{"id":8127,"date":"2020-09-24T19:56:14","date_gmt":"2020-09-24T16:56:14","guid":{"rendered":"https:\/\/www.webceo.com\/blog\/?p=8127"},"modified":"2024-01-29T17:17:48","modified_gmt":"2024-01-29T14:17:48","slug":"the-italian-style-of-doing-seo","status":"publish","type":"post","link":"https:\/\/www.webceo.com\/blog\/the-italian-style-of-doing-seo\/","title":{"rendered":"The Italian Style of Doing SEO: Experience with the Details"},"content":{"rendered":"\n

We are continuing our circle of interviews with our clients and experts in the SEO niche. Meet today\u2019s SEO specialist Lorenzo Spinosi, CEO & Digital Marketing Strategy Consultant at Spinosi Marketing Strategies s.r.l.<\/a><\/p>\n\n\n\n

Lorenzo kindly shares his early experience in the niche, tells how he does SEO for big companies, gives some professional advice and explains how WebCEO helps run his business! <\/p>\n\n\n\n
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GET ACQUAINTED WITH LORENZO SPINOSI<\/strong><\/h2>\n\n\n\n

Allen MacCannell:<\/i><\/strong> Ciao Lorenzo! Thanks for being with us today! We are proud to interview such an expert! Can you say some words about your company? I\u2019m sure our readers will be curious about the workflow of one of their colleagues. <\/strong><\/p>\n\n\n\n

Lorenzo Spinosi:<\/i><\/strong> Ciao Allen! It was nice to receive your offer, and, honestly, how could I refuse it! Thanks for the kind word. Spinosi Marketing Strategies is a marketing consulting company on the Adriatic Coast in Roseto degli Abruzzi, Italy. We provide strategic consulting for the digital marketing transformation of companies, encouraging the construction of brand strategies and operational marketing tools, including SEO, which are really effective for any company’s growth. We support companies with long-term development projects, providing services with a high rate of technological innovation and always in line with their level of development.<\/p>\n\n\n\n

A: Your company covers a lot in terms of the whole marketing sphere. Now, let\u2019s dive into history. Do you remember your first steps? Did you start with a few tools for different purposes or with an all-in-one SEO platform?<\/strong><\/p>\n\n\n\n

L:<\/strong> Our team initially approached SEO by working with different tools and performing a lot of \u201cmanual\u201d analysis operations, which WebCEO later improved upon.<\/p>\n\n\n\n

A: It\u2019s a pleasure to hear this. How long have you been working as an SEO agency?<\/strong><\/p>\n\n\n\n

L:<\/strong> We are consultants with “DNA” in digital transformation and for 9 years our focus has been on the use of strategic marketing and operational marketing<\/a> tools, including SEO tools, to increase the competitiveness of client companies in different sectors.<\/p>\n\n\n\n

A:<\/strong> Nine years is a lot of time. I bet, you have experienced a lot on your SEO path. Tell us from your expert point of view, which SEO tasks eat up most of your team\u2019s time?<\/strong><\/p>\n\n\n\n

L:<\/strong> From my experience, SEO tasks that eat up most of our team\u2019s time are:<\/p>\n\n\n\n