Tag Archives: content marketing
30 Digital Marketing Tools the Real Mad Men Would Have Wanted

digital-marketing-tools

Have you ever had the pleasure of watching Mad Men? I am a huge fan of this TV drama series that describes the structure and code of the marketing world of the 1960s and uncovers the concepts of TV, radio and newspaper advertising campaigns and commercials in a fascinating, sticky way. This drama is full of inimitable genius characters. Here we have Don Draper with his hidden split personality, full of secrets, feminism-driven Peggy Olson with her keen desire to rule in a man’s world and many other characters we, marketers, can drive inspiration from. But what I like the most is their feel for marketing, I love the way they put teeth into effective advertising campaigns. Those guys and gals, in real life, wrote a major chapter in the history of modern marketing. I think, every marketer should watch the episode with Don’s Kodak slide projector ad pitch called “Carousel”. Isn’t it brilliant? He pulls on human sentiments but bases it all on his own experience. This helped to add a personal touch to the ad which is essential for today’s marketing approach.
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Content Curation Strategy 2015: Extract, Share, Promote

content-curation

Since the Internet era began, many attempts have been undertaken to help users organize what they find on the web. It all started with bookmarks in the first browsers in 1993 and now we have cloud-based social bookmarking services. After Delicious, took off similar services began to spring up like mushrooms after the rain.  Another very noticeable company in this field is Digg, which works as a system of recommendations for the exchange and ranking of news. Afterwards, Reddit, Newsvine and ZEEF appeared. These days, social media timelines are often used by companies for content curation.  According to the “Harvard Business Review,” over the past three years mankind generated more data than during all of its previous history. That’s why the issue of information overload is so important.
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6 Myths About Using Social Bookmarks

social-bookmarks-usage

Today you’ve been looking through an interesting site and tomorrow you won’t be able to find it. Of course, you can store your bookmarks in your computer or browser…but what if the operating system, at one point, stops loading – you have to reinstall it. Together with the operating system, bookmarks that you’ve been collecting for a few months or even years will disappear. In this case cloud-based social bookmarking sites will be useful. You can get access to them from any computer with any browser. Search Engine Journal provides a list of 50+ social bookmarking sites for generating tags, votes and links.
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How To Do SERP Tracking For Your Guest Blogging Campaigns With Web CEO

benefits-of-guest-blogging

Done properly, guest blogging can still be a great way to grow your brand awareness, increase organic traffic and reach more potential prospects. In the recent past, in the times of Matt Cutts, guest blogging was considered a spammy link building technique. But it is not spammy if you build your online authority by providing high quality non-duplicated content that educates or helps in some way. One of the benefits of guest blogging is that when you publish your content on trusted third-party sites, your guest posts are more likely to appear on the first page of Google search.
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5 Must-Have Keywords to Increase Organic Conversions

Marketers tend to be obsessed with high rankings but the final goal of good content marketing is traffic.  Targeted traffic shows up at your door when you’ve optimized your site for the right SEO keywords. What helps you to find the right keywords? Detailed keyword research is crucial. Then, instead of being obsessed with high rankings for your targeted keywords, think of the conversion rate for each of them and optimize for that. It is conversion that helps you to pay the bills.
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