The SEO and social media departments of many brands often operate as their own entities. In reality, however, the two are inextricably linked. As such, they should work in unison, aligning their strategies, processes, and goals. How can you improve your social media optimization by using SEO-friendly copywriting?
Let’s explore how it’s done on some of the most popular social networks.
When your site appears in Google for any search query, it’s called an impression. Then what is click-through rate (or CTR)? It’s the number of clicks on your search results divided by the number of impressions, and then multiplied by 100%. Or much shorter and prettier as a math formula:
CTR = Clicks/Impressions * 100%
Organic CTR is extremely important. Not only does it represent your site’s popularity with the users and the quality of your search snippets’ optimization, but Google also uses it to determine your ranking positions. If your CTR is high, Google moves you up in rankings. If users don’t give you clicks, you’ll be pushed down even from the #1 position as Google will realize your site isn’t relevant to them. That’s why you want your click-through rates to be reasonably high at all times.
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Do you grimace when you see “SEO” and “nofollow” used in the same sentence? If you know what nofollow links are, you might think they are utterly useless in SEO. You might even hate them enough to avoid them completely and never use them yourself, not even to share somebody else’s content with others.
But that is wrong!
Are nofollow backlinks really bad? Yes and no! The answer would vary depending on who you ask. Certainly, they do have their own undesirable traits… but it would be unfair and unwise to ignore the good ones.
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If you are making your own website for the first time, you are probably using the WordPress platform. Even if it’s your second or tenth website, this platform is still likely to be your choice. WordPress powers 27% of the Internet. Its recipe for popularity: easy, quick and painless website construction!
If only competing against a quarter of the Internet (and then some) was just as easy, right?
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The Internet has become a necessity for today’s evolving businesses. There are over 4.2 billion active Internet users around the world, with 3.4 billion of them using social media. Attracting the attention of potential customers in this crowded marketplace is a challenge. And the best tool for facing the challenge is search engine optimization (SEO).
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