One of the most difficult challenges faced by companies of all sizes is how to cut marketing costs without hurting the brand. It can be a tricky task to shave marketing expenses when you also feel a need for revenue to bring more awareness and customers to your business.
Thanks to the questions our Web CEO Support Angels field every day, we have a great source of user generated content for our blog.
For those who often hear about URL redirects, such as 301s and 302s, but don’t fully understand what they are and what they are needed for, we want to clear a few things up.
URL redirects cause a requested page or domain to automatically send users and search engines to another page or server. There are many types and ways of redirecting your content from an old server location to a new one. It mainly depends on what programming language the website is written in, what path for redirects you use (server-sided or client-sided) and what the purpose of a URL redirection is. Be aware that any incorrect move of your content from one URL to another may cause visitor traffic loss and even a temporary drop of your search engine rankings. Improper redirect generation is like moving to a new place while leaving all your things where you lived before. But sometimes you have no other option but to change an old cubbyhole for your content to a new and better one with all the page or domain authority and link juice transferred to a new URL.
Today, we will talk about the evolution of Google SERPs, the extinction of organic listings, the onrush of vertical SEO and various ways to be visible on vertical search engines.
How often do you hear questions like “How can I get first page rankings in organic SERPs?” or “How can I rank #1?” These questions are asked by many of today’s marketing managers and SEO specialists look pretty silly in the era of the Web 2.0. Why? De facto, there are no first, second and even third positions on Google organic search.
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The digital world is flooded with Mobile Spring Madness and the only way to overcome it is to fall for it. Since the latest Google announcement about its intent to include mobile-friendliness as a ranking factor after an April 21st update, the mobile readiness of your site is no longer optional; it is imperative. In the new age when the average amount of traffic that comes from smartphones is from 30% to 50% (depending on business niche), the fact that your website rankings can benefit from mobile optimization is heartwarming and challenging. Sure, you don’t want your website visitors to take flight at the first sign that your mobile website lacks user-friendliness. This can prevent you from benefitting from a large portion of highly-converting mobile traffic. Just so you know:
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What is the biggest challenge for today’s website owners and digital marketers? It is to keep your target visitors as long as possible on your site and direct them softly to the end point of the conversion funnel that is a call-to-action. To evaluate the rate of visitor engagement you can use the Google Analytics Behavior insights such as the Bounce Rate and Average Time on Page. The higher the bounce rate and the lower the average time on page, the lower the conversion rate is. What is the best SEO technique you can use to improve the score for these SEO variables and make people dive deeper into your website? –Highlighted hyperlinks in the body of pages can bring a reader to other important pages where he can find additional relevant info, then sign up for your service, buy your product, subscribe for a newsletter or leave his contact details. In SEO we call all this internal links map or structure.