The 7 Most Overlooked Fundamentals in SEO

seo-fundamentals

Search engine optimization (SEO) is a complicated strategy with many moving parts, made even more complicated by the fact that Google doesn’t publish the true nature or exact mechanisms of its ranking algorithm. Instead, we rely on a number of “best practices” and fundamentals we’ve learned to be successful through trial and error and collaboration over the years. Some of these fundamentals are more obvious than others, and some marketers jump straight into the game with ongoing strategies like content marketing and offsite optimization without making sure all these foundational best practices are in place.

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4 Types of SEO Villains who Mock Google Search Rankings (Quiz)

google-seo-villains

Each of us has phobias and fears, even Google. This Halloween we’ve personified the biggest SEO fears of Google into these four black-hat SEO villains. Let’s see how well-versed you are about evil SEO practices which can hurt Google’s search quality guidelines.
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How to Stay On the Light Side of Website Submission

search-engine-submission

Giving birth to a new-born website is much like giving birth to a child. You want to shout out its name to everyone and spread it all over the web. And this is the moment you should be really careful in order to avoid common mistakes. The main mistakes are trying to speed up website indexation and trying to gain too many inbound links too quickly and in an unnatural way.
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SEO Bestiary: What Kind Are You?

seo-bestiary

I am not going to talk about Panda, Penguin and even Platypus!

This post is about us SEO workers who work diligently to make our sites visible and usable, who monitors every Google Update change and fine-tune sites to comply with Google guidelines.

If you do not recognize yourself among the following SEO beasts, feel free to add your own description. I’ll be happy to update the post and I promise to link to your site (we are all sharks at SEO ;) ).

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URL Redirects: Finding a Better Place for Your Content

301-permanent-redirect

Thanks to the questions our Web CEO Support Angels field every day, we have a great source of user generated content for our blog.

For those who often hear about URL redirects, such as 301s and 302s, but don’t fully understand what they are and what they are needed for, we want to clear a few things up.

URL redirects cause a requested page or domain to automatically send users and search engines to another page or server.  There are many types and ways of redirecting your content from an old server location to a new one.  It mainly depends on what programming language the website is written in, what path for redirects you use (server-sided or client-sided) and what the purpose of a URL redirection is.  Be aware that any incorrect move of your content from one URL to another may cause visitor traffic loss and even a temporary drop of your search engine rankings.  Improper redirect generation is like moving to a new place while leaving all your things where you lived before.  But sometimes you have no other option but to change an old cubbyhole for your content to a new and better one with all the page or domain authority and link juice transferred to a new URL.

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