Improve Your Backlink Profile in the Post-Penguin Era
Compare Your Link Popularity with Competitors
Track how well your website is doing compared to your competitors. See what your competitors' weak points are. This will help you to craft an outranking strategy.
Know Who Links to You
After the Google Penguin updates, it is important to measure not only the quantity of your backlinks, but their quality too. Find out who links to you and remove toxic links that may harm your rankings.
Diversify Your Backlink Texts
If you have too many exact matching backlink anchor texts, your backlink profile will look unnatural for search engines. To assure your site doesn't alarm the Google Penguin penalty filters, analyze what texts are used in links to your pages and diversify them.
What You Get With the Web CEO Backlink Quality Check
With the 'Linking Pages' report you will get a full list of all incoming links to your website found by Majestic. In the 'Status' column you will see whether a given link is good for your link profile.
Linking Domains Diversity:
Search engines are sure that 1 link from 100 domains is better, than 100 links from one domain. Use the 'Linking Domain' report to check whether the linking domains are diverse enough to prove your website's authority.
Analyze what texts are used in your backlinks often. The link texts help search engines to understand what your website is about. Remember that too many exact matching link texts may look spammy.
Most Linked Pages:
Know what pages of your site have the most backlinks. These pages may have the highest ranking positions and bring significant amount of visitors. Consider optimizing these pages better for quicker conversions.
Competitor Link Profile:
Compare the number of your total backlinks, the diversity of linking domains, number of .GOV and .EDU domains links and nofollow links that pass no link juice to the linked pages with your competitors' metrics.
The Backlink Quality Check widgets help you quickly estimate the number of backlinks pointing to your site, the diversity of linking domains, their value and toxicity. Be notified about any link profile changes so you can react as quickly as possible.