The Google Search Algorithm Matrix: The Timeline of Crucial SEO Updates

google-search-matrix

With all the Google search algorithm changes, you will never know when and where your site will appear in Google search results. According to Google’s John Mueller, the search engine giant rolls out hundreds of  SEO updates to its core algorithm throughout the year. Nothing scares more than the unknown. There were times, when we knew menace by sight, we were given a heads up on upcoming updates and knew how to recover from them.  Now Google search is frequently invaded by a legion of search algorithm updates, which are like Agents Smith who keep order within the google search ecosystem by eliminating SEO threats assumed to be coming from humans’ never-ending desire to implement black and grey-hat SEO techniques. Welcome to the Google Search Matrix.

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The 7 Most Overlooked Fundamentals in SEO

seo-fundamentals

Search engine optimization (SEO) is a complicated strategy with many moving parts, made even more complicated by the fact that Google doesn’t publish the true nature or exact mechanisms of its ranking algorithm. Instead, we rely on a number of “best practices” and fundamentals we’ve learned to be successful through trial and error and collaboration over the years. Some of these fundamentals are more obvious than others, and some marketers jump straight into the game with ongoing strategies like content marketing and offsite optimization without making sure all these foundational best practices are in place.

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4 Types of SEO Villains who Mock Google Search Rankings (Quiz)

google-seo-villains

Each of us has phobias and fears, even Google. This Halloween we’ve personified the biggest SEO fears of Google into these four black-hat SEO villains. Let’s see how well-versed you are about evil SEO practices which can hurt Google’s search quality guidelines.

Here are 4 questions about spine-chilling SEO villains who are keen on tricking Google and searchers. Your task is to guess the right bad guy in each of the questions.
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How to Stay On the Light Side of Website Submission

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Giving birth to a new-born website is much like giving birth to a child. You want to shout out its name to everyone and spread it all over the web. And this is the moment you should be really careful in order to avoid common mistakes. The main mistakes are trying to speed up website indexation and trying to gain too many inbound links too quickly and in an unnatural way.
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SEO Bestiary: What Kind Are You?

seo-bestiary

I am not going to talk about Panda, Penguin and even Platypus!

This post is about us SEO workers who work diligently to make our sites visible and usable, who monitors every Google Update change and fine-tune sites to comply with Google guidelines.

If you do not recognize yourself among the following SEO beasts, feel free to add your own description. I’ll be happy to update the post and I promise to link to your site (we are all sharks at SEO 😉 ).

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