{"id":9184,"date":"2024-11-14T16:42:28","date_gmt":"2024-11-14T13:42:28","guid":{"rendered":"https:\/\/www.webceo.com\/blog\/?p=9184"},"modified":"2025-01-13T12:18:26","modified_gmt":"2025-01-13T09:18:26","slug":"improve-seo-rankings","status":"publish","type":"post","link":"https:\/\/www.webceo.com\/blog\/improve-seo-rankings\/","title":{"rendered":"15 Quick Ways to Improve Your SEO & Rankings"},"content":{"rendered":"\n

Given that 95% of search engine traffic<\/a> goes all to the first page of search results, maintaining high site rankings is key to promoting awareness to your brand, establishing credibility, and generating more leads and customers for your business.<\/p>\n\n\n\n

However, there are instances when you\u2019ll see your site rankings begin to drop. When that happens, so too will your ability to reach your business goals.<\/p>\n\n\n\n

In this article, you\u2019ll learn 15 different reasons why your site rankings are dropping and tips on boosting them – by improving your SEO.<\/p>\n\n\n\n

<\/span>1. Monitor Changes in Google\u2019s Algorithm<\/span><\/h2>\n\n\n\n

Google released its latest core algorithm update in November 2024. This update will affect how Google will rank websites based on safe-browsing, HTTPS, mobile-friendliness, site loading speed, interactivity, and most importantly, whether their content is up-to-date.<\/p>\n\n\n\n

Updates like these are meant to ensure Google lives up to its mission of providing its users with relevant and useful information.<\/p>\n\n\n\n

However, this also means that some SEO techniques that helped improve your site rankings in the past may no longer work. In some cases, it may even cause your rankings to drop.<\/p>\n\n\n\n

Conducting an SEO Analysis on your website can help prevent this from happening. WebCEO\u2019s SEO Analysis tool<\/a>, for instance, is regularly updating its system each time that Google updates its algorithm.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/p>\n\n\n\n

That way, you can find the areas that you\u2019ll need to address and promptly fix them.<\/p>\n\n\n\n

A perfect example of how SEO can help your business is Agnew Group<\/a>, a leading European motor group in Northern Ireland. By adjusting how they optimized their website and content, the Irish motor company achieved a record month of website visits, users, and customer inquiries in January 2019, which led to a 65% boost in leads.<\/p>\n\n\n\n

<\/span>2. Double-Check the Keywords You Are Targeting<\/span><\/h2>\n\n\n\n

It\u2019s not enough that you target long-tail keyword phrases that match your products and services. You also need to check the competition level of each keyword phrase you\u2019re trying to rank for.<\/p>\n\n\n\n

If all the keywords you\u2019re trying to rank for are incredibly competitive, it\u2019s going to be more challenging to boost your site rankings.<\/p>\n\n\n\n

When choosing the keywords to optimize your content and website, you\u2019d want to make sure that you choose those with a high Keyword Effectiveness Index<\/a> or KEI. That\u2019s because these are keyword phrases that have a high volume of traffic and low competition level.<\/p>\n\n\n\n

Find the most effective keywords for your site with WebCEO\u2019s Keyword Research tool<\/a>.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

<\/span>3. Fill Out Your Meta Information<\/span><\/h2>\n\n\n\n

Meta tags matter because they provide more context<\/a> to a web page and give you extra opportunity to improve keywords rankings.<\/p>\n\n\n\n

To prevent your site rankings from dropping, make sure that you fill out the following essential meta tags<\/a> and include your targeted keyword in them:<\/p>\n\n\n\n