Where would Dorothy be without her fictional friends on that memorable journey down the Yellow Brick Road? There would be no book and forget about the many adaptations that followed.
She never would have navigated her trek to the magical land of Oz without a great deal of help from Glinda, the Good Witch of the North, and Dorothy overcame many challenges from the evil sister, the wicked one from the West. This is a perfect analogy for a successful social media marketing strategy. Think of it this way, we can be Glinda and guide our friends Dorothy, the scarecrow, the tin woodsman and lion down their path. We will learn from the obstacles that the Wicked Witch tosses at Dorothy’s feet to throw her off her trek to buying success. Continue Reading >>
We fielded an interesting SEO question recently. “Is it really important to create more and more content to rank high?” – asked one of the WebCEO users on our Facebook page. By the way, we love to talk and are happy to discuss everything web-related (or not ;).
Earlier in the previous post we talked about essential sources to mine hot trending topics which are the most engaging and sharable for your audience. Today, we would like to share with you some thoughts on the places you can take ideas and data for your visuals from, in order to give them a ripple effect as they spread via social media. It’s true that more than 50% of people are visual learners. IMHO, Numbers by themselves can be really frustrating, but if you implement them into structured infographics, it all sinks in better. That is why creative infographics and charts are so popular. Everybody creates them and you should as well. The question is where to source accurate and catchy data and turn that into trending linkbait?
When you blog regularly, you see blog post ideas everywhere. Your morning coffee or a walk may inspire you; you can read some interesting facts or notice your ranking changes so you can suggest that a new Google update happened. Finally you can read an interesting post and share your thoughts on the topic.
However, the times of writing content for the sake of content have gone. Now the content should engage, should attract attention and earn natural links. Web Analytics is here to help you separate the wheat from the chaff. Continue Reading >>
After the latest Google Hummingbird algorithm update a lot of webmasters started leaning toward creating quality and unique content that is based on customer queries. Google is getting smarter about answering questions beginning with “how…, what…, why…” etc. This is “conversational search” (semantic search). Google now understands not just the user’s words in queries but the meaning of these words. Therefore, your site’s semantic core should be concentrated on conversational long-tailed phrases and questions (“Where can I buy…,” etc).