{"id":7142,"date":"2024-03-28T11:20:25","date_gmt":"2024-03-28T08:20:25","guid":{"rendered":"https:\/\/www.webceo.com\/blog\/?p=7142"},"modified":"2025-11-04T21:45:53","modified_gmt":"2025-11-04T18:45:53","slug":"a-step-by-step-guide-to-social-media-optimization-part-2","status":"publish","type":"post","link":"https:\/\/www.webceo.com\/blog\/a-step-by-step-guide-to-social-media-optimization-part-2\/","title":{"rendered":"A Step by Step Guide to Social Media Optimization, Part 2"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"part_ii_writing_a_post\"><\/span>Part II: Writing a Post<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a aria-label=\"In the previous part of the article  (opens in a new tab)\" href=\"https:\/\/www.webceo.com\/blog\/a-step-by-step-guide-to-social-media-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">In the previous part of the article <\/a>we discussed the following points of social media optimization: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Research,<\/li>\n\n\n\n<li>Target audience identification,<\/li>\n\n\n\n<li>Planning, and<\/li>\n\n\n\n<li>Social media profile optimization.<\/li>\n<\/ul>\n\n\n\n<p>In short, that was the preparation stage. <\/p>\n\n\n\n<p>Today in the second part, we will dive into one of the most essential parts of SMO: content creation and optimization. <\/p>\n\n\n\n<p>Social media content isn\u2019t the same as the content you create for websites. On social media platforms, certain rules apply. Length, style and visuals &#8211; here are just a few things to double-check and improve. This is where your creativity and passion are put in the spotlight.<\/p>\n\n\n\n<p>It doesn\u2019t matter what type of content you have been producing or are going to produce; social media accepts everything. You can run an educational channel or one for entertainment or news. There is a different strategy for each of these types of channels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"step_1_how_to_make_your_post_visible\"><\/span><strong>Step #1: How to Make Your Post Visible<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>[ Find your keywords and optimize your\nposts properly ]<\/strong><\/p>\n\n\n\n<p>Optimized social media profiles are undoubtedly important. However,<strong> you will never succeed if your posts<\/strong> <strong>aren\u2019t seen <\/strong>by social media platform inhabitants. If you want to be noticed,<strong> use keywords<\/strong>. <\/p>\n\n\n\n<p>Social media platforms work a bit like Google, exploiting keywords. However, social media\u2019s most important keywords consist of <strong>hashtags. <\/strong>They should be relevant to your niche and popular among users:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-1-hashtags-1024x576.png\" alt=\"step-1-hashtags\" class=\"wp-image-7143\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-1-hashtags-1024x576.png 1024w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-1-hashtags-300x169.png 300w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-1-hashtags-768x432.png 768w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-1-hashtags.png 1380w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>There is a range of different services which can help you choose relevant\nand highly demanded hashtags in your niche. <\/p>\n\n\n\n<p>Those are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.webceo.com\/online-keyword-tool.htm?utm_source=blog&amp;utm_mediu=blog-post&amp;utm_campaign=blog-nov-2019-a-step-by-step-guide-to-social-media-optimization-part-2\" target=\"_blank\" rel=\"noreferrer noopener\">WebCEO\u2019s Keyword Research Tool<\/a> which helps to find the best and most profitable keywords depending on the niche you perform in. It gives you suggestions on what people look for besides your query. You can easily use these substitute queries as hashtags on social media:<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"674\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/social-media-optimization-keyword-research-1200x674.png\" alt=\"\" class=\"wp-image-11654\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/social-media-optimization-keyword-research-1200x674.png 1200w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/social-media-optimization-keyword-research-400x225.png 400w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/social-media-optimization-keyword-research-768x431.png 768w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/social-media-optimization-keyword-research.png 1533w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Not only will more people find you in searches on the social media platform itself, but Google will often show social media posts in their results if a relevant hashtag is used, like this:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"797\" height=\"1013\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-1-google-serp-coachella.png\" alt=\"step-1-google-serp-coachella\" class=\"wp-image-7145\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-1-google-serp-coachella.png 797w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-1-google-serp-coachella-236x300.png 236w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-1-google-serp-coachella-768x976.png 768w\" sizes=\"auto, (max-width: 797px) 100vw, 797px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a aria-label=\" (opens in a new tab)\" rel=\"noreferrer noopener\" href=\"https:\/\/muckrack.com\/pr-software\/social-listening\" target=\"_blank\">Keyhole<\/a> is a good site to gather analytical data on hashtags and track results of a social media hashtag campaign;&nbsp; <\/li>\n\n\n\n<li><a href=\"https:\/\/www.flick.social\/\" target=\"_blank\" rel=\"noreferrer noopener\">Flick<\/a> shows hashtag statistics in terms of general and recent popularity, month and week trends, and will provide you with a list of relevant hashtags and where they are mostly used.<\/li>\n<\/ul>\n\n\n\r\n        <p class='button_area'>\r\n            <span>Pick the best keywords with WebCEO's Keyword Research Tool<\/span>\r\n            <a href='https:\/\/online.webceo.com\/accounts\/register\/?next=\/?aw=\/keywords\/search_phrase\/&amp;utm_source=blog-nov-28-2019-social-part2-cta-1&amp;utm_medium=blog-post-cta&amp;utm_campaign=blog-nov-29-2019-social-part2-cta-1' target='_blank' rel='noopener' class='button'>Sign Up Free<\/a>\r\n        <\/p>\r\n    \n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"step_2_how_to_behave_on_different_social_media_platforms\"><\/span><strong>Step #2: How to Behave on Different Social Media Platforms<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>[ Learn how to optimize your social media like a pro and use\nit to the fullest ]<\/strong><\/p>\n\n\n\n<p>Social media is the easiest and fastest way to spread any kind of information.<\/p>\n\n\n\n<p>Each social media platform is used by a specific audience. You must be\ncareful because a wrongly prepared post will have weak results. <strong>Analyze properly who uses each social media\nplatform <\/strong>in terms of age, location, nationality, etc.<\/p>\n\n\n\n<p>Each platform has its rules and features, so you should follow the game: <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"x_twitter_posts\"><\/span><strong>X (TWITTER) POSTS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/title-x-twitter.png\" alt=\"\"\/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Age group:<\/strong> <a href=\"https:\/\/www.websiterating.com\/blog\/\" target=\"_blank\" rel=\"noreferrer noopener\">25 \u2013 34<\/a><\/p>\n\n\n\n<p>Since Twitter sets <strong>limit of 280 characters<\/strong> for a single tweet, <strong>think wisely about each word<\/strong> you are going to type. Each post should contain a <strong>relevant hashtag or two<\/strong>, so the number of characters will be reduced even more.<\/p>\n\n\n\n<p>Surprisingly, too many tweets will actually work against you. Users don\u2019t like their content diluted. Three or four posts per day should be enough. <\/p>\n\n\n\n<p>There are <strong>a lot of other useful features on Twitter<\/strong> you can use for your marketing campaign along with hashtags. Look, please, at the screenshot below. There you can see some options to use in order to make a post more engaging:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Photos and videos:<\/strong> people absolutely fall for various types of content. <strong>Make your post entertaining, interesting, and bright!<\/strong> Attach short, yet funny videos or photos for an ordinary follower to watch with pleasure!<\/li>\n<\/ul>\n\n\n\n<p>Remember to optimize your<strong> image size <\/strong>so that those will load faster. Avoid posting photos or videos people are likely to have seen before or, worse, think they have seen before. Snap your own photos before borrowing one from the Internet. Get a photogenic friend or employees to do various things with various tools and emotions so you\u2019ll have a library of compelling shots others have definitely never seen before.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>GIFs:<\/strong> These 1 to 2 second mini-videos are a lot of fun and very popular.&nbsp;<strong>Relevant and witty GIFs will make your post attractive and hilarious!<\/strong><\/li>\n\n\n\n<li><strong>Polls:<\/strong> people like\npolls because they like to share their opinions. These are also <strong>a great way to check the level of\nengagement on your Twitter and maybe learn what products people prefer to use in\nterms of your niche<\/strong>;<\/li>\n\n\n\n<li><strong>Location<\/strong>: if your\nbusiness is location-focused, you can add the exact location to a post or\nmention it in hashtags in order to analyze how much your product is demanded in\na specific area:<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"598\" height=\"139\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-twitter-location-information-1.png\" alt=\"step-2-twitter-location-information\" class=\"wp-image-7149\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-twitter-location-information-1.png 598w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-twitter-location-information-1-300x70.png 300w\" sizes=\"auto, (max-width: 598px) 100vw, 598px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Threads<\/strong>: this will\ndefinitely come in handy if you want to share a big amount of information on\nTwitter and don\u2019t want this data to be lost in a long line of replies. You can\n\u201cattach\u201d tweets to the main post and those will be the first on a queue. <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"630\" height=\"555\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/social-media-optimization-twitter-thread.png\" alt=\"\" class=\"wp-image-11655\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/social-media-optimization-twitter-thread.png 630w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/social-media-optimization-twitter-thread-400x352.png 400w\" sizes=\"auto, (max-width: 630px) 100vw, 630px\" \/><\/figure>\n\n\n\n<p><strong>How can Twitter help to increase traffic and extend your audience?<\/strong><\/p>\n\n\n\n<p>You are likely to benefit from followers\u2019 and hashtag searchers\u2019 actions: likes, retweets, replies, tags, embedded tweets, and other. <\/p>\n\n\n\r\n        <p class='button_area'>\r\n            <span>Track Twitter mentions of your brand and products with WebCEO<\/span>\r\n            <a href='https:\/\/online.webceo.com\/accounts\/register\/?next=\/?aw=\/buzz\/twitterl\/&amp;utm_source=blog-nov-29-2019-social-part2-cta-2&amp;utm_medium=blog-post-cta&amp;utm_campaign=blog-nov-29-2019-social-part2-cta-2' target='_blank' rel='noopener' class='button'>Sign Up Free<\/a>\r\n        <\/p>\r\n    \n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"facebook_posts\"><\/span><strong>FACEBOOK POSTS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"225\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/title-fb.png\" alt=\"\" class=\"wp-image-11675\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/title-fb.png 600w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/title-fb-400x150.png 400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Age group:<\/strong><a href=\"https:\/\/www.statista.com\/statistics\/376128\/facebook-global-user-age-distribution\/\" target=\"_blank\" rel=\"noreferrer noopener\"> 18 \u2013 34<\/a><\/p>\n\n\n\n<p>Facebook is one of the most comfortable places to run a business\ncampaign and sell your content. Facebook works well even with local SEO. <\/p>\n\n\n\n<p>Facebook is all about <strong>reactions\nand discussion. <\/strong>It is actually used by all generations since its main goal\nis <em>communication<\/em>. Create posts that\nare highly engaging: ask questions, <strong>inspire\npeople to leave their feedback, like, share your posts, or just thank you for\ngreat content<\/strong>. As Facebook is created for<em> communication between friends<\/em>, give followers the opportunity to\nset a connection with you like with a close buddy. <\/p>\n\n\n\n<p>On Facebook you can use a large set of features to promote your content or products. Let\u2019s learn some more about them:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"142\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/social-media-optimization-facebook-post.png\" alt=\"\" class=\"wp-image-11656\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/social-media-optimization-facebook-post.png 696w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/social-media-optimization-facebook-post-400x82.png 400w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Live video<\/strong>: if you a running a presentation open to the public, you will not find a more comfortable way to share it than use social media. This is easy, comfortable, and all encompassing in terms of an audience being able to search for and find you. Insert hashtags to the posts with webinars or live videos, to make finding you easier.<\/li>\n\n\n\n<li><strong>Photo\/video:<\/strong> the classic way of sharing your content. Got anything your audience would love to see? Post photos. Videos are even better.<\/li>\n\n\n\n<li><strong>Life event<\/strong>: a great feature to bring some attention to your product and your actual location:<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1013\" height=\"739\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/social-media-optimization-life-event.png\" alt=\"\" class=\"wp-image-11657\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/social-media-optimization-life-event.png 1013w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/social-media-optimization-life-event-400x292.png 400w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/social-media-optimization-life-event-768x560.png 768w\" sizes=\"auto, (max-width: 1013px) 100vw, 1013px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n\n\n\n<p class=\"has-text-align-left\">In the post itself:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Feeling\/Activity:<\/strong> not a really useful feature for optimization, but it may stir some reaction from followers and make them ask questions, like or comment on your actions:<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"531\" height=\"453\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/social-media-optimization-feeling.png\" alt=\"\" class=\"wp-image-11658\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/social-media-optimization-feeling.png 531w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/social-media-optimization-feeling-400x341.png 400w\" sizes=\"auto, (max-width: 531px) 100vw, 531px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tag people:<\/strong> invite people you want to react to your posts. Naturally, you should avoid tagging random people who have nothing to do with you or your page.<\/li>\n\n\n\n<li><strong>Polls<\/strong> are similar to those on Twitter where people like to share their opinions.<\/li>\n\n\n\n<li><strong>Check in:<\/strong> a location feature that specifies where an event\/photo\/video, etc. takes place, a useful option for location-focused businesses. <\/li>\n<\/ul>\n\n\n\r\n        <p class='button_area'>\r\n            <span>Add Facebook Insights data to your marketing mix with WebCEO<\/span>\r\n            <a href='https:\/\/online.webceo.com\/accounts\/register\/?next=\/?aw=\/facebook\/metrics\/&amp;utm_source=blog-nov-29-2019-social-part2-cta-3&amp;utm_medium=blog-post-cta&amp;utm_campaign=blog-nov-29-2019-social-part2-cta-3' target='_blank' rel='noopener' class='button'>Sign Up Free<\/a>\r\n        <\/p>\r\n    \n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"instagram_posts\"><\/span><strong>INSTAGRAM POSTS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"225\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/title-insta.png\" alt=\"\" class=\"wp-image-11676\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/title-insta.png 600w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/title-insta-400x150.png 400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Age group:<\/strong> <a href=\"https:\/\/backlinko.com\/instagram-users\" target=\"_blank\" rel=\"noreferrer noopener\">18 \u2013 24<\/a><\/p>\n\n\n\n<p>Instagram is<strong> now especially\nfavored by people interested in their local environment. <\/strong>The post optimization\non this platform is similar to other ones mentioned earlier. Except for:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>There are a set of filters<\/strong> which help users to make their images prettier before publishing, and<\/li>\n\n\n\n<li><strong>Carousels<\/strong> \u2013 a set of several\nphotos or videos within one post.<\/li>\n<\/ul>\n\n\n\n<p>Instagram allows live videos and <strong>STORIES<\/strong>. People like these update features and use them a lot. Follow their example.<\/p>\n\n\n\n<p>Adopt the strategy of posting regular stories. They attract people even more than pictures on profiles! Trends are changing daily, and now people tend to create more stories and make posts only on special occasions. You may use a wide range of possibilities which this way of updating provides you with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Location;<\/strong><\/li>\n\n\n\n<li><strong>Mentions;<\/strong><\/li>\n\n\n\n<li><strong>Hashtags;<\/strong><\/li>\n\n\n\n<li><strong>Polls,\nquestions, and quizzes;<\/strong><\/li>\n\n\n\n<li><strong>Gifs and\nstickers;<\/strong><\/li>\n\n\n\n<li><strong>Countdown;<\/strong><\/li>\n\n\n\n<li><strong>Music, and\nother.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>You can upload a video or an image to your story, even insert links leading to specific websites. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"598\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-instagram-stories-1024x598.jpg\" alt=\"step-2-instagram-stories\" class=\"wp-image-7159\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-instagram-stories-1024x598.jpg 1024w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-instagram-stories-300x175.jpg 300w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-instagram-stories-768x448.jpg 768w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-instagram-stories.jpg 1423w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Stories don\u2019t live too long<\/strong>, only for 24 hours. However, if you want them to be permanent and visible on your profile, you can add them to the Story Highlights, where <strong>they will live as long as you want them to<\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"787\" height=\"360\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-instagram-story-highlights.png\" alt=\"step-2-instagram-story-highlights\" class=\"wp-image-7160\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-instagram-story-highlights.png 787w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-instagram-story-highlights-300x137.png 300w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-instagram-story-highlights-768x351.png 768w\" sizes=\"auto, (max-width: 787px) 100vw, 787px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"youtube_videos\"><\/span><strong>YOUTUBE VIDEOS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"225\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/title-youtube.png\" alt=\"\" class=\"wp-image-11677\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/title-youtube.png 600w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/title-youtube-400x150.png 400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Age group:<\/strong><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.hootsuite.com\/youtube-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\"> 18 \u2013 75<\/a> (18 \u2013 44 make up 90%) <\/p>\n\n\n\n<p>YouTube is <strong>you<\/strong>. As long as\nyou are unique, fresh, and <strong>entertaining<\/strong>.\nNowadays, YouTube is a really powerful platform that embraces almost all the\nniches in this world. And as there are a lot of representatives of your field,\nyou have to stand out and prove that your content is much better and worthy of\nbeing viewed. <\/p>\n\n\n\n<p>The things you can optimize on YouTube:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hashtags: <\/strong>these are needed on each platform you are going to use and optimize. Remember,\nhashtags should be relevant to your niche and topic:<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"601\" height=\"51\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-youtube-hashtags.png\" alt=\"step-2-youtube-hashtags\" class=\"wp-image-7165\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-youtube-hashtags.png 601w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-youtube-hashtags-300x25.png 300w\" sizes=\"auto, (max-width: 601px) 100vw, 601px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Video itself: <\/strong>it should be of the highest quality in terms of content presented and resolution. People &#8211; your potential customers &#8211; prefer enjoying nice pictures, compelling commentary and valuable data, so make sure to meet their requirements. <strong>Create playlists<\/strong> by topics and add each new video to the appropriate playlist, so that users may find them quickly:<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"94\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-youtube-playlists.png\" alt=\"step-2-youtube-playlists\" class=\"wp-image-7166\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-youtube-playlists.png 320w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-youtube-playlists-300x88.png 300w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Transcript: <\/strong>convert your audio into text. This is very useful for users because some of them may be foreigners, or your speech may be difficult to understand. And <strong>this works well for SEO<\/strong>. By doing transcripts for your videos, you help Google crawl and index it. Speak with keywords and then transcribe your words. Help Google show your video as an answer to a searcher\u2019s query. <\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"916\" height=\"571\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-youtube-transcript.png\" alt=\"step-2-youtube-transcript\" class=\"wp-image-7167\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-youtube-transcript.png 916w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-youtube-transcript-300x187.png 300w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-youtube-transcript-768x479.png 768w\" sizes=\"auto, (max-width: 916px) 100vw, 916px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Translation: <\/strong>if you own or work for an international company, do not be lazy:\ntranslate your video into some of the most widespread languages. A wider\naudience will have the opportunity to understand you and learn more about your\nproduct. This will help you to get the highest search result positions in different\nlocations. <\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"776\" height=\"335\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-youtube-translation-1.png\" alt=\"step-2-youtube-translation-1\" class=\"wp-image-7168\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-youtube-translation-1.png 776w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-youtube-translation-1-300x130.png 300w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-youtube-translation-1-768x332.png 768w\" sizes=\"auto, (max-width: 776px) 100vw, 776px\" \/><\/figure><\/div>\n\n\n<p>And a live video:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"734\" height=\"489\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-youtube-translation-2.png\" alt=\"step-2-youtube-translation-2\" class=\"wp-image-7169\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-youtube-translation-2.png 734w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-youtube-translation-2-300x200.png 300w\" sizes=\"auto, (max-width: 734px) 100vw, 734px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Basic info: <\/strong>here you are limited to 5000 characters. The description box is really useful, so exploit it undoubtedly! What you can type there:<\/li>\n<\/ul>\n\n\n\n<p> 1. <strong>Keywords<\/strong> in title, description itself, and tags:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"448\" height=\"256\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-youtube-basic-info.png\" alt=\"step-2-youtube-basic-info\" class=\"wp-image-7170\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-youtube-basic-info.png 448w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-youtube-basic-info-300x171.png 300w\" sizes=\"auto, (max-width: 448px) 100vw, 448px\" \/><\/figure>\n\n\n\n<p>2. Place links to your website and other social media platforms accounts;<\/p>\n\n\n\n<p>3. Links to materials you used for a video;<\/p>\n\n\n\n<p>4. Notes about important events related to your brand;<\/p>\n\n\n\n<p>5. A brief script of your video with the times you mention certain things \u2013 people like this a lot;<\/p>\n\n\n\n<p>YouTube has a lot you can optimize. <\/p>\n\n\n\n<p>Make time to care about each of the underlined points below. These will help you get more value out of using YouTube and feature higher on YouTube search:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"786\" height=\"682\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-youtube-advanced-settings.png\" alt=\"step-2-youtube-advanced-settings\" class=\"wp-image-7171\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-youtube-advanced-settings.png 786w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-youtube-advanced-settings-300x260.png 300w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-youtube-advanced-settings-768x666.png 768w\" sizes=\"auto, (max-width: 786px) 100vw, 786px\" \/><\/figure><\/div>\n\n\n<p>People like to leave comments on YouTube, whether they are bad or good ones. <strong>Be polite with everybody<\/strong> because it helps to increase the level of engagement and shows that everybody is respected at your place.<\/p>\n\n\n\n<p>Do you know that YouTube is the second most popular search engine after Google? According to Global Media Insight, <a href=\"https:\/\/www.globalmediainsight.com\/blog\/youtube-users-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube has more than 2.7 billion active users<\/a>. If we can\u2019t find what we want on Google, we will jump to YouTube and find it there.<\/p>\n\n\n\n<p>WebCEO understands the importance of YouTube and other platforms in contemporary 2020+ SEO and tries to embrace all the channels you can potentially get some traffic from and optimize your content for. In the <a href=\"https:\/\/www.webceo.com\/online-rank-checker.htm?utm_source=blog&amp;utm_mediu=blog-post&amp;utm_campaign=blog-nov-2019-a-step-by-step-guide-to-social-media-optimization-part-2\" target=\"_blank\" rel=\"noreferrer noopener\">WebCEO Rank Tracker Tool<\/a>, you can easily monitor your YouTube performance with a few clicks, adding it to a list of search engines you can work with. After a fresh scan, you will be able to enjoy a full report regarding your keyword performance on YouTube. <\/p>\n\n\n\r\n        <p class='button_area'>\r\n            <span>Check your YouTube rankings with WebCEO<\/span>\r\n            <a href='https:\/\/online.webceo.com\/accounts\/register\/?next=\/?aw=\/ranker\/summarybyse\/&amp;utm_source=blog-nov-29-2019-social-part2-cta-4&amp;utm_medium=blog-post-cta&amp;utm_campaign=blog-nov-29-2019-social-part2-cta-4' target='_blank' rel='noopener' class='button'>Sign Up Free<\/a>\r\n        <\/p>\r\n    \n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"linkedin_posts\"><\/span><strong>LINKEDIN POSTS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"225\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/title-linkedin.png\" alt=\"\" class=\"wp-image-11678\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/title-linkedin.png 600w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/title-linkedin-400x150.png 400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Age group:<\/strong><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/99firms.com\/research\/linkedin-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\"> 18 \u2013 49<\/a><\/p>\n\n\n\n<p>LinkedIn is all about <strong>being official<\/strong>. Here you present and <strong>sell your professionalism<\/strong>. Time to humblebrag and describe why you are a great specialist or why your company is worthy of attention. Don\u2019t be shy!<\/p>\n\n\n\n<p>After filling out the forms regarding your experience and achievements,\nit will be time to learn how to optimize your posts. If you use a company\naccount, some features of the ordinary posts are not available, for example\narticles. <\/p>\n\n\n\n<p>Since LinkedIn is more official than other social media platforms you\nhave to <strong>present your content thoughtfully<\/strong>.\nWork on the presentation of your idea a lot, let it be <strong>professional, of high quality, and structured<\/strong> so your readers will\nbe compelled to join the conversation and express their opinion regarding a\nchosen topic. Ask interesting and intriguing questions, challenge readers to\ntake part in your considerations and let them prove whether you are right or\nwrong. This will bring more engagement.&nbsp; <\/p>\n\n\n\n<p>You can make your post fully optimized by following the next tips:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keywords should be everywhere! <strong>Hashtags<\/strong> in your posts make them visible to the users, even if they are not your followers or aren\u2019t connected to you.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"499\" height=\"528\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-linkedin-hashtags.png\" alt=\"step-2-linkedin-hashtags\" class=\"wp-image-7176\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-linkedin-hashtags.png 499w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-linkedin-hashtags-284x300.png 284w\" sizes=\"auto, (max-width: 499px) 100vw, 499px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Photos and videos <\/strong>make posts brighter and attract more attention to your content. <strong>Be sure to<\/strong> <strong>add alt text<\/strong> to your images for better accessibility.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1138\" height=\"877\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/social-media-optimization-linkedin.png\" alt=\"\" class=\"wp-image-11659\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/social-media-optimization-linkedin.png 1138w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/social-media-optimization-linkedin-400x308.png 400w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/social-media-optimization-linkedin-768x592.png 768w\" sizes=\"auto, (max-width: 1138px) 100vw, 1138px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Articles: <\/strong>this feature lets you share your knowledge with the others and proving that you are indeed a professional in your niche.&nbsp; &nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"129\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/social-media-optimization-linkedin2.png\" alt=\"\" class=\"wp-image-11660\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/social-media-optimization-linkedin2.png 564w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/social-media-optimization-linkedin2-400x91.png 400w\" sizes=\"auto, (max-width: 564px) 100vw, 564px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Share a document: <\/strong>If you have a guide, a PowerPoint presentation or another valuable piece of content, you can easily share it and let the search engines index its content. People will come to you more often knowing you can provide them with well written and useful material. If you don\u2019t want everybody to see and examine your material, you can easily set a limited access to the post;<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Access: <\/strong>in a box under your photo, you have the Access feature. You can decide on who can see the post you are going to publish. If you want to attract as many people as you can, choose \u201cAnyone + Twitter\u201d option, and your post will emerge on your Twitter account as well.&nbsp; <\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"556\" height=\"539\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/social-media-optimization-linkedin-access.png\" alt=\"\" class=\"wp-image-11661\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/social-media-optimization-linkedin-access.png 556w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/social-media-optimization-linkedin-access-400x388.png 400w\" sizes=\"auto, (max-width: 556px) 100vw, 556px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-left\">Make sure you haven\u2019t blocked the comments section and people are able to leave some words regarding your content!<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"a_little_bonus\"><\/span><strong> A little BONUS <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/www.slideshare.net\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">SlideShare<\/a><\/strong><\/p>\n\n\n\n<p>If you have a lot of in-demand and in-depth content, like presentations, documents, infographics, try SlideShare. It is owned by LinkedIn\u2019s <strong>hosting service<\/strong> and is an easy way to <strong>spread your content and bring some attention<\/strong>. On SlideShare such features as likes and shares are also available. You can insert links leading to your social media platforms on a SlideShare profile, so people will know where to find you.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"pinterest_pins\"><\/span><strong>PINTEREST PINS<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"225\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/title-pinterest.png\" alt=\"\" class=\"wp-image-11679\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/title-pinterest.png 600w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2024\/03\/title-pinterest-400x150.png 400w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Age group: <\/strong><a aria-label=\" (opens in a new tab)\" href=\"https:\/\/blog.hootsuite.com\/pinterest-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">18&nbsp;\u2013 49<\/a><strong> <\/strong><\/p>\n\n\n\n<p>Pinterest is all about <strong>images<\/strong>. How can this platform be useful for product promotion? All images are supplied <strong>with links to their original websites and short descriptions<\/strong>.<\/p>\n\n\n\n<p>Pinterest is a little bit easier than other platforms in terms of content presentation. Let\u2019s dive into it without further ado:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"871\" height=\"621\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-pinterest-post.png\" alt=\"step-2-pinterest-post\" class=\"wp-image-7184\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-pinterest-post.png 871w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-pinterest-post-300x214.png 300w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-pinterest-post-768x548.png 768w\" sizes=\"auto, (max-width: 871px) 100vw, 871px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Images: <\/strong>choose an awesome photo relevant to your business niche, bright and of high quality, and catchy enough for an ordinary user to notice it. Actually, this is the most important part you have to do on Pinterest. Be careful with photos and don\u2019t steal them from other people!<\/li>\n\n\n\n<li><strong>Title:<\/strong> it&#8217;s more than just the name of your image. Write anything you want (relevant to your content of course) to present your image and article to the audience in the most interesting way. The title is also a place for <strong>keywords<\/strong> with the help of which people will find your pin.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"502\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-pinterest-titles-1024x502.jpg\" alt=\"step-2-pinterest-titles\" class=\"wp-image-7185\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-pinterest-titles-1024x502.jpg 1024w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-pinterest-titles-300x147.jpg 300w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-pinterest-titles-768x377.jpg 768w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-pinterest-titles.jpg 1223w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Links: <\/strong>there are two places where your links are visible:\n<ul class=\"wp-block-list\">\n<li>in the image as you hover a cursor over it, and<\/li>\n\n\n\n<li>under the image:<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"485\" height=\"494\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-pinterest-links.png\" alt=\"step-2-pinterest-links\" class=\"wp-image-7186\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-pinterest-links.png 485w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-pinterest-links-80x80.png 80w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/step-2-pinterest-links-295x300.png 295w\" sizes=\"auto, (max-width: 485px) 100vw, 485px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Description:<\/strong> here you have 500 characters to present your content (be creative!) and interest viewers to learn more. Don\u2019t forget to <strong>put keywords<\/strong> in this box.<\/li>\n\n\n\n<li><strong>Boards <\/strong>are similar to\nplaylists on YouTube with pins replacing videos. This is really useful for followers\nand beneficial for you because people may observe more of your older pins, which\nare related to a newer one. <\/li>\n<\/ul>\n\n\n\r\n        <p class='button_area'>\r\n            <span>Track Pinterest likes and shares of images on your site with WebCEO<\/span>\r\n            <a href='https:\/\/online.webceo.com\/accounts\/register\/?next=\/?aw=\/social\/citations\/&amp;utm_source=blog-nov-29-2019-social-part2-cta-5&amp;utm_medium=blog-post-cta&amp;utm_campaign=blog-nov-29-2019-social-part2-cta-5' target='_blank' rel='noopener' class='button'>Sign Up Free<\/a>\r\n        <\/p>\r\n    \n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"step_3_when_to_post_on_social_media\"><\/span><strong>Step #3: When to Post on Social Media?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>[ Choose the right time for your posts ]<\/strong><\/p>\n\n\n\n<p><strong>Scheduling\nposts<\/strong> is also an important\npart of the whole optimization process. A lot of specialists <strong>compose their posts in advance<\/strong>, working\non each word and preparing respectable material. With a feature for post\nscheduling, such as on Facebook and YouTube, this process becomes significantly\neasier. <\/p>\n\n\n\n<p>You can determine the\nbest time for your business to post on Facebook, Twitter, LinkedIn, and\nother platforms after reading some articles on this topic.<\/p>\n\n\n\n<p><i>Why don\u2019t we just tell you what are the\nbest times to post?<\/i><\/p>\n\n\n\n<p>The audience isn\u2019t the same everywhere. What may be a great time for one\ntype of audience could be the worst variant for another. Everything depends on\nyour products, your target audience, and its <strong>location<\/strong>. Time Zones are obviously extremely important for your\nperformance on social media. <\/p>\n\n\n\n<p><i>How to find the best time periods for\nposting?<\/i><\/p>\n\n\n\n<p><strong>Trial and error.<\/strong><\/p>\n\n\n\n<p>Do you remember those words about starting your social media optimization long before the\nspecific campaign you are about to run? This time can be devoted to experiments\nand gathering statistics. This will help you to <strong>determine your audience\u2019s \u201cchill out time\u201d<\/strong>: the time when they are best\nable to soak in your material. You will learn <strong>what times during the day are the \u201cbusiest\u201d and the \u201cfreest\u201d<\/strong>: when\nreaders enjoy your posts to the fullest and when they just miss them. Besides,\nat the same time, you can track other types of vital statistics: age and\nlocation of the readers. <\/p>\n\n\n\n<p><strong>The frequency of posting<\/strong>: <a aria-label=\" (opens in a new tab)\" href=\"https:\/\/neilpatel.com\/what-is-social-media-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">specialists have come to the conclusion that it is better to post more than once a day<\/a>. However, do not create a huge wave of posts; otherwise you will annoy your readers. <strong>3-4 posts per day are enough to stay visible.<\/strong><\/p>\n\n\n\n<p>Shares also count and<strong> should also be optimized<\/strong>. If you repost something, express your opinion. People follow you for your thoughts and ideas, so even when you repost and share others\u2019 material, your added comment should reflect you. <\/p>\n\n\n\n<p><strong>Twitter, <\/strong>of course, is in a league of its own. On this platform, less is more, and people can express their opinion even in three words. However, it&#8217;s okay to be more talkative on Twitter if it\u2019s about your industry.<\/p>\n\n\n\n<p><strong>IN CONCLUSION,<\/strong> Facebook, Instagram, Twitter, YouTube, Pinterest, LinkedIn and others have become increasingly significant avenues for your content promotion. Experience and hard work matter. If you start a campaign on your own, you will quickly pick up the essentials, improve your skills and work on your social media professionally.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.webceo.com\/online-keyword-tool.htm?utm_source=blog&amp;utm_mediu=blog-post&amp;utm_campaign=blog-nov-2019-a-step-by-step-guide-to-social-media-optimization-part-2\">The WebCEO Keyword Research Tool<\/a> will help you choose the right keywords for your posts and stories so that you will be seen by the right audience!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/online.webceo.com\/accounts\/register\/?next=\/?aw=\/keywords\/search_phrase\/&amp;utm_source=blog-november-2019-social-media-optimization-2&amp;utm_medium=blog-post-cta&amp;utm_campaign=blog-november-2019-social-media-optimization-2\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"307\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/cta-a-step-by-step-guide-to-social-media-optimization-part-2-1024x307.png\" alt=\"cta-a-step-by-step-guide-to-social-media-optimization-part-2\" class=\"wp-image-7213\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/cta-a-step-by-step-guide-to-social-media-optimization-part-2-1024x307.png 1024w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/cta-a-step-by-step-guide-to-social-media-optimization-part-2-300x90.png 300w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/cta-a-step-by-step-guide-to-social-media-optimization-part-2-768x230.png 768w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/cta-a-step-by-step-guide-to-social-media-optimization-part-2.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"has-text-align-center\"><strong><a href=\"https:\/\/www.webceo.com\/blog\/a-step-by-step-guide-to-social-media-optimization-part-3\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"TO BE CONTINUED... (opens in a new tab)\">TO BE CONTINUED&#8230;<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Part II: Writing a Post In the previous part of the article we discussed the following points of social media optimization: In short, that was the preparation stage. Today in the second part, we will dive into one of the&#8230;<\/p>\n","protected":false},"author":41,"featured_media":11662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[155],"tags":[103,85,8,145],"class_list":["post-7142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-guides","tag-digital-marketing","tag-social-media","tag-social-media-marketing","tag-social-media-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Step by Step Guide to Social Media Optimization, Part 2<\/title>\n<meta name=\"description\" content=\"Social media platforms have become increasingly significant avenues for your content promotion. Learn how to work on your social media professionally.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webceo.com\/blog\/a-step-by-step-guide-to-social-media-optimization-part-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Step by Step Guide to Social Media Optimization, Part 2\" \/>\n<meta property=\"og:description\" content=\"Social media platforms have become increasingly significant avenues for your content promotion. Learn how to work on your social media professionally.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webceo.com\/blog\/a-step-by-step-guide-to-social-media-optimization-part-2\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO tools &amp; Online Marketing Tips Blog | WebCEO\" \/>\n<meta property=\"article:published_time\" content=\"2024-03-28T08:20:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-04T18:45:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/Social_Media_Optimization_Part_2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Katherine Edwards\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katherine Edwards\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"21 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.webceo.com\/blog\/a-step-by-step-guide-to-social-media-optimization-part-2\/\",\"url\":\"https:\/\/www.webceo.com\/blog\/a-step-by-step-guide-to-social-media-optimization-part-2\/\",\"name\":\"A Step by Step Guide to Social Media Optimization, Part 2\",\"isPartOf\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/a-step-by-step-guide-to-social-media-optimization-part-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/a-step-by-step-guide-to-social-media-optimization-part-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2019\/11\/Social_Media_Optimization_Part_2.png\",\"datePublished\":\"2024-03-28T08:20:25+00:00\",\"dateModified\":\"2025-11-04T18:45:53+00:00\",\"author\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/#\/schema\/person\/01ce20d8b070718aab49b3f1b64670c4\"},\"description\":\"Social media platforms have become increasingly significant avenues for your content promotion. 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