How an SEO-Friendly Testimonial Platform Can Impact Conversion Rates

seo testimonials 1

You probably already know about the power of using testimonials as social proof on your site, right? In case you don’t, let’s talk numbers:

  • 98% of US adults found user-generated reviews helpful in their holiday shopping decisions;
  • 90% of consumers worldwide trust earned media (like testimonials) above all other forms of advertising; and
  • Google business listings with 3+ star reviews take 87% of customer clicks.

Continue Reading >>

Practical Advice on Building Natural Links That Work

Which link building methods are working in 2017? How many links do you need to move your site to the top? Will Google penalize you if your link building strategy looks unnatural? How to tell bad links from the good ones? Let’s discuss!

Natural link building

Links are just one factor from over 200 that search engines use to rank pages. You can stick to this rule: the worse a page is, the more links are needed to get higher ranking. What is a bad page? A bad site page brings little to no value to its visitors. If a page has no unique content, is full of broken links or is a link farm, if it loads for ages or is built for ads, you need TONS of qualitative links to get it on top.

Continue Reading >>

Technical SEO Checklist for New Websites. Best Practices Only

What is technical SEO?

The term “technical SEO” is usually used to describe any SEO work aside from the content. It is the optimal way to deal with the rules and limitations search engines provide. Technical SEO covers a broad range of subjects helping your site to be better crawled and indexed by search engine bots.

I’ve talked to my fellow SEOers and distilled a technical SEO checklist that will be especially important when you work on a new site.

tech-savvy-cat

Continue Reading >>

10 Steps to Perform the Best Local SEO for Businesses

The best local SEO for businesses

If you are a business owner, a top ranking position in Google isn’t the ultimate goal, but a means to seize your goal: people who will become your customers after a few minutes of typing and clicking. Well, here’s the kicker: putting your website on the coveted page one doesn’t guarantee a successful completion of your business goals. It’s entirely possible to fail them all if you overlook a crucial part of SEO for businesses.
Continue Reading >>

9 Tips for Improving SEO for Travel Websites

SEO for travel industry

Summer! The best season for taking a break from duties and kicking back someplace nice – at the beach, for example. I hope I won’t be too old next month for building castles in the sand. On the other hand, some of my colleagues prefer snowy environments for their vacations. To each their own, but it all comes down to choosing the right place to spend your free time and the means of getting there.
Continue Reading >>