{"id":6805,"date":"2025-02-04T11:24:08","date_gmt":"2025-02-04T08:24:08","guid":{"rendered":"https:\/\/www.webceo.com\/blog\/?p=6805"},"modified":"2025-03-07T09:15:50","modified_gmt":"2025-03-07T06:15:50","slug":"mobile-seo-in-12-steps","status":"publish","type":"post","link":"https:\/\/www.webceo.com\/blog\/mobile-seo-in-12-steps\/","title":{"rendered":"Mobile SEO in 12 Steps: Get Optimized for 2025"},"content":{"rendered":"

Fun statistics for you: in January 2025, mobile devices brought 64% of worldwide Internet traffic<\/a>.<\/p>\n

It’s quite a compelling argument for why we need mobile SEO – even with laptops and PCs still around. Pretty much everyone has a phone these days, which is how mobile devices drive well over a half of global Internet traffic. No site owner worth their salt can ignore that.<\/p>\n

Because traffic means sales.<\/p>\n

That’s why optimization for mobile devices is a must. The question is, how to be good at it?<\/p>\n

Mobile SEO (and SEO in general) lives or dies by the user experience. There\u2019s only one real secret to it: make your site easy to use on mobile devices, which makes mobile SEO mostly technical in nature. That\u2019s not to say the rest of SEO like keywords, backlinks and competitor analysis aren\u2019t part of it; we\u2019ll just focus on what makes SEO for mobile devices special.<\/p>\n

Let\u2019s begin.<\/p>\n

<\/span>1. No separate URL<\/span><\/h2>\n

Have you ever seen URLs like this?<\/p>\n

\"A<\/p>\n

That small m.<\/i> in front of a website’s URL address. They usually appear only when you are surfing the Web from mobile. This m.<\/i> subdomain is separate from the primary domain and (in most cases) is made specifically for mobile users. By splitting themselves in two, websites aim to provide optimal user experience for both types of audiences – desktop and mobile.<\/p>\n

Does it really improve the user experience?<\/p>\n

Possibly, yes.<\/p>\n

Is it good for SEO?<\/p>\n

Definitely not.<\/p>\n

There are way too many SEO-related problems when you create a separate m.<\/i> subdomain. You need to set up redirects between the two versions so the users would always arrive at the correct versions, and it’s easy to mess up with redirects. You end up splitting traffic and authority between your desktop and mobile sites, which helps neither. And there are all the potential duplicate content issues, too…<\/p>\n

Long story short, m.<\/i> subdomains are very SEO-unfriendly.<\/p>\n

So what should you do instead?<\/p>\n

Simple: don’t create one. Focus on making your primary domain mobile-friendly. It’s entirely possible to give both desktop and mobile users good user experience on the same domain, and in fact, it’s much easier than setting up a separate mobile subdomain.<\/p>\n

And here’s how you do it.<\/p>\n

<\/span>2. Give your site a responsive design<\/span><\/h2>\n

A responsively designed web page will adapt itself to a screen of any size. Automatically. See how much more preferable it is to manually designing a mobile version of your site?<\/p>\n

If you are curious what it looks like, behold and be in awe:<\/p>\n

\"Responsive<\/p>\n

Of course, while a responsive design does its job without being told to, you still have to set it up with your own hands. Which, fortunately, is not that hard.<\/p>\n

A responsive design includes:<\/p>\n