How to Improve Your Backlink Profile in the Post-Penguin Era
Why you should know how many backlinks your site has
Links have always been a significant part of search engine ranking algorithms. The more websites point to a site, the more important the site is considered to be by search engines. In the last few years, the focus of search engines' appreciation has shifted specifically to backlinks from reputed and theme-relevant sites. Such quality links boost a site's search engine rankings a lot, while a low-quality backlink profile may dampen your rankings seriously.
Compare your link building progress to competitors
Forewarned is forearmed: it's important to know how good your competitors are, including whether or not they are far ahead of you in link building. These numbers will help you understand if you need to work more to get even more backlinks of good quality in order to compete.
Go to the backlink checker settings; in the Competitor Backlinks tab add the URLs of competing websites to compare their backlink results to those of your project and press Save. Now you can see a comparison in the Competitor Metrics tab: home page Google PR, number of total backlinks, linking domains, linking pages, backlinks from .GOV and .EDU sites, image links, nofollow links, and sitewide links. This is good way to investigate how hard you should build links to outrank your competitors.
Learn who links to you
With the 'Linking Domains' and 'Linking Pages' reports you will get a full list of all incoming links to your website found by Ahrefs.
In the 'Linking Domains' report you will see the total number of links pointing to your website from this domain, the number of links that pass link juice to your pages, the amount of NoFollow and potentially toxic links, the home page PR and DMOZ category the site is listed in and its Alexa Traffic Rank.
The 'Linking Pages' report shows the link type and link text, target page, Google PR of the linking page and the home page of the site and the status of this link. In the 'Status' column you will see whether this link is good for your link profile. In some cases a link may be marked as toxic: 1) if the number of outbound links on the linking page is excessive, 2) if the number of backlinks from the same subnet is excessive, 3) if the link is Sitewide, 4) if there are too much backlinks from the same domain.
You may manually mark low-quality links toxic to add them to the 'Toxic Links' report and tell Google to ignore them via the Google Disavow tool.
Get rid of toxic links that may dampen your rankings
After the Web CEO Backlink Quality Checker finds who links to your website, you will find all the links that are potentially harmful for your website's rankings in the 'Toxic Links' report. These are the links you may want to remove via the Google Disavow tool.
Review carefully all the links that you want Google to ignore because you do not to weaken your existent backlink profile. Click on the plus sign to see the details on each suspected link. Here you will see reasons why this link may be toxic. Remember that most websites do not need to disavow links.
Mark all links that you want Google to ignore and click 'Report selected links to Google'. You will be brought through the disavowing process. The aim of the 'Toxic Links' report is to clean up your backlink profile. You can easily monitor its state from the 'Toxic vs non-toxic links' widget in your Backlink Quality Checker tool dashboard.
Keep your finger on your site's backlink quality
Widgets of the Web CEO Backlink Quality Checker help you get a quick overview of your backlink quality profile. With them you will quickly estimate the number of backlinks pointing to your site, the diversity of linking domains, their value and toxicity.
You can use 3 predefined sets of widgets and customize them to meet your needs. Add donut charts illustrating the variety of link texts, linking domains and subnets of linking domains to track your backlink profile quality.
Colorful pie charts will show you the ratio of NoFollow and DoFollow backlinks, sitewide and non-sitewide links, images and text links, toxic and high-qualitative backlinks.
With line charts you will be able to monitor your link popularity compared to those of your competitors. A special summary table will show the number of backlinks, linking pages, unique IP addresses of linking domains, linking domains (including .GOV and .EDU) and unique subnets of linking domains.
The efficiency of your backlink profile clean up can be checked with the Online Rank Checker that provides the most advanced Keyword Ranking Reports on multiple search engines.
Sign up to WebCEO Online to know if your site enjoys a high backlink popularity number and to clean your backlink profile to meet high Google quality demands.
WebCEO Online combines a smart approach to SEO and web promotion, world-renowned functionality and an opportune SEO training environment. You can optimize your site pages, then check your backlink profile quality with the online Backlink Quality Checker tool.