All of us acknowledge successful SEO techniques that will help websites fight for the highest positions: high quality content, relevant keywords, constant updates, backlinks from websites with a high DA… Yes, yes, those are great, always required, but…
What about strategies you must not use if you don’t want to go to Hell one day? What about anti-SEO?
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Long form content is that very thing which Google and searchers appreciate a lot and always look forward to see on websites they often visit. Webmasters with blog sections on their websites tend to maintain the performance of their blogs and sometimes go for “educational” long content writing.
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A large number of the websites we visit have a blog section. Why do people start blogging and what benefits does this bring to their websites? According to statistics, websites with a blog section receive 97% more backlinks and have 55% more visitors. Moreover, blogs increase a website’s traffic by up to 6 times. These are good enough results so far to confirm that blogging is worth some extra attention.
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Believe it or not, some SEO copywriters still write copy like it’s 2009!
Big mistake!
You’ve got to adapt your copywriting style to meet all the changes happening in the SEO realm.
That sounds uncomfortable. However, if you’re serious about becoming a copywriter, you will have to get rid of mistakes you’re probably making. Counter them with these helpful SEO copywriting tips.
(Download a free PDF version of this post.)
Google Search Algorithm Updates always were, are, and, we suppose, will be something that strikes some fear into the hearts of webmasters who care about their site rankings. Google plays hardball, webmasters play whack-a-mole.
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