How to use SEO copywriting in social media optimization
Social Media Optimization: How to Nail It with SEO Copywriting

The SEO and social media departments of many brands often operate as their own entities. In reality, however, the two are inextricably linked. As such, they should work in unison, aligning their strategies, processes, and goals. How can you improve

Video, SEO and digital marketing: infographic
Video Marketing: The Future of SEO (Infographic)

Content is the common thread tying together SEO and digital marketing. Want your website to be at the top of search results? Make great content. Want to sell something? Make great content. Since that’s where the two goals intersect, it’s

Social media marketing trends and tactics for 2018
12 Hottest Social Media Marketing Trends in 2018

Earlier, we talked about the most prominent trends that would define the best SEO in 2018. Actions that will put you higher in organic search, techniques to entrance the visitors and make them spend more quality time on your website

Content distribution strategy
9 Lesser-Known Content Distribution Tips

In 2016, 88% of B2B companies were doing some form of content marketing. This number is only going to increase. Optimizing your website for search will help, but it won’t guarantee visibility. This is why you should try to make constantly generated content

How to Help Your Business Grow Using Social Media
8 Reasons Why Social Media Activity Affects Your Rankings – With 8 Tips

Companies these days tend to have their own page on at least one social network. Many SEOs recommend being active on social media as much as possible: it’s said to boost your website’s position in SERPs. Despite that, the status

how-to-use-hashtags
The Value of the Hashtag: 4 Tips for User Generated Content

Hashtags are everywhere. Ask the youth today what the symbol is, and that’s what they’ll tell you – they’ve never even heard of a “pound sign.” But as a marketing professional, what are you supposed to do with hashtags and

facebook-vs-google-adwords
The 6 Advantages Facebook Advertising Has Over Google

For years, Google has been the brand to beat in online advertising. Its AdWords platform has been the central component of countless advertising campaigns, and since Google is such a household name, it’s often the first thing that comes to

social-customer-service
3 Tips For a Social Media Customer Satisfaction Strategy

When formal customer service comes to mind, most people think about call centers and service desks. And while these are certainly important components, modern brands also need to integrate social media into their customer satisfaction service strategies. This is the