{"id":9322,"date":"2021-07-08T16:51:31","date_gmt":"2021-07-08T13:51:31","guid":{"rendered":"https:\/\/www.webceo.com\/blog\/?p=9322"},"modified":"2025-01-13T12:35:22","modified_gmt":"2025-01-13T09:35:22","slug":"diy-seo-guide-for-beginners-part-2","status":"publish","type":"post","link":"https:\/\/www.webceo.com\/blog\/diy-seo-guide-for-beginners-part-2\/","title":{"rendered":"DIY SEO Guide for Beginners: Ensure the Technical Stability of Your Website. Part II"},"content":{"rendered":"\n

In the previous chapter<\/a>, we talked about niche research and analysis, and the importance of these activities for proper strategy building. <\/p>\n\n\n\n

In this chapter, we will touch upon one of the most important aspects in a site\u2019s performance that affects rankings and user experience. <\/p>\n\n\n\n

Technical SEO involves working on your website outside its content and promotion: server issues, broken pages, speed problems, etc. Today we\u2019ll look at how Google analyzes sites, what it takes into account, and how you can ensure the proper functioning of your site.<\/p>\n\n\n\n

<\/span>CHAPTER 2: TECHNICAL SEO<\/span><\/h2>\n\n\n\n

<\/span>Spotlight: CRAWLING AND INDEXING<\/span><\/h3>\n\n\n\n
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Crawling<\/strong> is a process of \u201csurfing\u201d the Internet and scanning new websites in order to index them. This is performed by crawlers <\/strong>\u2013 Google robots, so-called spiders or googlebots. <\/p>\n\n\n\n

Indexing <\/strong>is the process of adding the data from your website to a search engine\u2019s database (index).<\/p>\n<\/blockquote>\n\n\n\n

Indexing is essential for your Internet existence. If you are not indexed by a search engine, then you will not be found in its organic search results.<\/p>\n\n\n\n

To always be aware of what is going on with your website, create an account in Google Search Console<\/a>. If you also target Bing – create an account in the Bing Webmaster Tool<\/a>  as well. These are extremely useful and important free tools which will show you whether you have any problems with the technical side of your website\u2019s performance or if you’ve got \u201ca penalty\u201d. <\/p>\n\n\n

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A penalty from Google<\/strong> is not an official or literal penalty, it\u2019s just a sign from Google that your website is apparently violating Google webmaster guidelines<\/a>. <\/strong>This is usually seen by a sudden rank decrease in Google Search Console.\u00a0<\/p>\n

You can easily fix all the mistakes<\/a> and then request a review from Google to get rid of a penalty.\u00a0\u00a0<\/p>\n

There is also a \u201cpenalty effect\u201d that comes when Google launches a new update to its algorithm<\/em><\/a>. <\/i>If your site doesn\u2019t work in accordance with new rules, you\u2019ll get dinged. Learn what each new update will be about and take appropriate measures.\u00a0<\/p>\n<\/blockquote>\n\n\n

If your website is doing okay, you will have your Search Console looking clean and pleasant:<\/p>\n\n\n\n

\"Google-Search-Console-Manual-Actions-No-Issues\"<\/figure>\n\n\n\n

HOW DOES THE PROCESS OF INDEXING OCCUR?<\/strong><\/i><\/p>\n\n\n\n

[going forward: you don\u2019t need to do anything; Google will complete everything for you<\/i>]<\/p>\n\n\n\n