When people want anything, they go to Google and ask it to show them the way. Be it a recipe, a piece of information, an entertainment, or a new pair of shoes. Therefore, whatever your site is offering, you want Google to see it, love it, and show it to people when they ask for something relevant.

If you are a new website owner and you wish to improve its ranking, you are probably familiar with all the link building buzz and how it is important for being visible. There is a chance that you’ve read link-building guides by gurus such as Brian Dean, Rand Fishkin, and Neil Patel. There is also a chance that you understood very little of what they were trying to teach. That’s because of the three major differences between them and a fresh webmaster.
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“You need backlinks and organic visitors searching for the answers, products, and services you provide. Guest blogging is the best way to do all that…” © Neil Patel.

Each SEO professional knows or should know that the hardest and the greatest part of the SEO process is to create decent content. No SEO tool will help here. Content will lead you through all SERP positions and become a business card of your website. However, you can’t get the highest positions immediately, because people don’t know about you at the beginning. In addition, your competitors already have their places and will not give you a crown for no reason at all. So, how do you make a website visible on the Internet and stand out in the crowd?
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When your site appears in Google for any search query, it’s called an impression. Then what is click-through rate (or CTR)? It’s the number of clicks on your search results divided by the number of impressions, and then multiplied by 100%. Or much shorter and prettier as a math formula:

CTR = Clicks/Impressions * 100%

Organic CTR is extremely important. Not only does it represent your site’s popularity with the users and the quality of your search snippets’ optimization, but Google also uses it to determine your ranking positions. If your CTR is high, Google moves you up in rankings. If users don’t give you clicks, you’ll be pushed down even from the #1 position as Google will realize your site isn’t relevant to them. That’s why you want your click-through rates to be reasonably high at all times.
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Why do people optimize their old stuff if there is a great list of topics they can cover and write about?

There are actually several reasons for this.

We can name the first reason the “historical wave”. Trends come and go, get lost in history and appear to be in fashion every day, if not hour. There is nothing to be surprised about if topics you wrote about several months/years ago seem to be trending right now. Different times call for different trends, but it’s always vitally important to have an edge on them in any possible way.
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What is the most powerful ranking factor in SEO? That would be backlinks. Everybody knows: if you want to rank high, you will have to build links to your own site from other sites. Problem is, not all backlinks are equally good at helping you rank higher.

In terms of quality, backlinks can be categorized as such:

• Really great: these come from websites that are an authority in the niche they represent and boast a strong reputation.
• Good: these backlinks are from websites that can’t really be called an authority, but still have high-quality content, and their overall quality is high, too.
• Potentially dangerous: backlinks from sites you’d rather not visit at all (such as low-quality or obviously harmful) or sites whose specialty is way too different from yours.

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