{"id":7427,"date":"2020-02-18T18:07:32","date_gmt":"2020-02-18T15:07:32","guid":{"rendered":"https:\/\/www.webceo.com\/blog\/?p=7427"},"modified":"2024-12-09T15:37:44","modified_gmt":"2024-12-09T12:37:44","slug":"how-an-ex-marketer-recovered-from-burnout-and-launched-a-successful-business","status":"publish","type":"post","link":"https:\/\/www.webceo.com\/blog\/how-an-ex-marketer-recovered-from-burnout-and-launched-a-successful-business\/","title":{"rendered":"How an Ex-Marketer Recovered from Burnout and Succeeded in Local Business"},"content":{"rendered":"\n<p>Guy\nSiverson was a self-employed marketer in the past. He used to do everything by\nhimself: SEO, Social Media, Videos and more. He couldn\u2019t maintain the stress in\na healthy way. One day he found himself with a BP of 200\/100. It was obvious\nGuy needed to take a retreat.<\/p>\n\n\n\n<p>A few years later, Guy opened Graceful Touch: <a href=\"https:\/\/gracefultouch.org\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Rapid City massage therapy<\/strong><\/a>.<\/p>\n\n\n\n<p>Graceful\nTouch provides clients with muscle therapy, pain relief, increased mobility,\nand body relaxation using the art of massage. Graceful Touch is owned and\noperated by <a title=\"Guy and Irene Siverson\" href=\"https:\/\/www.massagebook.com\/therapists\/GracefulTouch\">Guy and Irene Siverson<\/a>.\n<\/p>\n\n\n\n<p>We decided\nto ask Guy about the challenges he faced while working on this new business, in\nlight of his previous burnout as a marketer.<\/p>\n\n\n\n<p><strong>Sophie\nCampbell: <\/strong>We are\nhappy to know that your business is flourishing with the WebCEO marketing\nplatform. How long have you been doing SEO?<\/p>\n\n\n\n<p><strong>Guy\nSiverson: <\/strong>In 2013,\nmy previous business ViralTNTeam launched. It had amazing success. To gain\nclients we used Elance until this system was merged with ODesk and became\nUpWorks. Suddenly I had a severe client attainment issue that would be the end\nof ViralTNTeam. <\/p>\n\n\n\n<p><strong>Sophie: <\/strong>What was the problem?<\/p>\n\n\n\n<p><strong>Guy: <\/strong>Part of the problem was my inability\nto find clients while also navigating all the online marketing activities\nincluding SEO, Social Media, Videos and more. I just couldn\u2019t maintain\neverything in a healthy way. All the stress of my failing business found me\nwith a BP of 200\/100. Not good.<\/p>\n\n\n\n<p><strong>Sophie: <\/strong>That is really not good. How did you\nreturn to the business? <\/p>\n\n\n\n<p><strong>Guy: <\/strong>After writing a lot about massage therapy on Quora, in November 2018 my wife and I opened Graceful Touch: <a href=\"https:\/\/gracefultouch.org\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Rapid City massage therapy<\/strong><\/a>. I had a website, but I wasn\u2019t going to do SEO for it. Fortunately, a friend convinced me otherwise.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"399\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/02\/GT-Home-1024x399.jpg\" alt=\"Graceful-touch-homepage\" class=\"wp-image-7428\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/02\/GT-Home-1024x399.jpg 1024w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/02\/GT-Home-300x117.jpg 300w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/02\/GT-Home-768x299.jpg 768w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/02\/GT-Home.jpg 1842w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>Sophie: <\/strong>But why didn\u2019t you want to optimize\nyour website and gain new customers?<\/p>\n\n\n\n<p><strong>Guy: <\/strong>I had no interest in doing SEO or\nweb marketing because of the nightmare that had become my life back in the days\nof the previous business. As I turned up the marketing efforts for Graceful\nTouch, it wasn\u2019t long before I was once again inundated with multiple tasks\nfrom every direction. The stress of my digital marketing days was beginning to\nrise again.<\/p>\n\n\n\n<p><strong>Sophie: <\/strong>Did you try some other SEO tools?<\/p>\n\n\n\n<p><strong>Guy:<\/strong> I\u2019ve worked with tons of different\ntools and resources in my day. Tools like Majestic, Ahrefs, MOZ; there are\nothers. They all had the same two results: <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Drained\nmoney from my bank account.<\/li>\n\n\n\n<li>They\nhad confusing platforms with poor support.<\/li>\n<\/ol>\n\n\n\n<p>So, one day, while surfing the Web, I ran across a reference to a tool I hadn\u2019t tried before. It was <a href=\"https:\/\/www.webceo.com\/online-seo-tools.htm?&amp;utm_source=blog&amp;utm_mediu=blog-post&amp;utm_campaign=blog-feb-2020-how-an-ex-marketer-recovered-from-burnout-and-launched-a-successful-business\">WebCEO<\/a>. I was intriguingly unimpressed. <\/p>\n\n\n\n<p><strong>Sophie: <\/strong>Sometimes it\u2019s good not to have any\nexpectations about a new thing. There is way more joy in finding yourself wrong\nlater. <\/p>\n\n\n\n<p><strong>Guy: <\/strong>Yes, I didn\u2019t expect WebCEO to be\nany different. Actually, I was about to discover exactly how wrong I was. <\/p>\n\n\n\n<p><strong>Sophie: <\/strong>What was surprising for you about\nWebCEO?<\/p>\n\n\n\n<p><strong>Guy: <\/strong>One of my first discoveries was the\nease of navigation within WebCEO. Of course, there is a definite learning\ncurve. However, compared to the other tools it was nothing! Especially when WebCEO\nprovides live walk-throughs via screenshare apps like Skype. During that walk\nthrough we talked about&nbsp; everything.<\/p>\n\n\n\n<p><strong>Sophie: <\/strong>Was this walk-through comprehensive\nor you needed some more assistance?<\/p>\n\n\n\n<p><strong>Guy: <\/strong>It was thorough but it was\noverwhelming. I was soon to discover a major difference in the support from\nWebCEO compared to the support departments of other companies. Simply put, the\nWebCEO Support Angels like to have fun while getting the job done. <\/p>\n\n\n\n<p><strong>Sophie: <\/strong>You know that our support team is\nalways there for you \ud83d\ude42<\/p>\n\n\n\n<p><strong>Guy: <\/strong>Definitely! I came up with my first\nquestion and within moments I had an answer. I ask a lot of questions. The\nanswers I receive from support are always informatively thorough. It\u2019s like\nthey always have more than enough time to give me red carpet treatment. I love\nthat!<\/p>\n\n\n\n<p><strong>Sophie: <\/strong>It\u2019s great to know that using WebCEO\nbrings so much pleasure for you. Let\u2019s talk about the results you gained!<\/p>\n\n\n\n<p><strong>Guy: <\/strong>Well, the results for my Google Maps\nand Google organic rankings are amazing. Take a look:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>nearby massage &#8211; #1<\/li>\n\n\n\n<li>near me massage &#8211; #2<\/li>\n\n\n\n<li>massage therapy &#8211; #2<\/li>\n\n\n\n<li>massage therapist &#8211; #2<\/li>\n\n\n\n<li>massage therapist near me &#8211; #3<\/li>\n\n\n\n<li>massage therapist nearest &#8211; #2<\/li>\n\n\n\n<li>massage therapy nearest &#8211; #2<\/li>\n\n\n\n<li>massage therapy nearby &#8211; #3<\/li>\n<\/ul>\n\n\n\n<p>These are\nall local geo Google Maps results for my local area. <\/p>\n\n\n\n<p><strong>Sophie: <\/strong>These results are great! But what\u2019s\nmore important is the number of clients you actually get from the web. I am\nsure you get a lot of conversions; describe them please.<\/p>\n\n\n\n<p><strong>Guy: <\/strong>Oh, just last Friday I received a\ncall from someone wanting to buy a gift certificate from us. Turns out they\nfound us on Google. Thanks, WebCEO. $450 later the deed was done \u2013 not bad for\nmy day off!<\/p>\n\n\n\n<p>That was\nfollowed by another $150 purchase from someone else that found me at the top of\nthe results. We get these calls all the time now. <\/p>\n\n\n\n<p><strong>Sophie: <\/strong>Seems like there\u2019s been a growth of\ntraffic to your website. Did you notice something unusual in any of the reports?<\/p>\n\n\n\n<p><strong>Guy: <\/strong>Perhaps you mean this WebCEO report:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"428\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/02\/GT-Rankings-1024x428.jpg\" alt=\"graceful-touch-rankings-by-webceo\" class=\"wp-image-7429\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/02\/GT-Rankings-1024x428.jpg 1024w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/02\/GT-Rankings-300x125.jpg 300w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/02\/GT-Rankings-768x321.jpg 768w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/02\/GT-Rankings.jpg 1784w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The red\nline is mine. Even though we are the newest kid on the block, we are killing\nthe competitors.<\/p>\n\n\n\n<p><strong>Sophie: <\/strong>Wow! Seems like you are really on\ntop! These results wouldn\u2019t have happened if there was no hard work done. What\nSEO tools were a must for you in the beginning?<\/p>\n\n\n\n<p><strong>Guy: <\/strong>In the world of digital marketing,\nevery day there is a new keyword to target. However, with WebCEO, I was easily\nable to target a specific landing page. <\/p>\n\n\n\n<p>For example, I very much want to take all the traffic from my area when it comes to \u201c<a href=\"https:\/\/gracefultouch.org\/latest\/massage-therapist\/couples-massage\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>nearby couples massage near me<\/strong><\/a>\u201d type keywords.<\/p>\n\n\n\n<p>Thanks to\nbeing able to keyword traffic to specific landing pages, I am getting into\npositions on Google everywhere. This is leading to increased phone calls like\nthe one we received yesterday from a couple that wanted a massage. That\u2019s an\nadditional $175 for Graceful Touch.<\/p>\n\n\n\n<p><strong>Sophie: <\/strong>What are your Top 3 WebCEO\nresources? <\/p>\n\n\n\n<p><strong>Guy: <\/strong>I could speak about all the amazing tools\nwhich have brought me to a site optimization of 83%. This is not perfect but\nyet I am getting wonderful rankings on Google thanks to its ability to guide me\nin fixing things internal to my website. <\/p>\n\n\n\n<p>However, if\nI were to pick the thing I love most, it would be the integration of the task\nlist for me to understand what needs to get done and what doesn\u2019t. <\/p>\n\n\n\n<p>Another tool I really like from WebCEO is the <a href=\"https:\/\/www.webceo.com\/social-metrics.htm?&amp;utm_source=blog&amp;utm_mediu=blog-post&amp;utm_campaign=blog-feb-2020-how-an-ex-marketer-recovered-from-burnout-and-launched-a-successful-business\" target=\"_blank\" rel=\"noreferrer noopener\">Web Buzz Monitoring system<\/a>. I have yet to utilize it to its fullest capability. But the way that WebCEO allows you to interface with Facebook and other social media platforms is excellent. I plan to get more involved in this area as time marches by.<\/p>\n\n\n\n<p><strong>Sophie: <\/strong>A professional tip: how often do you\nrecommend SEO &amp; technical audits? How often do you usually schedule\nreports?<\/p>\n\n\n\n<p><strong>Guy: <\/strong>I schedule automatic scanning and reporting twice a month, so I have enough time to check issues and fix them. I use the same scanning and reporting schedule for <a href=\"https:\/\/www.webceo.com\/online-rank-checker.htm?&amp;utm_source=blog&amp;utm_mediu=blog-post&amp;utm_campaign=blog-feb-2020-how-an-ex-marketer-recovered-from-burnout-and-launched-a-successful-business\" target=\"_blank\" rel=\"noreferrer noopener\">Rank Tracker<\/a>, <a href=\"https:\/\/www.webceo.com\/backlink-checker-tool.htm?&amp;utm_source=blog&amp;utm_mediu=blog-post&amp;utm_campaign=blog-feb-2020-how-an-ex-marketer-recovered-from-burnout-and-launched-a-successful-business\" target=\"_blank\" rel=\"noreferrer noopener\">Backlink Checker<\/a>, Web Buzz Monitoring tool and many other tools.<\/p>\n\n\n\n<p><strong>Sophie: <\/strong>What SEO task is the most\nchallenging for you?<\/p>\n\n\n\n<p><strong>Guy: <\/strong>One of the hardest things for me to\ndo is build backlinks. However, that has now become a non-issue with the competitor\nspy tools that produce these types of results:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"407\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/02\/GT-Backlink-Spy-1024x407.jpg\" alt=\"graceful-touch-backlink-spy-by-webceo\" class=\"wp-image-7430\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/02\/GT-Backlink-Spy-1024x407.jpg 1024w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/02\/GT-Backlink-Spy-300x119.jpg 300w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/02\/GT-Backlink-Spy-768x305.jpg 768w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/02\/GT-Backlink-Spy.jpg 1811w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>At first, I\nwasn\u2019t sure what all those different columns meant. But the WebCEO Support\nAngels walked with me step by step until I understood everything they are\nbringing to this table for my success.&nbsp; <\/p>\n\n\n\n<p><strong>Sophie: <\/strong>Other SEO tools were helpful too,\nweren\u2019t they?<\/p>\n\n\n\n<p><strong>Guy: <\/strong>Other tools give stats. Other tools\ngive numbers. Other tools give results. WebCEO does all the above and they continue\nforward by actually caring about you and your success on the Web. <\/p>\n\n\n\n<p><strong>Sophie: <\/strong>And what do you find so unique about\nWebCEO?<\/p>\n\n\n\n<p><strong>Guy: <\/strong>While I do think that each tool is\namazing, if this was the complete package that made up WebCEO, I probably\nwouldn\u2019t be as excited. However, when you put all their power together in one\npackage, make it easy to navigate, and provide first class fun support, there\nis absolutely no other option that beats WebCEO. At least, as a local business\nowner in my own right. That is my opinion.<\/p>\n\n\n\n<p><strong>Sophie: <\/strong>Guy, thank you very much for your\ninspiring story and so many good words about WebCEO! I am glad it became less\nstressful to maintain all your marketing routines.<\/p>\n\n\n\n<p><strong>Guy: <\/strong>Exactly. I am a slightly unique\nclient in that I am presently a small business owner in my own right. Having\njust completed our first year in business while holding an A- rating with the\nBBB, which I believe, in part, WebCEO can take credit for.<\/p>\n\n\n\n<p>How?<\/p>\n\n\n\n<p>Thanks to\nthe power you brought to my services I now have a very important commodity, called\nclients. <\/p>\n\n\n\n<p>What\u2019s so\nunique about a small business owner using the web to build a healthy client\nbase? Nothing. Nothing, ezcept my previous business was focused on web\nmarketing with SEO at the helm. I\u2019ve worked in the SEO industry for well over\n10 years, so I have much more than a surface knowledge when it comes to what is\nrequired for success on the web.<\/p>\n\n\n\n<p>And I am\nhere to say that all that knowledge can easily be found in WebCEO. But that\u2019s\nnot all. Each month they release a technological update, thus accruing more and\nmore power. <\/p>\n\n\n\n<p>I am\nclearly convinced that while other tools may attempt to compete, there is\nnothing quite like WebCEO.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Guy Siverson was a self-employed marketer in the past. He used to do everything by himself: SEO, Social Media, Videos and more. He couldn\u2019t maintain the stress in a healthy way. One day he found himself with a BP of&#8230;<\/p>\n","protected":false},"author":35,"featured_media":9720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[154],"tags":[19,9,43],"class_list":["post-7427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-case-studies","tag-local-seo-2","tag-seo-tips-2","tag-seo-tools-review"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How an Ex-Marketer Recovered from Burnout and Succeeded in Local Business<\/title>\n<meta name=\"description\" content=\"We asked Guy Siverson about the challenges he faced while working on his local business and how he has withstood all of them with the WebCEO platform.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webceo.com\/blog\/how-an-ex-marketer-recovered-from-burnout-and-launched-a-successful-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How an Ex-Marketer Recovered from Burnout and Succeeded in Local Business\" \/>\n<meta property=\"og:description\" content=\"We asked Guy Siverson about the challenges he faced while working on his local business and how he has withstood all of them with the WebCEO platform.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webceo.com\/blog\/how-an-ex-marketer-recovered-from-burnout-and-launched-a-successful-business\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO tools &amp; 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