A Keyword Rank Checker Tool for SEO Professionals

Keyword Rank Checker FAQ

What is a keyword ranking?

A keyword ranking is the position of your site on a search engine for a targeted keyword. People use keywords to search for different products or services and there are hundreds of websites offering that. The most relevant and trustworthy websites are supposed to find themselves on the page first of the search engine. The very first website you see is ranked #1.

What is a search engine?

A search engine is a program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web. The most popular US based search engines now are Google, Google Mobile, YouTube, Bing, and Yahoo.

What is a SERP?

A search engine results page (SERP) is the list of results that a search engine returns in response to a specific word or phrase to the query box. In most cases, one SERP will feature 10 organic search results.

If you want people to find your site easily, you will want your site to be ranked on SERP #1 for any of your targeted keywords.

What is an organic search result?

Organic search results are the listings on a search engine results page that appear because of ranking factors such as relevance to the search term and valid search engine optimization.

On the other hand, there are paid search results. Usually these paid ads are shown above organic results and marked with Ad tag.

Why should I care to check keyword rankings?

It is important to check keyword rankings on a regular basis, as this will help you see how your website appears in search and check if it overcomes the websites which compete for the keywords that you target. This also is a good way to track the progress of your SEO activities, because improved rankings for targeted keywords might boost visitor traffic from the search engines and bring you more leads and sales.

Please also keep in mind that your website might keep high rankings for some keywords for a long time, but for other keywords your competitors may elbow you down as they try to climb past you and even push you out of page 1 of a search engine. It’s a proven fact that most searchers will not look deeper than page 1 of a search engine’s results. That’s why checking your keyword rankings is something you should do on a regular basis and take action if necessary.

Why should I check keyword rankings for various locations?

Nowadays, because Google tends to tailor search results based on a searcher's location, it's really important to check keyword rankings for various locations - those where your potential customers might be located. You may target your customers for different places. That’s why local SEO is so important.

The good news is that WebCEO gives you the possibility to check your keyword rankings from multiple locations and narrow down your search to country, state and even city or zip code (this functionality is not available in most simple rank trackers on the market).

What are vertical rankings and why should I care?

Vertical rankings include all types of search results: Google Places including Maps results, images, news, video, books etc. Your website (or websites of your competitors) may be ranked in any of these categories, so your top priority is to get as many of these types of rankings as possible and occupy as much space in SERPs as possible. Note, regular rankings are called “organic rankings.”

What is the mobile-first index?

About 70% of Internet traffic now comes from mobile devices. That is why in 2018 Google released mobile-first indexing. Now Google ranks websites based on how well they perform on mobile devices.

Take care of your site’s mobile-friendliness. You can check keyword rankings both on a desktop computer and on mobile devices. You should include mobile versions of search engines when you configure the Rank tracking tool.

Can I check keyword rankings by hand?

Definitely yes, but you cannot even imagine how much time this will take.

You should check rankings for at least 30 keywords per site and do it on all targeted search engine combinations (desktop and mobile, local versions) on a regular basis. So you'd better delegate this time-consuming task to special software and focus on your goals.

How often should I check my site rankings?

It is good to check your keyword rankings 2 times a month; sometimes one rank check per month is enough. You can set the Rank Checker tool to check your rankings every day; however, Google Dance (fluctuations in keyword rankings during a day) may make you apprehensive, because Google can show you results from different databases.

How do I improve a Google ranking?

If you want to improve your rankings, it is not enough to check your keyword rankings every month and expect them to grow themselves. To overcome your competitors and watch your rankings grow, you will have to act proactively to make changes to your website, backlink profile and outbound marketing operations like social media. You must take an integrated approach.

Luckily, the WebCEO marketing platform was built with this approach in mind and offers all must-have tools for your successful website promotion.

Use the Keyword Research tool to get killer keyword suggestions. Use the SEO Analysis tool to create new content with these keywords in mind and optimize existing content for higher rankings. To build high quality backlinks to your site, use WebCEO's Competitor Backlink Spy, Content Submission tool, Buzz Tracker and DIY SEO checklist. To keep your backlinks stable and clean, use the Backlink Quality Checker and Chosen Links Watch.