Tag Archives: content marketing
Amp It Up: Is Your Site In Need for Google AMP Pages?

google-amp-pages

“Anything less than instant represents a decline in engagement”

 Richard Gingras, Head of News at Google

Today it’s crucial for your brand to go mobile. If your website is mobile, chances are you will be found in the right place at the right time. In this mobile optimization chase, time and speed are the key advantages. Delivering content in the most accessible and user-friendly way is the number one priority for content publishers who don’t want to lose impatient mobile searchers. Industry giants like Facebook and Apple have already jumped on the bandwagon by providing solutions for mobile-friendly content delivery platforms like Facebook Instant Articles and Apple News.
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5 Digital Marketing Trends You Shouldn’t Ignore

digital-marketing-trends-2016

Digital marketing is a field where things are constantly changing and evolving. From one year to the next, countless trends emerge and fade. As marketers, our job is to stay on top of these shifts and place ourselves ahead of the curve. How do we achieve that? By looking ahead and making those changes right now.

Today we’re looking at five major changes coming down the pipeline for digital marketers. These changes have already begun, and while some of them will require work, they shouldn’t be ignored.

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How to Stay On the Light Side of Website Submission

search-engine-submission

Giving birth to a new-born website is much like giving birth to a child. You want to shout out its name to everyone and spread it all over the web. And this is the moment you should be really careful in order to avoid common mistakes. The main mistakes are trying to speed up website indexation and trying to gain too many inbound links too quickly and in an unnatural way.
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How Wearable Tech Will Impact Marketing Moving Forward

While 2015 was projected to be the year when wearable devices would take off, it appears we’ll have to wait a little while longer for widespread adoption. And as we plan for this shift, it’s important that we prepare for the impact wearables will have on marketing.

wearable-impact-marketing

A Brief History of Wearables

While wearables devices like the Apple Watch and Fitbit have exploded onto the scene in recent months, they certainly aren’t the first wearable devices. Wearables – albeit going by different names – have existed for decades. From Walkmans and pagers to Tamagotchis and ankle monitors, people have been using wearable technology for years.
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On Her Majesty’s Secret SEO Service 2016

Digital-Marketing-Strategy-2016

This autumn the James Bond movie franchise turned 50! Not bad for her majesty’s Secret Service agent with a licence to kill, philogyny and an undeviating loyalty to shaken (not stirred) martini. You would probably ask how the heck James Bond will help me with my SEO strategy for 2016. We mean to say that you should serve your customers like James Bond serves her Majesty.
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