Best practices and tools to optimize your content marketing
In 2016, 88% of B2B companies were doing some form of content marketing. This number is only going to increase. Optimizing your website for search will help, but it won’t guarantee visibility. This is why you should try to make constantly generated content…
RankBrain represents one of the most intriguing changes in the world of SEO in the last year. Initially introduced in October 2015, it still remains a mystery for most experts. However, due to numerous studies performed since then, we are…
If you’re an entrepreneur, you know the story of your business. You followed it from an initial idea to execution, so you should have a deep understanding of what makes your brand tick. But you can’t assume your audience will…
Every company is investing in content, but very few are maximizing their investment by developing content that their audiences genuinely enjoy. Can you confidently claim that your content resonates with your audience? Or are you merely creating the content you…
“Anything less than instant represents a decline in engagement” Richard Gingras, Head of News at Google Today it’s crucial for your brand to go mobile. If your website is mobile, chances are you will be found in the right place…
Digital marketing is a field where things are constantly changing and evolving. From one year to the next, countless trends emerge and fade. As marketers, our job is to stay on top of these shifts and place ourselves ahead of…
Giving birth to a new-born website is much like giving birth to a child. You want to shout out its name to everyone and spread it all over the web. And this is the moment you should be really careful…
While 2015 was projected to be the year when wearable devices would take off, it appears we’ll have to wait a little while longer for widespread adoption. And as we plan for this shift, it’s important that we prepare for…
