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Raven Tools vs WebCEO

If you’re searching for the best SEO tools for your business, WebCEO is a powerful marketing platform and a superior Raven Tools Alternative.

Consider migrating to WebCEO, the all-in-one marketing platform, loved by 1,440,000+ businesses since 2000.
Unlimited user collaboration. Instant Ranking Check. Branded reports.

WebCEO Interface, Project Dashboard

Unlike Raven Tools, WebCEO Offers:

Instant ranking checks any time you need
Significantly more rank checker queries are included per month
Unlimited users collaboration at no extra cost
API for almost all SEO tools at no extra cost in the Agency Unlimited plan
Local and global rank tracking on 370+ search engines (Google, YouTube, Bing, Yahoo, Baidu, AOL, Ask + other search engines) down to the city/zip level
Monitoring all types of search results which include Paid Ads, News, Videos, Images, Places, Shopping, Hotels, Knowledge Panel, People Also Ask and more
Google Business Profile integration to empower your local SEO
White-label SEO tools on your own domain with no mention of WebCEO at a lower price (the Agency Unlimited subscription for $99/mo plus a custom domain solution $20/mo)
Toxic links detection due to a specific toxicity formula and a super-easy disavow file management

WebCEO Has Been Top-Rated by:

Compare Raven to WebCEO

Plans & Pricing

Small Biz - $49/mo + extra costs*

Start - $109/mo + extra costs*

Grow - $199/mo + extra costs*

Thrive - $299/mo + extra costs*

Lead - $479/mo + extra costs*

Buy 12 months - save ~ 17%

* extra costs occur in case the scanning limit has been exceeded

Solo - $35/mo

Startup - $99/mo

Agency – $99/mo+

Corporate - $299/mo

Buy 3 months - save 10%

Buy 12 months - save 25%

Free Trial


7 days Free Trial

no credit card required


14 days Free trial

no credit card required

Multi-user access

Small Biz - 1 user

Start - 4 users

Grow - 8 users

Thrive - 20 users

Lead - 40 users

Solo plan - 1 user

Startup - unlimited users

Corporate - unlimited users

Agency - unlimited users

Branded reports


WYSIWYG reports only - custom logo and text. Quick Reports: the reports generated from the Tool Options menu in individual tools in Raven Tools, cannot be branded at this time.


Custom logo, header, footer, color scheme, cover page text, images and background

(starting with the $99/mo Startup plan and higher)

A white-label SEO platform on a custom domain


custom.domain.com (starting from $199/mo plan)



This custom domain solution is $20/mo
(with the $99/mo Agency Unlimited plan)

Scheduled scanning

Site Audit - weekly, monthly

WYSIWYG reports - daily, weekly, monthly, quarterly

Site Performance - biweekly

Competitor Manager - monthly

Rank tracker - daily, weekly, monthly

Daily with the $99/mo Agency Unlimited plan

Weekly, monthly, quarterly with the WebCEO fixed price plans:

SEO Analysis, Your and Competitor Link Profile reports, Competitor Backlink Spy, Partner Links Watch, Rank Tracker, Tech Audit, Internal Links, Social Engagement - weekly, monthly, quarterly.

Scheduled report emailing


Custom mailing schedule (daily, weekly, monthly, quarterly) of WYSIWYG reports.


Custom mailing schedule (daily, weekly, monthly, quarterly), for all WebCEO tools. Unlimited reports per month.

Email delivery through your SMTP server.

Report export formats


  • create and manage campaigns (websites)
  • Keyword Manager and Link Manager data for developers


Available in Agency Unlimited ($99/mo + scanning fees). There are no specific API fees

  • create and manage projects (websites)
  • pull data from: My Backlinks + Competitor Link Profile, Partner Links Watch, Internal Links, Rank Tracker, Keyword Research tool, Sitemap Generator, Social Analytics (Facebook Insights etc.), Technical Audit & SEO Analysis,Competitor Traffic, Lead Generation module, Scan Schedule, SEO Checklist
  • manage users and client reporting
  • manage your white label SEO tools
An all-in-one SEO report which combines data from all tools
yes yes
Competitors investigation

Competitor Rank Tracker

Organic Competitor Discovery

Competitor Keywords

Backlink Explorer

Spy on Competitors Keywords

Dangerous Competitors finder

Competitor Backlink Spy

Competitor Rankings (by keyword, by SE)

Competitor Link Profile

Competitor Traffic

Competitor Social Citations

Proprietary Rank tracking tool


Data from Authority Labs
that means the cost of the service is higher as it implies payments to the 3-rd party for their data


Instant ranking check


Scanning results will be available within 24 hours


Update your rankings results any time. Receive them within a few minutes to a half an hour depending on the size of your request

Rank Checker Queries/Month

Small Biz $49/mo - 1,500

Start $109/mo - 15,000

Grow $199/mo - 20,000

Thrive $299/mo - 25,000

Lead $479/mo - 30,000

Rank Query in Raven Tools: 1 keyword x 1 search engine x 1 device

Solo $39/mo - 600

Startup $99/mo - 90,000

Corporate $299/mo - 360,000

Agency Unlimited $99+/mo - unlimited

Rank Query in WebCEO: Number of keywords x Number of search engines x Number of SERPs deep

Rank tracker: local search engines and query language

yes (BETA)

Google, Bing, Yahoo, Baidu and Yandex

Google, YouTube, Bing, Yahoo, AOL, Ask, Baidu, DuckDuckGo + other search engines

Local ranking check



Mobile rank check
yes yes
Rank tracker: scan history
yes yes
Compare results to a custom date
yes yes
Keyword research tool: Keyword data sources
Majestic, Moz, Google Ads, Calais, and IBM Watson Google Ads Keyword Planner, Google Suggest, Related Searches, People Also Ask, Google Search Console, spy on competitors
Backlink quality analysis data sources
Powered by Majestic and Moz Powered by Majestic
Backlink report history
Backlink reports in Raven Tools are deleted after 90 days Available any time in WebCEO
Backlink management tool
(track earned partner links, disappeared/modified links)
no yes
Link disinfection tool
no yes
Integration with Google Disavow Tool
no yes
Traffic analysis: integration with Google Analytics
yes yes
Integration with Google Ads
yes yes
Integration with Google Business Profile
no yes
Integration with Google Search Console
yes yes
SEO Audit: On-page and Off-page SEO factors influencing rankings
yes yes
Tech Audit: Site health and usability check
yes yes
Social Engagement Metrics


Facebook, Twitter, LinkedIn, Youtube


Facebook, Pinterest, Twitter, Google Analytics

Social citations of your page in social networks


SEO lead generation tools


Content Submission



Local places and directories, shopping search engines, download sites, blog directories and search engines, press release sites, photo/video sharing sites, infographic submission sites and more (210+ resources overall)

Sitemap Generator
yes yes
DIY SEO Checklist
yes yes
SEO Dashboards
yes yes
Help & Tutorials

PDF checklists

Help Desk

SEO Guides

Video Tutorials & Webinars

SEO Blog

Online 1-on-1 Interactive Demo

Help Center & FAQ

SEO Roadmap and DIY SEO Checklists

Quick Start Guide

SEO Guides

Video Tutorials

API references

SEO Blog

Email support
yes yes
Live chat support


Multilingual interface


English only


crowd translation

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Why our customers prefer WebCEO over Raven Tools:

Joel Gross
WebCEO has a very intuitive interface that lets you quickly access information on different campaigns and efforts. The suite was built specifically for professional SEO teams and has everything you need.
Before I used WebCEO, reporting to clients could be painful and time consuming. Now I can confidently build reports that are very accurate and thorough. We are seeing much better results for our client campaigns using WebCEO. Coalition Technologies loves using WebCEO!
Joel Gross, Owner of Coalition Technologies, SEO Expert Consultant