Tag Archives: content marketing
9 Lesser-Known Content Distribution Tips

Content distribution strategy

In 2016, 88% of B2B companies were doing some form of content marketing. This number is only going to increase. Optimizing your website for search will help, but it won’t guarantee visibility. This is why you should try to make constantly generated content visible to as many people as possible, on and off your site. And how do we that?
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RankBrain – the Wild Card of the Google Search Ranking System

rankbrain-joker-wildcard

RankBrain represents one of the most intriguing changes in the world of SEO in the last year. Initially introduced in October 2015, it still remains a mystery for most experts. However, due to numerous studies performed since then, we are able to understand some basics features of this machine learning system.

Even though the name may imply otherwise, its priority is to provide more relevant results to searches that are completely new. After initial trials, people from Google realized that this system is actually great when dealing with ambiguous and poorly defined queries as well as natural language.

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How to Tell Your Brand’s Story in a Powerful Way

company-storytelling

If you’re an entrepreneur, you know the story of your business. You followed it from an initial idea to execution, so you should have a deep understanding of what makes your brand tick.

But you can’t assume your audience will inevitably arrive at the same interpretation. If you want to get everyone on the same page, you have to become a storyteller.

What is Storytelling?
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3 Tips for Customer-Centric Content

customer-centric-content

Every company is investing in content, but very few are maximizing their investment by developing content that their audiences genuinely enjoy. Can you confidently claim that your content resonates with your audience? Or are you merely creating the content you selfishly want to publish? Let’s take a closer look at this issue and how you can develop customer-centric content.

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Amp It Up: Is Your Site In Need for Google AMP Pages?

google-amp-pages

“Anything less than instant represents a decline in engagement”

 Richard Gingras, Head of News at Google

Today it’s crucial for your brand to go mobile. If your website is mobile, chances are you will be found in the right place at the right time. In this mobile optimization chase, time and speed are the key advantages. Delivering content in the most accessible and user-friendly way is the number one priority for content publishers who don’t want to lose impatient mobile searchers. Industry giants like Facebook and Apple have already jumped on the bandwagon by providing solutions for mobile-friendly content delivery platforms like Facebook Instant Articles and Apple News.
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