In just a few years, most desktop software has moved online, now performing in the cloud to collaborating users. These users can access their projects from any device, anywhere in the world. This is why online SEO tools are so popular. The only serious choice people are making these days is between having free online accounts or mining the advantages of paid subscriptions.

While there are now 80+ online SEO tools to choose from, a really good set of tools can make a big difference – you can work smarter and faster with them. Some users prefer a mix of different specialty tools, while others go for all-in-one platforms. Let’s take a look at the current field:

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What is the most powerful ranking factor in SEO? That would be backlinks. Everybody knows: if you want to rank high, you will have to build links to your own site from other sites. Problem is, not all backlinks are equally good at helping you rank higher.

In terms of quality, backlinks can be categorized as such:

• Really great: these come from websites that are an authority in the niche they represent and boast a strong reputation.
• Good: these backlinks are from websites that can’t really be called an authority, but still have high-quality content, and their overall quality is high, too.
• Potentially dangerous: backlinks from sites you’d rather not visit at all (such as low-quality or obviously harmful) or sites whose specialty is way too different from yours.

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Do you grimace when you see “SEO” and “nofollow” used in the same sentence? If you know what nofollow links are, you might think they are utterly useless in SEO. You might even hate them enough to avoid them completely and never use them yourself, not even to share somebody else’s content with others.

But that is wrong!

Are nofollow backlinks really bad? Yes and no! The answer would vary depending on who you ask. Certainly, they do have their own undesirable traits… but it would be unfair and unwise to ignore the good ones.
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If you are making your own website for the first time, you are probably using the WordPress platform. Even if it’s your second or tenth website, this platform is still likely to be your choice. WordPress powers 27% of the Internet. Its recipe for popularity: easy, quick and painless website construction!

If only competing against a quarter of the Internet (and then some) was just as easy, right?
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The Internet has become a necessity for today’s evolving businesses. There are over 4.2 billion active Internet users around the world, with 3.4 billion of them using social media. Attracting the attention of potential customers in this crowded marketplace is a challenge. And the best tool for facing the challenge is search engine optimization (SEO).
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