It’s high time to reap your online marketing harvest and sow the seeds of your business success for the next year. The following SEO Strategy Guide 2017 is not a Bible, but rather a scope of recommendations and tactics that you should consider when planning your website optimization and promotion for 2017 and beyond.
I. Manage Content SEO Audit and Optimization with Semantic Search in Mind
Hashtags are everywhere. Ask the youth today what the symbol is, and that’s what they’ll tell you – they’ve never even heard of a “pound sign.” But as a marketing professional, what are you supposed to do with hashtags and how can you create a great one? Can you just adopt some from the mainstream, like the infamous #TBT for Throwback Thursday, or do you need to make your own?
The importance of hashtags lies in their ability to help your brand aggregate user generated content and extend your following by creating a short, memorable slogan, and it’s not hard to do. For those still grappling with the format, however, we’ve pulled together a few key tips that will help you create catchy hashtags for your social media posts, but don’t forget to ask for help from millennials in your own workplace. Continue Reading >>
Let’s make it clear. If you are looking for a right-now-and-here SEO course that will sell you secret snake-oil SEO techniques, then look up “black hat SEO” on Google. And good luck with explanations to your clients about why their website rankings drop and traffic is lower than ever before. With all due respect, courses like that will bury your SEO business. Continue Reading >>
Search engine optimization (SEO) is a complicated strategy with many moving parts, made even more complicated by the fact that Google doesn’t publish the true nature or exact mechanisms of its ranking algorithm. Instead, we rely on a number of “best practices” and fundamentals we’ve learned to be successful through trial and error and collaboration over the years. Some of these fundamentals are more obvious than others, and some marketers jump straight into the game with ongoing strategies like content marketing and offsite optimization without making sure all these foundational best practices are in place.
Each of us has phobias and fears, even Google. This Halloween we’ve personified the biggest SEO fears of Google into these four black-hat SEO villains. Let’s see how well-versed you are about evil SEO practices which can hurt Google’s search quality guidelines. Continue Reading >>