If you are a business owner, a top ranking position in Google isn’t the ultimate goal, but a means to seize your goal: people who will become your customers after a few minutes of typing and clicking. Well, here’s the kicker: putting your website on the coveted page one doesn’t guarantee a successful completion of your business goals. It’s entirely possible to fail them all if you overlook a crucial part of SEO for businesses.
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Summer! The best season for taking a break from duties and kicking back someplace nice – at the beach, for example. I hope I won’t be too old next month for building castles in the sand. On the other hand, some of my colleagues prefer snowy environments for their vacations. To each their own, but it all comes down to choosing the right place to spend your free time and the means of getting there.
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Companies these days tend to have their own page on at least one social network. Many SEOs recommend being active on social media as much as possible: it’s said to boost your website’s position in SERPs. Despite that, the status of social media activity as a ranking factor remains a controversial topic. Does being active in social media help you rank in Google or not? Contradicting statements on the subject from Matt Cutts only served to add fuel to the fire and distressed SEOs who had poured their resources into social media campaigns.
All websites were static once. Join me in my time machine and check the CNN web page as it was in 1996.
It loads in under 32 ms, its size is 74 KB, there are only 22 requests to load the full page.
How can you beat your competitors in business? The curse of always having someone better than you plagues all but the best businessmen. And even those can’t afford to let their guard down, because as soon as they do, someone will overtake them at that instant. When every business has a site (if yours doesn’t – go make one, pronto!) and actively uses it to make money, you can often tell how well they are doing just at a glance.
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