{"id":6585,"date":"2024-08-16T16:20:00","date_gmt":"2024-08-16T13:20:00","guid":{"rendered":"https:\/\/www.webceo.com\/blog\/?p=6585"},"modified":"2025-11-04T17:35:14","modified_gmt":"2025-11-04T14:35:14","slug":"guide-to-influencer-marketing","status":"publish","type":"post","link":"https:\/\/www.webceo.com\/blog\/guide-to-influencer-marketing\/","title":{"rendered":"A Step by Step Guide to Influencer Marketing"},"content":{"rendered":"<p>Influencer Marketing is greater than ever, although at the end of the 1990s we couldn&#8217;t even imagine it. Thanks to the Internet letting people open up their own communication channels with the world, everything changed. The Internet became a rich field for conducting advertising campaigns, and day by day it helps marketing experts make their points and reach new, current and old customers. Using <strong>Facebook, YouTube, Instagram, Snapchat, X (Twitter), Pinterest <\/strong>and<strong> LinkedIn,<\/strong> brands have gotten extra opportunities to promote their products. How did this happen?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6588 aligncenter\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/social_media_platforms_for_influencer_marketing.png\" alt=\"social_media_platforms_for_influencer_marketing\" width=\"919\" height=\"138\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/social_media_platforms_for_influencer_marketing.png 919w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/social_media_platforms_for_influencer_marketing-300x45.png 300w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/social_media_platforms_for_influencer_marketing-768x115.png 768w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/><\/p>\n<p>Social media platforms took the world by storm. Facebook and Twitter, at the moment of their launching, were a breath of fresh air. Within seconds, they became a place of interest for thousands of people. Year by year these platforms, including YouTube, Instagram, and Snapchat, get updated, expand and provide great new possibilities for advertising. Nowadays, mobile devices have overtaken desktop devices and laptops as a platform for marketing. Mobile Internet usage <strong>presents a lot of benefits for advertisers<\/strong>. They are able to:<\/p>\n<ul>\n<li>reach specific audiences, extending their client base in local areas;<\/li>\n<li>make their brands recognizable;<\/li>\n<li>heighten the brand\u2019s conversion rate and its loyalty;<\/li>\n<li>learn insights from their target base.<\/li>\n<\/ul>\n<p><strong>How can they do these with the help of Influencer Marketing?<\/strong><\/p>\n<p><strong>Influencer Marketing<\/strong> in general is a process of selling products and promoting brands with the help of people who have a definitive level of authority on social media. A lot of readers think that Influencer Marketing is all about celebrities who started their accounts there. However, a lot of modern influencer marketing is done via ordinary people who gained their popularity on their social media platform from the very bottom, using only the Internet, their skills, knowledge, and desire. <strong>These are Instagram and YouTube bloggers, popular users of Facebook and Twitter, and so on<\/strong>.<\/p>\n<p>Let\u2019s be honest and admit: people whom we follow on social media have much more influence than film stars or popular singers. The reason is simple: we trust people whom we have spent years in \u201cclose relation\u201d with, watching their success and monitoring their life through photos, videos, or comments.<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"what_are_the_reasons_for_using_influencer_marketing_when_there_are_already_a_bunch_of_ads_on_the_internet\"><\/span><strong>What are the reasons for using Influencer Marketing when there are already a bunch of ads on the Internet? <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Browser Ads are presented via pop-ups, paid results on SERPs, and irritating ads on websites, which are usually cheap and off-putting. Those are always in front of our eyes and, you may suppose, are more powerful, but this is not so. <strong>Users are tired of advertisements<\/strong> nowadays <strong>and use powerful<\/strong> <strong>Ad Blockers,<\/strong> erasing all that is inappropriate for them. On social media developers try to present advertisements in a non-disturbing way, so people even stop scrolling for a few seconds to analyze products provided. Many people like sponsored posts thinking they\u2019re from a friend.<\/p>\n<p>One more reason to advertise on social media is the <strong>fall in popularity of TV<\/strong>. TV was once the main way advertisers conducted new campaigns, but time flies and televisions are now being removed from households every day. The race is on to see who will see the last television ad.<\/p>\n<p>With access to the Internet, people just stopped watching ordinary TV channels and started buying subscriptions for services like Netflix, where they can watch popular shows without ads and long waiting periods. Moreover, Generation Z is a significant and important cohort of potential consumers, and they <a target=\"_blank\" href=\"https:\/\/qz.com\/1563911\/who-watches-the-most-tv\" rel=\"noopener\">almost don\u2019t watch TV<\/a> these days, going for social media and messaging apps.<\/p>\n<p><strong>EVEN THOUGH<\/strong> social media has become an important part of our lives and it gives marketing experts a lot of ways to promote products, it\u2019s still not an easy task. People still don\u2019t like advertisements and have a rich choice of what to buy and what to pass by. <strong>Advertisers should think a lot <\/strong>about ad campaigns in order <strong>to raise demand<\/strong> among capricious customers.<\/p>\n<p><strong>There<\/strong> are some disadvantages you may not have taken into account. Influencer Marketing is an expensive \u201cservice\u201d which, unfortunately, can\u2019t grant a large amount of success in most cases. Everything depends on the Influencer\u2019s work and your effort as well. \u00a0It\u2019s hard to avoid mistakes. Everything is possible, starting from a wrong presentation of a product because of a poorly prepared strategy and including posting the wrong text by accident. Influencer Marketing is really popular these days and your competitors may have already formed relationships with them.<\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"how_to_bear_fruit_with_influencer_marketing_step_by_step\"><\/span><strong>How to Bear Fruit with Influencer Marketing Step by Step<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"step_1_research\"><\/span><strong>STEP #1: Research<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><strong>The future always asks the past for some advice.<\/strong> Your company and its marketing history are one of the most powerful instruments in your hands. <strong>Take some projects which are even a bit similar to the one you are currently building a campaign for and explore them comprehensively<\/strong>: sales level, income, customers, models, and \u2013 the most important \u2013 mistakes. Take a look at your competitors\u2019 performances with similar products and learn their behavior on social media. Pay attention to posts and comments. This will help you to build a strategy and identify your target audience.<\/p>\n<p><strong>You should collect accurate data concerning the potential target audience of the product you want to promote with the help of social media<\/strong>. You can learn a lot of useful material concerning people\u2019s activity on social media, including their demands and behavior regarding branded products. It may be necessary to identify the age, nationality, occupation and interests of people whom your goods may appeal to. This helps to build a decent advertisement campaign and attract a lot of people. Take into account the location of your target audience!<\/p>\n<p>If you are going to promote your products beyond one country\u2019s borders, you should learn the foreign customers\u2019 perceptions of the goods you provide in order not to make any mistakes and hurt your reputation.<\/p>\n<p>After defining your target audience, <strong>you should learn where those people \u201clive\u201d<\/strong>: on Facebook, Instagram, or YouTube. Why is this important? By advertising on the platform where your potential clients chill out most of their time, you will increase the chances for your product to be shown to a greater slice of your target audience.<\/p>\n<p>This is when your Influencers come to the game. Seeing products via people we like and trust, we accordingly start trusting what they trust. This is because Influencers appreciate their audience and reputation a lot and will not advise something bad or untested.<\/p>\n<ul>\n<li>For demographic and physiographic data gathering you can use <a target=\"_blank\" href=\"https:\/\/analytics.google.com\/analytics\/web\/\" rel=\"noopener\">Google Analytics<\/a>.<\/li>\n<\/ul>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"step_2_budget_approval\"><\/span><strong>STEP #2: Budget Approval<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Budget problems are always the most troublesome. You should take into account everything and a bit more. <strong>Plan your budget with the thought of unexpected circumstances<\/strong>. Get a budget approval with best <a href=\"https:\/\/www.g2.com\/categories\/procurement\">procurement tools<\/a>. Popular influencers, especially Instagram and YouTube Influencers, are expensive, because they have a large audience and a lot of them know how much their words cost. Depending on the future strategy for your project, keep in mind that you may want to involve multiple influencers.<\/p>\n<p><strong>Compensation (indemnification) is an important point in your budget plan.<\/strong> There are two points you should pay attention to. The first is you will have to pay an Influencer if your product causes any harm to his or her reputation. The second is a compensation to you if the Influencer doesn\u2019t fulfill his or her obligations fully or does any harm to a product\u2019s or company\u2019s reputation. This is important for both sides and serves as an extra motivation for a successful promotion.<\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"step_3_goal_identification_and_strategy_development\"><\/span><strong>STEP #3: Goal Identification and Strategy Development<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In order to build a successful strategy, <i>you should identify your goals \u2013 results<\/i> which you want to get at the end.<\/p>\n<p>If you are at the starting point of your journey, your marketing strategy may be directed to promoting your <strong>brand name <\/strong>and establishing a minimum sales level \u2013 to see if people are interested in the product you provide.<\/p>\n<p>You may be seeking an <strong>extension of your current customer base<\/strong>. You may be advertising a standard product to a new age or lifestyle group. In this case you should take into account Influencers who are interesting for this new group of potential clients. However, remember consumers who are already satisfied with your company. They are the easiest to get more sales from and the costliest of losses if they move to your competition.<\/p>\n<p>The other type of goal is an extension of geographical horizons \u2013 <strong>entering the international market<\/strong>. You should be the most careful here, because new countries mean new cultures, ideas, and outlooks; even religion must be taken into account. You have to build your strategy so every person will be satisfied or at least not offended.<\/p>\n<p>Sometimes one of the goals may be <strong>a cooperation with \u201cnew faces\u201d<\/strong>. This means a long term partnership between your company and (an) Influencer(s) you want to work with.<\/p>\n<p><i>Proper goal identification will help to build a successful marketing campaign,<\/i> beneficial for each party.<\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"here_weve_come_to_the_marketing_strategy_development\"><\/span><strong>Here we\u2019ve come to the marketing strategy development<\/strong>.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Strategy is basically as important as the process of creating the product.<\/p>\n<p><strong>Work on your concept. <\/strong>At this stage you should think about the uniqueness of your product: why it is better than others and how you can disclose this. Set your product apart from others, impress your potential Influencer with the product, so that he or she and even you yourself would like to try it too.<\/p>\n<p><strong>It is always better to set up several strategies instead of focusing on one<\/strong>. While developing different directions of your marketing campaign you should \u201ctouch\u201d and work with at least ten or fifteen successful ideas. However, they may cover different sides of the product and not represent its benefits entirely. So, work on each of them, make them viable, and then put them together. In the end your strategy will be a mix of everything that came to your mind and you saw value in.<\/p>\n<p>Your strategy should cover everything. Decide on platform(s) where your campaign will be promoted. <strong>Don\u2019t take into consideration only one platform<\/strong>. People who are interested in your product can breathe everywhere and follow your Influencer everywhere, and the more often they see your advertisement, the greater the desire will rise in them to try it.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6609 aligncenter\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/pewdiepie_Youtube_and_Instagram_accounts_for_influencer_marketing.jpg\" alt=\"pewdiepie_Youtube_and_Instagram_accounts_for_influencer_marketing\" width=\"1057\" height=\"176\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/pewdiepie_Youtube_and_Instagram_accounts_for_influencer_marketing.jpg 1057w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/pewdiepie_Youtube_and_Instagram_accounts_for_influencer_marketing-300x50.jpg 300w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/pewdiepie_Youtube_and_Instagram_accounts_for_influencer_marketing-768x128.jpg 768w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/pewdiepie_Youtube_and_Instagram_accounts_for_influencer_marketing-1024x171.jpg 1024w\" sizes=\"auto, (max-width: 1057px) 100vw, 1057px\" \/><\/p>\n<p>There are a lot of examples of advertisers cooperating with social media Influencers, asking them to make a post\/say some words in a video about the product, and\u2026 nothing more. This is a strike out. Those posts are replaced by others, especially if an Influencer updates really often, and they eventually get lost. This is an under-developed marketing strategy. Yes, this gives some results at the beginning, but you can\u2019t expect this to be tremendous. People should encounter your content as often as possible.<\/p>\n<p>However, you should remember one thing. The social media audience, and people in general, don\u2019t like direct advertisements, they prefer to see <i>why your product is better<\/i> <i>than others<\/i> of the same category and is worth their time.<\/p>\n<p>Marketing experts not always know how to use influencers, although there are a lot of ways.<\/p>\n<p><strong>Try to do a series of posts\/videos\/experiments<\/strong>. This can be a step by step acquaintance with a new product, which an Influencer will try on him-\/herself. This will raise trust among the audience; to see a quality sample of your goods and your company itself. Organize not only your Internet promotion, but take him or her to a public venue, where he or she can physically meet with followers and present your product face to face.<\/p>\n<p>Apart from this, people like presents, so give them your product for free, conducting giveaways. What are the benefits of this? In most cases an Influencer gets more followers and your product is discussed not only on an Influencer\u2019s page, but also in the private messages of those who won something.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-6615\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/kylie_jenner_influencer_marketing-tr-1.png\" alt=\"kylie_jenner_influencer_marketing\" width=\"1380\" height=\"737\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/kylie_jenner_influencer_marketing-tr-1.png 1380w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/kylie_jenner_influencer_marketing-tr-1-300x160.png 300w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/kylie_jenner_influencer_marketing-tr-1-768x410.png 768w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/kylie_jenner_influencer_marketing-tr-1-1024x547.png 1024w\" sizes=\"auto, (max-width: 1380px) 100vw, 1380px\" \/><\/p>\n<p><strong>Take as many stars as you are able to. <\/strong>Start working with several people who are popular enough and make your marketing campaign a competitive collaboration. Influencers will do their best to attract more people to your product than other bloggers you made an offer to. Followers are also happy to see they are working mutually with people they like. Moreover, you can extend the size of the audience who will see your advertisement. This point refers not to every situation, but <strong>more people = more diversity<\/strong>. The audience of each Influencer, even if they are from the same niche, is different, because Influencers themselves are not alike: their personality, lifestyle, and outlook attract a great variety of people who may not be found everywhere.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6593 aligncenter\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/booktubers_for_influencer_marketing-1.png\" alt=\"booktubers_for_influencer_marketing-1\" width=\"842\" height=\"131\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/booktubers_for_influencer_marketing-1.png 842w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/booktubers_for_influencer_marketing-1-300x47.png 300w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/booktubers_for_influencer_marketing-1-768x119.png 768w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6594 aligncenter\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/booktubers_for_influencer_marketing-2.png\" alt=\"booktubers_for_influencer_marketing-2\" width=\"844\" height=\"137\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/booktubers_for_influencer_marketing-2.png 844w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/booktubers_for_influencer_marketing-2-300x49.png 300w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/booktubers_for_influencer_marketing-2-768x125.png 768w\" sizes=\"auto, (max-width: 844px) 100vw, 844px\" \/><\/p>\n<p style=\"text-align: center;\"><i>[Popular YouTube book bloggers interviewing an author during the promoting campaign of a new book]<\/i><\/p>\n<p><strong>Seed an idea. <\/strong>We can\u2019t apply this only to Influencer Marketing, but to each sphere where strategy development is needed. Sharing your ideas with other people will help you to analyze them deeper. A new, fresh look will help you to identify the weak and strong sides of your ideas, and this can push you to try other variants.<\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"step_4_search_for_influencers\"><\/span><strong>STEP #4: Search for Influencers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>An important part of Influencer Marketing strategy is to find those people who will best present your product to a wide audience. There are several ways to identify people who fit your niche and specific project best:<\/p>\n<ul>\n<li><strong>Use special services<\/strong> which present to you things like demographic data and an Influencers\u2019 sphere of work. <a target=\"_blank\" href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-platforms-instagram\/\" rel=\"noopener\">Learn about services<\/a> that you may want to use in the future. All of them cover Facebook, Instagram, Pinterest, Twitter, and YouTube;<\/li>\n<li><strong>Use #hashtags:<\/strong><\/li>\n<\/ul>\n<p style=\"padding-left: 30px;\">1. Monitor publications covering specific topics on social media, using existing hashtags. You can separate them and look at the most popular ones. Hashtags are keywords on social media, so don\u2019t hesitate to use this method, if services are not for you.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6595 size-full\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/twitter_hashtags_to_find_inflencers_with_webceo.png\" alt=\"twitter_hashtags_to_find_influencers_with_webceo\" width=\"906\" height=\"784\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/twitter_hashtags_to_find_inflencers_with_webceo.png 906w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/twitter_hashtags_to_find_inflencers_with_webceo-300x260.png 300w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/twitter_hashtags_to_find_inflencers_with_webceo-768x665.png 768w\" sizes=\"auto, (max-width: 906px) 100vw, 906px\" \/><\/p>\n<p style=\"padding-left: 30px;\">2. Use <a target=\"_blank\" href=\"https:\/\/www.webceo.com\/online-keyword-tool.htm?&amp;utm_source=blog&amp;utm_mediu=blog-post&amp;utm_campaign=blog-july-2019-guide-to-influencer-marketing\" rel=\"noopener\">WebCEO\u2019s Keyword Research Tool<\/a> which can help you create new successful keywords in your niche that will bring you more people who are interested in your product.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11878 size-full\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/08\/seo-for-web-designers-keyword-research.png\" alt=\"\" width=\"1403\" height=\"875\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/08\/seo-for-web-designers-keyword-research.png 1403w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/08\/seo-for-web-designers-keyword-research-400x249.png 400w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/08\/seo-for-web-designers-keyword-research-1200x748.png 1200w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/08\/seo-for-web-designers-keyword-research-768x479.png 768w\" sizes=\"auto, (max-width: 1403px) 100vw, 1403px\" \/><\/p>\n<ul>\n<li><strong>Conduct Google research. <\/strong>A lot of the websites which are dedicated to your niche may write articles about young and popular faces in their sphere, providing a detailed history of their success. This is a good opportunity to know more about people who are gaining authority day by day.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6597 aligncenter\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/search_for_influencers_with_google_search.png\" alt=\"search_for_influencers_with_google_search\" width=\"768\" height=\"823\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/search_for_influencers_with_google_search.png 768w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/search_for_influencers_with_google_search-280x300.png 280w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/p>\n<p>Learn some <strong>tips for choosing the right people<\/strong>:<\/p>\n<ul>\n<li><i>Don\u2019t instantly go to an Influencer with millions of followers.<\/i><\/li>\n<\/ul>\n<p>There are a few reasons for this step. First, such Influencers are too expensive, because of the big audience they have. Second, a <i>wide audience doesn\u2019t mean great engagement<\/i>. <strong>Star Influencers<\/strong> may have a lot of followers, but in fact may have a zero-level connection with them. Here comes trouble, because people will pay no attention to your goods.<\/p>\n<p>And, on the other hand, <strong>micro-Influencers<\/strong> who have significantly less followers, but a higher level of engagement on their page, have more of a chance to reach people\u2019s attention and promote your products. So, learn everything carefully before choosing people for your campaign, don\u2019t prey on stars or statistics.<\/p>\n<p>Sometimes, in a matter of weeks, an Influencer can get a huge amount of followers for whatever reason: scandal, success, or paid self-advertisement. Don\u2019t try to cooperate with them, because an unexpected wave of followers doesn\u2019t mean the audience will trust the Influencer regarding your product.<\/p>\n<ul>\n<li><i>Learn about an Influencers\u2019 brand collaboration and sponsoring history.<\/i><\/li>\n<\/ul>\n<p>This is necessary to know whom an Influencer has worked with. Knowing this information will give you a lot of opportunities:<\/p>\n<ol>\n<li>You can find out if this person worked with competitors,<\/li>\n<li>How successful this was,<\/li>\n<li>People\u2019s opinion about the product an Influencer promoted,<\/li>\n<li>How many people were attracted, and<\/li>\n<li>Knowing how much they took for a single post\/video-mention can help you with the current price calculations.<\/li>\n<\/ol>\n<ul>\n<li><i>Learn the way Influencers operate their accounts.<\/i><\/li>\n<\/ul>\n<p>This means their attitude to followers and the way they represent their niche. You have to learn the style in which an Influencer works: whether they upload long-read posts focused on important problems\/funny things, or do they do entertaining or scientific videos. With this you can already be prepared and aware of the format your product will be presented in. As a result, you can draft a script or work on a concept.<\/p>\n<ul>\n<li><i>Learn why people have come to that Influencer.<\/i><\/li>\n<\/ul>\n<p>This is about the reputation of an Influencer and what attracts people to him or her. If he or she has a reputation for being a drunk partygoer, it will probably not help you to sell medicine for the liver, for instance.<\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"how_to_reach_influencers\"><\/span><strong>How to Reach Influencers? <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Common methods are:<\/p>\n<ul>\n<li>Direct Messaging on the main account on social media or the one on which some Influencers create specifically for promotion collaboration offers;<\/li>\n<li>Through email which is also created specifically for advertisers and which is mentioned on the main page of their site and\/or profiles;<\/li>\n<li>Via the email or phone number of the Influencer\u2019s agent;<\/li>\n<li>Via the comments section if none of the above mentioned methods are available.<\/li>\n<\/ul>\n<p><strong>HOWEVER, <\/strong>don\u2019t spam nor subscribe these contacts to an automated email campaign, because this risks abusing <a target=\"_blank\" href=\"https:\/\/www.webceo.com\/blog\/webceo-update-gdpr-compliance-data-protection\/\" rel=\"noopener\">GDPR rules<\/a>!<\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"step_5_strategy_approving_and_scheduling\"><\/span><strong>STEP #5: Strategy Approving and Scheduling<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can\u2019t approve a strategy without presenting it to the person who will work for you. Do not rely fully on the plan which you prepared and which may seem the best for you only.<\/p>\n<p><strong>Let Influencers teach you. <\/strong>This is important because Influencers know their audience the best. No-one will ever be better consultants than they are. After presenting your strategy to the Influencers, who have agreed to cooperate with you, listen to the Influencer\u2019s suggested strategy. People who dedicate their lives to social media and work there know much more about how things work there and can share some valuable tips and tricks. Your strategy will not be complete until Influencers give their final approval.<\/p>\n<p><strong>Vary your concept for each Influencer<\/strong>. If you have decided to bring several Influencers to your project, then give them freedom of expression along with the right to participate in your marketing campaign, especially the Influencers needed for international marketing campaigns. They will make your advertisement brighter, catchy, and successful, using their rich experience. Moreover, they are cultural background experts who will help you to avoid any mistakes.<\/p>\n<p><strong>Schedule the whole working process. <\/strong>Proper scheduling can bring you more success than you think. Sponsored posts are not published by accident. They happen after serious analytical data gathering including know: people\u2019s moods during different parts of the day, the hours of their presence on social media, and even the most visited day of the week. Don\u2019t be afraid to notify your Influencers about posts they should publish. Each detail needs control.<\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"step_6_payment\"><\/span><strong>STEP #6: Payment<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There are several types of payment for Influencers:<\/p>\n<ul>\n<li><strong>Monetary compensation:<\/strong><\/li>\n<\/ul>\n<p><i>1. Set price.<\/i> More often this type of payment is taken by Influencers who have a lot of followers and work with advertisements really well, fulfilling your goal. They set their price or this is set as a result of negotiation with this person or his\/her agent. You can pay an Influencer for the quantity of likes and shares, or for people who came to your site above a control amount after ad material was uploaded.<\/p>\n<p><i>2. Commission + Discount. <\/i>One more way is to appoint your Influencer(s) a commission from sales on a monthly or weekly basis. You can also supply him or her with a discount for this product which may be used by the Influencers\u2019 followers. This is a nice variant for a long term cooperation and may be comfortable both for you and the Influencer.<\/p>\n<ul>\n<li><strong>Free products. <\/strong>Beginners usually don\u2019t take money. If you cooperate with young Influencers, who are just building his or her reputation, they may ask for your products for free in order to use them by themselves or present to followers.<\/li>\n<\/ul>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"step_7_results_tracking\"><\/span><strong>STEP #7: Results Tracking<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We\u2019ve come to the final step which will show you whether you had success with your campaign.<\/p>\n<p>Results Tracking concerns two parties: you take the statistics from your Influencer(s) and then comply it with your company\u2019s reports. <strong>Information from your Influencer<\/strong> concerns engagement. You can\u2019t receive all the information just looking at likes, shares, or comments. Some pieces of this are open to the social media account\u2019s master only. So, don\u2019t forget to ask for those reports.<\/p>\n<p><strong>Analyze your ROI<\/strong> (Return on Investment). Simply put: you will learn the level of your success in percentage (or ratio). This shows you how successful your marketing campaign was and how much (an) Influence(s) brought to your house.<\/p>\n<p><strong>Check your website\u2019s performance on social media. <\/strong>You will definitely publish some material regarding the product on your company\u2019s social media timelines and site landing pages. With <a target=\"_blank\" href=\"https:\/\/online.webceo.com\/accounts\/register\/?next=\/?aw=\/social\/citations\/&amp;utm_source=blog-july-2019-guide-to-influencer-marketing&amp;utm_medium=blog-post&amp;utm_campaign=blog-july-2019-guide-to-influencer-marketing\" rel=\"noopener\">WebCEO\u2019s Social Engagement Tool<\/a> you can easily observe your rankings, social citations and the traffic brought to your website via Facebook and Pinterest.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11962 size-full\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/08\/seo-for-influencers-social-engagement.png\" alt=\"\" width=\"1444\" height=\"799\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/08\/seo-for-influencers-social-engagement.png 1444w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/08\/seo-for-influencers-social-engagement-400x221.png 400w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/08\/seo-for-influencers-social-engagement-1200x664.png 1200w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/08\/seo-for-influencers-social-engagement-768x425.png 768w\" sizes=\"auto, (max-width: 1444px) 100vw, 1444px\" \/><\/p>\n<p>Also <a target=\"_blank\" href=\"https:\/\/online.webceo.com\/accounts\/register\/?next=\/?aw=\/facebook\/metrics\/&amp;utm_source=blog-july-2019-guide-to-influencer-marketing&amp;utm_medium=blog-post&amp;utm_campaign=blog-july-2019-guide-to-influencer-marketing\" rel=\"noopener\">WebCEO\u2019s Facebook Insights Tool<\/a> gives a detailed report regarding Facebook engagement, niche popular posts, page\u2019s likes, reactions, shares, comments, and clicks on posts. This can also help you to learn demographic data.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11963 size-full\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/08\/seo-for-influencers-facebook-engagement.png\" alt=\"\" width=\"1305\" height=\"898\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/08\/seo-for-influencers-facebook-engagement.png 1305w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/08\/seo-for-influencers-facebook-engagement-400x275.png 400w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/08\/seo-for-influencers-facebook-engagement-1200x826.png 1200w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/08\/seo-for-influencers-facebook-engagement-768x528.png 768w\" sizes=\"auto, (max-width: 1305px) 100vw, 1305px\" \/><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/online.webceo.com\/accounts\/register\/?next=\/?aw=\/buzz\/social\/&amp;utm_source=blog-july-2019-guide-to-influencer-marketing&amp;utm_medium=blog-post&amp;utm_campaign=blog-july-2019-guide-to-influencer-marketing\" rel=\"noopener\">WebCEO\u2019s Web Buzz Monitoring Tool<\/a> helps you to track mentions of your product in news, blogs, and tweets.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11964 size-full\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/08\/seo-for-influencers-monitor-mentions.png\" alt=\"\" width=\"1435\" height=\"869\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/08\/seo-for-influencers-monitor-mentions.png 1435w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/08\/seo-for-influencers-monitor-mentions-400x242.png 400w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/08\/seo-for-influencers-monitor-mentions-1200x727.png 1200w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/08\/seo-for-influencers-monitor-mentions-768x465.png 768w\" sizes=\"auto, (max-width: 1435px) 100vw, 1435px\" \/><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"seo_benefits_of_influencer_marketing\"><\/span><strong>SEO Benefits of Influencer Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Any activity on your social media accounts can bring SEO benefits to your website. With <a href=\"https:\/\/online.webceo.com\/accounts\/register\/?next=\/?aw=\/stats\/social\/&amp;utm_source=blog-july-2019-guide-to-influencer-marketing&amp;utm_medium=blog-post&amp;utm_campaign=blog-july-2019-guide-to-influencer-marketing\">Google Web Search Analytics<\/a>, you can easily analyze how exactly you succeeded after your marketing campaign launched. A powerful advertisement on social media can mean a lot of traffic and the improvement of your positions on SERPs. Google and other search engines like when people come to websites and stay there for a lot of time. This means that the quality of your content will be rewarded by search engines with good rankings.<\/p>\n<p>Moreover, Influencer Marketing can drive a high number of backlinks to your website. Although Google doesn\u2019t count backlinks from social media, it does count backlinks from websites which took your link from an Influencers\u2019 social media timeline. A large amount of backlinks means higher domain authority.<\/p>\n<p>However, be careful about so-called <strong>toxic links<\/strong>, because they can have a negative impact on your rankings. Use <a target=\"_blank\" href=\"https:\/\/www.webceo.com\/backlink-checker-tool.htm?&amp;utm_source=blog&amp;utm_mediu=blog-post&amp;utm_campaign=blog-july-2019-guide-to-influencer-marketing\" rel=\"noopener\">WebCEO\u2019s Backlink Quality Check Tool<\/a> to clean your backlink profile. This can help you to identify the total amount of backlinks, linking domains and their authority, link texts, and which of the backlinks are toxic enough to put in Google\u2019s Disavow List.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11900 size-full\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/08\/local-seo-guide-backlinks.png\" alt=\"Analyze the backlinks pointing to your local business.\" width=\"1304\" height=\"880\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/08\/local-seo-guide-backlinks.png 1304w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/08\/local-seo-guide-backlinks-400x270.png 400w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/08\/local-seo-guide-backlinks-1200x810.png 1200w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/08\/local-seo-guide-backlinks-768x518.png 768w\" sizes=\"auto, (max-width: 1304px) 100vw, 1304px\" \/><\/p>\n<p><strong>IN CONCLUSION,<\/strong> Influencer Marketing would likely be a win-win strategy for you: each party will get a piece of the pie at the end of the journey. The best way to find your winning Influencers is to learn about your competitors and their social media campaigns which brought them success and rich backlinks.<\/p>\n<p>Use <a target=\"_blank\" href=\"https:\/\/www.webceo.com\/competitor-backlink-spy.htm?&amp;utm_source=blog&amp;utm_mediu=blog-post&amp;utm_campaign=blog-july-2019-guide-to-influencer-marketing\" rel=\"noopener\">WebCEO\u2019s Competitor Backlink Spy<\/a> to find blogs and hubs that promote your competitors and use such channels of opportunity for your website!<\/p>\n<p><a href=\"https:\/\/online.webceo.com\/accounts\/register\/?next=\/?aw=\/links\/competitors\/&amp;utm_source=blog-july-2019-guide-to-influencer-marketing&amp;utm_medium=blog-post-cta&amp;utm_campaign=blog-july-2019-guide-to-influencer-marketing\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-6604 aligncenter\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/a_step_by_step_guide_to_influencer_marketing_cta.png\" alt=\"a_step_by_step_guide_to_influencer_marketing_cta\" width=\"1200\" height=\"299\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/a_step_by_step_guide_to_influencer_marketing_cta.png 1200w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/a_step_by_step_guide_to_influencer_marketing_cta-300x75.png 300w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/a_step_by_step_guide_to_influencer_marketing_cta-768x191.png 768w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/07\/a_step_by_step_guide_to_influencer_marketing_cta-1024x255.png 1024w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencer Marketing is greater than ever, although at the end of the 1990s we couldn&#8217;t even imagine it. Thanks to the Internet letting people open up their own communication channels with the world, everything changed. The Internet became a rich&#8230;<\/p>\n","protected":false},"author":41,"featured_media":11967,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[155],"tags":[142,18,9,7,8],"class_list":["post-6585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-guides","tag-influencer-marketing","tag-seo-how-to","tag-seo-tips-2","tag-seo-tools","tag-social-media-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Step by Step Guide to Influencer Marketing<\/title>\n<meta name=\"description\" content=\"The Internet&#039;s become a rich field for conducting advertising campaigns. Learn how to bear fruit with Influencer Marketing and spread your content virally!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webceo.com\/blog\/guide-to-influencer-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Step by Step Guide to Influencer Marketing\" \/>\n<meta property=\"og:description\" content=\"The Internet&#039;s become a rich field for conducting advertising campaigns. Learn how to bear fruit with Influencer Marketing and spread your content virally!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webceo.com\/blog\/guide-to-influencer-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO tools &amp; Online Marketing Tips Blog | WebCEO\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-16T13:20:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-04T14:35:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/08\/a_step_by_step_guide_to_influencer_marketing-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Katherine Edwards\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katherine Edwards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"20 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.webceo.com\/blog\/guide-to-influencer-marketing\/\",\"url\":\"https:\/\/www.webceo.com\/blog\/guide-to-influencer-marketing\/\",\"name\":\"A Step by Step Guide to Influencer Marketing\",\"isPartOf\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/guide-to-influencer-marketing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/guide-to-influencer-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/08\/a_step_by_step_guide_to_influencer_marketing-1.png\",\"datePublished\":\"2024-08-16T13:20:00+00:00\",\"dateModified\":\"2025-11-04T14:35:14+00:00\",\"author\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/#\/schema\/person\/01ce20d8b070718aab49b3f1b64670c4\"},\"description\":\"The Internet's become a rich field for conducting advertising campaigns. 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