Tag Archives: content marketing
5 Must-Have Keywords to Increase Organic Conversions

Marketers tend to be obsessed with high rankings but the final goal of good content marketing is traffic.  Targeted traffic shows up at your door when you’ve optimized your site for the right SEO keywords. What helps you to find the right keywords? Detailed keyword research is crucial. Then, instead of being obsessed with high rankings for your targeted keywords, think of the conversion rate for each of them and optimize for that. It is conversion that helps you to pay the bills.
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Follow the Yellow Brick Road to Fit the Buyer’s Journey by Customizing Your Social Media

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Where would Dorothy be without her fictional friends on that memorable journey down the Yellow Brick Road? There would be no book and forget about the many adaptations that followed.

She never would have navigated her trek to the magical land of Oz without a great deal of help from Glinda, the Good Witch of the North, and Dorothy overcame many challenges from the evil sister, the wicked one from the West. This is a perfect analogy for a successful social media marketing strategy. Think of it this way, we can be Glinda and guide our friends Dorothy, the scarecrow, the tin woodsman and lion down their path. We will learn from the obstacles that the Wicked Witch tosses at Dorothy’s feet to throw her off her trek to buying success.
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Content Freshness: I Want Moar Content!

We fielded an interesting SEO question recently. “Is it really important to create more and more content to rank high?” – asked one of the WebCEO users on our Facebook page. By the way, we love to talk and are happy to discuss everything web-related (or not ;).

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Why do search engines like fresh content?

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5 At-Hand Data Sources for Informative Visual Content

Earlier in the previous post we talked about essential sources to mine hot trending topics which are the most engaging and sharable for your audience. Today, we would like to share with you some thoughts on the places you can take ideas and data for your visuals from, in order to give them a ripple effect as they spread via social media. It’s true that more than 50% of people are visual learners. IMHO, Numbers by themselves can be really frustrating, but if you implement them into structured infographics, it all sinks in better. That is why creative infographics and charts are so popular. Everybody creates them and you should as well. The question is where to source accurate and catchy data and turn that into trending linkbait?

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3 Best Sources to Mine Topics Your Audience Will Love

When you blog regularly, you see blog post ideas everywhere. Your morning coffee or a walk may inspire you; you can read some interesting facts or notice your ranking changes so you can suggest that a new Google update happened. Finally you can read an interesting post and share your thoughts on the topic.

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However, the times of writing content for the sake of content have gone. Now the content should engage, should attract attention and earn natural links. Web Analytics is here to help you separate the wheat from the chaff.
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