Believe it or not, some SEO copywriters still write copy like it’s 2009!
Big mistake!
You’ve got to adapt your copywriting style to meet all the changes happening in the SEO realm.
That sounds uncomfortable. However, if you’re serious about becoming a copywriter, you will have to get rid of mistakes you’re probably making. Counter them with these helpful SEO copywriting tips.
Google Search Algorithm Updates always were, are, and, we suppose, will be something that strikes some fear into the hearts of webmasters who care about their site rankings. Google plays hardball webmasters play whack-a-mole.
Why is this so when these updates presumably aim to provide the best user experience and results to searchers and to reward websites for high quality content?
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Podcasts have it rough. As a medium, they have to compete with much more popular videos and blogs. Most people don’t even stumble upon a podcast unless they are deliberately looking for one. Yet the fight goes on, and here are some 2019 podcast statistics to prove it: 6% of the USA population are fans, and 32% chime in to listen at least once a month. Go podcasts go!
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The SEO and social media departments of many brands often operate as their own entities. In reality, however, the two are inextricably linked. As such, they should work in unison, aligning their strategies, processes, and goals. How can you improve your social media optimization by using SEO-friendly copywriting?
Let’s explore how it’s done on some of the most popular social networks.
When your site appears in Google for any search query, it’s called an impression. Then what is click-through rate (or CTR)? It’s the number of clicks on your search results divided by the number of impressions, and then multiplied by 100%. Or much shorter and prettier as a math formula:
CTR = Clicks/Impressions * 100%
Organic CTR is extremely important. Not only does it represent your site’s popularity with the users and the quality of your search snippets’ optimization, but Google also uses it to determine your ranking positions. If your CTR is high, Google moves you up in rankings. If users don’t give you clicks, you’ll be pushed down even from the #1 position as Google will realize your site isn’t relevant to them. That’s why you want your click-through rates to be reasonably high at all times.
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