{"id":9277,"date":"2021-06-17T19:20:50","date_gmt":"2021-06-17T16:20:50","guid":{"rendered":"https:\/\/www.webceo.com\/blog\/?p=9277"},"modified":"2025-03-03T15:35:08","modified_gmt":"2025-03-03T12:35:08","slug":"diy-seo-guide-for-beginners-part-i","status":"publish","type":"post","link":"https:\/\/www.webceo.com\/blog\/diy-seo-guide-for-beginners-part-i\/","title":{"rendered":"DIY SEO Guide for Beginners: How to Start the Process of Website Performance Optimization? Part I"},"content":{"rendered":"\n

If you are not a fan of getting outside help, but still want to fine-tune a website, this DIY SEO guide will come in handy. <\/p>\n\n\n\n

Doing SEO yourself isn\u2019t difficult but carries great responsibility. We will start from the very beginning and touch on all the important aspects of working on your or your clients\u2019 projects including monitoring results.<\/p>\n\n\n\n

Let\u2019s take a deeper look at the steps you will need to consider to do SEO properly! <\/p>\n\n\n\n

<\/span>CHAPTER 1. Explore Your Niche: SEO Research and Analysis<\/span><\/h2>\n\n\n\n

First and foremost,<\/strong> it\u2019s important to remember there isn\u2019t such a thing as \u201cI\u2019ve gone through this step and don\u2019t need to come back to it anymore\u201d. <\/p>\n\n\n\n

Each stage in the process of research, analysis and further optimization will complement the next one and sometimes you\u2019ll have to go back and do previous steps over and over again. <\/p>\n\n\n\n

SEO is a never-ending process. Don\u2019t forget that search engines are constantly developing, new rules are set and more and more players, such as your competitors, will be joining the game. <\/p>\n\n\n\n

You should always keep abreast of the latest trends and work on your own performance.<\/p>\n\n\n\n

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The SEO Glossary of must-know-terms<\/strong><\/p>\n\n\n\n

White hat SEO <\/strong>refers to website optimization that is performed without violating Google webmaster guidelines<\/a>. <\/p>\n\n\n\n

Black hat SEO <\/strong>in contrast refers to website optimization that is performed with violating Google webmaster guidelines, e.g. keyword stuffing, spammy links, irrelevancy, invisible text, etc. <\/p>\n\n\n\n

Search engine ranking factors<\/strong> are a set of factors a search engine \u201ctakes into consideration\u201d while ranking websites on the results pages (SERPs).<\/p>\n<\/blockquote>\n\n\n\n

<\/span>Spotlight: <\/strong>TARGET AUDIENCE IDENTIFYING<\/span><\/h3>\n\n\n\n
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A target audience<\/strong> represents people of a specific age, gender, nationality, locality, line of work, or lifestyle who may be interested in your content and who you create and distribute your product for.<\/p>\n<\/blockquote>\n\n\n\n

You will not take big steps in website optimization without knowing who is and could be interested in your content and whom you will create your content or products for. <\/p>\n\n\n\n

When you want to sell a house, you won\u2019t like it if it will appear in front of someone who can\u2019t afford it. <\/p>\n\n\n\n

Your website will gladly welcome people who meet your requirements. Your purpose is to identify those requirements and adjust to them. <\/strong>It concerns everything we are going to discuss. <\/p>\n\n\n\n

Identifying your target audience<\/strong> and providing people with the content they were looking for will give your website more of a chance to be found and remembered. <\/p>\n\n\n\n

There are several ways to work with an audience:<\/p>\n\n\n\n

1. Identify who already visits your website (for currently operating websites). <\/strong><\/p>\n\n\n\n

The best way to find out who you work for is to analyze people who are already your clients. <\/p>\n\n\n\n

There are non-tool methods like:<\/i> surveys on the website and – you can ask some questions about their education, occupation, hobbies, age, gender and a lot of other things during the signup process.<\/p>\n\n\n\n

Why is every detail so important?<\/p>\n\n\n\n

With this type of data, you can attract similar groups of people using special methods that will resonate with the audience better than general ones. <\/p>\n\n\n\n

For instance, you can bring their attention via specific phrases, colors, website design, advertisements and other things. If these features will be adjusted to your target audience\u2019s needs, they will come to your website with greater desire. <\/p>\n\n\n\n

The best and fastest way is to use tools.<\/i> The most popular one is Google Analytics<\/a>. It is a free tool from Google which will show you a detailed report on your current audience. This will provide data like age, gender, and interests. The field of data available in this service is enormous. You will get to know where your users live, when they come and how much time they spend on your website. <\/p>\n\n\n\n

You\u2019ll create a full-scale portrait of your audience. <\/p>\n\n\n\n

WebCEO integrates with Google Analytics. If you need an all-in-one SEO platform to keep track of your audience and analyze it without switching between different tools, use WebCEO\u2019s Google Analytics Module<\/a>:<\/p>\n\n\n\n

\"The<\/figure>\n\n\n\n

2. Identify your potential customers (for startups). <\/strong><\/p>\n\n\n\n

If you want to identify your future audience: <\/p>\n\n\n\n