Any information becomes more fun to consume when you spice it up with visuals. Videos and presentations work better than plain text for the same reason.<\/p>\n
So get in touch with your creative side. Start producing high-quality infographics<\/a> and become popular with your target audience.<\/p>\n<\/span>3. Embrace Latent Semantic Indexing<\/span><\/h2>\nGoogle’s RankBrain is pretty good at understanding the contents of web pages. However, it can still make mistakes if the text is poorly written and the context around keywords isn’t clear enough. Help the AI understand your website better by enriching your vocabulary.<\/p>\n
Research the topics you write about. Terms and synonyms related to your keywords will help more users to notice your website. More search terms and a ranking boost from Google will increase the number of website visitors.<\/p>\n
<\/span>4. Interlink Your Site’s Pages Efficiently<\/span><\/h2>\nLinks are one-way tubes that carry traffic between websites. Smart webmasters know to control the flow of traffic across their sites’ pages to maximize the benefits. They do it by designing an organized internal linking structure that ensures all the important pages get enough visitors. When you draw it on paper, it looks like a tree with the home page as the root.<\/p>\n
Link your site’s pages in a way that will help users find the content they need. The rule of simplicity states: make the “click distance” between any two given pages three clicks or less.<\/p>\n
<\/span>5. Use Structured Data on Your Site<\/span><\/h2>\nHave you ever seen Google search results with more information than usual? Review stars, telephone numbers, addresses and other minor details that make websites look more professional and credible? It’s all thanks to structured data. And you can implement it on your own site, too.<\/p>\n
Learn how structured data works and use it to mark up your website’s pages. Google will see the schema code and decorate your search results with those pretty, click-attracting features.<\/p>\n
<\/span>6. Use Keyword Research Tools in Your SEO<\/span><\/h2>\nEveryone knows the best source of new traffic is SEO, and SEO starts with keywords.<\/p>\n
It’s not difficult to come up with a list of keywords from the top of your head. Unfortunately, our brains lack the means to calculate the keywords’ effectiveness. You need SEO tools for that.<\/p>\n
Find new keywords and measure their search volume in tools such as WebCEO’s Keyword Suggestions<\/a> and Google Ads<\/a>. If you want to gain an extra advantage over your competitors, spy on their keywords with WebCEO’s Competitor Keyword Finder<\/a>.<\/p>\n<\/span>7. Find Unused Keywords That Bring You Traffic<\/span><\/h2>\nDid you know that your website appears in search results for keywords that you aren’t even using? This mysterious phenomenon can be explored in detail by using WebCEO\u2019s Keyword Research tool.<\/p>\n
Open the tool and the Keywords from Search Console<\/a><\/span> tab in it. Find search phrases that you don’t use, but other people use to find your site. The ones with the highest rankings are the best candidates to be your new keywords.<\/p>\n<\/span>8. Raise Your Organic Quality Score<\/span><\/h2>\nThe value of a website is measured by its content. Content is king.<\/strong> This famous principle defines modern SEO as we know it, and it’s the main reason behind how much traffic you receive at any given time. And what do we do with ironclad principles? Adapt to them and make them work for us, that’s what.<\/p>\nFill your site only with high-quality content. If your site has any pages whose content is subpar, change and replace it with something greater. Increase the overall worth of your site to help it rank higher, and traffic will follow.<\/p>\n
<\/span>9. Optimize Your Images for Image Search<\/span><\/h2>\nDid you know that images are subject to 30% of all online searches? That sounds like a rich opportunity to get more visitors to your website. How do you make this awesome fact work for you?<\/p>\n
Obviously, you start by using images on your website – or else you can’t get any of that sweet image traffic. What kind of visuals should you use? Anything you can think of, really.<\/p>\n
\n- Photos<\/li>\n
- Diagrams<\/li>\n
- Screenshots<\/li>\n
- Comics<\/li>\n
- Gifs<\/li>\n
- Infographics<\/li>\n<\/ul>\n
But to gain traffic from them, you need to optimize them for image search. That means using keywords in their titles and ALT tags. If you make them shareable across the social media, you’ll get even more traffic from there.<\/p>\n
Important note: be careful with your images’ file size. \u201cHeavy\u201d pictures put a strain on website loading speed.<\/p>\n
<\/span>10. Refresh and Improve Your Old Content<\/span><\/h2>\nSome pages on your site might not be getting as much traffic as they could. One of the possible reasons could be their content. If that’s the problem, it\u2019s time to breathe new life in your weaker pages!<\/p>\n
Find these problematic pages in WebCEO\u2019s Rank Tracking tool<\/a> (By Page<\/span> tab). They have these traits:<\/p>\n
You often hear that infographics are a major help in SEO, and it’s true. They rank high in Google, they are shareable, they build backlinks like crazy, so is it any surprise they are magnets for user traffic, too? Any information becomes more fun to consume when you spice it up with visuals. Videos and presentations work better than plain text for the same reason.<\/p>\n
So get in touch with your creative side. Start producing high-quality infographics<\/a> and become popular with your target audience.<\/p>\n Google’s RankBrain is pretty good at understanding the contents of web pages. However, it can still make mistakes if the text is poorly written and the context around keywords isn’t clear enough. Help the AI understand your website better by enriching your vocabulary.<\/p>\n Research the topics you write about. Terms and synonyms related to your keywords will help more users to notice your website. More search terms and a ranking boost from Google will increase the number of website visitors.<\/p>\n Links are one-way tubes that carry traffic between websites. Smart webmasters know to control the flow of traffic across their sites’ pages to maximize the benefits. They do it by designing an organized internal linking structure that ensures all the important pages get enough visitors. When you draw it on paper, it looks like a tree with the home page as the root.<\/p>\n Link your site’s pages in a way that will help users find the content they need. The rule of simplicity states: make the “click distance” between any two given pages three clicks or less.<\/p>\n Have you ever seen Google search results with more information than usual? Review stars, telephone numbers, addresses and other minor details that make websites look more professional and credible? It’s all thanks to structured data. And you can implement it on your own site, too.<\/p>\n Learn how structured data works and use it to mark up your website’s pages. Google will see the schema code and decorate your search results with those pretty, click-attracting features.<\/p>\n Everyone knows the best source of new traffic is SEO, and SEO starts with keywords.<\/p>\n It’s not difficult to come up with a list of keywords from the top of your head. Unfortunately, our brains lack the means to calculate the keywords’ effectiveness. You need SEO tools for that.<\/p>\n Find new keywords and measure their search volume in tools such as WebCEO’s Keyword Suggestions<\/a> and Google Ads<\/a>. If you want to gain an extra advantage over your competitors, spy on their keywords with WebCEO’s Competitor Keyword Finder<\/a>.<\/p>\n Did you know that your website appears in search results for keywords that you aren’t even using? This mysterious phenomenon can be explored in detail by using WebCEO\u2019s Keyword Research tool.<\/p>\n Open the tool and the Keywords from Search Console<\/a><\/span> tab in it. Find search phrases that you don’t use, but other people use to find your site. The ones with the highest rankings are the best candidates to be your new keywords.<\/p>\n The value of a website is measured by its content. Content is king.<\/strong> This famous principle defines modern SEO as we know it, and it’s the main reason behind how much traffic you receive at any given time. And what do we do with ironclad principles? Adapt to them and make them work for us, that’s what.<\/p>\n Fill your site only with high-quality content. If your site has any pages whose content is subpar, change and replace it with something greater. Increase the overall worth of your site to help it rank higher, and traffic will follow.<\/p>\n Did you know that images are subject to 30% of all online searches? That sounds like a rich opportunity to get more visitors to your website. How do you make this awesome fact work for you?<\/p>\n Obviously, you start by using images on your website – or else you can’t get any of that sweet image traffic. What kind of visuals should you use? Anything you can think of, really.<\/p>\n But to gain traffic from them, you need to optimize them for image search. That means using keywords in their titles and ALT tags. If you make them shareable across the social media, you’ll get even more traffic from there.<\/p>\n Important note: be careful with your images’ file size. \u201cHeavy\u201d pictures put a strain on website loading speed.<\/p>\n Some pages on your site might not be getting as much traffic as they could. One of the possible reasons could be their content. If that’s the problem, it\u2019s time to breathe new life in your weaker pages!<\/p>\n Find these problematic pages in WebCEO\u2019s Rank Tracking tool<\/a> (By Page<\/span> tab). They have these traits:<\/p>\n<\/span>3. Embrace Latent Semantic Indexing<\/span><\/h2>\n
<\/span>4. Interlink Your Site’s Pages Efficiently<\/span><\/h2>\n
<\/span>5. Use Structured Data on Your Site<\/span><\/h2>\n
<\/span>6. Use Keyword Research Tools in Your SEO<\/span><\/h2>\n
<\/span>7. Find Unused Keywords That Bring You Traffic<\/span><\/h2>\n
<\/span>8. Raise Your Organic Quality Score<\/span><\/h2>\n
<\/span>9. Optimize Your Images for Image Search<\/span><\/h2>\n
\n
<\/span>10. Refresh and Improve Your Old Content<\/span><\/h2>\n
![\"How](\"https:\/\/www.webceo.com\/blog\/wp-content\/uploads\/2018\/05\/how-to-increase-traffic-to-your-website.png\")
<\/p>\n","protected":false},"excerpt":{"rendered":"