{"id":6828,"date":"2019-10-11T16:38:41","date_gmt":"2019-10-11T13:38:41","guid":{"rendered":"https:\/\/www.webceo.com\/blog\/?p=6828"},"modified":"2025-11-04T13:38:26","modified_gmt":"2025-11-04T10:38:26","slug":"11-ways-boost-conversion-rates","status":"publish","type":"post","link":"https:\/\/www.webceo.com\/blog\/11-ways-boost-conversion-rates\/","title":{"rendered":"11 Ways to Boost Your Landing Page Conversion Rates"},"content":{"rendered":"

As a marketer, one of the most important numbers you should be paying attention to is your conversion rate.<\/p>\n

This number tells you just how many people are converting based on a specific action you\u2019d like for them to take, be it signing up for a newsletter, booking a free discovery call, or making a purchase on your website.<\/p>\n

While it is not difficult to compute your actual conversion rate (it’s just the percentage of your visitors that converted to customers), it can be hard to think of ways to boost those conversion rates, especially for key landing pages across your site.<\/p>\n

If you\u2019re looking for ways to skyrocket your pages\u2019 or sites\u2019 conversions, you\u2019re in the right place. Here, we will take a look at 11 different tips you can use to increase conversion rates on any landing page.<\/p>\n

<\/span>How to improve your landing page conversion rates<\/span><\/h2>\n

<\/span>1. Be clear who your buyer persona is<\/span><\/h3>\n

Just as important as getting more prospects and leads is getting the right<\/em> prospects and leads.<\/p>\n

One of the surest ways you can make sure you\u2019re getting the right people signing up, making inquiries, or following through to a purchase is by creating what\u2019s called a buyer persona.<\/p>\n

This buyer persona is a description of who, in detail, your ideal buyer is. This goes beyond a typical topline view of your customer; instead, you should really flesh out different parts of their lives that may influence their purchasing decisions.<\/p>\n

These may include their biases, their aspirations, their daily routines, problems, beliefs, and more. You can easily use a pre-made template to create an effective buyer persona<\/a> if you\u2019ve never made one before.<\/p>\n

You can see below an example of a clear and concise buyer persona that completely fleshes out a buyer. Notice how you can imagine this persona to be an actual person, even if you created the persona based on multiple interview and survey results.<\/p>\n

\"Boost<\/p>\n

An example of a buyer persona (Source: Alore)<\/i><\/p>\n

<\/span>2. Mention your client’s pain points in the title<\/span><\/h3>\n

After you\u2019ve fleshed out who your typical buyer is, you can better optimize your landing page to get you the most conversions.<\/p>\n

Your title is one of the first things, and arguably the only thing<\/a><\/u>, that lets most website visitors know if your page is worth their time or not.<\/p>\n

If they see a title that\u2019s too long, vague, or irrelevant to their needs, you can bet they\u2019ll be leaving your page faster than you can say \u201cno conversion.\u201d<\/p>\n

While there are some title best practices<\/a> you can keep in mind \u2013 such as a title that\u2019s an average of 6 words, uses \u201cyou\/your\u201d over \u201cwe\/our\u201d \u2013 it still boils down to your title copy.<\/p>\n

Your title should definitely include keywords that users will use to find your product or service. WebCEO’s Keyword Research Tool<\/a> offers the most up-to-date database of keywords to help you attract your audience and consequently increase conversions.<\/p>\n

If you can find some way to hit your prospects\u2019 deepest frustrations or pain points, they\u2019ll assume you can help.<\/p>\n

Take Tweetdeck\u2019s headline, for example. While Twitter is by no means a new platform, many marketers and social media managers still struggle to make the most of the platform. Enter Tweetdeck.<\/p>\n

\"Mention<\/p>\n

The title is short and sweet; only 4 words (3, not counting stop words). It already tells you the biggest outcome you can expect from the tool \u2013 being able to use Twitter like most successful professionals on the network.<\/p>\n

Based on this, you can also infer that the biggest frustration of Tweetdeck\u2019s ideal user is not knowing how to make the most of Twitter for marketing purposes.<\/p>\n

If you think limiting your headline to a few words is daunting, that\u2019s where your sub-headline comes in. Notice how Tweetdeck\u2019s sub-headline expounds on how exactly users can \u201ctweet like a pro.\u201d<\/p>\n

For your own landing pages, boost your conversion rates by crafting a sticky, effective headline that has visitors practically racing to pick up what you put down.<\/p>\n

<\/span>3. Improve your copywriting skills<\/span><\/h3>\n

An old copywriting adage goes, \u201cThere\u2019s no such thing as a sales page that\u2019s too long \u2013 only too boring.\u201d<\/p>\n

The same is true of your landing pages. Even if you aren\u2019t asking for a visitor to make a purchase, you\u2019re still trying to get them to do something that can possibly benefit you in the future, i.e. giving their email address or booking a consultation call.<\/p>\n

That\u2019s why it\u2019s essential to have clean and effective copywriting on your landing pages. You don\u2019t always have to hire a copywriter just for landing pages; you can improve your copywriting skills all on your own by following some effective tips and tricks.<\/p>\n

A good copywriters need to know where their competitors are and what they have to offer. This is where WebCEO’s SEO Content Checker Tool<\/a> comes into place.<\/p>\n

<\/span>4. Optimize your form fields<\/span><\/h3>\n

Say your visitor gets on your landing page, sees your offer, and decide it\u2019s for them. But once they click the Sign Me Up button, they\u2019re greeted by too many form fields (or worse, too many required<\/em> form fields), or other form field mistakes<\/a> you may have made.<\/p>\n

Chances are that person will turn the other way and abandon your site completely.<\/p>\n

Optimize your form fields so that you\u2019re only getting the most important information \u2013 at the very least, just an email address. (You can opt to make the First Name required, but this isn\u2019t necessary in many cases.)<\/p>\n

For additional peace of mind for visitors, add icons for guarantees and security in your forms. Speak in a language that\u2019s easy to understand, and design the form in a way that\u2019s even easier to fill out.<\/p>\n

\"Optimize<\/p>\n

Example of a poorly optimized and well optimized form field<\/i><\/p>\n

<\/span>5. Include action words in your CTA<\/span><\/h3>\n

Before your visitor even completes a form with their contact details, you will need to first entice them enough to sign up or later encourage them to hit submit.<\/p>\n

Your call-to-action button should be actionable and descriptive. Avoid using generic text \u201cSign Up\/Submit\u201d \u2013 your visitors read multiple CTAs a day from different sites and platforms, so you\u2019ll want to be personal and relevant.<\/p>\n

Here\u2019s an example of a CTA from entrepreneur Melyssa Griffin\u2019s website that\u2019s simple but still effective, using an action word that not only shows an outcome but even elicits excitement.<\/p>\n

\"A<\/p>\n

Other common action words you can use for your CTAs include:<\/p>\n