It’s great to have your own website. Even more so when it’s more than just a hobby to you. A serious project with a clear purpose to make someone’s life better – I think everybody should attempt this at least once. Of course, it’s a bumpy road with many challenges and numerous problems.

It’s that time of the year again. Saint Valentine’s Day is coming next week! With all sorts of drama breaking out, it has its own special meaning for everyone. And digital marketers, with their not-so-romantic but still noble motives, are no exception.

In this modern age, most shopping is done online, and Valentine’s Day tends to drive people to buy something nice for someone else. It wouldn’t be half as fun otherwise. But online shopping overtaking offline means that digital marketers can’t afford to relax. When a wave of customers is coming after products like yours, it’s time to bring out the tools, turn your brain on and give your website’s SEO some tuning before it’s too late!

2020 is almost here, which means that the time for setting SEO benchmarks and writing to-do lists has come. The beginning of a new year always requires not only a never-ending list of wishes to be fulfilled but also a lot of research, as there is a necessity to learn what will actually be trending over the next 365 days. 

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Google Search Algorithm Updates always were, are, and, we suppose, will be something that strikes some fear into the hearts of webmasters who care about their site rankings. Google plays hardball, webmasters play whack-a-mole.

What do you care about the most when it comes to optimizing your website? No doubt you will say that the site’s appearance matters a lot. Fair enough. On page SEO is essential. They say 8 in 10 of consumers would stop engaging with content that doesn’t display well on their device. The appearance of your site, its architecture, and the way the content is displayed to the public, play a significant role in present day SEO. Everybody likes nice pictures, this is understandable, so be sure to manage your on page SEO properly.