6 Black Hat SEO Practices That Will Doom Your Soul [Infographic]

Halloween is near. Scary things crawl out of their dark holes to celebrate and feed. Some of them may already have found their way into your site… and when midnight comes, they will gnaw at your rankings, suck your link juice, then dump your site’s cold, shriveled body on page 2 of Google!

That’s what happens when you practice black magic. Or, in SEO terms, when you dabble in black hat SEO practices. Demons hear your call and gleefully answer it, drawn to the scent of a sinning webmaster. For the “meager” price of making your website their home, they promise you high rankings, lots of visitors and a spike of traffic – and then take it all away. Sometimes demons drag the website itself to the abyss, too.
Continue Reading >>

Static Website vs Dynamic Website: Which Is Better for SEO?

Static vs dynamic websites

All websites were static once. Join me in my time machine and check the CNN web page as it was in 1996.

It loads in under 32 ms, its size is 74 KB, there are only 22 requests to load the full page.

Static vs dynamic websites
Continue Reading >>

How Speed Affects Your Website SEO [Infographic]

how speed affects your website seo

Keeping customers happy has never been easy, and it’s becoming even more difficult nowadays when people’s attention spans are shrinking by the day. The good news is that you can easily make your customers more satisfied if you do just one little thing: optimize page load time!

It might seem like a few seconds here or there won’t make a huge difference for the big stuff like conversion rates and revenue, but it’s quite the opposite. An improvement of just 1 second can bring you more revenue, higher conversion rates, and better search engine rankings.

Continue Reading >>

The Google Search Algorithm Matrix: The Timeline of Crucial SEO Updates

google-search-matrix

With all the Google search algorithm changes, you will never know when and where your site will appear in Google search results. According to Google’s John Mueller, the search engine giant rolls out hundreds of  SEO updates to its core algorithm throughout the year. Nothing scares more than the unknown. There were times, when we knew menace by sight, we were given a heads up on upcoming updates and knew how to recover from them.  Now Google search is frequently invaded by a legion of search algorithm updates, which are like Agents Smith who keep order within the google search ecosystem by eliminating SEO threats assumed to be coming from humans’ never-ending desire to implement black and grey-hat SEO techniques. Welcome to the Google Search Matrix.

Continue Reading >>

The 7 Most Overlooked Fundamentals in SEO

seo-fundamentals

Search engine optimization (SEO) is a complicated strategy with many moving parts, made even more complicated by the fact that Google doesn’t publish the true nature or exact mechanisms of its ranking algorithm. Instead, we rely on a number of “best practices” and fundamentals we’ve learned to be successful through trial and error and collaboration over the years. Some of these fundamentals are more obvious than others, and some marketers jump straight into the game with ongoing strategies like content marketing and offsite optimization without making sure all these foundational best practices are in place.

Continue Reading >>