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SEO Software Review
Please see the recently updated SEO tool comparison charts:

Plans & Pricing Small Biz - $49/mo
Start - $109/mo
Grow - $199/mo
Thrive - $299/mo
Lead - $479/mo
+ extra costs if the scanning limit has been exceeded

Buy 12 months ~17% off
Standard - $99/mo
Medium - $149/mo
Large - $249/mo
Premium - $599/mo
Platinum - $999/mo

Buy 12 months – 20% off
Solo - $39/mo
Startup - $99/mo
Corporate - $299/mo
Agency Unlimited – $99/mo + scanning fees

Buy 3 months - 10% off
Buy 12 months - 25% off
Free Trial yes
7 days Free Trial
no credit card required
30 days Moz Pro Medium trial
credit card required
14 days Free Trial
no credit card required
Number of projects

Small Biz - 2
Start - 20
Grow - 80
Thrive - 160
Lead - 320

Standard - 3
Medium - 10
Large - 25
Premium - 50

Solo - 1
Startup - 5
Corporate - 30
Agency Unimited - unlimited

Multi-user access

Small Biz - 1 user
Start - 4 users
Grow - 8 users
Thrive - 20 users
Lead - 40 users

Moz Standard - 1 user
Moz Medium - 1 user
Moz Large - 3 users
Moz Premium - 5 users
Moz Platinum - 9 users

Each additional seat will cost you $49/mo per user

Solo plan - 1 user
Startup - unlimited users
Corporate - unlimited users
Agency Unlimited - unlimited users

for no additional charge

A white-label SEO platform on a custom domain yes
custom.domain.com (starting from $199/mo plan)
no yes
Use custom domain for an extra $20/mo 
(with the $99/mo Agency Unlimited plan)
Branded reports yes
WYSIWYG reports only - custom logo and text. Quick Reports: the reports generated from the Tool Options menu in individual tools in Raven, cannot be branded at this time.
Custom logo, title, description, notes
(starting from the $149/mo plan)
Custom logo, header, footer, color scheme, cover page text, images and background (starting from the $99/mo plan and higher)
Scheduled Scanning Site Audit - weekly, monthly
WYSIWYG reports - daily, weekly, monthly, quarterly
Site Performance - biweekly
Competitor Manager - monthly
Rank tracker - daily, weekly, monthly
Rankings, On-Page Grader and Site Audit: weekly or monthly Daily with the $99/mo Agency Unlimited plan
Weekly, monthly, quarterly with the WebCEO fixed price plans:
SEO Analysis, Your and Competitor Link Profile reports, Competitor Backlink Spy, Partner Links Watch, Rank Tracker, Tech Audit, Internal Links, Social Engagement - weekly, monthly, quarterly
Scheduled Report Emailing yes
Custom mailing schedule
(daily, weekly, monthly, quarterly)
of WYSIWYG reports.
Custom mailing schedule (Rankings, On-Page Grader and Site Audit) daily, weekly, monthly
Custom mailing schedule
(daily, weekly, monthly, quarterly)
for all tools
Report Export Formats PDF, CSV PDF, CSV PDF, CSV
API yes
  • create and manage campaigns (websites)

  • Keyword Manager and Link Manager data for developers
API plans from $250/mo to $10,000/mo

  • URL metrics, Links, Top pages, Anchor text
Available in Agency Unlimited ($99/mo + scanning fees)

  • create and manage projects (websites)
  • pull data from: Backlink tools, Internal Links Tool, Lead Generation module, Rank Tracker, Keyword Research tool, Sitemap Generator, Social Metrics, Technical Audit & SEO Analysis Tools, Web Buzz Tool, Traffic Analysis Tool (Competitor Traffic), Facebook Insights, Scan Schedule, SEO Checklist
  • manage users and client reporting
  • manage your white label SEO tools
An all-in-one SEO report which combines data from all tools yes yes yes
Competitors investigation

Competitor Rank Tracker
Organic Competitor Discovery
Competitor Keywords
Backlink Explorer

Link Intersect
On-page optimization by Keyword
Off-page parameters
Fresh Web Explorer (web mentions)

Spy on Competitors Keywords
Dangerous Competitors finder
Competitor Backlink Spy
Competitor Rankings (by keyword, by SE)
Competitor Link Profile
Competitor Traffic
Competitor Social Citations

Proprietary Rank tracking tool


Data from Authority Labs:
that means the cost of the service is higher as it implies payments to the 3-rd party for their data



WebCEO's own Ranking Tracker tool and data: you do not overpay

Instant ranking check no
Scanning results will be available within 24 hours
You can check rankings instantly just for 1 keyword at a time (just like you can in your browser). Within your campaign you get ranking updates once a week. You can't choose your custom date
Update your rank results anytime . Receive them within a few minutes depending on the size of your request
Rank tracker: local search engines and query language selection yes (BETA)
Google, Bing, Yahoo, Baidu and Yandex
Google, Bing, Yahoo. You cannot select a location or language, only a country
Google, Youtube, Bing, Yahoo, AOL, Ask +
other search engines
(all countries, all languages)
Google local ranking check yes
Locations customized down to city or zipcode level
no yes
Locations customized down to city or zipcode level
Mobile rank check yes
yes yes
Rank tracker: scan history yes yes yes
Compare results to a custom date yes
Keyword research tool: Keyword data sources Majestic, Moz, Google Ads Keyword Planner, Calais, and IBM Watson Google Ads Keyword Planner,
spy on competitors
Google Ads Keyword Planner, People Also Ask search snippet, Google search bar autocomplete, Related Searches snippet, Google Search Console, spy on competitors
Backlinks quality analysis data sources Powered by Majestic and Moz Own database Powered by Majestic and Moz
Link Detox Tool no no yes
Integration with Google Disavow Tool no no yes
Traffic analysis: integration with Google Analytics yes yes yes
Integration with Google Ads yes no yes
Integration with Google My Business no no
GMB Integration is possible only within MOZ Local - a separate service for Local businesses in the US, Canada, and UK. You must pay $129 -229/year per location
Integration with Google Search Console yes no yes
SEO Audit: On-page and Off-page SEO factors influencing rankings yes yes yes
Tech Audit: Site health and usability check yes yes yes
Social Engagement Metrics yes
Facebook, Twitter, LinkedIn, Youtube
no yes
Facebook, Pinterest, Twitter, Google Analytics
Social citations of your page in social networks no
no yes
Facebook, Pinterest, Twitter, News and Blogs
SEO lead generation tools no
no yes
Content Submission no no yes
Local places and directories, shopping search engines, download sites, blog directories and search engines, press release sites, photo/video sharing sites, infographic submission sites and more (210+ resources overall)
Sitemap Generator yes no yes
DIY SEO Checklist yes yes yes
SEO Dashboards yes yes yes
Help & Tutorials PDF checklists
Help Desk
SEO Guides
Video Tutorials & Webinars
SEO Blog
1-on-1 Walkthrough
Beginner's Guide to SEO
Video at starting point
Help Hub
Workshops & Training
Community Q&A
SEO Training
SEO Blog
Online 1-on-1 Interactive Demo
Help Center & FAQ
SEO Roadmap and DIY SEO Checklists
Quick Start Guide
SEO Guides
Video Tutorials
API references
SEO Blog
Email support yes yes yes
Live chat support no yes yes
Multilingual interface no
English only
English only
WebCEO is available in 24 languages:
English, Arabic, Simplified Chinese and Traditional Chinese, Danish, Dutch, Finnish, French, German, Hebrew, Hungarian, Italian, Japanese, Korean, Polish, Portuguese and Brazilian Portuguese, Romanian, Russian, Spanish, Swedish, Turkish, Ukrainian, and Greek

We Can't Speak Better for Ourselves Than Our Customers Do

Leonardo Baeza Leonardo Baeza,
Marketing Manager at Buda
Let me tell you that WebCEO is far superior to Moz.com. Your reports, PDF files, the way you enhance the analysis and present the data. It's so simple and yet, so incredibly complete. I'm very happy with my decision to make this change, because... More WebCEO reviews >>
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