{"id":7309,"date":"2020-08-21T09:46:47","date_gmt":"2020-08-21T06:46:47","guid":{"rendered":"https:\/\/www.webceo.com\/blog\/?p=7309"},"modified":"2025-03-03T15:49:24","modified_gmt":"2025-03-03T12:49:24","slug":"seo-trends","status":"publish","type":"post","link":"https:\/\/www.webceo.com\/blog\/seo-trends\/","title":{"rendered":"SEO TRENDS FOR 2021: The world is changing. Be ready!"},"content":{"rendered":"\n

Time flies. Trends that were previously popular, now gradually sink into oblivion. The SEO Trends list is updated and new items are added. Today we want to discuss with you those factors that will be decisive for 2021. Some of them remain evergreen, but for whatever reason, webmasters aren\u2019t hurrying to optimize for them. It\u2019s probably a lack of knowledge or time in most cases, so it will be to your advantage to learn about them:<\/p>\n\n\n\n
\n\n\n\n

<\/span>CONCENTRATE ON HIGH QUALITY CONTENT<\/strong><\/span><\/h2>\n\n\n\n
\n

Content is still king in SEO.<\/a> <\/p>\nSafari Digital <\/cite><\/blockquote>\n\n\n\n

High quality content<\/strong> became a decisive factor for your website\u2019s rank popularity a long time ago and it\u2019s still in first place. The better content you create, the more people notice you and come again to enjoy your writing. Your work becomes appreciated. Google doesn\u2019t like poorly written text and will put you down very quickly if you can\u2019t meet users\u2019 needs or fail to create a pleasing user experience on your website. Remember the following line and keep it in mind while working on your next copy: high quality is a must have<\/strong>, betraying it means you will be betraying your rankings.<\/p>\n\n\n\n

If you\u2019ve thought for a second that you can write short articles and optimize them with tons of keywords and overplay all the rules this way, then I have to say: this technique is too old and outdated to even mention. Now the quality of your article is more important than the quantity of keywords used. A natural way of writing with a moderate quantity of keywords will now be your formula for success. Start your keyword selection without delay. Use the WebCEO Keyword Research Tool<\/a> and get top-notch word prospects. Then analyze them via important metrics:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n\n\n\n<\/a>

<\/span>RECONSIDER YOUR TRAFFIC INTENT<\/strong><\/span><\/h2>\n\n\n\n
\n

The average website conversion rate is 2.35%.<\/a><\/p>\nFunnel Overload<\/cite><\/blockquote>\n\n\n\n

Huge waves of traffic are great. You did a great job attracting various audiences to your website if you have an enormous number of viewers. However, do you really need that much?<\/p>\n\n\n\n

Chasing the quantity of traffic, we often forget about the quality<\/i> of it. Let\u2019s imagine you have millions of people visiting your website on a monthly basis.<\/p>\n\n\n\n

If you run a blog and your goal is more readers – congratulations, it was accomplished. If you want more buyers who take only 2-3% of that million – you have failed. The remaining 97-98% will never click on the \u201cBuy Now\u201d button on your website. In this case, you have attracted readers but not buyers<\/i>.<\/p>\n\n\n\n

Stop useless traffic quests and aim for real goals and audiences<\/i>. With the right goals, you can create a solid SEO strategy; choose the right platforms for promotion depending on your target audience and products; choose the right keywords for your articles to bring convertible<\/i> attention to your goods, and build a beneficial offer for your future clients that they cannot resist.<\/p>\n\n\n\n

The WebCEO Google Analytics Integration<\/a> will help you analyze received traffic in terms of completed goals and the sources people came from:<\/p>\n\n\n\n

\"the-webceo-google-analytics\"<\/figure>\n\n\n\n
\n\n\n\n

<\/span>PROVE YOUR AUTHORITY: E.A.T. CONCEPT<\/strong><\/span><\/h3>\n\n\n\n

What is the E.A.T. concept?<\/i><\/p>\n\n\n\n

The E.A.T. concept stands for Expertise, Authority and Trust and embodies itself in the idea of a webmaster (or a copywriter) being a real and proven professional in a niche he or she works in, and who produces publicly open content that likely won\u2019t affect people\u2019s well-being negatively. Google may seek evidence of qualifications, a diploma and\/or certificates.<\/p>\n\n\n\n

Why will E.A.T. be important?<\/i><\/p>\n\n\n\n

Google says it wants users to receive only relevant, fresh and PROVEN data. If your words might hurt users in the opinion of the algorithm, Google will catch this and drop your website to the deepest layers of the SERP ocean. Protect yourself and try to prove that you know what you are writing about. Unproven data can be a catastrophe for a website\u2019s rankings. Bad reviews may not take long to come if you write something others quickly learn is untrue.  Eventually, users may no longer visit your website because they can\u2019t be sure that you are for real. Google will notice this and your rankings will go down faster than you can write new articles. There are specific algorithm updates focused on detecting and punishing websites that might cause harm to users. Whether Google also considers \u201charm\u201d to come from politically arguable content is outside the scope of this discussion.<\/p>\n\n\n\n

How does one work best with E.A.T.?<\/i><\/p>\n\n\n\n

Introduce yourself properly: The \u201cAbout\u201d page is always the best place to enumerate all of your achievements and write about who you are and the reasons why people can use your knowledge without any fear.<\/p>\n\n\n\n

Gather positive reviews on other Internet platforms: your website is not the only place where people can learn about you and your work. There are many websites where people can share their opinion about different services. These can be either praising or blaming. Provide people with the best knowledge you will not feel ashamed or guilty about.<\/p>\n\n\n\n

Backlink to and from authoritative sources: people don\u2019t trust links nowadays. To be more accurate, people don\u2019t trust unknown or suspicious sources, and consequently, they will not trust you. If you get a backlink from an extremely low authority or irrelevant domain \u2013 eliminate it via Google Disavow; if you are going to link to a suspicious domain \u2013 check it and, if anything, don\u2019t link to it at all. Find another one with high authority on the Internet. <\/p>\n\n\n\n

You can check the quality of your backlinks with the WebCEO Backlink Checker Tool <\/a>and then clean your backlink profile if there are any suspicious signs:<\/p>\n\n\n\n

\"the-webceo-my-backlinks-tool\"<\/figure>\n\n\n\n
\n\n\n\n

<\/span>GET INTO LOCAL SEO<\/strong><\/span><\/h2>\n\n\n\n
\n

46% of all Google searches feature local intent.<\/a><\/p>\nSafari Digital<\/cite><\/blockquote>\n\n\n\n

Local SEO has been performed less this year as so many people have been sitting at home. Nevertheless, it\u2019s not a reason to give up. Despite what\u2019s happening in the world, Google constantly updates its algorithm regarding local search and how the results are shown on the SERPs, implementing new methods of filtering data and setting up specific restrictions and opportunities for different types of businesses. If you are in the local league, you can\u2019t postpone your local optimization anymore if you want users to know about your existence. This is relevant even now, as you can adapt your business to ongoing people\u2019s needs.<\/p>\n\n\n\n

With the WebCEO Google My Business Module<\/a> you will be able to analyze your performance, learn about and track your local competitors and work with reviews that people leave on Google Maps.<\/p>\n\n\n\n

\"the-webceo-google-my-business-module\"<\/figure>\n\n\n\n
\n\n\n\n

<\/span>ADJUST YOUR BUSINESS TO CHANGED CIRCUMSTANCES<\/strong><\/span><\/h2>\n\n\n\n
\n

In the United States alone, ecommerce sales are expected to surpass $740 billion by 2023.<\/a><\/p>\nBigCommerce<\/cite><\/blockquote>\n\n\n\n

Even if you run a brick-and-mortar business, what the lockdowns taught business owners is that you can always extend your offering with new options. People prefer online if there is an opportunity to choose. It\u2019s not the easiest task. However, if you want to stay afloat, you\u2019ll definitely find a solution. For our part, we want to offer several options that you can use as a backup plan for a rainy day:<\/p>\n\n\n\n

1.<\/strong> Delivery: <\/strong>if your field of activity is food and beverages, it\u2019s easier to keep up with this change. You will function as usual but the way of serving customers will differ. Develop a flexible, clean and affordable system of delivering food and drinks to people, and they will definitely use it. It’s great to introduce this system in advance, so people will get used to it sooner. If difficult times come, they will know that you already have everything to make their lives stay comfortable.

This works well for SEO. You will embrace those layers of your audience who usually rely on delivery. Therefore, you will use a greater number of valuable keywords and build a reputation as a multi-tasking business.<\/p>\n\n\n\n

You can cooperate with the delivery services of the cities where your business operates. This cooperation can be used in marketing goals: advertisement on your partner\u2019s website or social media \u2013 maybe even with discounts people love \u2013 all this will bring you more conversions and traffic.<\/p>\n\n\n\n

2.<\/strong> Takeaway:<\/strong> takeaway service is common for food & beverage restaurants. However, who said that you can\u2019t use it for other types of products?<\/p>\n\n\n\n

How do you implement this way of serving customers?<\/i><\/p>\n\n\n\n

Work on your website a little. Create a page that will be fully devoted to takeaway purchasing and provide an opportunity to pay for things online. Website visitors order a product, pay online, come to a special rack at your store, and walk away happy. <\/p>\n\n\n\n

Some businesses may experience some difficulties in adapting to such a feature. However, if you want to save your business \u2013 who cares? If a customer wants to specify something with a worker, he or she can agree on everything using messages, phone calls, emails.<\/p>\n\n\n\n

3.<\/strong> Online Consultations: <\/strong>people prefer to work on the Internet more and more, because this helps them save precious time. Businesses that concern Law, Financial Planning, and Real Estate<\/i> can implement this system right away. This will be comfortable both for customers who can\u2019t afford private meetings for whatever reason. It will help your workers because there will be no binding to the office or a specific location. You can extend your client base and Internet popularity by placing online-consultation-focused keywords on your website.<\/p>\n\n\n\n

It will be more difficult for in-home businesses <\/em>to adapt to the online regime. But why not? It\u2019s comfortable in terms of saving time and serving more customers.<\/p>\n\n\n\n

How do you fit into the situation?<\/i> – Step by step phone\/video instructions.<\/p>\n\n\n\n

How can one describe consultation services online?<\/i> – Create a page for \u201cOnline Consultations\/Instructions\/Services\u201d. There you can list your specialists and create their profiles, enumerating their skills, years of experience, etc. and point out how they can help people without coming to their house.<\/p>\n\n\n\n

How will this improve SEO? There are two aspects which you will improve in terms of local and on-page SEO: <\/p>\n\n\n\n

    \n
  1. There will be a greater variety of new keywords on your website that will focus on online services;<\/li>\n\n\n\n
  2. You will be able to get more favorable reviews of your services as one assumes you will help more people.<\/li>\n<\/ol>\n\n\n\n

    That\u2019s a pretty ambitious idea and maybe it won\u2019t fit everybody, but\u2026 why not? Some time ago people didn\u2019t believe the Earth was round, but things have a tendency to change.<\/p>\n\n\n\n

    4. Video\/Photo Tours: <\/strong>this is a great idea for businesses that show objects to their customers: such as real estate agencies and furniture stores. Modern technologies like 3D photography have taken the world by storm. You can use this to better extend your business to the online community.<\/p>\n\n\n\n

    How does this idea work?<\/i><\/p>\n\n\n\n

    There are several options to implement this:<\/p>\n\n\n\n