{"id":8158,"date":"2023-06-27T10:28:28","date_gmt":"2023-06-27T07:28:28","guid":{"rendered":"https:\/\/www.webceo.com\/blog\/?p=8158"},"modified":"2023-11-09T14:21:02","modified_gmt":"2023-11-09T11:21:02","slug":"anchor-texts-for-seo","status":"publish","type":"post","link":"https:\/\/www.webceo.com\/blog\/anchor-texts-for-seo\/","title":{"rendered":"Anchor Texts for SEO: The Art of Getting Clicks"},"content":{"rendered":"\n<p><em>To click or not to click, that is the question.<\/em><\/p>\n\n\n\n<p>There would be no Internet without hyperlinks. Despite (or maybe because of) them being such a core part of our daily Net surfing, we don\u2019t usually give them much thought. When we see a link, the decision to click it or not to is made instantly, on an intuitive level. That must be why many site owners don\u2019t realize just how much potential is hidden inside every link: they\u2019ve yet to shift their perspective and see links for the invaluable SEO assets they are.<\/p>\n\n\n\n<p>So what exactly makes us click on links? There are two major factors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The context around links. This half is governed by your creative ability: writing in a way that makes readers want more information.<\/li>\n\n\n\n<li>The links themselves looking trustworthy \u2013 their <strong>anchor texts<\/strong>. Certain types of anchor texts are just inherently better at driving clicks. This half is backed up by observed and proven SEO science.<\/li>\n<\/ul>\n\n\n\n<p>Basically, if you optimize the links pointing to your site (and within your site), you will get more user traffic and increase your site\u2019s authority and rankings. Does that sound good to you? Then let\u2019s see how it\u2019s done.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_types_of_anchor_texts\"><\/span>1. Types of anchor texts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Everybody knows what anchor texts are: words inside a hyperlink. Blue if unclicked, purple if clicked, sometimes other colors depending on the website. <a href=\"https:\/\/www.webceo.com\/blog\/anchor-texts-for-seo\/\" rel=\"nofollow\">Like this<\/a>. Slightly less known are the different types of anchor texts, and this is where we step into SEO territory.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Exact match:<\/strong> these anchor texts perfectly match the keywords you want to rank for. For example, if your ranking keyword is <em>online SEO tools<\/em>, then an exact match anchor text would also be <em>online SEO tools<\/em>.<\/li>\n\n\n\n<li><strong>Partial match:<\/strong> these anchor texts use the ranking keywords loosely and don&#8217;t match them perfectly. Example: <em>tools online for SEO<\/em>.<\/li>\n\n\n\n<li><strong>Phrase match:<\/strong> these anchor texts contain a combo of ranking keywords. Example: <em>SEO tools and practices<\/em>.<\/li>\n\n\n\n<li><strong>Generic:<\/strong> these anchor texts can be literally anything else and are often non-descriptive. Examples: <em>click here, download<\/em> etc.<\/li>\n\n\n\n<li><strong>Brand:<\/strong> these anchor texts are a brand&#8217;s name.<\/li>\n\n\n\n<li><strong>Image:<\/strong> these are technically not texts at all. They are just images that send you to a different page when you click on them.<\/li>\n\n\n\n<li><strong>Naked URL:<\/strong> these anchor texts contain the target page&#8217;s URL address and nothing else.<\/li>\n\n\n\n<li>Combinations of the above.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"why_do_all_these_types_matter\"><\/span>Why do all these types matter?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The thing is, anchor texts do more than just let users know what they are clicking on. Users aren&#8217;t the only ones looking at those texts &#8211; search engines do, as well. And just like users will like some anchors more than others, the same is true for Google, Bing and the rest: to search engines, an anchor text is a factor in judging a link&#8217;s trustworthiness.<\/p>\n\n\n\n<p>Which leads us to the meat of the matter: <em><span style=\"text-decoration: underline;\">search engines treat anchor texts like keywords<\/span><\/em> which the linked pages use in an attempt to rank.<\/p>\n\n\n\n<p>And since keywords are the heart of SEO, it gives the same level of importance to the anchor texts of your backlinks.<\/p>\n\n\n\n<p>So the obvious solution is to use only anchor texts with keywords in your backlinks, right?<\/p>\n\n\n\n<p>Wrong! That road will take you straight to Google Penaltyville. Too many of the same backlink anchor texts is a clear sign of manipulation, and Google is against any attempts to game the system.<\/p>\n\n\n\n<p>But collecting whatever anchors you can get doesn&#8217;t sound good for SEO, either. The correct solution must be somewhere in-between. How <em>should<\/em> you manage your anchor texts?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_whats_in_a_natural_anchor_text_profile\"><\/span>2. What\u2019s in a natural anchor text profile<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Some webmasters are very meticulous about anchor text distribution and try to split their anchor texts into specific amounts. For example: 40% of all anchor texts are brand anchors, 20% are exact match anchors etc.<\/p>\n\n\n\n<p>There is absolutely no point in taking it so far.<\/p>\n\n\n\n<p>Trying to sculpt your anchor text profile to look natural is the very opposite of natural. At best, such a strategy will be as effective as just letting nature take its course. At worst, Google may suspect foul play and penalize you.<\/p>\n\n\n\n<p>So here\u2019s the first tip for optimizing your anchor texts: <strong>don\u2019t micromanage your anchor texts<\/strong>. And there are plenty more tips we can recommend.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Optimize the anchors you can influence.<\/strong> No, it doesn\u2019t contradict the above point. If you are personally involved in creating a backlink, it makes perfect sense to choose its anchor text yourself.<\/li>\n\n\n\n<li><strong>Don&#8217;t overstuff your anchors with keywords.<\/strong> Remember the SEO joke about an expert who walked into a <a href=\"https:\/\/www.webceo.com\/blog\/anchor-texts-for-seo\/\" rel=\"nofollow\">bar, grill, pub, restaurant, bartender, drinks, liquor<\/a>? Hard to imagine anyone who would click on a link with an unnaturally worded phrase.<\/li>\n\n\n\n<li><strong>Make sure your anchors describe the linked pages well.<\/strong> Likewise, don\u2019t allow the opposite to happen. Too many inappropriate anchor texts linking to a page can make it appear in searches for the wrong keywords. It\u2019s a practice known as Google bombing, and it\u2019s funny until it happens to you.<\/li>\n\n\n\n<li><strong>Page title anchor texts <\/strong>may be the best example of partial match anchors. Nothing can describe a linked page better than its title, and it\u2019s one of the best ways to naturally link to a page.<\/li>\n\n\n\n<li><strong>Tip for image anchors:<\/strong> Google looks at the image\u2019s ALT text and treats it as an anchor text.<\/li>\n\n\n\n<li>A <strong>generic anchor text<\/strong> is a sign that a link is natural and organic. Google approves of such links, even if their anchors don\u2019t boost your rankings.<\/li>\n<\/ul>\n\n\n\n<p>To put it simply: <span style=\"text-decoration: underline;\">the best anchor text is one that&#8217;s relevant to the page it points to<\/span>. This is pretty much the gold standard. You can\u2019t go wrong with an anchor which tells the users what they are going to find.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_how_to_optimize_your_anchor_texts\"><\/span>3. How to optimize your anchor texts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We\u2019ve covered what types of anchor texts are good to have. Wouldn\u2019t it be nice to see if your own anchors were up to the standard? This is a job for SEO tools, as there\u2019s simply no way to do it yourself manually.<\/p>\n\n\n\n<p>If you already have a project for your site in WebCEO, then all you need to do is <a href=\"\/backlink-checker-tool.htm?utm_source=blog-oct-2020-anchor-texts&amp;utm_medium=blog-post&amp;utm_campaign=blog-oct-2020-anchor-texts\" target=\"_blank\" rel=\"noreferrer noopener\">bring up the Link Texts report<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"526\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/10\/anchor-text-seo1-1-1024x526.png\" alt=\"How to check the anchor texts of your backlinks for SEO\" class=\"wp-image-8189\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/10\/anchor-text-seo1-1-1024x526.png 1024w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/10\/anchor-text-seo1-1-300x154.png 300w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/10\/anchor-text-seo1-1-768x395.png 768w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/10\/anchor-text-seo1-1-370x190.png 370w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/10\/anchor-text-seo1-1.png 1158w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>By default, the table is sorted by the <em>Total backlinks<\/em> column. It helps you see your most recurring anchor texts right off the bat. If you notice that a text you don\u2019t like pops up too much, it can be a sign that you need to take action.<\/p>\n\n\n\n<p>The Link Texts report also comes with a filter fieature. By applying different filters, you can make the table display only certain types of anchors. You can use it to separate text anchors from other types; for instance, you can quickly find all your image anchors.<\/p>\n\n\n\n<p>There&#8217;s also the search bar to help you find specific anchor texts.<\/p>\n\n\n\n<p>Another way to check your anchors is by <a href=\"\/backlink-checker-tool.htm?utm_source=blog-oct-2020-anchor-texts&amp;utm_medium=blog-post&amp;utm_campaign=blog-oct-2020-anchor-texts\" target=\"_blank\" rel=\"noreferrer noopener\">using the Backlinks report<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"534\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/10\/anchor-text-seo2-1-1024x534.png\" alt=\"An alternate way to check your backlinks' anchor texts\" class=\"wp-image-8190\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/10\/anchor-text-seo2-1-1024x534.png 1024w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/10\/anchor-text-seo2-1-300x156.png 300w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/10\/anchor-text-seo2-1-768x401.png 768w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/10\/anchor-text-seo2-1-960x500.png 960w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/10\/anchor-text-seo2-1.png 1156w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This report focuses on individual backlinks, so it\u2019s less obvious how it can be used for anchor text optimization. But it totally can be! You can use the <span class=\"has-inline-color has-vivid-red-color\"><strong>filter feature<\/strong><\/span> for two things:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>bring up dofollow or nofollow links separately;<\/li>\n\n\n\n<li>include or exclude sitewide links<\/li>\n<\/ul>\n\n\n\n<p>And then check the anchor texts with those filters in place.<\/p>\n\n\n\n<p>The <span class=\"has-inline-color has-luminous-vivid-amber-color\"><strong>search bar<\/strong><\/span> in the Backlinks report also lets you pick up backlinks with specific anchors.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"992\" height=\"382\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/10\/anchor-text-seo3-1.png\" alt=\"Use filters and search to find the anchor texts you want\" class=\"wp-image-8191\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/10\/anchor-text-seo3-1.png 992w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/10\/anchor-text-seo3-1-300x116.png 300w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/10\/anchor-text-seo3-1-768x296.png 768w\" sizes=\"auto, (max-width: 992px) 100vw, 992px\" \/><\/figure>\n\n\n\n<p>Then, if you find any problematic anchor texts, all you need to do is try to change them to something better.<\/p>\n\n\n\n<p>Keep in mind that you actually have the option to do nothing &#8211; anchor texts rarely hurt websites. If you believe damage is possible (for example, if someone is trying to Google bomb you), there\u2019s always the good old <a href=\"\/unnatural-links-detection.htm?utm_source=blog-oct-2020-anchor-texts&amp;utm_medium=blog-post&amp;utm_campaign=blog-oct-2020-anchor-texts\" target=\"_blank\" rel=\"noreferrer noopener\">Google Disavow tool integrated inside Toxic Pages<\/a> \u2013 which should only be used as a last resort.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"554\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/10\/anchor-text-seo4-1-1024x554.png\" alt=\"Google Disavow, the last resort in getting read of unwanted backlinks\" class=\"wp-image-8192\" srcset=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/10\/anchor-text-seo4-1-1024x554.png 1024w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/10\/anchor-text-seo4-1-300x162.png 300w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/10\/anchor-text-seo4-1-768x416.png 768w, https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/10\/anchor-text-seo4-1.png 1177w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"summary\"><\/span>Summary<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>When you focus mainly on your content, user experience and online reputation, your backlinks\u2019 anchor texts may seem like a minor concern. But the tricky thing about SEO aspects is that all of them, no matter how minor, affect your rankings. Anchor texts are among the easiest to manage; don\u2019t let them become the weakest link in your chain of SEO advantages!<\/p>\n\n\n\n<p>Check the quality of your anchors now \u2013 a way to improve your rankings may be waiting for you there.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"\/backlink-checker-tool.htm?utm_source=blog-oct-2020-anchor-texts-cta&amp;utm_medium=blog-post-cta&amp;utm_campaign=blog-oct-2020-anchor-texts-cta\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2020\/10\/anchor-text-seo-cta-1024x273.png\" alt=\"Sign up free to analyze and manage your backlinks' anchor texts!\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>To click or not to click, that is the question. There would be no Internet without hyperlinks. Despite (or maybe because of) them being such a core part of our daily Net surfing, we don\u2019t usually give them much thought&#8230;.<\/p>\n","protected":false},"author":16,"featured_media":9692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[9],"class_list":["post-8158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-tips-tricks","tag-seo-tips-2"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Anchor Texts for SEO: The Art of Getting Clicks<\/title>\n<meta name=\"description\" content=\"A link&#039;s fate is decided by its anchor text. What kind of anchors should you use to maximize site traffic and conversions? Find out here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.webceo.com\/blog\/anchor-texts-for-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Anchor Texts for SEO: The Art of Getting Clicks\" \/>\n<meta property=\"og:description\" content=\"A link&#039;s fate is decided by its anchor text. What kind of anchors should you use to maximize site traffic and conversions? Find out here.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.webceo.com\/blog\/anchor-texts-for-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO tools &amp; Online Marketing Tips Blog | WebCEO\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-27T07:28:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-09T11:21:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2022\/05\/Anchor-Texts-for-SEO.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1256\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Brian Gareth\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brian Gareth\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.webceo.com\/blog\/anchor-texts-for-seo\/\",\"url\":\"https:\/\/www.webceo.com\/blog\/anchor-texts-for-seo\/\",\"name\":\"Anchor Texts for SEO: The Art of Getting Clicks\",\"isPartOf\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/anchor-texts-for-seo\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/anchor-texts-for-seo\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/site.wstatic.net\/blog\/wp-content\/uploads\/2022\/05\/Anchor-Texts-for-SEO.jpg\",\"datePublished\":\"2023-06-27T07:28:28+00:00\",\"dateModified\":\"2023-11-09T11:21:02+00:00\",\"author\":{\"@id\":\"https:\/\/www.webceo.com\/blog\/#\/schema\/person\/69e60c6732268cdcf86a66ddf68f4fa7\"},\"description\":\"A link's fate is decided by its anchor text. 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