We fielded an interesting SEO question recently. “Is it really important to create more and more content to rank high?” – asked one of the WebCEO users on our Facebook page. By the way, we love to talk and are happy to discuss everything web-related (or not ;).
The quickest answer is “yes.”
Almost two years ago Google rolled out the Freshness Update that prioritized recent and timely results to improve search experiences. Since then it has been vitally important to update your website to meet search engine quality standards.
There are two ways to show search engines that you care about your content freshness and keep it up-to-date:
These two approaches work the best when used together.
Note: Search engines are clever enough to understand that the newest result isn’t always the best. Consider a search for “Hamlet” for example. An older, authoritative result may be the best here. In this case, having a well-aged document may actually help you.
Have a nice weekend and think of some great content ideas so you can make them go live on Monday!