It\u2019s not surprising that such companies eventually start to sell their software to agencies. WebCEO provides users with a White Label Domain feature<\/a>. I\u2019m here to make some details clear for you.<\/p>\n\n\n\n White labeling <\/strong>in general<\/i> means selling goods of another company under your company\u2019s identifiers: name, logo, package, etc. This can be any type of thing you want to trade: food, clothes, technology, and so on. The critical point of it is that you will pay an original manufacturer for the right to sell their products on behalf of your company. As soon as \u201cdocuments are signed and money is transferred\u201d, you will be free to put \u201cPringles\u201d in your own can and name them \u201cHingles\u201d, or put \u201cCoca-cola\u201d in your bottles and name it \u201cHoha-hola.\u201d <\/p>\n\n\n\n White labeling in SEO<\/strong>:<\/p>\n\n\n\n [VISUAL AID<\/i>] WHAT DOES IT MEAN TO WHITE LABEL A PRODUCT?\n<\/strong><\/p>\n\n\n\n First, here is a scheme of how the process takes place:<\/p>\n\n\n\n Now let\u2019s take WebCEO as an example. If you decide to resell or use our SEO tools using the White Label Domain feature, you\u2019ll get access to all our tools, reports and a \u201cclean\u201d interface: there will be no signs of our branding, only bare spaces for your own brand.<\/p>\n\n\n\n Instead of this:<\/i><\/p>\n\n\n\n You will work with this:<\/i><\/p>\n\n\n\n And after rebranding you will get this:<\/i><\/p>\n\n\n\n That was a process of white labeling a product. <\/p>\n\n\n\n Get a Demo<\/b><\/a><\/p>\n\n\n\n Let\u2019s talk about some similar concepts: <\/p>\n\n\n\n Private labeling <\/strong>at first glance is similar to white labeling, but there is a difference. White label SEO tools providers sell one set of tools without changes to multiple companies. Private labeling in turn concerns unique products with modifications applied specifically for one\u2019s brand. <\/p>\n\n\n\n Outsourcing<\/strong> is when a company hires another company or independent specialists to\nwork on specific projects. Usually, the software created belongs entirely to\nthe hiring company. Companies often outsource when there is a lack of a budget,\ninternal resources, experience or authority in specific types of activity. <\/p>\n\n\n\n Co-branding<\/strong> is when two brands cooperate to create a unique product. The names and logos of the companies stay as they are and open to the public. A new name will be provided to the jointly created product. <\/p>\n\n\n\n If you don\u2019t have enough motivation, time, money or a team of experienced software developers, then white labeling is a great opportunity to join the sphere without any effort except for paying \u201cwholesale\u201d for the software. Practice shows that payment for a ready-to-go platform is far less than the cost of your own tool development. So, the only loss you\u2019ll experience will be if you run a bad marketing campaign or the white label provider shuts down. <\/p>\n\n\n\n White labeling fits best\nwhen:<\/strong><\/p>\n\n\n\n There are situations when white labeling is not your piece of cake:<\/p>\n\n\n\n Creating your own SEO tools is a time-consuming process. You can\u2019t finish this in a week, because apart from the time you will spend on concept creation, you will have to spend even more time on development and testing. And that’s just for one<\/em> tool.<\/p>\n\n\n\n If you want to create an all-in-one SEO platform that contains at least five or seven tools you will spend way more time, several years at least, with all difficulties and ordeals you might encounter during their creation. <\/p>\n\n\n\n With white label SEO platforms, you will get everything you need within 15-20 minutes. At least at WebCEO, this process requires a minimum amount of time. You\u2019ll need a few minutes to customize your platform according to your company\u2019s official colors and add its logo. <\/p>\n\n\n\n The development of SEO\ntools needs big resources. A lot of money will be spent even on one tool, and I\nhaven\u2019t mentioned the sums you\u2019ll spend on research, people and testing, maybe\neven SEO consultants. Great SEO tools need great money. As there are a lot of\nSEO tools on the market, you will have to make your tools stand out among\nothers if you want people to notice your product. <\/p>\n\n\n\n On the other hand, if you decide to go for white labeling, that money has already been spent, and not yours. With WebCEO you will spend only $20\/mo above the standard $99\/mo plan subscription<\/a> that will provide you with the white label feature. <\/p>\n\n\n\n Competition in the SEO niche is a big deal. You are not the first one who wants to conquer this field. If you want to make a loud statement about your company right from the beginning you will have to be prepared. High quality tools that encompass all the various steps of SEO research and audits<\/strong> will present your company in a bright light and help you go up against strong competition in the niche. Meanwhile, the WebCEO SEO tools<\/a> have been a part of this market for nearly 20 years and have been highly regarded by users, SEO experts and other SEO platforms. <\/p>\n\n\n\n Developing and selling SEO\ntools are not easy tasks because this needs an enormous budget. Without decent\npromotion, your great tools will stay unnoticed by potential customers. Without\ndecent development but with a loud marketing campaign, you will risk getting a\nlot of negative feedback. <\/p>\n\n\n\n Working with WebCEO and\npaying only $20\/mo to resell its tools on your own sub-domain, you will be able\nto spend your budget on marketing goals and advertisements on various\nplatforms. <\/p>\n\n\n\n You don\u2019t have to break\nyour brain for years when SEO experts and experienced software developers have\nalready done everything instead of you. By subscribing to the white label\ndomain feature, you will by default purchase all the future service updates and\nnew tool implementations. You can shut off white label at any time. <\/p>\n\n\n\n With white labeling you\nwill be able to set your own limits as to price plans, scan limits, user roles,\ngeneral access. <\/p>\n\n\n\n It\u2019s a well-known fact that cool SEO tools are not everything. Without a decent marketing plan and great effort in promoting your products, you will not make it recognizable and trustworthy enough to attract more and more people. However, with a ready to work set of SEO tools you will be able to spend your time and budget on marketing. <\/p>\n\n\n\n \u201cPurchasing\u201d tools of another platform, you will decide\nnothing on their development and updates. If you want to add some new features\nto already existing tools or reports, you will not be able to do this because\nthese will not be your own tools. Only the provider can make such changes. <\/p>\n\n\n\n Users of the WebCEO White Label Domain feature always leave\ntheir feedback and we try to take their thoughts into consideration during\nplanning the next service updates. <\/p>\n\n\n\n It depends on the platform you are going to buy tools from. If a\ncompany goes bankrupt and shuts down, you will be in trouble. There will appear\na necessity to find a new white label provider as fast as possible and the new\nsoftware will have to be no worse than the previous one. <\/p>\n\n\n\n It\u2019s important to choose a provider that will play on the market as\nlong as the niche is in demand.<\/p>\n\n\n\n Conduct thorough research to find that very platform that will be a\nreliable partner. You should look at its set of tools, years on the market,\npopularity, DA, and other sides of their Internet existence. <\/p>\n\n\n\n Price vs Functionality:<\/i><\/strong><\/p>\n\n\n\n It\u2019s not a rare scenario when we buy products at high prices but the\nquality of goods turns out to be not so high in comparison with the sums taken\nfrom our credit cards. There are situations when we want to save some money and\ntry to buy SEO tools at low prices and of equally low quality in the vain hope\nthat customers will cooperate with such a strategy. <\/p>\n\n\n\n Don\u2019t be in a rush and choose your platform thoughtfully. You will work\non a chosen platform for a long time. Make sure you\u2019ll choose quality over\nprice.<\/p>\n\n\n\n Most SEO software providers position their tools as “white label\nSEO tools” but in most cases they will only provide you with the\npossibility to brand your SEO reports as PDFs – nothing more. You will not get\na white-label platform hosted on your domain, which looks like your team\ndeveloped it. <\/p>\n\n\n\n Be attentive when it comes to white label SEO software<\/i> and services.<\/i> <\/p>\n\n\n\n There are a few\nways to find out if a provider is worthy of your trust:<\/p>\n\n\n\n People\u2019s opinions are the most reliable source of information. There are websites where you can read feedback from real<\/strong> people who have already used specific tools. Capterra<\/a>, G2<\/a>, Trustpilot<\/a> are websites where you can find trustworthy opinions and learn all the pros and cons of working with different platforms. <\/p>\n\n\n\n It would be great to get a direct review from a company that has used a\nproduct you are interested in. However, most often their names are hidden and\nyou will not know how to contact them. <\/p>\n\n\n\n Diligently learn everything that is written on a provider\u2019s website.\nDon\u2019t forget about the \u201cPricing\u201d page to learn what you can get at different\nprices. It\u2019s important to know your future limitations and opportunities. Don\u2019t\nlet yourself get trapped. Gather questions you would like to get answers on\nfrom providers and contact a company’s support team. <\/p>\n\n\n\n Don\u2019t be shy! If you have any questions or want to clarify something about a service, you should go straight to the support team and get your answers. You will want to know people will have your back. <\/p>\n\n\n\n You will want to have a specialist give you a screenshare demo. Screenshots\naren\u2019t enough.<\/p>\n\n\n\n At WebCEO, you can get a demo<\/a> whenever you want to learn what\u2019s inside our SEO platform.<\/p>\n\n\n\n WHAT\u2019S NEXT?<\/strong><\/p>\n\n\n\n<\/span>WHAT DOES WHITE LABEL SEO MEAN?<\/strong><\/span><\/h2>\n\n\n\n
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![\"\"](\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/04\/White_label_Explanation-1024x597.png\")
<\/figure>\n\n\n\n![\"webceo-platform-dashboard\"](\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/04\/webceo-platform-dashboard-1024x569.png\")
<\/figure>\n\n\n\n![\"webceo-white-label-interface-for-new-users\"](\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/04\/webceo-white-label-interface-for-new-users-1024x536.png\")
<\/figure>\n\n\n\n![\"white-label-seo-platform-after-branding-webceo\"](\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/04\/white-label-seo-platform-after-branding-webceo-1024x536.png\")
<\/figure>\n\n\n\n<\/span>Get Your Own SEO Tools Right Now<\/span><\/h3> <\/b><\/div>\n\n
<\/span>KNOW THE DIFFERENCE BETWEEN THESE CONCEPTS<\/strong><\/span><\/h2>\n\n\n\n
<\/span>WHEN DO YOU NEED WHITE LABEL SEO TOOLS?<\/strong><\/span><\/h2>\n\n\n\n
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<\/span>WHEN DO YOU NOT NEED WHITE LABEL SEO?<\/strong><\/span><\/h2>\n\n\n\n
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<\/span>WHY DO YOU NEED WHITE LABEL SEO TOOLS?<\/strong><\/span><\/h2>\n\n\n\n
<\/span>Pros and Cons of White Labeling<\/i><\/span><\/h3>\n\n\n\n
<\/span>THE ADVANTAGES ARE:<\/strong><\/span><\/h4>\n\n\n\n
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<\/span>THE DISADVANTAGES ARE:<\/strong><\/span><\/h4>\n\n\n\n
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<\/span>IS YOUR WHITE LABEL SEO PROVIDER GOOD ENOUGH?<\/strong><\/span><\/h2>\n\n\n\n
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