- Check if your titles and description tags exist with appropriate keywords on all site pages. Be sure they are of sufficient length (to avoid truncation in the search results) and unique (no duplicate content issues)
- The h1 tag usage is correct
- Images have alt tags
- Page URLs do not contain invalid characters
- The robots.txt file and XML sitemap are in situ, etc.
Tip: All analyzed website pages are collected in the Site Structure report.