{"id":9379,"date":"2021-07-22T17:28:02","date_gmt":"2021-07-22T14:28:02","guid":{"rendered":"https:\/\/www.webceo.com\/blog\/?p=9379"},"modified":"2025-03-03T15:34:18","modified_gmt":"2025-03-03T12:34:18","slug":"diy-seo-guide-for-beginners-part-4","status":"publish","type":"post","link":"https:\/\/www.webceo.com\/blog\/diy-seo-guide-for-beginners-part-4\/","title":{"rendered":"DIY SEO Guide for Beginners: Start Gaining Popularity on the Internet. Part IV"},"content":{"rendered":"\n

In the previous chapter<\/a>, we discussed on-page website optimization, including content. However, success isn’t solely determined by the content that users see in the SERPs or on your website.<\/p>\n\n\n\n

Today, we’ll attempt to do a study of what’s going on beyond the borders of your site itself. We’ll talk about a topic that’s equally important: identity. In other words, we’ll look at how to make your company more recognizable on the Internet.<\/p>\n\n\n\n

<\/span>CHAPTER 4: OFF-PAGE SEO<\/span><\/h2>\n\n\n\n

<\/span>Spotlight: <\/strong>BACKLINKS<\/span><\/h3>\n\n\n\n

Backlinks<\/strong> are exactly what your website needs to become popular and authoritative. <\/p>\n\n\n\n

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Backlinks<\/strong> are links to the pages of your website from other websites.<\/p>\n<\/blockquote>\n\n\n\n

The more good backlinks a website has, the more authoritative and trustworthy it is. Backlinks from websites with a bad reputation: spammy, full of ads, irrelevant and untrustworthy ones are an exception. Backlinks of this nature are harmful. Users will not click on them since they are untrustworthy. Google will decrease your rankings if you don\u2019t disavow them. Webmasters know that backlinks are one of the most important Google ranking factors<\/strong>. Check all of your backlinks, linking domains and their clearness with WebCEO\u2019s Backlink Profile tool.<\/a> You’ll quickly discover which backlinks are from hazardous pages that are harming your website’s rankings. You can add them to the Google Disavow Links Tool<\/strong><\/a> directly from the WebCEO interface<\/a>.<\/strong><\/p>\n\n\n\n

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The Google Disavow Links Tool<\/strong> allows webmasters to block low-quality websites. This tool is used when spammy and toxic websites link to you. Thanks to WebCEO’s smooth interaction with Google Services you can effortlessly add damaging backlinks to the Google Disavow Links Tool.<\/p>\n<\/blockquote>\n\n\n\n

When working with backlinks, you must prioritize: proper link building. It’s an important part of gaining authority on the web. The number of backlinks to your site will have a positive impact on the search engine’s \u201copinion\u201d of it: the more backlinks you have, the more credible your site is. One of Google’s algorithms, Page Rank<\/strong>, examines this.<\/p>\n\n\n\n

HOW TO GET MORE BACKLINKS TO A WEBSITE?<\/strong><\/i><\/p>\n\n\n\n

Google offers a universal instruction<\/strong>: the better content you create, the more sites will link to you. One more element joins the game: your authority as a specialist. Your reputation plays an important role.<\/p>\n\n\n\n

Besides letting webmasters find you themselves and link to you, you can build backlinks using certain strategies and ways to get links. Here is a list of strategies you can use:<\/p>\n\n\n\n

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  1. Skyscraper Technique<\/li>\n\n\n\n
  2. Interviews<\/li>\n\n\n\n
  3. Scholarship Campaigns<\/li>\n\n\n\n
  4. Link Round-ups<\/li>\n\n\n\n
  5. Broken Link Building<\/li>\n<\/ol>\n\n\n\n

    Read up on the many more ways <\/a>to build backlinks that are available inside the WebCEO platform. Use them freely after free signing up to THE WEBCEO SERVICE, where you can garner link building ideas, explore SEO Checklists and guides. <\/p>\n\n\n\n

    There are two major backlink data providers: ahrefs<\/a> and Majestic<\/a>. WebCEO integrates with Majestic with no additional charges from users. You will get a full profile on your backlinks. <\/p>\n\n\n\n

    Backlinks build your reputation among other websites from your niche, show Google how cool you are, and claim your credibility. People come for fresh and unique content. Don\u2019t try to buy cheap irrelevant links<\/strong> because Google doesn\u2019t like it and \u201cPenguin<\/strong>\u201d can recognize them easily. <\/p>\n\n\n\n

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    Google Penguin<\/strong> is the code name for the Google Algorithm Update which was released in 2012 and focuses on punishing manipulative link building.<\/p>\n<\/blockquote>\n\n\n\n

    The best strategy to obtain links and earn Google\u2019s respect is to get them solely via your content<\/strong>: write well and draw the attention of other webmasters. <\/p>\n\n\n\n

    Remember to keep an eye on competitors. You can make use of them to your advantage. Simply examine who links to them and create superior content. With WebCEO’s Competitor Backlink Spy<\/a>, you can keep track of your competitors’ backlinks and learn everything there is to know about the websites that link to them:<\/p>\n\n\n\n

    \"The<\/figure>\n\n\n\n

    It\u2019s important to monitor all of your backlinks, as well as those of your competitors and your agreement links<\/strong>.<\/p>\n\n\n\n

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    Agreement links<\/strong> are links that you and other webmasters have agreed on.<\/p>\n<\/blockquote>\n\n\n\n

    Monitor such links with WebCEO\u2019s Partner Links Watch Tool<\/a> which provides statistics on all mutually agreed to links as well as their current status such as if they are still active or have been removed.<\/p>\n\n\n\n

    \"The<\/figure>\n\n\n\n

    Another way to check the status of a link is to use Google Transparency Report<\/a>:<\/p>\n\n\n\n

    \"Google<\/figure>\n\n\n\n

    <\/span>Spotlight: <\/strong>BRAND MENTIONS AND CITATIONS<\/span><\/h3>\n\n\n\n
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    Brand mentions <\/strong>are references to your business without a link, for example, the name of your company mentioned in the article. Such a small thing can bring some value and affect your rankings. Google sees and links everything. Furthermore, such mentions boost your popularity on the Internet.<\/p>\n\n\n\n

    Citations<\/strong> or NAPU<\/strong> (name, address, phone number, and URL<\/em>) are a way of confirming your identity. Put your name and other details about your business in local directories to give users more information about your firm.<\/p>\n<\/blockquote>\n\n\n\n

    HOW DOES ONE INCREASE THE NUMBER OF BRAND MENTIONS AND CITATIONS?<\/strong><\/i><\/p>\n\n\n\n

    Popularize Your Brand Name with Outside Activities<\/i><\/strong>:<\/p>\n\n\n\n