Tag Archives: SEO tips
5 Digital Marketing Trends You Shouldn’t Ignore

digital-marketing-trends-2016

Digital marketing is a field where things are constantly changing and evolving. From one year to the next, countless trends emerge and fade. As marketers, our job is to stay on top of these shifts and place ourselves ahead of the curve. How do we achieve that? By looking ahead and making those changes right now.

Today we’re looking at five major changes coming down the pipeline for digital marketers. These changes have already begun, and while some of them will require work, they shouldn’t be ignored.

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6 Ways to See Local Business Rankings Like Your Customers Do

accurate-local-rank-tracking-game

Those who run a local business, or provide SEO services for small business owners, now have a competitive edge over national brands, because the latter don’t have physical locations in cities where most of their customers reside. Local businesses can have the icing on the cake by grabbing the coveted real estate on the first page of local SERPs.

According to the Google research study “Understanding Consumers’ Local Search Behavior”, 4 of 5 consumers use search engines to find local information. Moreover, local-based searches lead to more conversions than non-local searches. But there is a flipside for the local market players, which is that there are constant changes and updates of the Google local search patterns.
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7 Ways to Save on Your Marketing Budget in the New Year

marketing-budget

One of the most difficult challenges faced by companies of all sizes is how to cut marketing costs without hurting the brand. It can be a tricky task to shave marketing expenses when you also feel a need for revenue to bring more awareness and customers to your business.

But small businesses and startups often find themselves facing experiencing difficulty in obtaining financing. Sometimes cutting costs appears the only logical way to go.
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URL Redirects: Finding a Better Place for Your Content

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Thanks to the questions our Web CEO Support Angels field every day, we have a great source of user generated content for our blog.

For those who often hear about URL redirects, such as 301s and 302s, but don’t fully understand what they are and what they are needed for, we want to clear a few things up.

URL redirects cause a requested page or domain to automatically send users and search engines to another page or server.  There are many types and ways of redirecting your content from an old server location to a new one.  It mainly depends on what programming language the website is written in, what path for redirects you use (server-sided or client-sided) and what the purpose of a URL redirection is.  Be aware that any incorrect move of your content from one URL to another may cause visitor traffic loss and even a temporary drop of your search engine rankings.  Improper redirect generation is like moving to a new place while leaving all your things where you lived before.  But sometimes you have no other option but to change an old cubbyhole for your content to a new and better one with all the page or domain authority and link juice transferred to a new URL.

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The Game of SERPs: Become the Lord of Vertical Search

vertical-seo

Today, we will talk about the evolution of Google SERPs, the extinction of organic listings, the onrush of vertical SEO and various ways to be visible on vertical search engines.

How often do you hear questions like “How can I get first page rankings in organic SERPs?” or “How can I rank #1?”  These questions are asked by many of today’s marketing managers and SEO specialists look pretty silly in the era of the Web 2.0. Why? De facto, there are no first, second and even third positions on Google organic search.
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