6 Link Building Myths That Can Get Your Site Penalized

Link building myths and the danger they pose.

Source of the original image

Managing a website requires a lot of knowledge and hard work. You’ll realize it was all worth the trouble once you get recognized as an expert in your field, when you get better rankings or when the number of visitors to your site rapidly increases.
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10 Tips for Planning a Winning International SEO Strategy

Tips for an international SEO strategy.

(Source of the hero image: TheDailyDose.com.)

Business owners and bloggers, veteran marketers and greenhorns – everyone is eventually overcome with the desire to step outside of their boundaries. Sometimes the step they make is larger than usual, and they decide to go global. They look at another country on the map and think to themselves, “Look at all those people who don’t know yet that they love what I have to offer!” And then they start working on earning that admiration.
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6 Black Hat SEO Practices That Will Doom Your Soul [Infographic]

Halloween is near. Scary things crawl out of their dark holes to celebrate and feed. Some of them may already have found their way into your site… and when midnight comes, they will gnaw at your rankings, suck your link juice, then dump your site’s cold, shriveled body on page 2 of Google!

That’s what happens when you practice black magic. Or, in SEO terms, when you dabble in black hat SEO practices. Demons hear your call and gleefully answer it, drawn to the scent of a sinning webmaster. For the “meager” price of making your website their home, they promise you high rankings, lots of visitors and a spike of traffic – and then take it all away. Sometimes demons drag the website itself to the abyss, too.
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Brand Building: How to Build a Good Reputation

To build a brand online, you will need customers and other stakeholders to trust it and identify with what your business does. The following are some of the steps in the process of building a strong brand online.

1. Analyze and Understand the Market

It is always important for you to have a deep understanding of the market where you want to operate. Understanding the market allows you to know what the customer needs that are not getting fulfilled. It helps you understand how you can do things differently from what is already being done and carve a niche for yourself.
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Why Online Brand Tracking Is No Less Important Than SEO

Track your online brand mentions.

Our blog has seen a lot of SEO talk lately. SEO for legal firms, SEO for fashion sites, tips for local SEO… However, before you even start doing SEO for your site, the first and the most important steps are creating a brand, doing proper positioning and taking care of online brand tracking.

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