How can you beat your competitors in business? The curse of always having someone better than you plagues all but the best businessmen. And even those can’t afford to let their guard down, because as soon as they do, someone will overtake them at that instant. When every business has a site (if yours doesn’t – go make one, pronto!) and actively uses it to make money, you can often tell how well they are doing just at a glance.
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Where web design is concerned, there is one truth about internal linking that can’t be denied: it’s unavoidable. After all, hyperlinks are the primary means of browsing the Internet and hopping from one web page to another. It affects more than just SEO; pages that aren’t connected with links form a site that cannot be used by humans nor machines. Search engine crawlers can only index the pages they can find, and in order to find them, they need links – not that different from humans. (Why are we entrusting our future to robots again?)
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In today’s world, technology is a blessing. When somebody needs help with the law, the Internet will be the first place they’ll look for solutions. Law offices are aware of this, so each of them attempts to make the solution-finding process easier by creating its own lawyer website… and then they have to compete for their would-be clients’ attention. That’s where the fun begins.
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Long tail keywords are more specific keyword phrases that searchers use when they know what they want. These keyword phrases usually have low search volume, but they often convert well. They can be really valuable if you know how to use them.
Long tail keywords are very specific and super-targeted. This makes them important for your business success.
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Today we are going to talk about a crucial component to on-page SEO tactics — keyword optimization. After the Hummingbird Update you were told to optimize for long tail keywords. Then the semantic SEO strategy changed and all they talk about are LSI keywords.
Let’s see what the difference is between long tail and LSI keywords and find out which you need to use, and when, to get higher rankings and get more traffic.
