Content Freshness: I Want Moar Content!

We fielded an interesting SEO question recently. “Is it really important to create more and more content to rank high?” – asked one of the WebCEO users on our Facebook page. By the way, we love to talk and are happy to discuss everything web-related (or not ;).

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Why do search engines like fresh content?

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KEI: A Fossil or An Essential Metric?

If you’ve been working at least half as long in the SEO industry as we’ve been, you should know about the KEI acronym. KEI stands for keyword effectiveness index. It was created as a statistic that reveals the most effective keyword phrases and terms to use in optimizing your web pages.

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The Keyword Effectiveness Index compares the number of searches (demand) a keyword gets per month (its popularity) divided by the number of pages in a search engines index (supply). The higher the KEI, the more popular your keywords are, and the less competition they have. This means that, for a keyword with a relatively high KEI, you ought to have a better chance of getting to the top in the search engines and receive a good number of searchers for your effort.
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Spring-Cleaning: 3 Things You Can Do for Your Site Right Now

Spring is in the air and we’re here to give your old stuffy marketing efforts a spring cleaning with the latest in website promotional technology.

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Nobody loves to do cleaning. That is why WebCEO wants to do it instead of you! All you need is to sign up for a Free WebCEO Plan if you still don’t have one and add a website you want to analyze.

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Can Low Quality but Organic Links Hurt Your SEO?

Our Support Angels were asked an interesting question recently: can low quality but absolutely organic links ruin SEO and decrease rankings.

To answer the question we should first understand what is the difference between “low quality” and “low authority” backlinks.

Low quality links are the links that can ruin rankings. These links are usually created to manipulate search engine results and can’t be called organic. These links are usually created for search engines, not human searchers and are placed on sites no real people visit. These links can and probably will hurt your rankings if the majority of your backlinks are low quality.
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SEO in Brief: Is Ranking Still Important?

Q: After the Google Panda and Penguin updates my rankings decreased. I am afraid that this Hummingbird algorithm will bring nothing good too. Isn’t it better to forget about rankings and concentrate on social media?

First of all, remember that rankings don’t matter so much as conversions. You get conversions when your site receives targeted traffic. Below you can see the main sources that can bring traffic to a website.

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