Keeping customers happy has never been easy, and it’s becoming even more difficult nowadays when people’s attention spans are shrinking by the day. The good news is that you can easily make your customers more satisfied if you do just one little thing: optimize page load time!
It might seem like a few seconds here or there won’t make a huge difference for the big stuff like conversion rates and revenue, but it’s quite the opposite. An improvement of just 1 second can bring you more revenue, higher conversion rates, and better search engine rankings.
With all the Google search algorithm changes, you will never know when and where your site will appear in Google search results. According to Google’s John Mueller, the search engine giant rolls out hundreds of SEO updates to its core algorithm throughout the year. Nothing scares more than the unknown. There were times, when we knew menace by sight, we were given a heads up on upcoming updates and knew how to recover from them. Now Google search is frequently invaded by a legion of search algorithm updates, which are like Agents Smith who keep order within the google search ecosystem by eliminating SEO threats assumed to be coming from humans’ never-ending desire to implement black and grey-hat SEO techniques. Welcome to the Google Search Matrix.
Search engine optimization (SEO) is a complicated strategy with many moving parts, made even more complicated by the fact that Google doesn’t publish the true nature or exact mechanisms of its ranking algorithm. Instead, we rely on a number of “best practices” and fundamentals we’ve learned to be successful through trial and error and collaboration over the years. Some of these fundamentals are more obvious than others, and some marketers jump straight into the game with ongoing strategies like content marketing and offsite optimization without making sure all these foundational best practices are in place.