Some webmasters don\u2019t put enough thought into connecting their site\u2019s pages between each other. When they haven\u2019t planned a structure, it\u2019s not just the users who are rubbed the wrong way. Look at these reasons why every site needs an organized structure:<\/p>\n\n\n
1.<\/strong> It helps users browse your site without getting lost.<\/p>\n 2.<\/strong> It helps search engines crawl your site and index its pages.<\/p>\n 3.<\/strong> It helps link juice flow across your site and direct authority to important pages.<\/p>\n\n\n It makes everybody happy! Most importantly, users are pleased and motivated to visit again.<\/p>\n\n\n <\/p>\n\n\n\n So how do you know your site\u2019s structure is organized?<\/p>\n\n\n Tool to use:<\/strong> WebCEO’s Internal Links<\/a>. In particular, the Site Structure report<\/a> can show you how your site’s pages are arranged.<\/p>\n\n\n\n Internal links are the foundation of your site’s structure. It\u2019s how users browse your site and link juice travels between pages. You can make your internal links contribute even more to your SEO by optimizing them. Here\u2019s how you do it:<\/p>\n\n\n Tool to use:<\/strong> WebCEO’s Internal Links<\/a>. See all the anchor texts on your site in the Link Text Analysis report<\/a>.<\/p>\n\n\n\n Links can point to either internal or external pages. Both of these types of links break for the same reasons. It can be a typo in the URL, or the linked page was moved or taken down altogether. Of the two, a broken internal link is worse for you, since users who click on it want to keep browsing your site but can’t. Fortunately, broken links are a simple problem with a simple solution.<\/p>\n\n\n\n Tool to use:<\/strong> WebCEO’s Technical Audit<\/a>.<\/p>\n\n\n\n <\/p>\n\n\n\n Use this tool to run an audit on your site. The tool will find all links that return an error, the 404 being but one of them. Once you have your list of pages with broken links, edit those pages. You can replace links with working ones or just remove them if they can’t be fixed. With broken outbound links, you have an extra option: put up a link to another resource with similar content.<\/p>\n\n\n The only positive of broken images is that pages load faster thanks to them. Still, it’s hardly worth making users miss out on the content or leaving pages to look like a mess. An image that doesn’t work properly has no place on your website.<\/p>\n\n\n\n Tool to use:<\/strong> WebCEO’s Technical Audit<\/a>.<\/p>\n\n\n\n This same tool can also pick up images that aren’t displaying. Similar to links, this error can be caused by a typo in the image’s URL or being removed from its server. Fix the URL, or find a replacement, or just remove the image from your page if you decide you don’t need it.<\/p>\n\n\n All the pages you can find in Google exist in its index. If a page isn’t indexed, users can’t find it, no matter how well it’s optimized. Make sure you index all the important pages on your site!<\/p>\n\n\n\n Tool to use:<\/strong> WebCEO’s Sitemap Generation<\/a>.<\/p>\n\n\n\n <\/p>\n\n\n\n Create a sitemap of your site and submit it to Google. You won’t need to create a new one when you add or remove pages from your site, but you should pay a visit to Google Search Console when you want a page de-indexed.<\/p>\n\n\n On-page SEO is more than just content. SEO is full of secret joys, so it’s no surprise that you can’t prepare an excellent, keyword-rich piece of content and call it a day. It might make users happy, but search engines are starving for affection, too.<\/p>\n\n\n\n What are the technical aspects of on-page SEO?<\/p>\n\n\n Page descriptions in the <META> tag are a little less critical than titles, but you can still use them in SEO – and therefore, you should. They require the same treatment as titles: fill them out, mind their length, avoid duplicates, double-check in a preview tool.<\/p>\n\n\n\n Here’s an extra detail. If you leave the <META> description tag blank, Google will fill the search result’s description with the first few sentences from the page. You can try to save a little time by optimizing those first sentences to work as your description. This is a bit risky, though: Google occasionally tweaks the descriptions’ character limit, which could lead to more headaches for you in the long run.<\/p>\n\n\n The big, pretty title shown on the page in large bold letters? It\u2019s usually done by using an H1 tag. Some pages can do just fine without one, but it’s better to have an H1 tag on a page than not. Also, you need exactly one: no more, no less.<\/p>\n\n\n Images can be given an ALT attribute which serves a double purpose. First, it will substitute images with some text of your choice when the images aren’t displaying for any reason. This is especially helpful for people with vision problems. And second, it helps Google pick them up in its image search. This is good for you because users may find your site that way.<\/p>\n\n\n\n Tool to use:<\/strong> WebCEO’s Landing Page SEO<\/a>. Use it to detect on-page SEO issues on your site.<\/p>\n\n\n\n Duplicate content comes in more forms than just plagiarized text. The other faces it wears are:<\/p>\n\n\n Everybody prefers a fast-loading website to a slow one. You can’t fall behind others or you’ll lose visitors and potentially profits. Who would want that? Consider doing everything you can to improve your page load time.<\/p>\n\n\n\n Tool to use:<\/strong> WebCEO’s Speed Optimization (Desktop tab)<\/a>.<\/p>\n\n\n\n <\/p>\n\n\n\n This tool will rate your site’s loading speed on a scale to 100; the higher the better. An orange number is a sign that there’s room for improvement, a red number screams you have problems. On the brighter side, the tool offers helping tips, too.<\/p>\n\n\n\n Here’s how you can raise loading speed:<\/p>\n\n\n Reduce your images’ file size while preserving their quality. You can do it by choosing the best format for them, shrinking their height and width, and by compressing them.<\/p>\n\n\n Every line of code adds to a page’s loading time. Help your site load faster by making your code as efficient as you can.<\/p>\n\n\n Certain elements (such as images, CSS files and Javascript files) can be merged into a single one, lowering the number of requests sent by the page to the server. Fewer requests mean less time to process them all, leading to a higher loading speed.<\/p>\n\n\n Enable Gzip<\/a> to optimize website speed and cut down server response time by 70%. So simple, and yet it does wonders for site performance.<\/p>\n\n\n Getting from page A to page B without any other pages in-between them is a standard. There are situations when redirects can be necessary, but if you can avoid using them, by all means do.<\/p>\n\n\n The server is another major factor that affects your loading speed. It may cost a lot to host your site on a powerful server that processes requests quickly, but it’s a valid option when you are able to offset your expenses with profits.<\/p>\n\n\n Why burden your own server with big files when other sites can handle them for you? As an example, embed YouTube videos instead of hosting them on your site.<\/p>\n\n\n Retrieving elements from cache is faster than loading them anew every time. Define the elements to cache and their expiration times in your .htaccess file.<\/p>\n\n\n It so happens that a large chunk of mobile SEO consists of raising your site’s loading speed, the details of which were described in the previous step. If you’ve seen to that, you’ve already done most of your mobile optimization. Keep up the good work, captain!<\/p>\n\n\n\n Here are a few more steps to complete the process.<\/p>\n\n\n Pop quiz: what do mobile-responsive websites and cats have in common? Answer: they behave like liquids. They fit in any container you put them in, taking its shape. Cats, however, are born with this ability. Websites learn it through some extra code.<\/p>\n\n\n\n Once your website has that code, you can observe true beauty like on this picture.<\/p>\n\n\n Sites look better on mobile devices when they aren’t cluttered. Use negative space and leave some room between elements like buttons and checkboxes.<\/p>\n\n\n Flash is obsolete and has been replaced by the newer and better HTML 5. Flash is also outright mobile-unfriendly: it consumes too much power, and certain devices can’t even support it.<\/p>\n\n\n Interstitials are a blow to user experience. Sometimes they are necessary – for example, to inform the visitors you are using cookies. Even then, don’t let them cover too much of the screen space.<\/p>\n\n\n\n![\"Example](\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2018\/12\/ecommerce-seo-mistakes-18.jpg\")
<\/p>\n\n\n\n
![\"View](\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/08\/technical-seo-checklist-site-structure-1200x781.png\")
<\/figure>\n\n\n<\/span>2. Optimize your internal links<\/span><\/h2>\n\n\n
\n
![\"Check](\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/08\/technical-seo-checklist-anchor-texts-1200x704.png\")
<\/figure>\n\n\n<\/span>3. Fix broken links<\/span><\/h2>\n\n\n
![\"Scan](\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2021\/06\/seo-for-news-websites-technical-audit-1200x669.png\")
<\/figure>\n\n\n\n<\/span>4. Fix broken images<\/span><\/h2>\n\n\n
<\/span>5. Have your site\u2019s pages indexed<\/span><\/h2>\n\n\n
![\"Create](\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/08\/technical-seo-checklist-sitemap.png\")
<\/figure>\n\n\n\n<\/span>6. Check your on-page SEO<\/span><\/h2>\n\n\n
<\/span>Page titles<\/span><\/h3>\n
\n
<\/span>Meta descriptions<\/span><\/h3>\n\n\n
<\/span>H1 tags<\/span><\/h3>\n\n\n
<\/span>Images’ ALT attributes<\/span><\/h3>\n\n\n
![\"Scan](\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/08\/technical-seo-checklist-on-site-seo-1200x749.png\")
<\/figure>\n\n\n<\/span>7. Fix duplicate content issues<\/span><\/h2>\n\n\n
\n
<\/span>8. Improve slow-loading pages<\/span><\/h2>\n\n\n
![\"Test](\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/08\/seo-for-web-designers-improve-site-speed-1200x748.png\")
<\/figure>\n\n\n\n<\/span>Optimize your images<\/span><\/h3>\n\n\n
<\/span>Minimize page code<\/span><\/h3>\n\n\n
<\/span>Merge elements<\/span><\/h3>\n\n\n
<\/span>Compress elements<\/span><\/h3>\n\n\n
<\/span>Minimize redirects<\/span><\/h3>\n\n\n
<\/span>Choose the best hosting for your site<\/span><\/h3>\n\n\n
<\/span>Host big files on external platforms<\/span><\/h3>\n\n\n
<\/span>Use browser caching<\/span><\/h3>\n\n\n
<\/span>9. Optimize your site for mobile<\/span><\/h2>\n\n\n
<\/span>Responsive design<\/span><\/h3>\n\n\n
![\"A](\"https:\/\/www.copyblogger.com\/cdn-origin\/images\/genesis-2-devices.png\")
<\/p>\n<\/span>Space between elements<\/span><\/h3>\n\n\n
<\/span>No Flash content<\/span><\/h3>\n\n\n
<\/span>No annoying popups<\/span><\/h3>\n\n\n
![\"Check](\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/08\/seo-for-web-designers-mobile-optimization-1200x949.png\")
<\/figure>\n\n\n![\"Sign](\"https:\/\/www.webceo.com\/blog\/wp-content\/uploads\/2018\/09\/technical-seo-audit-guide-cta.png\")
<\/a><\/p>","protected":false},"excerpt":{"rendered":"