Tag Archives: content marketing
RankBrain – the Wild Card of the Google Search Ranking System

rankbrain-joker-wildcard

RankBrain represents one of the most intriguing changes in the world of SEO in the last year. Initially introduced in October 2015, it still remains a mystery for most experts. However, due to numerous studies performed since then, we are able to understand some basics features of this machine learning system.
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3 Tips for Customer-Centric Content

customer-centric-content

Every company is investing in content, but very few are maximizing their investment by developing content that their audiences genuinely enjoy. Can you confidently claim that your content resonates with your audience? Or are you merely creating the content you selfishly want to publish? Let’s take a closer look at this issue and how you can develop customer-centric content.

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Amp It Up: Is Your Site In Need for Google AMP Pages?

google-amp-pages

“Anything less than instant represents a decline in engagement”

 Richard Gingras, Head of News at Google

Today it’s crucial for your brand to go mobile. If your website is mobile, chances are you will be found in the right place at the right time. In this mobile optimization chase, time and speed are the key advantages. Delivering content in the most accessible and user-friendly way is the number one priority for content publishers who don’t want to lose impatient mobile searchers. Industry giants like Facebook and Apple have already jumped on the bandwagon by providing solutions for mobile-friendly content delivery platforms like Facebook Instant Articles and Apple News.
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5 Digital Marketing Trends You Shouldn’t Ignore

digital-marketing-trends-2016

Digital marketing is a field where things are constantly changing and evolving. From one year to the next, countless trends emerge and fade. As marketers, our job is to stay on top of these shifts and place ourselves ahead of the curve. How do we achieve that? By looking ahead and making those changes right now.

Today we’re looking at five major changes coming down the pipeline for digital marketers. These changes have already begun, and while some of them will require work, they shouldn’t be ignored.

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How to Stay On the Light Side of Website Submission

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Giving birth to a new-born website is much like giving birth to a child. You want to shout out its name to everyone and spread it all over the web. And this is the moment you should be really careful in order to avoid common mistakes. The main mistakes are trying to speed up website indexation and trying to gain too many inbound links too quickly and in an unnatural way.
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