Tag Archives: SEO tips
A/B Testing as easy as ABC: Improve Your Landing Page Conversions

A-B-testing

If you’ve been in business for more than 2 days, you already know that the key to success is to understand the needs of your target audience. If you own a crystal ball, great for you! You can always be informed about what your audience wants and how they feel when interacting with your site. If not, A\B testing (also called ‘split testing’) exists to bring knowledge into your guessing.

A/B testing is a great way to find out what type of proposal works best with your audience. To perform an A/B test, you set up two variants of a landing page and send an equal amount of traffic to each. Tested pages should be online simultaneously, so you can be sure there won’t be any variables that may change between today and tomorrow. Then you measure the level of conversions for each landing page, and determine the winner according to which one generates the most conversions.

split-test

Why should I test?

There are two ways to earn more money from your online business. The first is to drive more traffic, and the second is to convert more visitors into customers.

When you double your conversion rates, then you cut your cost per acquisition in half.

That is why you should test.

What should I test?

  • The headline. Usually the main headline of the page contains your product core value proposition. The headline should correspond with the page Title and Description (if the page is meant for organic traffic) or your ad copy (if the visitors come from paid search or ads).
  • The call to action (CTA). The call to action represents your page’s goal. The CTA is your final instruction to your visitors. Great CTAs encourage people to act right away and don’t give people much of an option to wait and think about it.
  • Required fields in your web form. Try varying the amount of information you try to gather with any form on your landing page. You may find it best to minimize the number of fields that visitors are required to complete.
  • The copy length. For some products and services, more product details may be important for decision making process. Test what copy length works best for you.
  • Design. Button color, arrows, hero shots, contrast and other design decisions your designer is great at. Test what landing page design brings you more conversions.

How can I track results?

1. Use Google Analytics

With Google Analytics you can test what landing page variant performs best. You can conduct your experiments in Google Analytics from the reporting sidebar. Select Behavior, then Experiments. Select Create Experiment and follow Google’s instructions.

google-analytics-experiment

If you are testing changes to a page that already exists, use it as the Original (Control page). For entirely new content, pick the URL you will eventually want to use for the winner. Now you will only need to install the experiment code snippet just inside the <head> tag of your Original Page.

2. Use the ‘Landing Pages Overview’ report

If you are testing landing pages that bring you organic traffic, than you can get a quick overview with the help of the Web CEO Landing Pages Overview report. Check how well your landing pages load on mobile devices, compare their avg. position on Google and know how much traffic they get.

webceo-landing-pages-overview

If you haven’t started yet, consider running your first A/B test as soon as possible. It will help you to optimize your conversions and outrank your competitors.

Glossary

Control Page

Your control page is your original page, your A page. The one that existed first that you are going to start running tests against.

Landing Page

Any web page that a visitor can arrive at and perform your desired action is a landing page. Usually you will have different landing pages for organic traffic and for visitors who come via advertising.

Winner Page

A page that gets a higher conversion rate during the A/B test is called a winner page. It proves a testing hypothesis and may be used for further experiments (improvements). Continue Reading >>

6 Myths About Using Social Bookmarks

social-bookmarks-usage

Today you’ve been looking through an interesting site and tomorrow you won’t be able to find it. Of course, you can store your bookmarks in your computer or browser…but what if the operating system, at one point, stops loading – you have to reinstall it. Together with the operating system, bookmarks that you’ve been collecting for a few months or even years will disappear. In this case cloud-based social bookmarking sites will be useful. You can get access to them from any computer with any browser. Search Engine Journal provides a list of 50+ social bookmarking sites for generating tags, votes and links.
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3 Reasons to Optimize for Amazon in 2015

amazon-optimization

No matter what type of business you operate, you know the importance of search engine optimization (SEO) and local SEO (LSEO). However, the vast majority of businesses in the US (and SEO agencies) focus on optimizing for Google. It makes sense since Google is the most popular search engine in the country, and chances are all other search engines require similar best practices with your SEO. However, there’s a “new” (to SEO) kid on the block that should be considered in 2015. With more than 182 million active users and 10 million “Prime” members, Amazon deserves some major attention.
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Structured Snippets: How to Decorate SERPS With Structured Data Patterns From Your Website

structured snippet meme 1

What is a structured snippet?

Google web search has evolved in the last several years. With personalized and conversational search powered by Knowledge Graph Optimization, Google tries to pick the most relevant data from your site in order to return it to searchers under search query links.  It’s likely that newly designed structured snippets are the result of the long-term rollout of the Google Hummingbird enhanced algorithm.
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3 Examples of Negative SEO and How to Defend Yourself

negative-seo

Negative SEO can be a lot of things—and it’s more than just black hat tricks. In fact, you might be the victim of negative SEO attacks and not even know it if someone has launched a campaign against you and your site. The good news is that it’s very risky to undertake a negative SEO campaign, so most people won’t take that gamble. However, if you are a target, then that means whoever’s behind it has some serious beef with you. Negative SEO encompasses just about anything that’s “illegal” in terms of SEO best practices. Since Google is the largest search engine, it’s often used as the basis for what’s “good” SEO and what’s not allowed. For example, using duplicate content (such as buying multiple similar domains, then copying and pasting the information) is a huge SEO no-go and, while this is technically considered to be negative SEO, it often happens as an oversight and not intentional.
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