SEO Bestiary: What Kind Are You?

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I am not going to talk about Panda, Penguin and even Platypus!

This post is about us SEO workers who work diligently to make our sites visible and usable, who monitors every Google Update change and fine-tune sites to comply with Google guidelines.

If you do not recognize yourself among the following SEO beasts, feel free to add your own description. I’ll be happy to update the post and I promise to link to your site (we are all sharks at SEO ;) ).

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URL Redirects: Finding a Better Place for Your Content

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Thanks to the questions our Web CEO Support Angels field every day, we have a great source of user generated content for our blog.

For those who often hear about URL redirects, such as 301s and 302s, but don’t fully understand what they are and what they are needed for, we want to clear a few things up.

URL redirects cause a requested page or domain to automatically send users and search engines to another page or server.  There are many types and ways of redirecting your content from an old server location to a new one.  It mainly depends on what programming language the website is written in, what path for redirects you use (server-sided or client-sided) and what the purpose of a URL redirection is.  Be aware that any incorrect move of your content from one URL to another may cause visitor traffic loss and even a temporary drop of your search engine rankings.  Improper redirect generation is like moving to a new place while leaving all your things where you lived before.  But sometimes you have no other option but to change an old cubbyhole for your content to a new and better one with all the page or domain authority and link juice transferred to a new URL.

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Content Freshness: I Want Moar Content!

We fielded an interesting SEO question recently. “Is it really important to create more and more content to rank high?” – asked one of the WebCEO users on our Facebook page. By the way, we love to talk and are happy to discuss everything web-related (or not ;).

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Why do search engines like fresh content?

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KEI: A Fossil or An Essential Metric?

If you’ve been working at least half as long in the SEO industry as we’ve been, you should know about the KEI acronym. KEI stands for keyword effectiveness index. It was created as a statistic that reveals the most effective keyword phrases and terms to use in optimizing your web pages.

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The Keyword Effectiveness Index compares the number of searches (demand) a keyword gets per month (its popularity) divided by the number of pages in a search engines index (supply). The higher the KEI, the more popular your keywords are, and the less competition they have. This means that, for a keyword with a relatively high KEI, you ought to have a better chance of getting to the top in the search engines and receive a good number of searchers for your effort.
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Spring-Cleaning: 3 Things You Can Do for Your Site Right Now

Spring is in the air and we’re here to give your old stuffy marketing efforts a spring cleaning with the latest in website promotional technology.

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Nobody loves to do cleaning. That is why WebCEO wants to do it instead of you! All you need is to sign up for a 14-day Free Trial at WebCEO, if you still don’t have one and add a website you want to analyze.

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