Everybody says that article marketing is dead. But this is not true. The methods have slightly changed, but the concept is still as solid as it was before.<\/p>\n
Earlier, submitting one and the same article to a million article directories through automated article submission tools was called “article marketing”. Now this is called “spam”. Search engines now have become more sophisticated in that they, for instance, recognize the age of a website that is getting promoted and garnering lots of links. They understand that a new site cannot get hundreds of links in one night, so mindless automated submission is a red flag for them.<\/p>\n
That said, smart and targeted article marketing is a great way to get traffic to your website. Yes, it is true that article marketing is one of the most time consuming link building strategies. However, it is worth all the time and effort spent, because it builds awareness about your website\u2019s existence and builds site authority, not only backlinks.<\/p>\n
As you are no doubt aware, the Google Panda update series was created in 2012 to punish low quality content and improve the rankings of good, informative articles. Think positively: Panda means your well-written articles will not be outranked by those with poor keyword-stuffed text that no-one will want to read anyway.<\/p>\n
\u2022 The author is an expert in the field and the article makes you want to check the author’s website.
\n\u2022 The article is longer than 350 words and is written in a natural manner, not for search engines.
\n\u2022 There are no grammar and spelling mistakes that are meant to get visits from mistyped searches.
\n\u2022 The article is not stuffed with links to the author’s website. The best place to put a link is in a bio box, where you put your name, tell about your expertise and prove it with your website.<\/p>\n