Tag Archives: content marketing
3 Quick Tips on Using Rel=”Author”

Rel=”author” is a snippet of code which links the Google+ profile of an author to his or her created content. This tag is here to make the web less anonymous, – said Googler Matt Cutts, when they introduced the tag.

1. You should use this tag (well, we hope you already do) to make your articles more outstanding in the SERPs. Additionally, visitors may click the byline and see more of the author’s articles and follow him or her on Google+.

matt-cutts-rel-author
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Search and Snippets: Love at First Sight

A snippet is what we first see in search results and social media streams, it’s what makes us click or re-share. That is why, as a search engine marketer, you should pay attention to what searchers actually see in the search engine result pages.

First of all you should understand what a snippet consists of.

Google Snippet

Title is retrieved from the <title> of the page. It is better to have it 70 characters or less, however now it is often said that search engines limit the length of the Titles by the pixels, not by keywords.
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Facebook Features You Should Use

I am sure you spend a lot of time using Facebook to promote your business there. However, Facebook keeps changing and improving (for example, Facebook Graph Search is coming to all U.S. users) and new features you can use appear.

Don’t forget to let me know in the comments if I’m missing any important ones.

1. Promote Your Posts

This one you should know. If you have a post you want your page’s fans to notice, you can promote it to them, especially if you are posting about a contest or special promo. Depending on your Edgerank, a lot of your fans may otherwise miss your important posts. Post promotion increases visibility.
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How to Never Run Out of Blog Post Ideas

We know how frustrating it may be to find a new idea for a blog post. However, we know how to stop staring at a blank blog page, scratching your head and trying to write a word.

This ebook is the first part in a series that will teach you to find inspiration and ideas everywhere. Feel free to share this with your colleagues and do not forget to share your tips in the comments; we will add the best into our feature editions.

Click the image below or here to download the full ebook and always have content ideas to make your visitors and search engines happy.
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How to Deal with Negative Reviews

First of all, do not panic. Bad reviews create significant credibility for your positive reviews; they help your customers make a purchase decision. And most important they give you a chance to respond and show how responsive and awesome your business really is.

Negative reviews happen all the time; your task is to make lemonade from them. You should not respond to every negative review you get. However, you must step in when you are able to “own the issue.”

You answer the reviews to show that: you are paying attention to the issue; the issue and the customer are important to you; you are sorry that the problem occured and you want to help. You should communicate your desire to help and solve the problem.
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