{"id":6395,"date":"2024-06-05T10:17:34","date_gmt":"2024-06-05T07:17:34","guid":{"rendered":"https:\/\/www.webceo.com\/blog\/?p=6395"},"modified":"2025-11-05T13:59:07","modified_gmt":"2025-11-05T12:59:07","slug":"content-marketing-seo-strategy","status":"publish","type":"post","link":"https:\/\/www.webceo.com\/blog\/content-marketing-seo-strategy\/","title":{"rendered":"Why Your SEO Strategy Isn&#8217;t Working (Hint: No Content Marketing)"},"content":{"rendered":"<p>How come SEO doesn\u2019t work without content marketing? Why do you need both?<\/p>\n<p><strong>When you have only SEO:<\/strong>\u00a0You get content that appears in search, but users don\u2019t care about it. Do you want site users to be more than just viewers and bystanders? Do content marketing.<\/p>\n<p><strong>When you have only content marketing:<\/strong>\u00a0You get content that nobody ever finds online. Your content and your audience; do you want these two to meet? Do SEO.<\/p>\n<p>Content marketing is about <u>making your content work<\/u> and <u>making content that works<\/u>. With SEO in the equation, there\u2019s also <u>making your content rank<\/u>. It\u2019s clear that content is at the crux of all of this business, and that a successful union of content marketing and SEO requires fulfilling those three requirements.<\/p>\n<p>And here\u2019s how you meet them.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_making_the_best_content\"><\/span>1. Making the best content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let&#8217;s define &#8220;the best content&#8221; first. The devil is in the details, so let&#8217;s grab him by the horns and drag him out into the light.<\/p>\n<ul>\n<li>The best for whom? That&#8217;s easy: your target audience.<\/li>\n<li>The best at what? At being what your target audience needs when they use Google (or any other means of search): a solution to a problem, a source of accurate information, entertainment etc.<\/li>\n<li>If it&#8217;s the best, then what is it better <i>than<\/i>? That would be the best currently existing content, most likely owned by your direct competitors.<\/li>\n<\/ul>\n<p>So the goal is to create content which has these three traits. All of them, even the third one, boil down to pleasing your audience. How do we do that?<\/p>\n<p>Obviously, in order to be popular with your audience, you need to be intimately familiar with them. What they like and what they don&#8217;t, what they want, how they think &#8211; that&#8217;s the bare minimum. All these things are on your users&#8217; minds every time they search for some specific content and can be summarized in three words: user search intent.<\/p>\n<p>So, how do you satisfy search intent?<\/p>\n<ul>\n<li><strong>Choose a topic (or a range of related topics) your target audience is interested in.<\/strong> With a variety of topics, you will be able to attract more visitors, but you&#8217;ll also risk turning into a jack of all trades and a master of none. Keep educating yourself!<\/li>\n<li><strong>Create content that isn\u2019t bad.<\/strong> Sounds painfully obvious, but this is the one step you absolutely cannot mess up at any cost. Otherwise your whole campaign will crumble like a house of cards.<\/li>\n<li><strong>Create unique content.<\/strong> Users don\u2019t want more of the same thing they\u2019ve seen elsewhere. Your site may share a purpose with others, but the rest needs to be special.<\/li>\n<li><strong>Make your content as in-depth as possible.<\/strong> This is the sort of content that tends to be the most popular, gets the most backlinks, ranks the highest and drives the most traffic. Be careful not to confuse depth with length; a 4000 word long-read might be full of water instead of anything actually useful.<\/li>\n<li><strong>Anticipate questions that are related to your content&#8217;s topic.<\/strong> For example, if a user is looking for an article about getting rid of facial wrinkles, they&#8217;ll also want to know about the best diets and skin care products. Additional related information will make your content more in-depth, as well as add more keywords to rank for.<\/li>\n<\/ul>\n<p>That should help you form a clear vision of what your content should be like. Proceed to create what you envision and make it better than whatever is ranking on Google&#8217;s page #1.<\/p>\n<p>The next step is to give your content the ability to convert users.<\/p>\n<p>Converting means making users perform a specific action on your site (such as subscribing or buying a product). As you can imagine, this is one of the most vital parts of content marketing; it\u2019s where you <i>sell your content<\/i>. For this part, you are going to need careful planning and experience in using websites similar to your own.<\/p>\n<ul>\n<li><strong>Include your main keywords in the titles, descriptions and URLs.<\/strong><\/li>\n<\/ul>\n<p>Not only is this really good for your SEO, it\u2019s also the best way to let the users know you have the content they need.<\/p>\n<ul>\n<li><strong>Give the users an incentive to perform the desired action.<\/strong><\/li>\n<\/ul>\n<p>Users will never do what you ask if they don\u2019t get anything out of it. If they come to solve a problem, say the solution is behind a call-to-action. If they\u2019ll want more content like the page they are viewing, let them know they will have more if they subscribe, and so on.<\/p>\n<ul>\n<li><strong>Plan out the path from the top of the page to the CTA.<\/strong><\/li>\n<\/ul>\n<p>Place yourself in the users\u2019 shoes. How would they use your content? Where would be the best spots to put CTAs?<\/p>\n<p>You can try to play the guessing game, or you can analyze the pages on your site that have already attempted to convert users. Use a <a target=\"_blank\" href=\"https:\/\/www.crazyegg.com\/\" rel=\"noopener\">heat map generator<\/a> both on the pages that succeeded and the pages that failed to see what works and what doesn\u2019t.<\/p>\n<ul>\n<li><strong>Emulate the more successful sites. <\/strong><\/li>\n<\/ul>\n<p>Learning from the superior is a sign of wisdom. And the best part about imitating websites with high CTR scores is that they don\u2019t have to be your direct competitors. For example, you can safely pick an ecommerce site which sells different products than yours and see what it does better.<\/p>\n<p>Find what works for others and start doing it on your own site. And if you can make improvements to their tricks, that\u2019s even better. Content creation software tools could help you a lot in the process of planning and producing high-converting content.<\/p>\n\r\n        <p class='button_area'>\r\n            <span>Optimize Your Content for Better Traffic<\/span>\r\n            <a href='https:\/\/www.webceo.com\/online-keyword-tool.htm?utm_source=blog-may-2019-content-marketing-seo-strategy&amp;amp;utm_medium=blog-post-cta&amp;amp;utm_campaign=blog-may-2019-content-marketing-seo-strategy' target='_blank' rel='noopener' class='button'>Sign Up Free<\/a>\r\n        <\/p>\r\n    \n<h2><span class=\"ez-toc-section\" id=\"2_optimizing_content_for_search_engines\"><\/span>2. Optimizing content for search engines<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Content marketing and SEO both play an equally large role in putting your site on the first page of Google. If content marketing can be described as the social aspect of conquering the search, then SEO is the technical aspect. So what do you do on the SEO side of things?<\/p>\n<h3><span class=\"ez-toc-section\" id=\"use_keywords_that_will_bring_you_the_most_traffic\"><\/span>Use keywords that will bring you the most traffic<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can find keywords for your site with <a target=\"_blank\" href=\"https:\/\/www.webceo.com\/online-keyword-tool.htm?utm_source=blog&amp;utm_medium=blog-post-cta&amp;utm_campaign=blog-content-marketing-seo\" rel=\"noopener\">WebCEO\u2019s Keyword Suggestions tool<\/a>. But how do you know a keyword is good?<\/p>\n<p>You know how Google works: you type in a few words, and the search engine shows sites which have them. But the search results don\u2019t always have the exact match of your query; they may have synonyms or even be missing some of the words you used. What does this all mean?<\/p>\n<p>The best keywords have these traits:<\/p>\n<ul>\n<li>Descriptive and clearly reflecting user search intent. These types of keywords are known as long-tail.<\/li>\n<li>Semantically related to your main keywords.<\/li>\n<li>Have a high number of monthly searches (or search volume).<\/li>\n<\/ul>\n<p>If you have connected your Google Search Console account to your WebCEO project, you can check the effectiveness of your keywords in the <a target=\"_blank\" href=\"https:\/\/www.webceo.com\/web-analytics-reporter.htm?utm_source=blog&amp;utm_medium=blog-post-cta&amp;utm_campaign=blog-content-marketing-seo\" rel=\"noopener\">Google Search Queries report<\/a>, namely:<\/p>\n<ul>\n<li>Average ranking position in Google<\/li>\n<li>Click-through rates<\/li>\n<li>Clicks and impressions<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"make_your_site_mobile-friendly\"><\/span>Make your site mobile-friendly<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Everyone has a mobile phone with an Internet connection these days. To make a long story short, make your website and its content work as well on mobile devices as on PCs \u2013 or even better.<\/p>\n<ul>\n<li>Increase loading speed<\/li>\n<li>Implement a responsive design<\/li>\n<li>Leave some space between elements<\/li>\n<li>Make sure your popups don&#8217;t cover too much screen<\/li>\n<li>Don\u2019t use elements unsupported by mobile devices (such as Flash)<\/li>\n<\/ul>\n<p>Test your site with <a target=\"_blank\" href=\"https:\/\/www.webceo.com\/website-audit.htm?utm_source=blog&amp;utm_medium=blog-post-cta&amp;utm_campaign=blog-content-marketing-seo\" rel=\"noopener\">WebCEO\u2019s Speed Optimization tool<\/a> to see how well your site looks &#8211; both on mobile and desktop.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"fix_technical_errors\"><\/span>Fix technical errors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Promoting a site full of errors is like trying to win a race in a broken car. You\u2019ll never finish first, if at all.<\/p>\n<p>Now, you can\u2019t know when something might break on your site, but you must fix all errors no matter where and when they appear. A few examples of what could happen to your site:<\/p>\n<ul>\n<li>Broken links (they are especially damaging when they are broken CTAs)<\/li>\n<li>404 errors<\/li>\n<li>Unindexed pages<\/li>\n<li>Server errors<\/li>\n<li>Broken page code<\/li>\n<\/ul>\n<p>Use <a target=\"_blank\" href=\"https:\/\/www.webceo.com\/website-audit.htm?&amp;utm_source=blog&amp;utm_medium=blog-post-cta&amp;utm_campaign=blog-content-marketing-seo\" rel=\"noopener\">WebCEO\u2019s Technical Audit tool<\/a>\u00a0to check if everything is all right with your site. If there are problems, see to them immediately!<\/p>\n<h3><span class=\"ez-toc-section\" id=\"fix_seo_errors\"><\/span>Fix SEO errors<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Unlike technical errors, optimization errors don\u2019t cause your site to malfunction; in some cases, they might not affect a user\u2019s experience at all. They simply mean you are squandering your site\u2019s SEO potential. Googlebots can pass over your site and not really know what it\u2019s about if you don\u2019t optimize.<\/p>\n<p>Here are a few examples of SEO errors you can fix to increase your rankings.<\/p>\n<ul>\n<li>Missing <i>H1<\/i> tags<\/li>\n<li>Missing sitemap<\/li>\n<li>Missing <i>robots.txt<\/i> file<\/li>\n<li>Missing image <i>ALT<\/i> attributes<\/li>\n<li>Missing <i>hreflang<\/i> tag in localized pages<\/li>\n<li>Blank, overly long or duplicate meta tags<\/li>\n<\/ul>\n<p>Find these errors on your site with <a target=\"_blank\" href=\"https:\/\/www.webceo.com\/website-audit.htm?utm_source=blog&amp;utm_medium=blog-post-cta&amp;utm_campaign=blog-content-marketing-seo\" rel=\"noopener\">WebCEO\u2019s On-Site Issues Overview tool<\/a>.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"break_your_content_into_segments\"><\/span>Break your content into segments<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Long content can be a chore to take in all at once. If yours is like that, make it easier to consume by dividing it into parts. Here\u2019s what you can use:<\/p>\n<ul>\n<li><strong>Paragraphs.<\/strong> This is the easiest and most obvious way to improve readability. There\u2019s no limits on how short you can make them; even one-sentence paragraphs work wonders.<\/li>\n<li><strong>Subheadings.<\/strong> This is the best option SEO-wise. <i>H2, H3<\/i> and <i>H4<\/i> tags can act as titles for individual segments, which helps both the users and Google understand the structure of your content and what it\u2019s about.<\/li>\n<li><strong>Images.<\/strong> These are best used when they are relevant in the context, especially when they contain valuable data (such as diagrams).<\/li>\n<li><strong>Calls-to-action.<\/strong> If there\u2019s just one CTA on a page, some users will never even see it, let alone click on it. Placing a few CTAs throughout the page (where it makes sense in the context, of course) is a good way to boost your conversion rates.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"use_high-quality_visuals\"><\/span>Use high-quality visuals<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pictures and videos are among the decisive elements that shaped the Internet as we know it. They play a major role in driving conversions, too. What are the best ways to use them?<\/p>\n<p>Images:<\/p>\n<ul>\n<li>Use only high-quality ones (unless there\u2019s a point you want to make with poor quality)<\/li>\n<li>Set their height and width to the exact size you need, and not a pixel bigger<\/li>\n<li>Convert them to the format that will yield the smallest file size<\/li>\n<li>Merge them into a single image where possible<\/li>\n<\/ul>\n<p>Videos:<\/p>\n<ul>\n<li>Use only the ones with high-quality visuals and sound<\/li>\n<li>Host them on other sites like YouTube<\/li>\n<li>Set them to play automatically where appropriate (for example, above the fold where you don\u2019t want the users to miss it)<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"increase_site_loading_speed\"><\/span>Increase site loading speed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Other than helping you rank, site speed is the decisive factor in keeping users on your site. Here\u2019s what you can do:<\/p>\n<ul>\n<li>Host your site on a powerful server or a content delivery network<\/li>\n<li>Enable caching in the <i>.htaccess<\/i> file<\/li>\n<li>Use compression software such as Gzip<\/li>\n<li>Minimize your HTML, CSS, JavaScript and other code<\/li>\n<li>Optimize your images<\/li>\n<li>Don\u2019t host large files on your own site<\/li>\n<li>Keep your page redirects to a minimum (the ideal minimum being zero)<\/li>\n<\/ul>\n<p>Test your site with <a target=\"_blank\" href=\"https:\/\/www.webceo.com\/website-audit.htm?utm_source=blog&amp;utm_medium=blog-post-cta&amp;utm_campaign=blog-content-marketing-seo\" rel=\"noopener\">WebCEO\u2019s Speed Optimization tool<\/a> and see what needs improvement.<\/p>\n\r\n        <p class='button_area'>\r\n            <span>Make Your Content SEO-Friendly in All Aspects<\/span>\r\n            <a href='https:\/\/www.webceo.com\/website-audit.htm?utm_source=blog-may-2019-content-marketing-seo-strategy&amp;utm_medium=blog-post-cta&amp;utm_campaign=blog-may-2019-content-marketing-seo-strategy' target='_blank' rel='noopener' class='button'>Sign Up Free<\/a>\r\n        <\/p>\r\n    \n<h2><span class=\"ez-toc-section\" id=\"3_promoting_content\"><\/span>3. Promoting content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now comes the \u201cmarketing\u201d part of content marketing. Everybody says high-quality content is the key to ranking in Google. And of course, there\u2019s a catch. Even the <a href=\"https:\/\/www.spain.info\/en\/\">best tourist content about the Spain<\/a> doesn\u2019t go places on its own; it needs your help to make it happen.<\/p>\n<p>See, content isn\u2019t restricted to being Internet pages. Content, first and foremost, is information that motivates a person to become your customer. Anything that falls under this definition can be considered as content: an email, a Google ad, a TV commercial, even shouting in the streets. It\u2019s only a matter of reaching your target audience.<\/p>\n<p>Let\u2019s assume you have picked your audience carefully and that your content matches their interests. Here are the next steps.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"build_links_strategically\"><\/span>Build links strategically<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Link building is where SEO and content marketing intersect the closest. Everyone will tell you that in order to build links, you need to create high-quality content. But when you try it, the best you get is a few nofollow backlinks from social media. Why does it work for your competitors and not for you?<\/p>\n<p>Because this plan is missing several crucial steps.<\/p>\n<p>You\u2019ll be lucky to get any backlinks by doing nothing other than making content. Other sites, especially the authoritative ones, won\u2019t stumble upon it by chance and just decide to link to it on a whim. <strong>The best link building technique is to create content which has value for the audience <i>and<\/i> for the linking sites.<\/strong><\/p>\n<p>Simply put, here\u2019s the plan:<\/p>\n<p style=\"padding-left: 70px;\"><strong>1.<\/strong> Expose other sites to your content<\/p>\n<p style=\"padding-left: 70px;\"><strong>2.<\/strong> Give them an incentive to link to it<\/p>\n<p>What possible incentives are there? Here are a few instances when link building turns into a mutually beneficial exchange:<\/p>\n<ul>\n<li>Your content is a source worth citing in Wikipedia.<\/li>\n<li>Someone (for example, a blogger or a reporter) is in the process of writing an article. You reach out to them and offer to use your site as a source. One of the sites where you can do that is <a target=\"_blank\" href=\"https:\/\/www.helpareporter.com\/\" rel=\"noopener\">HARO<\/a>.<\/li>\n<li>\u201cSkyscraper\u201d technique: you create an article and contact someone who links to its less in-depth, outdated version.<\/li>\n<li>Broken link building: you contact a site linking to a page that doesn\u2019t exist anymore and suggest they link to you instead.<\/li>\n<li>Creating or sharing viral content on your site, for instance something the folks at Reddit would like.<\/li>\n<li>Making unique sources of data and statistics (case studies, researches, surveys).<\/li>\n<li>Creating your own non-stock images.<\/li>\n<li>Guest blogging.<\/li>\n<\/ul>\n<p>The most efficient way to build links is to target specific sites where you want to create backlinks. And for that, you need to pick your targets first. Find the most authoritative sites in your niche through Google \u2013 or, even better, with <a target=\"_blank\" href=\"https:\/\/online.webceo.com\/accounts\/register\/?next=\/?aw=\/ranker\/organic_competitors\/&amp;utm_source=blog&amp;utm_medium=blog-post-cta&amp;utm_campaign=blog-content-marketing-seo\" rel=\"noopener\">WebCEO\u2019s Dangerous Competitors tool<\/a>.<\/p>\n<p>This tool finds your competitors for your chosen keywords. They are not all going to be your direct business competitors, so you\u2019ll want to cherry-pick the ones who are actually stealing your audience.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"make_your_site_appear_in_no-click_searches\"><\/span>Make your site appear in no-click searches<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Featured snippets, quick answers, Knowledge Panel, voice search. All of them <i>can<\/i> generate traffic, but they were mainly designed to give users the content they want without making them click. Even so, if you don\u2019t appear in those search results, someone else will.<\/p>\n<p>The same applies to pay-per-click ads. They occupy so much space above the organic results, it\u2019s a wonder SEO is still relevant.<\/p>\n<p>Fortunately, the requirements for <a target=\"_blank\" href=\"https:\/\/www.webceo.com\/blog\/how-to-get-featured-snippets\/\" rel=\"noopener\">getting featured snippets<\/a> aren&#8217;t very strict &#8211; they boil down to using keywords and formatting your content in a distinct way (FAQ, list or table).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"share_your_content_in_social_media\"><\/span>Share your content in social media<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>How else are you going to get traffic from there in the first place?<\/p>\n<p>Still, not all of your social media followers will engage with your content. That&#8217;s why you need a large audience: the more followers you have, the better your chances. How do you get more?<\/p>\n<ul>\n<li>Share your business pages\u2019 content on your own personal pages<\/li>\n<li>Ask the people you know to share it<\/li>\n<li>Reply to commenting users<\/li>\n<li>Reply to the users who PM you (and reply quickly)<\/li>\n<li>Ask users to comment, like, share and follow<\/li>\n<li>Be active on other people\u2019s pages<\/li>\n<li>Share other people\u2019s content on your pages<\/li>\n<\/ul>\n\r\n        <p class='button_area'>\r\n            <span>Check How Your Content Is Shared on Social Media<\/span>\r\n            <a href='https:\/\/www.webceo.com\/social-metrics.htm?utm_source=blog-may-2019-content-marketing-seo-strategy&amp;amp;utm_medium=blog-post-cta&amp;amp;utm_campaign=blog-may-2019-content-marketing-seo-strategy' target='_blank' rel='noopener' class='button'>Sign Up Free<\/a>\r\n        <\/p>\r\n    \n<h3><span class=\"ez-toc-section\" id=\"use_email_outreach\"><\/span>Use email outreach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Remember how content comes in many more forms other than site pages? Email is another one of those forms. Quite powerful, too, even despite the risk of getting stuck in spam filters. If you are subscribed to somebody\u2019s updates, you know how true this is.<\/p>\n<p>How do you make this method work for you?<\/p>\n<ul>\n<li><strong>Have a ton of email addresses in your database.<\/strong> You\u2019ll be lucky if even 5% of them respond to your call to action. The wider the net you cast, the more fish you\u2019ll catch.<\/li>\n<li><strong>Don\u2019t email to your competitors and irrelevant sites.<\/strong> If the addressees aren\u2019t your target audience, your emails will fail.<\/li>\n<li><strong>Design an email newsletter.<\/strong> There\u2019s no better way to make your emails unique and your brand recognizable. Quick tip: you can use a <a target=\"_blank\" href=\"https:\/\/www.emailvendorselection.com\/compare-email-editors-design-responsive-emails\/\" rel=\"noopener\">free email templates builder<\/a> to make this process very easy.<\/li>\n<li><strong>Prepare several good pitches.<\/strong> Don\u2019t just send everyone the same email. If you have options, some of them are certain to work better than others.<\/li>\n<li><strong>Make new pitches when necessary.<\/strong> There can be all sorts of occasions: Halloween, Christmas, Easter, your site\u2019s anniversary and so on. A special pitch for a special day is a good way to spice things up.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"afterword\"><\/span>Afterword<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It turns out there\u2019s a lot of extra oomph your SEO needs to be effective. You will want to check if your content marketing strategy is working, too. How?<\/p>\n<p>By checking these metrics in Google Analytics.<\/p>\n<ul>\n<li>Page views (how many times users visit your site)<\/li>\n<li>Click-through rates (% of users who visit your site after finding it)<\/li>\n<li>Bounce rates (% of users who leave your site after visiting one page)<\/li>\n<li>Dwell times (how much time users spend on your site)<\/li>\n<li>Page depth (how many pages users visit per session)<\/li>\n<li>User flow (how users browse through your site)<\/li>\n<li>Goals flow (how users reach your calls-to-action)<\/li>\n<li>Conversions (% of users who complete calls-to-action)<\/li>\n<\/ul>\n<p>And, of course, the Google site rankings for your keywords. Those can be seen with <a target=\"_blank\" href=\"https:\/\/www.webceo.com\/online-rank-checker.htm?utm_source=blog&amp;utm_medium=blog-post-cta&amp;utm_campaign=blog-content-marketing-seo\" rel=\"noopener\">WebCEO\u2019s Rank Tracking tool<\/a>.<\/p>\n<p>But the easiest way to tell if it\u2019s all worked is to check your goals. The desired number of user registrations, the amount of profits, the ranking positions and so on \u2013 have you got them? And if you\u2019ve gone above your hoped-for success numbers, how far above was it? If all your hard work has set a trend for growth, that\u2019s how you will know you have become good at content marketing.<\/p>\n\r\n        <p class='button_area'>\r\n            <span>Track Your Content's Google Rankings<\/span>\r\n            <a href='https:\/\/www.webceo.com\/online-rank-checker.htm?utm_source=blog-may-2019-content-marketing-seo-strategy&amp;amp;utm_medium=blog-post-cta&amp;amp;utm_campaign=blog-may-2019-content-marketing-seo-strategy' target='_blank' rel='noopener' class='button'>Sign Up Free<\/a>\r\n        <\/p>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>How come SEO doesn\u2019t work without content marketing? Why do you need both? When you have only SEO:\u00a0You get content that appears in search, but users don\u2019t care about it. Do you want site users to be more than just&#8230;<\/p>\n","protected":false},"author":16,"featured_media":11809,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[92],"tags":[23,103,76,93,18,21,100],"class_list":["post-6395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-tips","tag-content-marketing","tag-digital-marketing","tag-diy-seo","tag-online-marketing-strategy","tag-seo-how-to","tag-seo-in-brief-2","tag-seo-strategy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Your SEO Strategy Isn&#039;t Working (Hint: No Content Marketing)<\/title>\n<meta name=\"description\" content=\"SEO and content marketing simply don&#039;t work without each other. What is the best way to use both in your business strategy? Find out here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webceo.com\/blog\/content-marketing-seo-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Your SEO Strategy Isn&#039;t Working (Hint: No Content Marketing)\" \/>\n<meta property=\"og:description\" content=\"SEO and content marketing simply don&#039;t work without each other. What is the best way to use both in your business strategy? Find out here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webceo.com\/blog\/content-marketing-seo-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO tools &amp; Online Marketing Tips Blog | WebCEO\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-05T07:17:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-05T12:59:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/06\/SEO_Strategy_Isnt_Working.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"942\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brian Gareth\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brian Gareth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.webceo.com\/blog\/content-marketing-seo-strategy\/\",\"url\":\"https:\/\/www.webceo.com\/blog\/content-marketing-seo-strategy\/\",\"name\":\"Why Your SEO Strategy Isn't Working (Hint: No Content Marketing)\",\"isPartOf\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/content-marketing-seo-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/content-marketing-seo-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/06\/SEO_Strategy_Isnt_Working.jpg\",\"datePublished\":\"2024-06-05T07:17:34+00:00\",\"dateModified\":\"2025-11-05T12:59:07+00:00\",\"author\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/#\/schema\/person\/69e60c6732268cdcf86a66ddf68f4fa7\"},\"description\":\"SEO and content marketing simply don't work without each other. 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