Social Media Marketing Сategory

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Social Media Optimization: How to Nail It with SEO Copywriting
by  | July 1, 2019

The SEO and social media departments of many brands often operate as their own entities. In reality, however, the two are inextricably linked. As such, they should work in unison, aligning their strategies, processes, and goals. How can you improve…

Video Marketing: The Future of SEO (Infographic)
by  | June 15, 2018

Content is the common thread tying together SEO and digital marketing. Want your website to be at the top of search results? Make great content. Want to sell something? Make great content. Since that’s where the two goals intersect, it’s…

12 Hottest Social Media Marketing Trends in 2018
by  | January 22, 2018

Earlier, we talked about the most prominent trends that would define the best SEO in 2018. Actions that will put you higher in organic search, techniques to entrance the visitors and make them spend more quality time on your website…

9 Lesser-Known Content Distribution Tips
by  | July 28, 2017

In 2016, 88% of B2B companies were doing some form of content marketing. This number is only going to increase. Optimizing your website for search will help, but it won’t guarantee visibility. This is why you should try to make constantly generated content…

8 Reasons Why Social Media Activity Affects Your Rankings – With 8 Tips
by  | June 30, 2017

Companies these days tend to have their own page on at least one social network. Many SEOs recommend being active on social media as much as possible: it’s said to boost your website’s position in SERPs. Despite that, the status…

The Value of the Hashtag: 4 Tips for User Generated Content
by  | November 17, 2016

Hashtags are everywhere. Ask the youth today what the symbol is, and that’s what they’ll tell you – they’ve never even heard of a “pound sign.” But as a marketing professional, what are you supposed to do with hashtags and…

The 6 Advantages Facebook Advertising Has Over Google
by  | September 7, 2016

For years, Google has been the brand to beat in online advertising. Its AdWords platform has been the central component of countless advertising campaigns, and since Google is such a household name, it’s often the first thing that comes to…

3 Tips For a Social Media Customer Satisfaction Strategy
by  | March 1, 2016

When formal customer service comes to mind, most people think about call centers and service desks. And while these are certainly important components, modern brands also need to integrate social media into their customer satisfaction service strategies. This is the…