Wow… 15 years. It seems like it was yesterday. Just yesterday we released Hitlens, the first website visitor tracking technology that was built 5 years prior to Google Analytics. A small team has grown into a big (user)-friendly family that doesn’t fit in one small room any longer. Read about all the WebCEO milestones here>>
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This September, Web CEO team celebrates 15 years of serving valued customers and contributing to their success in SEO. The 15-year anniversary is the celebration of what WebCEO is all about – making every SEO professional’s, website owner’s and internet marketing agency’s life easier, site optimization better and business more profitable.
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For years, Google has been the brand to beat in online advertising. Its AdWords platform has been the central component of countless advertising campaigns, and since Google is such a household name, it’s often the first thing that comes to mind when people consider online advertising. Not only is Google by far the most popular search engine in the world, giving the platform access to billions of users, it also has some of the deepest reserves of user data, some of the best reporting technology, and one of the best models for ad pricing—a bid-based cost-per-click model.
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So much of marketing happens online that the real world products being advertised almost feel like an afterthought. In fact, it’s not at all uncommon to watch a commercial and find yourself completely unsure what was being advertised, in part because the product matters less than building a brand. The brand is a complex blending of emotional responses and products, of broad associations that make consumers think they can trust a company. But where does that leave products in the real world?
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Summer’s going by way too fast and you can’t slow it down. The only thing you can do, if you’re at work, to is to drive as fast as you can to win this heat. Summer drives most of your prospects outdoors, creating the effect of a summer sales slump. This means that you should streamline your SEO in order to drive more traffic to your website and dominate your niche, while your competition is on a vacation pitstop. If you care about where your business stands in the search engines, you surely know that your tools for SEO and other Marketing tasks should be stable, easy-to-use and up-to-the-minute. Just like a good racing car.
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